Email Marketing Manager

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Job Summary

Job Title: Email Marketing Manager

Reports to: AVP LG Operations

Qualification & Experience

Educational & Professional Qualification: Bachelor’s Degree

Experience: 3 - 4 Years

Job Profile

As an Email Marketing Manager, you will play a pivotal role in planning, developing, and executing
email marketing campaigns. Your primary goal will be to engage our target audience, nurture leads,
and convert prospects into loyal customers. This position requires a deep understanding of email
marketing best practices, a keen eye for detail, and a strategic mindset.

Roles and responsibilities

• Email Campaign Strategy: Plan, develop and implement an email marketing strategy
end-to-end.
• Content Creation: Create compelling email content that resonates with the specified
target audience. Including copywriting, designing email templates, and ensuring
responsive design. Proofread emails for clarity & grammar.
 • Audience Segmentation: Segment email list to deliver personalized and relevant
content, increasing engagement and conversions.
• A/B Testing: Continuously optimize email campaigns through A/B testing of subject
lines, content, and designs to improve open and click-through rates.
• Performance Analysis: Monitor and analyse email campaign performance, providing
actionable insights and recommendations for improvement.
• List Management: Manage and maintain our email database, ensuring data hygiene and
compliance with email marketing regulations, such as CAN-SPAM and GDPR.
• Reporting: Prepare regular reports on email marketing performance, ROI, and key
metrics to share with the team and leadership.
• Collaboration: Collaborate with cross-functional teams to ensure email marketing aligns
with broader marketing strategies.

Knowledge and Skills Requirements

• Proven experience as an Email Marketing Manager or similar role.

• Proficiency in email marketing platforms -Mailchimp, Benchmark, Hubspot, Marketo.
• Strong understanding of email marketing best practices and regulations.
• Excellent copywriting and design skills.
• Analytical mindset with the ability to derive insights from data.
• Exceptional project management and multitasking abilities.
• Familiarity with marketing automation and CRM systems.
• Knowledge of HTML and CSS for email template customization is a plus.

Our commitment to diversity and inclusion in the workplace

At iResearch, we understand and profoundly empathize with our diverse workforce's unique
perspectivesand needs. We are committed to fostering an inclusive and supportive
environment where everyone feelstruly valued and empowered to be their authentic selves.
Our goal is to create a workplace free from any barriers, particularly those faced by
underrepresented groups, and empower all our employees to reach their full potential. We
are passionate about promoting diversity, equity, and inclusion in everything we do.

What’s in it for you? Our Benefits

Our benefits may vary depending on the employee's location but rest assured; we strive to offer
the best perks and an inclusive environment to support your professional growth no matter where
you are. From generous annual leave allowances and flexible working options to life and medical
cover for you and yourfamily, enhanced maternity and paternity packages, uncapped earning
potential, hybrid working and opportunities to give back to the community through our Giving for
Good Foundation. We are committedto making sure our employees are taken care of and feel
valued.

For more details: www.iresearchservices.com www.techinformed.com www.givingforgood.org