SEO Categories Status

Search Engine Accessibility

Robots.txt Restrictions Found

Meta 'noindex' Tag Not Found

Last cached on
Fetch as Googlebot & BingBot
21 June
Content Accessible with JavaScript Disabled Yes
Content Accessible with Cookies Disabled Yes
Content Accessible with CSS Disabled Yes
Correct Status Code Yes
Cloaking or User-Agent Switching Not Found
Crawl Errors Not Found
XML Sitemaps Listed via robots.txt Not Found
XML Sitemaps Submitted via Google Search
Not Found
Console
XML Sitemaps Submitted via Bing Webmaster Tools Not Found

Use of Doorway Pages or Splash Screens Not Found

Orphaned URLs Not Found
Website Integrity
Redirection Yes
Correct Use of 301s / No Bad Redirects Yes
Canonicalisation Found
Canonical Domain Version Established via
Found
Redirection
Canonical Version Specified via Google Search
Not Found
Console
Correct Use of the Rel=Canonical Tag Yes
Malware Reported Not Found
Manual Actions / Penalties Not Found
HTML Improvements Not Found
Mobile Optimisation
Mobile Compliant Site in Operation N/A
Alternate Annotations in Use for Separate Mobile
N/A
Sites
No Faulty Mobile Redirects N/A
Search Console / Mobile-Friendly Test Mobile
Not Found
Usability Errors
Viewport Correctly Configured Yes
Legible Font-Sizes in Use Yes
Tap-Targets Appropriately Sized Yes
App Download Interstitials Appropriate Placed N/A
Analytics Configured for a Separate Mobile Site N/A
mobile intrusive interstitials penalty N/A
Tap Area Legible
Page Size Large Page Size

Image height & width attribute Missing

Markup
Image Alt-Text Used Missing
No Depreciated Tags or Attributes No
Organisation / LocalBusiness Schema Found
Logo Schema Not Found
Social Profile Schema Not Found
Search Sitelinks Schema Found
Breadcrumb Schema Not Found
Product Schema NA
Review Schema NA
Site Navigation Element Not Found
Any Other Relevant Schema NA
International Targeting
URLs Indicate International Variants NA
Hreflang / Rel=Alternate Tags NA
Hreflang / Rel=Alternate Sitemap Declarations NA
Hreflang Return Tags Configured on International
NA
Sites
Country Content Geographically Targeted NA
Currency Reflects Country NA
URLs Reflect Native Language NA
Server Location & TLD vs Location of Target
NA
Audience
Search Console NA

Root Domain Country Targeting via Search Console NA

Sub-Section Country Targeting via Search Console NA

hreflang Errors NA
Social Media & Engagement
UGC on Blog/News Pages No
Twitter Meta Tags Yes
Facebook Meta Tags Yes
UGC on Product Pages NA
Use of Social Sharing Features No
Google Analytics
Analytics Tracking Code Installed Throughout Site Yes
Only One instance of a GA property on Each Page Yes
Demographics Tracking Configured Yes
Adwords and Adsense Linked NA
Search Console Linked Not Found
Internal IP Addresses Excluded Not Found
Google Analytics Linked to Search Console Not Found
Branded Terms Setup in Google Analytics Not Found
Search Console
Markup Data errors Not Found
No Errors under HTML Improvements Not Found
AMP Pages Not Found
Index Status Not Found
Crawl Errors Not Found
URL Parameters Not Found
Rich Snippets in SERP? Not Found
Link Integrity & OffPage
Does the anchor text distribution look natural? Yes
Are there any signs of malicious linking? No
# Of backlinks 580
# Of Linking Domains 71
# Of Internal Links Not Found
Domain Authority Low
Backlinks from Edu or Gov sites? No
Wiki Page Setup? No
Current Problem Solution Priority

