STEPHEN J. NAGRANT JR.

mailto:snag@snag.business 248.910.7967 @SnagBusiness linkedin.com/in/SNagrant

PROFESSIONAL EXPERIENCE
Snag Business | President/Founder | 6/2020 - Present

Launched a marketing and business development agency to share real-life experiences and discuss cutting-edge best practice
strategies that translate to any industry, helping companies, brands and individuals win at work

Intersport | Director of Strategic Development | 10/2018 – 6/2020

Led strategy, research, analysis, and development for Intersport's Detroit office, focusing on the launch of the Rocket
Mortgage Classic - the first ever PGA TOUR event in the city of Detroit
• Produced the "AREA 313 Celebrity Challenge" - winner of the 2019 PGA TOUR award for Best Special Event
• Developed inventory/proposals, managed activations, and provided creative support/branding solutions
• Worked with the sales team to develop $10 Million in sales and manage high-value accounts including Rocket
Mortgage, Cadillac, CDW, Huntington Bank, MEDC, and The Children's Foundation

Detroit Red Wings & Olympia Entertainment | Strategic Partnership Developer | 1/2015 – 9/2018

Promoted into diverse development/marketing role within the partnership team to focus on new arena sales

Played a key role in closing more than partnership deals, generating in revenue

Scope includes extensive work on arena naming rights partnership (Little Caesars) and all Landmark partnerships (Chevrolet,
Meijer, Comerica Bank, Huntington Bank, St. Joseph Mercy Health, Coca-Cola, Anheuser-Busch, Labatt, Comcast, Belfor,
and MotorCity Casino Hotel)

Revenue Development & Growth

Developed/managed complete new arena inventory list from scratch, analyzed projected values, and set pricing for
all elements within the rate card on CRM (Microsoft Dynamics - StoneTimberRiver)
Contributed packaging strategies and worked closely with sales team to build proposals
Provided insight and consulted on high-level negotiations with sales team and their clients

Sales Enablement
Optimized the sales efficiency & effectiveness of team by developing proprietary business intelligence, improved
processes, and strategic content
Wrote scripts and created content for more than 150 meetings
Managed brand integration at Little Caesars Arena and handled external vendor relationships

Marketing Strategy
Led development of cloud-based presentation platform, using it to build more than 250 presentations Designed
more than 2,000 pages of presentation material/mockups/renderings with Adobe Photoshop Led all research
projects, analyzed prospects, identified new opportunities, and developed campaigns
(Nielsen Scarborough, Repucom, Winmo)
o Developed and launched a drip marketing campaign to generate new sales leads
▪
Campaign resulted in a 41% response rate and converted 17 new opportunities for sales

Detroit Red Wings & Olympia Entertainment | Corporate Partnership Account Executive | 2/2012 – 1/2015

Hired into new position to generate revenue for the most successful American franchise in the NHL and its
entertainment company

Sales
Showcased dynamic presentation and solution-selling skills, starting from scratch to prospect, research, develop,
pitch, and close 18 new partnerships

Page 1/2
 Marketing
Utilized project management skills to plan campaigns and manage activations/contract fulfilment o
Retained 100% of clients during 2012-13 NHL labor dispute by developing new inventory
Optimized sales effectiveness by developing strategic content focused on consistent branding for an elite sports and
entertainment organization, including sales presentations, ad creative, case studies, activation mockups, collateral
templates, data visualizations, and partnership guides
o Managed research and development of new marketing solutions, technology and platforms
Business Development
Maximized revenue growth by developing and implementing strategic plans to enhance efficiencies, increase
demand, and promote continuous improvement while developing partnerships
o Mapped processes, developed workflows, and designed dashboards on MS Dynamics CRM o
Increased lead quality by 42% by conducting prospect and opportunity analysis
o Reduced average sales cycle by 66%, improving time to close from 101 days to 34 days o Created
system that matches objectives with inventory to support proposal development
Demonstrated high-level communication, critical thinking, and problem solving skills by working with other members
of the sales team to provide in-depth research and analysis for their clients
o Analyzed major partnerships and designed presentations for clients including Anheuser-Busch,
Ram Trucks, Carhartt, Jimmy John’s, and MotorCity Casino Hotel

Grand Rapids Griffins | Corporate Sales Intern | Grand Rapids, MI | 9/2011 – 2/2012

Accepted internship with the American Hockey League affiliate of the Detroit Red Wings to complete graduate school
requirements, gaining experience supporting the corporate partnership sales team by negotiating trade deals, managing
activations, and providing prospecting research

Simplicity Tactics/Simplicity Partners | Marketing Analyst | Grand Rapids, MI | 8/2009 – 7/2011

Led all marketing initiatives and managed research projects for consulting agency specializing in business
development, growth management, and corporate turnaround

• Developed marketing campaigns and designed materials, including for the SaaS launch of a Applicant Tracking
System used to match company needs/culture to job seeker qualifications/personality fit
• Designed websites for company and clients, and then built pages using HTML/PHP
• Implemented/managed the company’s first CRM system, developing SQL database and designing UI
• While working as an analyst, brought in a new account totaling $30,000, providing business development, market
research, and branding/positioning strategies to help launch a startup company

Kodiak Construction | Sales and Marketing Executive | Allendale, MI | 5/2007 – 8/2008

Provided market research, generated sales leads, and coordinated sponsorship promotions with the West Michigan
Whitecaps (MiLB) and the Grand Rapids Griffins (AHL)

EDUCATION
Master of Arts, Sport Management | Western Michigan University | 2012

Bachelor of Science, Advertising & Public Relations | Grand Valley State University | 2010

INTERCOLLEGIATE ATHLETICS
Men’s Football Team | Running Back | Grand Valley State University | 2006 – 2008
Walked-on to the 2006 NCAA Division II National Championship Team

Page 2/2