Marketing Roles

Job Title: Marketing Manager

Job Summary:
We’re looking for a Marketing Manager to develop and drive our marketing
efforts. The ideal candidate has experience in traditional and digital marketing,
thrives in a fast-paced environment and is an effective team leader.

Job Responsibilities:
• Develop an in-depth and long-term marketing plan.

• Manage all marketing channels and develop programs that drive revenue.

• Collaborate with the sales team to ensure qualified leads are generated and
efficiently handed over.

• Manage the marketing budget and meticulously track spending.

• Effectively present results to the leadership team and wider company.

• Manage a team of marketing specialists and hire new roles, as needed.

Job Requirements:
• 5-8 years of professional experience in marketing and business.

recruiterbox.com | 911 E. Pike St. #333, Seattle, WA 98122

 • Strong project management skills. Must take initiative, manage resources and
meet tight deadlines.

• Self-starter with the ability to work independently and in collaboration with

different teams.

• Excellent written and oral communication skills.

• Strong analytical skills. Must track and measure effectiveness of all

marketing programs and campaigns.

• High standard of excellence and attention to detail.

• Bachelor’s degree in Marketing, Business Administration, Communications

or a similar field is required. MBA is preferred.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]

Candidate Evaluation Template: Marketing

Manager
What are your thoughts on this candidate? Please share pros and cons.

Do you believe the candidate can create a successful long-term marketing

plan?

On a scale of 1 to 5, rate the candidate's knowledge and ability in each of

the following areas of marketing:
- Online marketing
- Traditional marketing
- Public relations

On a scale of 1 to 5, rate the candidate's marketing analytics knowledge

and abilities.

On a scale of 1 to 5, rate the candidate's ability to be an effective manager

and team leader.

Do you think the candidate is a good fit for the marketing team and our
company culture?

Do you think we should hire this candidate? Why or why not?

Job Title: Digital Marketing Specialist

Job Summary:
We’re looking for a Digital Marketing Specialist to generate quality leads through
effective online campaigns. The ideal candidate is an expert in all aspects of digital
marketing, thinks analytically and will be a great member of our marketing team.

Job Responsibilities:
• Manage a variety of online and paid marketing channels, including
SEO/SEM, display, retargeting, A/B testing and more.

• Test and evaluate new digital marketing opportunities.

• Calculate conversions and ROI for all digital marketing campaigns.

• Monitor effectiveness of campaigns using Google Analytics and other

available data.

• Generate reports and dashboards for the marketing team and company
leaders.

• Collaborate with the wider marketing team on other initiatives.

• Ensure leads generated through digital marketing campaigns are efficiently

handed off to sales.

• Regularly present and interpret results to marketing team and other company
leaders.

Job Requirements:
• 3-5 years of digital marketing experience.
 • Experience with Google Adwords, Bing Ads, AdRoll and other paid
platforms.

• Experience with Marketo, Hubspot or similar marketing automation software.

• Experience managing social media for a well-known brand.

• Experience with Google Analytics and using Microsoft Excel for data
analysis.

• Knowledge of demand generation and familiarity with the sales and

marketing funnel.

• Strong analytical and mathematical skills.

• Attention to detail and high work standards.

• Bachelor’s degree or MBA in Marketing, Business Administration, Statistics

or a similar field is required.

• Google Analytics and AdWords certifications are a plus.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]
Candidate Evaluation Template: Digital
Marketing Specialist
What are your thoughts on this candidate? Please share pros and cons.

On a scale of 1 to 5, rate the candidate's knowledge and ability in each of

the following areas of digital marketing:
- SEO/SEM
- Display
- A/B testing
- Email
- Social media

On a scale of 1 to 5, rate the candidate's knowledge and ability in each of

the following digital marketing platforms:
- Google Analytics
- Google AdWords
- AdRoll
- Bing Ads
- Marketing automation software
On a scale of 1 to 5, rate the candidate's ability to identify new digital
marketing channels that can be a source of leads/revenue:

Did you get the sense the candidate is a strong analytical thinker? Why or
why not?

Do you think the candidate is a good fit for the marketing team and our
company culture?
Job Title: PR Specialist

Job Summary:
We’re looking for a PR Specialist to lift our brand awareness and contribute to our
overall marketing strategy. The ideal candidate has a large network of journalists
and media contacts who will provide positive media coverage of our company.

Job Responsibilities:
• Create media relations materials, including press releases, fact sheets, reports
and executive bios.

• Develop a PR strategy that will result in positive news coverage and generate
brand awareness.

• Secure placements with well-known media outlets, across online, print and
broadcast.

• Train and prepare company leaders for media interviews.

• Ghost-write and/or edit content published under the bylines of company

leaders.

• Report on key metrics associated with public relations efforts.

• Collaborate with the greater marketing team and company to develop the
right messaging.

• Act as our company spokesperson.

Job Requirements:
• 3-5 years of marketing and public relations experience.
 • Solid relationships and contacts with journalist, bloggers and other key
influencers.

• Strong writing and editing ability. Knowledge of AP and Chicago Style is a

plus.

• Ability to work quickly and deliver quality work on deadline.

• Google Analytics proficient. Must be able to report on progress of public

relations efforts.

• Attention to detail and high work standards.

• Bachelor’s degree in Journalism, Communications, English or a similar field

of study.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]
Candidate Evaluation Template: PR
Specialist
What are your thoughts on this candidate? Please share pros and cons.

On a scale of 1 to 5, rate how beneficial the candidate's media contacts

can be to our company.

On a scale of 1 to 5, rate the candidate's understanding of how public

relations fits in with our overall marketing strategy.

On a scale of 1 to 5, rate the candidate's ability to identify new media

outlets our company can benefit from.