Any personal information pages, if there, has to be Disallow personal information crawling by the search
High
disallowed engines
It should be used on the thin content pages to avoid
Meta NoIndex not found on the website Low
Google Panda
SEO Categories Status
Site Architecture
301 redirect Setup for all website versions to one website Yes
Pagination Issues - rel=prev/next Missing
Bad URLs Yes
Concise URLs No
URLs Contain Keywords No
No Special Characters in URLs Found
Critical iFrames No
Critical Flash No
Browser Compatibility No
Correct Error Page for Caught Errors No
Breadcrumb Navigation Missing
Navigation & Internal Linking
Vertical Linking Structures in Place No
Horizontal Linking Structures in Place No
Contextual Linking/ Internal Missing
Top Pages with highest Internal Links aligned with SEO Objective? No
Excessive Footer Links No
Internal Anchor Text Distribution No
Noopener used for links originating on another sources Yes
Current Problem

Should Have been used on the new-event pages

Internal anchor text distribution is sparse

Solution Priority

Pagination on the news and/or event page will be used Medium

URLS to be kept clear of caps. small and Non-ASCII characrters High
High
High
High

Low
Low
High

Low
Medium
Low
High

Internal link distribution to made denser Low

SEO Categories Status

Content Optimization
Keywords
Keyword Analysis Missing
Competitor's keyword research Low Ranking
Keyword research Missing
Keyword mapping Missing
HomePage
Yes but need
Homepage Content is Present
more content
Homepage Content is Accessible Yes
Content Supports Keywords No
Document Outline Supports Keywords Yes
Content Presentation/Formatting Adequate Yes
Category, Sub-Category, Services Pages
Content is Present N/A
Content is Accessible N/A
Content Supports Keywords N/A
Document Outline Supports Keywords N/A
Content Presentation/Formatting Adequate N/A
Blog / News
Blog or News Section in Use Yes
Good Use of Headlines on Blog Posts No
Content Supports Keywords No
Content Utilises Internal Linking No
Content Presentation/Formatting Adequate Yes
General
All Content Offers User-Value Yes
Content Placement -> Above the Fold No
Amount of Content vs Ads NA
Keyword Cannibalization No
Keyword Stuffing / Spam No
No Hidden Content No
Document Outline Aligned
Google Recognises Important Keywords No
Any thin content pages? Yes
Are thin content pages No-Indexed No
Duplication
Internal Duplication Yes
HTTPS Duplication No
Non-WWW Duplication No
Index / Default File No
Check for Duplication as a Result of Pagination Yes
Check for Duplication as a Faceted Navigation NA
Other Query-Parameter Duplication Yes
External Duplication No
Sub-Domain Duplication No
Duplication on Other Owed Sites No
Duplication on Social Properties No
Development / Staging Servers blocked from
No
crawling?
Titles & Meta Descriptions
Title Tags Found
Reference Keywords Missing
Reference Brand Yes
Short Titles Yes
Long Titles Yes
Duplicate Titles Yes
Missing Titles No
Short Meta Descriptions Missing
Long Meta Descriptions Missing
Duplicate Meta Descriptions Missing
Missing Meta Descriptions Yes
Descriptions Prompt CTR No
Blog / Newroomm
Author No
Published Date No
Modified Date No
Tags No
Category No
Comment No
Featured Image No
Image with alt text No
Breadcrumb No
Also Read No
Prev / Next Blog meta tag & at the bottom of the
No
page
Current Problem Solution
 Prev/Next tag to be used

These blog attributes missing from the blog or

newsroom section on the website
Priority

High
High
High
High

Medium

High

Medium
Medium
Medium

High

Low
Low
Low
Low

Low

Low

High

Low
Low
Medium

High
High
High
High
High

Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
Medium
SEO Categories Status

