Eric Christian Aldrich

Grosse Pointe Park, MI 48230  313-410-2715  ecaldrich315@gmail.com  linkedin.com/in/ecaldrich315

SENIOR BUSINESS MANAGER

Optimizing the Organization’s Success through Superior Leadership Skills

PROFILE CORE EXPERTISE

Highly driven, innovative professional with extensive years of experience in  Automotive Advertising
business management, client procurement, account management, process  Non-Automotive Advertising
improvement, and project management.
 Direct Marketing
Solution-oriented, organized marketing professional with an exemplary work  Brand Engagement
ethic, a strong sense of reason and logic, a positive attitude, the highest level
 Business Management
of integrity, coupled with a willingness to learn and stay teachable.
 New Business Generation
Leveraged outstanding organization skills, resourcefulness, and creative
 Process Improvement
problem-solving/troubleshooting with the ability to prioritize and manage
multiple projects in a fast-paced environment.  Strong Negotiating Skills
 Social Media Integration

PROFESSIONAL EXPERIENCE

The JRT Agency  Farmington Hills, MI October 2015 – February 2022

Account Director
− Performance-driven leader managing the strategic and tactical website development of Consumers Energy and
the FCA Driveability strategy and oversight of an industry award-winning website.
− Won and directed FCA Fleet business, accounting for several million dollars over 5 years
− Strategize, implement, and oversee processes for the team’s increased productivity and growth.
− Highly involved in new business pitches and managing other FCA businesses, understanding client contract
compliance with respect to bidding, estimating, invoicing/billing, procurement, financial process, safety, etc.
− Review billing worksheets, reconcile jobs, process and negotiate vendor production agreements/contracts, and work
closely with the client procurement team to negotiate costs, logistics, and payment terms for production projects.
Media Hero Agency  Detroit, MI May 2015 – October 2015
Account Director
− Achieved new businesses and provided consultative branding and marketing expertise assistance to Nobelus.
− Led and developed a brand reposition recommendation for Nobelus and its member company distributors.
− Leveraged an understanding of various agency disciplines/functions and knowing when to engage with each.
− Proficient in using agency applications, with the ability to assess risks relating to processes and production.

TBC Agency  Baltimore, MD October 2014 – March 2015

Account Manager, Freelance
− Provided consultative branding and marketing expertise assistance to the CEO and President regarding an
incumbent Media pitch recommendation for the Black & Decker new branding initiative.
− Developed consultative branding and brand positioning input on behalf of the Business Health Services Corp.
− Demonstrated clear, concise, and professional communication skills to develop good working relationships with
vendors and partners in a fast-paced, cross-functional team environment.
− Utilized expertise in developing integrated communication plans, marketing strategy, and tactical execution.

Duffey Petrosky  Farmington Hills, MI January 2011 – May 2014

Account Director - Chrysler, Ranger Design, Mopar, Roush Enterprises, BASF
− Co-managed Chrysler Academy’s Training Digital/Social Media program within Chrysler for the new 2014
Dodge Dart launch, providing a significant positive return of investment (ROI) for Chrysler.
− Developed all Chrysler Group’s brand integrated marketing plans and the highly successful B2B/B2C customer testimonial
campaign for BusinessLink, which was adopted across national and dealer marketing print, CRM, and digital platforms.
− Directed the Chrysler Affiliate Corporate discount program with 5,200 suppliers and partner corporations.
− Involved in and won new business pitches for Ranger Design Inc., UniSelect, Roush, and BASF.
− Stayed up-to-date knowledge of industry trends and supported customer-facing operations, including sales and PR.
The Richards Group  Dallas, TX January 2010 – December 2010
Management Supervisor - National Ram Truck & Commercial Truck Advertising
− Developed, managed, and executed the 2010 Ram Heavy Duty truck integrated launch campaign, Motor Trend
Truck of the Year, which the Ram clients considered a benchmark launch plan.
− Directed the 2011 MY Ram Chassis Cab launch and commercial truck annual integrated marketing plan.
− Initiated and led the social media platform for the 2009-2011 MY Ram Truck launches, leveraging forum hosting,
blogging sites, social content development/sharing, and influencer interaction.
− Developed truck-related partnerships aligned with the Ram brand's recreational and vocational buyer interests.

BBDO Detroit  Troy, MI December 1994 – January 2010

Senior Manager - National Ram Truck & Commercial Truck Advertising
− Led and coordinated a cross-functional launch team of 40 from different agencies.
− Managed the 2009 Dodge Light Duty integrated truck launch campaign that contributed to a 2.3% increase in
segment share and improvement in all funnel measures under a record-low economic condition.
− Directed and developed the annual Ram Truck marketing presence at National Truck Equipment Association,
innovating new highly successful guerilla-style on-site tactics.
Senior Manager - Chrysler Fleet, CPOV Remarketing, Affiliate Marketing, & Incentives
− Managed a team of ten, fostering high employee morale and productivity over four highly diverse accounts.
− Increased communication effectiveness, impact, and positive customer response by implementing a strategic
communication process for the fleet business that included gathering and organizing historical data, process
improvement, reconciliation, setting up templates/forms/other working documents, etc.
− Won the 2007 BBDO Sterling Award for extraordinary work efforts and performance on behalf of the agency and clients.

Senior Manager - Ram Commercial Truck Advertising

− Managed Dodge’s successful re-entry into the key commercial market, leading the highly successful Dodge
medium-duty Chassis Cab launch that reached a market penetration level of 29% from 0% in the first year.
− Coordinated special projects, including annual partnerships with Stihl, Hanley Wood, Kentucky Derby, NTEA,
and NTRA, assisting the team in preparing production estimates for client approval, coordinating vendor
payment, approving purchase orders and invoices, and other tasks as needed.
Manager - Motorsports, Tomahawk Motorcycle Concept, Sports Marketing
− Successfully led and oversaw Dodge’s return to NASCAR racing after 25 years with a benchmark integrated launch
plan that won Media Week’s 2001 Media/Marketing Plan of the Year.
− Launched Dodge’s Title sponsorship and activation of the Dodge NASCAR Weekly Series and led NHL and NTRA
multi-year marketing sponsorships that further established Dodge’s presence in key sports.
− Developed marketing plan presented at Super Bowl, Nieman Marcus catalog, and Today Show for Dodge
Tomahawk Concept motorcycle, leading to the sale of two Tomahawks at $600k each.
Account Supervisor - Dodge Universal Studios Partnership / Dodge Car
− Implemented a 100M+ advertising and marketing communication plan for Universal Studios partnership.
− Coordinated an exclusive Dodge owner's-only invite that attracted 10k+ owners for an exclusive experience for a day.
− Improved favorable opinion, consideration, and preference by more than 25% for the fully integrated campaigns.

EDUCATION
Bachelor of Science in Business Administration, Marketing, Wayne State University

TECHNICAL SKILLS
Broadcast/Video & Digital Production (Adobe)  MS Office (Word, Excel)  Languages: CSS, HTML

HONORS AND AWARDS

Awardee: BBDO 2007 Sterling Award
Awardee: JRT 2015 Reach Higher Achievement Award

Eric Christian Aldrich 313-410-2715  ecaldrich315@gmail.com  Page 2