Did you get the sense this candidate is a strong writer? Why or why not?

Do you think the candidate is a good fit for the marketing team and our
company culture?

Do you think we should hire this candidate? Why or why not?

Job Title: Copywriter

Job Summary:
We’re looking for a Copywriter to craft compelling and effective copy for our
marketing campaigns. The ideal candidate can produce quality content for different
channels and is an effective editor with a strong grasp of grammar.

Job Responsibilities:
• Write copy for our website, blog, emails, social media channels and other
marketing initiatives.

• Produce quality content on deadline and follow the direction and guidelines
outlined in creative briefs.

• Proofread and edit content written by other team members.

• Be an advocate for our creative style and brand voice.

• Develop an in-depth knowledge of our product and customers.

• Collaborate with other marketing team members to promote our brand and
generate new customers.

Job Requirements:
• 3-5 years of copywriting or content marketing experience.

• Strong writer, with exceptional attention to detail and grammar.

• Experience managing social media profiles for a well-known brand.

• An understanding of SEO, email marketing and general marketing best

practices.
 • Experience with Google Docs, Google Analytics and other marketing
platforms.

• Organized and able to prioritize and manage multiple projects at once.

• Strong creative thinker.

• Attention to detail and high work standards.

• Bachelor’s degree in English, Communications or a related field of study.

• A writing portfolio or writing samples is a plus.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]
Candidate Evaluation Template: Copywriter
What are your thoughts on this candidate? Please share pros and cons.

What do you think of the candidate’s writing samples? Do you think they
can produce quality marketing content?

On a scale of 1 to 5, rate the candidate's ability to meet the deadlines we

set.

On a scale of 1 to 5, rate the candidate's understanding of how content fits

in with our overall marketing strategy.

Did you get the sense this candidate is a strong creative thinker?

Do you think the candidate is a good fit for the marketing team and our
company culture?

Do you think we should hire this candidate? Why or why not?

Job Title: Media Buyer

Job Summary:
We’re looking for a Media Buyer to lead our paid advertising efforts. The ideal
candidate will identify and negotiate favorable ad buyers across multiple channels,
has experience managing an advertising budget and will be a great addition to our
marketing team.

Job Responsibilities:
• Cultivate and nurture relationships with advertising vendors and identify new
opportunities and channels.

• Oversee day-to-day marketing campaign activity, optimizing campaigns on a

daily/weekly basis.

• Calculate conversions and ROI for all marketing campaigns.

• Perform ongoing keyword discovery, expansion and optimization for digital

campaigns.

• Manage the budget, ensuring marketing activity results in positive revenue.

• Collaborate with the greater marketing team and company to develop end-to-
end advertising campaigns.

• Stay current with the latest trends in the marketing industry.

Job Requirements:
• 3-5 years of media buying, planning and digital marketing experience.

• Experience with Google Adwords, Bing Ads, AdRoll and other paid
platforms.
 • Knowledge of demand generation and familiar with the sales and marketing
funnel.

• Strong analytical and mathematical skills.

• Attention to detail and high work standards.

• Bachelor’s degree or MBA in Marketing, Business Administration, Statistics

or a similar field is required

• Google Analytics and AdWords certifications are a plus.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]
Candidate Evaluation Template: Media
Buyer
What are your thoughts on this candidate? Please share pros and cons.

On a scale of 1 to 5, rate the candidate's ability to identify and negotiate

favorable ad buys.

On a scale of 1 to 5, rate the candidate's ability to properly manage and

allocate the media buying budget set for them.

On a scale of 1 to 5, rate the candidate's understanding of how paid

advertising fits in with our overall marketing strategy

Did you get the sense the candidate is a strong analytical thinker?

Do you think the candidate is a good fit for the marketing team and our
company culture?

Do you think we should hire this candidate? Why or why not?

Job Title: Marketing Project Manner

Job Summary:
We’re looking for a Marketing Project Manager to ensure our marketing initiatives
are delivered on deadline and meet the standards and directions outlined in briefs.
The ideal candidate is driven to get work done accurately and efficiently and excels
at managing multiple priorities.

Job Responsibilities:
• Manage day-to-day execution of projects, tasks and deliverables.

• Monitor project timelines and deliverables to ensure successful completion.

• Assist in project development, including budget creation, hiring planning and

task delegation.

• Provide progress reports to team leaders, executives and other stakeholders.

• Collaborate with cross-functional teams to meet marketing and business

objectives.

• Continuously improve processes and workflows to improve efficiency.

Job Requirements:
• 3-5 years of project management experience.

• Proven ability to manage team member and stakeholder expectations.

• Experience with JIRA, Trello, Google Docs and other project management
software.

• Highly organized and strong attention to detail.

• Fast problem solver, who works well under pressure.

 • Attention to detail and high work standards.

• Bachelor’s degree in Business Management or a related field of study. Project

management certification is a plus.

Salary Range:
The compensation for this position is [INSERT SALARY RANGE]

Direct Report:
This position reports to [INSERT MANAGER]

Company Description:
[INSERT BOILERPLATE COMPANY DESCRIPTION]

Candidate Evaluation Template: Marketing

Project Manager
What are your thoughts on this candidate? Please share pros and cons.

On a scale of 1 to 5, rate the candidate's organizational ability.

On a scale of 1 to 5, rate the candidate's understanding of our marketing

process and workflow.

On a scale of 1 to 5, rate the candidate's knowledge and ability in each of

the following areas of marketing:
- Online marketing
- Traditional marketing
- Public relations

Do you believe this candidate is a strong communicator and can properly

articulate what needs to be done and when? Why or why not.

Do you think the candidate is a good fit for the marketing team and our
company culture?

Do you think we should hire this candidate? Why or why not.