LG Electronics

PERSONNEL
RECRUITMENT
2023

Visit Our Website

https://www.lg.com.vn
About Company
LG Electronics, Inc (LG) is a leading global
technology innovation company that produces
consumer electronics technology, mobile
communications, and home appliances. At LG, the
global pioneer brand in consumer electronics, "Life's
good". This applies to our employees, because we
provide them with compelling challenges and
opportunities to learn and grow, as well as unique
incentives and recognition. We are in search of a
Marketing Manager who is passionate about
technology and marketing and wants to be a part of our
exciting journey and HR Coordinator to undertake a
variety of HR administrative duties.
Marketing Manager

Job Title: Marketing Manager,

HR
Company: LG Electronics, Inc

Location: Hai Phong, Vietnam

Job Type: Full-Time

As a Marketing Manager at LG Electronics, you will play an important

role in defining our brand and marketing our goods to a worldwide
audience. You will be in charge of supervising our marketing initiatives,
raising brand recognition, and increasing user engagement. We welcome
you to apply if you are a strategic marketer with a creative flare and a
proven track record.
 Responsibilities

·Develop and execute comprehensive marketing strategies to ·Manage the marketing budget efficiently to maximize
increase brand recognition and product adoption. return on investment.

·Lead and inspire a dynamic marketing team, providing ·Oversee digital marketing campaigns, including content
guidance and support. creation, social media, email marketing, and search engine
optimization.

·Plan and execute product launches, from market research to

·Collaborate with cross-functional teams to align marketing positioning and go-to-market strategies.
efforts with overall business goals.

·Conduct market research and competitor analysis to identify ·Measure and report on the effectiveness of marketing
opportunities and challenges. campaigns and initiatives.
About Us:

LG Electronics, Inc (LG) is a leading global technology

innovation company that produces consumer electronics
technology, mobile communications, and home
appliances. At LG, the global pioneer brand in consumer
electronics, "Life's good". This applies to our
employees, because we provide them with compelling
challenges and opportunities to learn and grow, as well
as unique incentives and recognition. We are in search of
a Marketing Manager who is passionate about
technology and marketing and wants to be a part of our
exciting journey and HR Coordinator to undertake a
variety of HR administrative duties.
 Qualifications

·Bachelor/Master's degree in Marketing ·Experience in setting up and optimizing

or related field. Google Adwords campaigns.

·Experience in marketing for 5 years ·Good expression ability, comfortable working

or more, progressive attitude. with data.
Creative thinking
·Experience in identifying target ·Have an aesthetic eye and be sensitive to
audiences across multiple channels. market trends.

Knowledge of web analytics tools (e.g.

Google Analytics, WebTrends ·Leadership and time
management skills.
 What We Offer
• Competitive salary and performance-based bonuses.

• Vacation regime, social insurance, health insurance

• Professional development and growth opportunities.

• Collaborative and inclusive work environment

• Receive internal and external professional training

• Working in a young and dynamic staff environment

• Annual travel and team building

• Enjoy full welfare policy, holiday bonus, 13th-month salary,

Tet bonus, and seniority bonus.
 HR Coordinator

We are looking for an efficient Human Resources

(HR) Coordinator to undertake a variety of HR
administrative duties. You will facilitate daily HR
functions like keeping track of employee records
and supporting the interview process. Your role,
also, involves performing tasks with a focus to
grow our company’s talent pipeline and improve
our sourcing tactics.
 Responsibilities:
• Respond to internal and external HR related inquiries
or requests and provide assistance.
• Redirect HR related calls or distribute
correspondence to the appropriate person of the team.
• Maintain records of personnel-related data (payroll,
personal information, leaves, turnover rates etc.) in
both paper and the database and ensure all employment
requirements are met.
• Liaise with other departments or functions (payroll,
benefits etc.)
• Support the recruitment/hiring process by sourcing
candidates, performing background checks, assisting in
shortlisting, issuing employment contracts etc.
• Assist supervisors in performance management
procedures.
• Schedule meetings, interviews, HR events etc. and
maintain the team’s agenda.
• Coordinate training sessions and seminars
• Perform orientations, onboarding and update
records with new hires.
• Produce and submit reports on general HR activity.
• Assist in ad-hoc HR projects, like collection of
employee feedback.
• Support other functions as assigned.
 What We Offer
·Competitive salary and performance-based bonuses.

·Vacation regime, social insurance, health insurance

·Professional development and growth opportunities.

·Receive internal and external professional training

·Working in a young and dynamic staff environment

·Annual travel and team building

·Enjoy full welfare policy, holiday bonus, 13th-month salary, Tet

bonus, and seniority bonus.