User Centric Performance & Website Speed

Performance
First Contentful Paint 3.5s
Speed Index 4.3s
Time to Interactive 3.8s
First Meaningful Paint 4.5s
Estimated Input Latency 16 ms
Accessibility
Elements have a name? No
Links have a name? No
Is zooming disabled? Yes
Site Speed
Review Page Load Time for Key Pages No
Gzip Compression Enabled Yes
Browser Caching Enabled No
Images Adequately Compressed No
Are there many images with size >100 Kb? Yes
Images Served in Correct Dimensions No
Next Gen images such as JPEG 2000, JPEG XR and
No
Web P being used?
Minification of CSS No
Minification of JavaScript No
Minification of HTML Yes
Consider Using a CDN for images No
Critical Request Chains Found? Yes
Preload Key requests used? No
Landing Page redirects? No
Any animated content? No
Excessive DOM Size? No
Too Many External HTTP Requests Yes
W3C Validation Not Validated
Current Problem Solution

To be rechecked after the website site performance

optimization

Zooming is currently disabled on the mobile phones

External requests should be minimized to improve

the website speed
The website elements do not follow w3c validation
Priority

Low
Low
Low
Low
Low

Low
Low
Low

High

High
High
High
Medium
Low
High
High

Low
Medium
Low

Low
Low
 client website competitor websites

website url website url

Estmiated Monthly Traffic 2545 1258

Desktop Speed Score 53/100 13/100
Mobile Speed Score 60/100 92/100
Domain Authority 21 29
# Keywords Ranked Page 1 61 27
# Keywords Ranked Page 2 65 40
Estimated On-Page SEO Score 80/100 89/100
Total Backlinks 580 2600
Referring Domains 71 48
competitor websites competitor websites competitor websites competitor websites

website url website url website url website url

3275 312 1032 4872

73/100 55/100 45/100 53/100
30/100 61/100 73/100 70/100
22 29 37 33
81 29 75 81
76 23 111 171
90/100 73/100 78/100 91/100
121 111 983 3800
24 31 120 212
competitor websites competitor websites

website url website url

6974 1500
55/100 44/100
99/100 39/100
54 39
231 88
262 147
100/100 90/100
17100 26600
1000 218
STRATEGY

Content Optimization (Pages,

News & Blogs)

Backlinks & Internal Links

Search Engine Associated Account

Setups & account interlinking

Site Speed
Current Problem

Most of the content on the entire website is not optimized towards the targeted
keywords
Solution

Keyword research, followed by keywords mapping & content optimization

High
around the targeted keywords will be done along with structured data markup
 Search Estimated Chances of Acquiring
Keyword Volume Clicks Featured Snippet

Seed Keyword dog food 1,35,000 5494 NO

Related Keyword
1 buy dog food 260 38 NO

Related Keyword
2 best dog food 74 7131 YES

Related Keyword
3 best puppy food 22.2 6325 YES

Long Tail best dog foods on

Keyword 1 the market 2.9 227 YES

Long Tail best dog food

Keyword 2 comparison 880 137 YES

Long Tail best dog food for

Keyword 3 small dogs 3600 1260 YES

Question what is the best dog

Keyword 1 food for puppies? 590 14 YES

Question
Keyword 2 what do dogs eat? 2900 14 YES

Question What is best dog

Keyword 3 food with grain? 50 NA YES

Synonym
Variation 1 best pet food 480 91 NO

Synonym
Variation 2 best pet food brands 140 25 YES

Synonym vet recommended

Variation 3 pet food 20 NA YES
 what are the best
Shoulder times to feed a
Keyword 1 puppy? 210 14 YES

when should you

Shoulder switch your puppy to
Keyword 2 dog food? 50 11 YES

Shoulder can a puppy eat

Keyword 3 regular dog food? 140 NA YES

Comp. Top
Keyword 1 pet food online 2400 429 NO

Comp. Top
Keyword 2 branded dog food 22.2 NA YES

Comp. Top
Keyword 3 dog food store 1.9 74 NO
 Number of Links Needed
SEO Difficulty To Outrank Competitors

77 277

44 392

66 46

50 24

36 45

36 256

36 6

36 19

7 70

36 25

44 45

34 44

22 18
11 16

10 5

6 9

41 448

50 31

23 421