Digital Company Agency

Strategic Plan
Company Description
We are a Digital Marketing Agency who can provide different,
creative marketing solutions for different business fields:
Ex: Tourism, Food & Beverages, Pharmaceutical, Real
Estate etc..
Our goal is to satisfy our clients. We build relationships not
only Business.
Agency Philosophy
• Vision:
To be a Market Leaders in Egypt in 5 years.
• Mission:
By working with Niche Clients, Attracting skilled
personnel, providing creative solutions for different
problems.
Brand Identity

• Colors Philosophy:
The Blue Color represents trust.
The Green Color represents Peace & Caring
Customer service.

• Positioning:
We work with Class A & B clients who understand and
appreciate the role of Marketing in the Growth of any
kind of Business.

We also help Start-ups as a part of our responsibility to

the community in Egypt.
Our Logo
Marketing Agency.. Why? (Market Situation Analysis)

+500 $781B 5:10% EGP 500M 10%

Digital Marketing Spent on Percentage every Spent on Digital Expected
Marketing Agnecy Advertising business must spend Advertising in Employment
in Egypt Worldwide on Marketing Egypt in 2015. Growth in the next
activitites
10 years

We must have our piece of

this big cake
 Competitors Analysis

Competitor FB/ IG Page Strengths Weaknesses Best services/Ideas Weakest Point

Panda

InnGlo

CFM

2P

Advert Up

Sedra

AdBox
• Excellent Visuals • Few #employees
• Educational Content • New Weak Portfolio
• Applying PR/CSR • Few Financial
SWOT Analysis
techniques to gain Resources
more clients

• Skilled Personnel Understand our

position in the Market

Hunt new Opportunities

• Growing Industry • High Competition

• Big Audience Avoid Threats and

• Corona Outbreak Improve our weakness
• Regular Technology (Lower economy points
Development growth)

• Ability to Work with

clients worldwide
SERVICES WE OFFER

Social Media Services (Copywriting,

Designs, Moderation)

Google Services (SEM,SEO, Google

Analytics).

Media Production
(Photography/Videography)
KEY
TIMELINE GOAL

1/1/2023 30/06/2023 1/1/2024 30/60/2024

Business Plan
General
Services
• Social Media Services
(Copywriting, Moderation,
Designs)
• Google services (SEO, SEM,
Google Analytics)
• Media Production
(Photography, Videography)
• Web Developing.
• Mobile Applications (iOS,
Android)
• Events Planning &
Management.
Personnel
Requirements (15 Personnel
persons) Qualifications
• CEO • Creative
• Account Manager • Team worker
• 3 Designers • Time Management
• Web Developer • Work Under Stress
• Marketing Strategist • Presentation Skills
• PR Specialist • Negotiation Skills
• Motion Graphic designer • Technical and Emotional
• 2 Sales Representatives skilled
• 2 Content Creators
• 2 Video Editors
Marketing Plan

Strategy & Target Audience Marketing Channels

• Elite targeting Niche clients through elegant simple • Facebook B2C

visuals, educational content.
• Introduce ourselves to the community as service
providers who also care for small businesses. • Instagram B2B & B2C
• Establish ourselves as a Marketing school which
qualify new Marketers with quality content. • Twitter B2B & B2C
• Class A: Tourism, Real Estate, Pharmaceutical
companies.
• Linkedin B2B

• Class B: Restaurants, Schools, Coffee shops.

• Start-Ups: Technology innovative solutions,

Software solutions.
Content Plan Keys

Demonstrate our services in form of

professional Educational Content.
Community Service Campaigns
(offers for startups)

Great use of visuals (GIFs, Motion

Graphics)
Content Plan

Educational Content
Posts discussing latest updates and Tips
in marketing field showing our knowledge
and skills.

Promoted Content
Paid campaigns targeting our Business
clients.

Teaser/Story
Creative Ideas or Posts showing the story
behind successful results when we have
clients, case studies in Marketing.
 Marketing Budget (10,000 EGP/Month)

Linkedin

EGP 2,000 - 20% Facebook

EGP4,000 – 40%
Twitter

EGP 1,000 - 10%

Instagram

EGP 3,000 – 30%

THANK YOU!

ahmedmahmoud.epsf@gmail.com