The Dream Team- What You Need to Know About Creating the

Ideal Digital Marketing Team

Digital promotion is the most important aspect of all marketing strategies in today’s
modern businesses. If you own a business, which requires promotion. Then you have
two choices left with you. That is you can either hire a digital marketing agency or can
build in-house.

Irrespective of which route you go with. You will need to work closely with the digital
team. But for this you need to understand the anatomy of the Digital Marketing
Department or Digital Marketing Team.

What is a Digital Marketing Team?

A Digital Marketing Team is a set of individuals with different skill sets pertaining to
this area. This includes specialists like designers, strategists, marketers, optimizers
and creative heads.

In this article we will take a close look at each role. And also understand why each of
them is important for the team functioning smoothly. Look at the popular Digital
Marketing success KPIs in 2020.

The Essential Roles Are As Follows

1. Market Researcher
Market research is the first step to any kind of strategy. This is done through a Market
Researcher or a Strategist. They conduct audits of different campaigns and
promotional activities. From these audit results, the team plans the next steps forward.

Market Researcher provides suggestions for feasible utilization of resources. Most

significant activity done by the Strategist is to create a calendar. Which tells the
approximate time taken for each task and also follows up with the team to get the work
done on time.

A Strategist is the one who game plans the whole idea of the content, keeping in mind
the target personas. They are also responsible for the content. Advertisement and also
the administration of the content that will justify the company’s goals and values.

2. Content Creation
Content Creators are the voice of the brand. A very important part of the creative team.
They are responsible for manifestation of the idea of the brand into words. Any Digital
Marketing Team in the world needs versatile content writers who have a sound
knowledge of SEO. Because they are grammatically strong. And can communicate
clearly and use many voices in their writing.
Content writers can be of different types. The two primary types
are:

a) Article Writer

Article writers are responsible for long form content. They will research and write on
various topics depending on the need of the business. For the website they work or
handle. They are good at explaining topics in an engaging and in depth manner to
pertinent audiences. They help Build a Digital Marketing Team.

b) Copywriters

Copywriters are experts at short form content. This is the team that comes up with
catchy phrases, product description taglines and headlines. This kind of writing is
normally for product brands and also for e-commerce websites.

Different types of content require different writing styles. These are just two kinds
which are used most often. Which every digital marketing team needs.

3. Graphic Designer
Content written by the content writer is presented to the audience in a readable layout
with images and videos. This is the onus of the graphic designers. They make the
content look attractive. If audiences with their short attention spans were presented
with just paragraphs of text, they would never go through it.

Not only will a graphic designer present content in a readable manner, they will also
create logos, brand identities, social media campaigns and other aid promotions.

Graphic Designers use images, videos, graphs, charts and Infographics to best
present relevant data to consumers. Their job role extends to online ads, website
layouts, blogs, articles and many others.

4. SEO Specialist
Search Engine Optimization is the act of inserting relevant keywords throughout the
body copy and tags of all online material. The end goal is to use words that customers
are searching for to make the business visible on SERP. This is why SEO Specialists
play a critical role in Digital Marketing Team.

Becoming an SEO specialist is not considered an easy task. As these professionals

are not just required to have subject matter information. But also engage constantly in
Google Analytics. The SEO specialist needs to ensure that all the content is optimized
for relevant searches. They also need to update headlines, alt text, images and meta
tags for ranking the website on top of search engine. Having a dedicated SEO
specialist will make the Digital Marketing Team stronger. Note down the Major online
advertising risks in 2020.

5. Pay Per Click (PPC) Manager

Any marketing department which runs ads needs a Pay Per Click Manager.
When content promotion and advertising are critical to a business marketing strategy.
This PPC becomes a cornerstone for the campaign to pivot on. There are tools such
as Outbrain & AdWords which are tremendously powerful in driving traffic. They also
help in growing audience. But to optimize ROI to its fullest extent a professional with
thorough knowledge of the subject needs to manage the spends..

The most important aspects of PPC management include- monitoring, optimizing,

updating and testing.

6. Email Marketing Specialist

Email Marketing Specialists are an important part of any Digital Marketing Team. They
are digital marketers who mainly focus on building email lists, nurturing the leads and
creating emails which are relevant to the database.

These Email Marketing Specialists work closely with the email automation software
wherein they send emails, EBooks, newsletter , upcoming offer information . This is
done with the goal and intention of increasing the brand value, brand awareness.

Digital marketing teAam

Social Media Manager is also a part of the successful Digital Marketing Team. If you
run a company, institute or academy. Then you might be having your social media
profiles on all the social media platforms.

With this you might know your audience is active or not on social media. In order to
handle this you need a social media manager. First of all, social media is not just
limited to sharing photos and videos. This is a very powerful platform to start brand
conversion and grow organically. This work on the principle of customer engagement
and involvement. Hence, social media managers need to always have a finger on the
pulse of the audience. They need to know what people are talking about and how to
connect it to the brand in an inviting fashion.