Search Engine Optimization Proposal for

ALBERDO INDUSTRIES

Prepared by:

Loui Maie Rivera

Account Manager
Main Office: (02) 519-4810 / (044) 871-6971
Mobile: +63 917 – 884 – 3337 / +63 923 – 020 – 0510
Email: louimaie.rivera@iconcept.com.ph
 The Power of

Search Engine Optimization

HOW CAN SEO BE BENEFICIAL FOR YOU?

While the main goal for coming up with the website project is to increase the public awareness through digital efforts via
platforms such as the website and Search Engine Optimization, it is of equal importance for the project to be readily available
both to the public and private entities who are searching for anything that is related to its line of businesses. Through SEO’s
inbound marketing nature, it will be able to strategically and effectively communicate its objectives to the community. SEO brings
you a couple of perks which ZPH primarily aims to deliver such as:

Wider Audience Reach

Reach out to the rest of the world through your webpage. With millions and millions of people present online, you can make it work
even better for your business by making it search engine-friendly.

Increased visibility
Through application of reliable SEO strategies, people from different parts of the world will get you noticed easily, thus more
traffic. You wouldn’t want to play hide and seek with your target market or your prospect clients, do you?

Improved reputation
With increased visibility, you are sending a message to the world: your company is willing and ready to help through the products
and services offered. You have something to share to the world that is why it is important to have a way how you can connect to the
people and how they can see you easily.

Higher percentage of inquiry turned sales

Studies show that people are increasingly becoming more dependent on the Internet especially when searching for a company to
provide them anything they need. Aside from getting fast results, people are said to trust companies having their own easy-to-find
and useful website.

Modern-day investment
At ZPH, we personally believe that having a website optimized is not an expense. It is a low investment that if done the right way,
could give you the results that will serve your business for a lifetime.
At ZPH, we deliver:

✓ Comprehensive keyword research aimed at maximizing conversion

✓ Efficient budget management by strategically allocating funds across ad groups
✓ Relevant, creative and unique ad copies to capture your audience’s attention
✓ Optimized landing pages to get your audience clicking the contact us button immediately
✓ Continuous campaign assessment to determine areas for improvement

WHY CHOOSE US?

DMark Solutions does it RIGHT

The dynamic and competitive nature of Search Engine Optimization across the globe gave birth to an influx of many SEO service
providers. While Google’s algorithm changes persistently, it is indeed important to make sure that the strategies being employed
in an SEO campaign are 100% compliant to Google’s standards and restrictions.

At DMark Solutions, you’ve got nothing to worry, as we provide you with 100% ethical services and purely white-hat stratagems,
not to mention our skilled and highly adept digital marketing specialists. We deliver:

Website Keyword Competitor Formulation Execution of

Audit Research Study of Strategies Strategies

DMark Solutions values your ONLINE REPUTATION

Online Reputation Management (ORM) seeks to help brands monitor their online presence and protect their reputation by
addressing negative insights that people may have against them. At the same time, it seeks to increase awareness about the brand
and provide more information to its community. In short, Online Reputation Management is public relations in the digital space.

DMark Solutions earns you both TRAFFIC and SALES

 SEARCH ENGINE OPTIMIZATION CAMPAIGN
Project Document Number: --
Campaign Duration: 6 months
Date Submitted: November 27, 2020
CAMPAIGN TARGET
✓ To place Alberdo Industries website on the first two pages of
Objectives Google search engine results page (SERP)
✓ To increase people’s awareness regarding its services
Search Engines ✓ Global Google site: google.com
15 COMPETITIVE KEYWORDS
ZPH Digital Technologies, OPC will conduct a keyword research
regarding the target keywords that will effectively fit and hit the
Keywords
searching behavior of your target market.
NOTE: Searches may highly vary based on the demands of internet
users from different location.
Campaign Duration months
Guarantee Significant results to 3-5 months
Website http://www.alberdoindustries.com/
SCOPE OF SERVICE
✓ Title Tags Optimization – A meta-title tag is a line of HTML
code used to describe the title of your page to search engines.
✓ Meta Tag Optimization – The meta description tag provides a
brief description of your page which can be used by search engines
or directories.
✓ Image Alt Attribute – Search engines cannot read images
therefore we create image ‘alt’ tags for identifying your images’
contents.
✓ Robots.txt file Creation – The robots.txt is a small text file that
gives instructions to crawlers on how to crawl a website’s pages.
This will be created and integrated in the website.
On-Page Optimization ✓ XML Sitemap – An XML sitemap will be created and uploaded to
help search engines to crawl the site more intelligently and easily.
✓ Page Size and Loading Time Optimization – The size of the html
(not including images, JavaScript and CSS) will be optimized to
speed up the site’s loading time.
✓ URL Canonicalization – to make sure that the website points
search engines to the correct URL to index.
✓ Keyword insertion on content – Website’s contents will be
revised to make sure that it contains the keywords to be targeted. In
that manner, search engines will be able to easily identify your
website during queries.
 ✓ Duplicate content clean-up – Consistently, website’s contents
will be checked to make sure that no other online entities (i.e.
blogs, websites, directories) are using the same contents as that of
your website’s.
On-Page Optimization ✓ Smart internal linking – Links within the websites will be
(continuation) checked and optimized to ensure that all anchor texts are not
linking out to other URL’s, to lessen bounce back rates.
Social Media buttons integration – Social media platforms will be
integrated within the website to convene all signals that are coming
from your social media accounts.

✓ High Page Rank and High-Quality Link Building

✓ Social Bookmarking
✓ Anchor Text Optimization
Off-Page Optimization
✓ High Quality Article Writing
✓ Google Places for Business Setup
✓ Google Analytics Integration
The links shown below some of Google's search results, called
sitelinks, are meant to help users navigate your site. Google systems
analyze the link structure of your site to find shortcuts that will save
users time and allow them to quickly find the information they're
looking for.

Site Linking
1. The main search results
2. Sitelinks

Google only show sitelinks for results when they think they'll be useful
to the user. If the structure of your site doesn't allow our algorithms to
find good sitelinks, or google don't think that the sitelinks for your site
are relevant for the user's query, google won't show them.

At the moment, sitelinks are automated. Google are always working to

improve their sitelinks algorithms, and they may incorporate
webmaster input in the future. There are best practices you can follow,
however, to improve the quality of your sitelinks. For example, for
your site's internal links, make sure you use anchor text and alt text
that's informative, compact, and avoids repetition.
 (Sitelink happen through out the campaign but it may show on the third
month of the campaign)

REPORTS
Google analytics will be integrated to your website to determine your
visitors’ profile and demographic information such as:

✓ Unique Visitors; (Main Target)

Website Analytics Report
Ranking and Accomplishment
Report
✓ Returning Visitors;
✓ Bounce Back Rate;
✓ Page Views;
✓ Visit duration/Average time on site;
✓ Sources of web traffic;
✓ And Visitors’ demographics such as age, gender, economic status,
geographic location
Monthly Reporting

The Investment
Terms Payment
Down Payment – First 3 Months PHP 75,000.00
Monthly Package Cost PHP 25,000.00
TOTAL PROJECT COST
PHP 150,000.00 (6 months)
Note: Price may vary upon final assessment of the campaign requirements.