Digital Marketing

Proposal
Ideas for today and tomorrow

By: Global Strategies Group

Introduction
The purpose of this digital marketing proposal is to give you a bit of information
about Global Strategies Group and the various digital marketing services we offer,
along with information and pricing for a custom digital marketing solution based on
your needs.
About us
Global Strategies Group is a fully formed Public Relations firm, has been amidst
the action of empowering and facilitating brands, organizations with top of the
line services for more than a decade. In today’s digital business world, you need a
partner who can help you take advantage of marketing opportunities across a
variety of channels in real-time. Global Strategies Group combines a data-driven
approach with knowledge gained from years in digital marketing to deliver
outstanding results to our clients.
Global Strategies Group is an end-to-end provider of digital marketing services.
Whether you’re looking for a turnkey managed strategy, an independent audit, or
services specific to a short-term campaign, our experience and approach are sure
to prove to be a valuable asset.
Our services:
• Social Media Management
• Google Adwords
• Pay-Per-Click (PPC) & Product Listing Ads (PLA)
• Web Design & Development
• Search Engine Optimization (SEO)
• Digital Content & Video
• Professional Video Production
• Media Coverage & Conference
• Bulk SMS & Voice Calling
• FM Radio Advertising
Social Media
Social Media has changed how brands communicate with their
audiences forever. Whether your business is a B2B or B2C brand, social
media is a powerful way to build brand awareness, build a positive
image, and drive lead generation. More than 100 million people use
social media every day, and platforms like Facebook, Instagram,
Twitter and LinkedIn have sophisticated advertising platforms that
can help you grow your audience.
We specialize in strategic social media campaigns that focus on building
and protecting a positive brand image, creating loyalty among fans, and
driving new leads for your business.
Our full suite of social media services includes:
• Social Strategy Development
• Social Media Consulting
Youth
• Social Media Advertising Oriented
• Community Engagement Social Media
Campaign
Google Adwords
Pay-Per-Click
• More than 60% of website traffic starts with a search engine
query. Pay-Per-Click (PPC) puts your brand at the top of search
results for queries relevant to your brand and audience. This
valuable advertising real estate can provide an immediate
source of targeted traffic to your website, driving conversions
and contributing to revenue growth.
Our PPC services include:
• PPC Strategy Development
• PPC Research
• Campaign Setup
• Turnkey PPC Campaigns
• PPC Optimization
ATTRACT THE MOST RELEVANT CUSTOMERS BY
PPC ADVERTISING
Web Design & Development
• Your website is the center of your digital presence. It’s one of the few places
on the internet where you can deliver your brand’s message free of
distortion or distraction.
• Our web development team can help you build your brand’s website from
the ground up. We specialize in building websites that tell a unique brand
story while meeting the expectations of today’s most discerning consumers.
• If your website is already built but isn’t performing to expectations, we can
perform a detailed audit and work with you to improve site architecture,
design, and responsiveness.

We offer a full range of web design & development

services including:
• Website Design
• Website Coding
• Conversion Optimization
• Mobile Development
Search Engine Optimization
• Search Engine Optimization (SEO) is a strategic process used to
improve a website or web page’s organic visibility in the search engines
results pages (SERPs), usually on Google.com.

• Billions of web browsing sessions begin with a search query every day. With
more than a billion websites competing for the top spot in search results, it
can be difficult to drive traffic to your site from search engines. We specialize
in an innovative approach to SEO that uses white-hat tactics to put your
website at the top of your target audience’s searches.

Our SEO services include:

• Keyword Research
• Technical SEO
• Full SEO Audits
• SEO Consulting
Digital Content & Video
• Content is the king of today’s marketing environment. The most
successful brands in the world have developed detailed content strategies
that help them inspire, entertain, and educate their target audiences. We
specialize in helping our clients plan, produce, and promote content that
drives audience engagement and conversions. Our full suite of content
services includes:

• Digital Content Strategy

• Content Production

• Video Production

• Graphic Design

• Multi-language Content

Whether you’re producing blog posts, images, or videos, we can be

trusted to support your content marketing efforts.
Professional Video Production
Video Commercials
We design premium video ads to drive branding
objectives on Facebook, You Tube and Google
Display Network and Google’s network of web
content publishers. We engage people on the
web and encourage them to click through your
site. Video commercials are an exciting and
interactive way to reach a larger audience. Our
video ads are designed with high-quality
graphics, sound and motion that drive traffic to
your site.
Animated Commercials
Animated commercials are intuitive, diverse and
innovative. We tell stories in new and interesting
ways. We have proven ability to deliver
phenomenal performance in animated
commercials. Television commercials in today’s
3D animation are very common. With animated
adverts, sky is the limit! As opposed to the
traditional story-telling medium, the potential of
animation is limitless.
 Bulk SMS
Bulk Messaging is the dissemination of
large numbers of SMS for delivery to
mobile phone terminals. It is used for
consumer for a variety of purposes
including brand awareness,
notifications entertainment, and mobile
marketing.
Voice Call
Voice SMS/CALL technology that
automates bulk voice calls to
mobile/telephone users and playing
pre-recorded messages. It's an
inexpensive way to be in touch broad
audience in a short duration and even
a safe way to send the message.
Radio Advertising
Radio advertising campaigns has
consistently proven to generate leads
and grow business on various
geographical markets. We facilitate
advertising on the FM airwaves within
your budget. It is a good platform to get
your message out.
 Basic Plan
Professional Video Commercial Ad 1

