Full Digital Marketing Plan Example

Strategy and Consulting (Weekly meetings)

The marketing leader or outsourced marketing team needs to continually
invest time reviewing analytics and reports, developing strategic plans, and
meeting regularly with key stakeholders to disseminate information and keep
the project moving forward.

Growth-Driven Website Design (1 page per month)

The website is the hub of all sales and marketing activities. It’s not something
you can set and forget. The example company will continually improve and
enhance their site by working on one web page per month by creating a new
page or updating an existing page design, copy, or function.

Lead Generation (Release 1 landing page every-other-month)

Prospective customers like to self-educate throughout the sales process. The
company will create ebooks, webinars, papers, or other downloadable content
or interactive campaigns to addresses typical prospect questions or concerns
as they move toward a buying decision. The goal is to launch one new lead
gen campaign every other month.

Blogging (1 per week)

Blog articles are essential for driving website traffic, improving SEO, and
getting prospects engaged with your website. The company will publish one
new optimized educational or industry news article per week.

Email Marketing (1 per week)

Regularly communicating with your customers and prospects is essential to
building relationships. You know what they say - out of sight, out of mind! A
weekly email to target lists will help sales and marketers nurture leads, keep
customers engaged, find new opportunities, and close deals faster.
Social Media (15 minutes+ / day)
Being active on social media helps sales and marketers expand their reach,
drive more traffic to the website, and find and connect with potential
customers. The example company plan includes daily social media posts to
promote various marketing campaigns and relevant curated content. They’ll
also implement engagement strategies to find and connect with prospects,
leads, and customers.

Paid Advertising
Targeting segmented groups with paid advertising that promotes quality
content helps sellers and marketers quickly expand their reach to new
potential customers and increase website traffic. The example company will
manage up to three ads per month to promote various lead generation
campaigns.

Sales Enablement
Sales and marketing alignment is essential for getting a good ROI. The plan
includes assisting sellers with writing sales scripts and templates that align
with the marketing campaigns, lead scoring, and list development.

Search Engine Optimization

It’s all about the search! On-page, off-page, and technical SEO, directories
and citations, and link building – it’s all included in the plan to ensure the
company maximizes their opportunity to rank for their target keywords and
phrases.

Co-Marketing
One of the fastest ways to get in front of new potential customers and convert
them to leads is to partner with companies that are not your direct competitor
but share the same audience. Time will be dedicated to finding influencers,
building relationships with them, and creating synergistic co-marketing
programs.
Total Monthly Hours Investment: Approximately 135