 Qualifications

• Proven experience as an HR coordinator or relevant human resources/administrative

position
• Knowledge of human resources processes and best practices
• Strong ability in using MS Office (MS Excel and MS Powerpoint, in particular)
• Experience with HR databases and HRIS systems
• In-depth understanding of sourcing tools, like resume databases and online
communities
• Familiarity with social media recruiting
• Outstanding communication and interpersonal skills
• Ability to handle data with confidentiality
• Good organizational and time management skills
• CIPD certification is an advantage
• BSc/BA in Business Administration or relevant field; additional education in Human
Resource Management will be a plus
 How to Apply Application Deadline
18 October 2023
LG Electronics is an equal-opportunity employer. We
Please send your resume as well as a cover letter
value diversity and are dedicated to establishing a
detailing your relevant experience and credentials.
welcoming atmosphere for all employees. All
Include an example of a successful marketing
competent candidates shall be considered for
campaign you ran and how it contributed to your
employment without regard to race, color, religion,
company's success in your cover letter. Send your
gender, sexual orientation, gender identity, national
resume to linhlhgbd201613@fpt.edu.vn.
origin, or protected veteran status, and will not face
handicap discrimination.
 Recruitment Channels

Online Job Boards:

Local Universities:

We will post the job vacancy on

prominent online job boards like To recruit new talent, we will build
VietnamWorks, Glassdoor, and LinkedIn relationships with local institutions and
to reach a wide audience. Also post attend job fairs.
recruitment ads on popular social
networking sites such as Facebook and
Instagram

Recruitment Agencies:
Collaborate with reputable local
recruitment agencies with a good track
record in tech recruitment.

Industry-Specific Forums:
Employee Referrals:

Given our emphasis on technology, we'll Encourage current employees to refer

look into industry-specific forums and suitable candidates and offer referral
tech groups where possible candidates incentives.
are active.
Cultural Considerations:
Language Proficiency:
Ensure that candidates are proficient in both English and
Vietnamese, as English is often used in our global interactions.
Also knowing many other languages is a plus.

Cultural Fit
Emphasize the importance of understanding and fitting into
our company culture, which values innovation, teamwork, and
a proactive mindset.

Local Insights
Leverage local team members' insights to ensure our
recruitment messages and approach resonate with Vietnamese
candidates and international candidates who want to come to
Vietnam to work.
Legal Requirements:

Work Permits and Visas: We will assist and advise

international applicants who need work permits and
visas to lawfully work in Vietnam. It is critical to follow
Vietnamese immigration and labor rules.

Budget:
Budget Allocation: We estimate a budget of 100 million
VND for this recruitment process.
Breakdown: This budget includes job board posting fees,
participation fees for job fairs, referral incentives, and
fees for recruitment agencies if used.
 Monitoring and Adaptation
• Regular Review: We will regularly assess the efficiency of
our recruitment channels and change our approach
depending on results.

• Feedback Loop: Create a system for applicants to submit

feedback on their recruiting experience.

Diversity and Inclusion

• Promote Diversity: Encourage diverse applicants to apply
and ensure that our recruiting process is inclusive and
impartial.

• Training: Provide diversity and inclusion training to the

recruitment employees.
Inclusive Communication

Use of Local Language: In some communications, such as job

postings and social media ads, we will use both English and
Vietnamese to cater to a wider audience.

Cultural Sensitivity: Ensure that all communication is

culturally sensitive and respectful.

This strategy outlines our approach to recruiting a Marketing

Manager and HR Coordinater at LG Electronic in Hai Phong,
Vietnam. It considers both practical recruitment channels and
cultural aspects to create an effective and culturally
appropriate recruitment strategy.
 Marketing Management
Resume screening questions
• Manners: You must prepare everything in the best way when going
for an interview
• Check your cover letter or application email.
• Their knowledge: You have been working for a long time with at
least 5 years of experience in the marketing field, of which at least 2
years in a management role
• Education: Do you have a bachelor's degree in Marketing, Business
or related field? (Having an MBA degree is an advantage).
• Proven track record: You can provide examples of successful
marketing strategies you have developed and implemented.
• Leadership skills: You have experience leading and managing a
marketing team.
• Analytical skills: How do you approach data-driven decision making
in marketing.
• Communication skills: Can you give an example where your
communication skills brought successful results.
Live interview questions
• Have you ever managed a marketing team before? If yes, please describe your
experience leading and developing employees in the marketing field.
• How do you build and maintain a positive work environment within your team?
• How do you capture and evaluate market trends? What sources of information do
you use to maintain your understanding of the market and customers?
• Have you been involved in developing and maintaining customer relationship
strategies? If so, please share a successful case.
• How do you build an integrated marketing plan from online to offline? What
combination methods have you used effectively?
• How do you reach and influence customers in social media platforms? What
content strategy do you use to attract attention from your audience?
• How do you shape and support the career development of your marketing team
members?
• How do you monitor and evaluate your competitors' marketing strategies?
• How do you use this information to improve your strategy?
• Have you been involved in market analysis to determine customer needs and
requirements? What tools and methods do you use in this process?
 HR coordinator

Live interview questions

• Why are you interested in the HR 2Coordinator position at our company?

• How well do you know about recruitment and human resource
management processes?
• Describe the time management and task prioritization skills you apply at
work.
• How do you create and maintain relationships with candidates and people
within the company?
• Have you been involved in planning and implementing recruitment events
or HR development programs? Please share a specific example.
• How do you handle sensitive and confidential information during HR data
management?
• How do you ensure the accuracy and reliability of HR-related reports and
documents?
• Are you able to work in a multinational environment and with colleagues
from different cultural backgrounds? Please share your experiences.
 LG Electronics

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