Animated Video Commercial Ad 1

Social Media Handling + In house Posters Creation & Engagement Six Months

Social Media Campaign & Advertising Social ads, Retargeting ads &
YouTube ads
Basic Website Development & Six months SEO

Bulk SMS (Delhi &NCR) 10 lac (Promotional)

Voice Call (Delhi &NCR) 1 lac

Press Conference + Media Coverage On Events (six months)

 Standard Plan
Professional Video Commercial Ad 1

Animated Video Commercial Ad 1

Surplus Video(In house)/Promotional Videos 6

Social Media Handling + In house Posters Creation & Engagement Six Months

Social Media Campaign & Advertising Social ads, Retargeting ads, Search
ads, Display ads & YouTube ads
Standard Website Development & Six Months SEO

Bulk SMS (Delhi &NCR) 25 lac (Promotional)

Voice Call (Delhi &NCR) 5 lac

Press Conference + Media Coverage On Events (six months)

 Professional Plan
Professional Video Commercial Ad 1

Animated Video Commercial Ad 1

Mall Theme Song 1

Surplus Video/Promotional Videos + Pranks (Prize Oriented) 12

Social Media Campaign & Advertising Social ads, Retargeting ads, Search
ads, Display ads, PLA ads, Mobile
ads, GPS ads & YouTube ads
Social Media Handling + In house Posters Creation & Engagement Six Months

Professional Website Development & Six Months SEO

Bulk SMS (Delhi &NCR) 50 lac (Promotional + Transactional)

Voice Call (Delhi &NCR) 20 lac

Press Conference + Media Coverage On Events

FM Advertisement 1 radio station

BMS Tickets Integration For six months

TV banner Ads
Pricing
BASIC STANDARD PROFESSIONAL
Ideal For- Ideal For- Ideal For-

Entry Level Businesses, SMEs, Start-
Ups
The client is looking to make the
shift to social media marketing for
the first time.
Building up social network fan base
for a new social network Business
Pages
Businesses that require advanced
social media management services
Has tried social media marketing,
but needs a boost to achieve their
goals
Has fan base connectivity on all
social network sites, websites, etc
and an established online presence
Businesses that require enterprise-
level social media management
services.
Aggressive shift in revenue growth
and market outreach campaign
required
Needs full package of social media
marketing with dedicated resource
for maximum ROI

25 lac. 35 lac. 45 lac

For six months For six months For six months
Thank You
Outdoor Services
Print Media

1. Brochures
1. Catalogues
Print Media is physical form of media used in
2. Mailers
advertising it is composed of newspapers, community 3. Newsletters
newsletters, magazines, and other publications. The 4. Flyers
print media is an effective way to alert the public 5. Hoardings
awareness and builds local credibility. The media
reaches a broad audience of readers on a daily basis.
6. Posters
Hence, We develop a range of advertising and 7. Print Ads
marketing communication collaterals. These cover
entire gamut of above and below the line materials
from print ads to brochures, brand building and
marketing campaigns.
Electronic Media

TV Advertising
Advertising on television is one of the most
effective forms of marketing available today.
Our television advertising focuses on
communicating a clear message to consumers.
We make every rupee of your advertising budget
worth it. We believe that a TV commercial is
effective only when people remember your
business and consider investing in your
products and services.
Outdoor Media Advertising
Unipoles
We cover a wide range of prime
locations in and around Delhi offering
customers the opportunity for more
creation. The special thing about
unipoles is that they keep
advertisements fresh, dynamic and
captivating. Unipoles can be seen even
from long distances, which adds to the
effectiveness of unipole advertising.
Hoardings
We are specialize in offering high
quality, innovative and
sustainable hoardings. We deliver
creative hoardings, excellent price
and expert advice. We have
proven ability to create hoardings,
deliver bespoke planning and
installation service and versatile
range of hoardings
Wallpanels
Our wall outdoor advertising panel
is one the most effective medium to
entice customers and bring your
brand to life. Wall panel advertising
amplifies the ad effect. From
concept, designs to installation, our
ad experts create commercials that
drive sales and derive maximum
ROI.