Brennen Smolyanitsky

brensmol@gmail.com ⬩ (323)829-6474 ⬩ LinkedIn ⬩ Portfolio

WORK EXPERIENCE

Paper Jan. 2022 – Sept. 2023

Customer Marketing Specialist Remote
Paper is an B2B/B2C SaaS academic support provider serving over 3 million students and teachers nationwide.
▪ Headed the coordination of marketing requests across a 150+ sized Customer Success team. Simultaneously
project managing, leading, and executing various partner marketing requests through Notion, including
customer growth campaigns, marketing and sales materials, social media toolkits, and landing pages.
▪ Achieved a 34% growth in product adoption while leading company wide in-app notifications via Pendo and
implementing effective retention strategies, including onboarding tutorials, surveys, and user help centers.
▪ Led the strategy and execution of customer growth campaigns and email initiatives, most notably achieving a
23% email click-through rate across all K-12 teachers in Mississippi during a statewide adoption campaign.
▪ Hosted weekly product webinars for 4,000+ customers nationwide, earning a 94% recommendation score.

LA’s BEST Mar. 2020 – Jun. 2020

Marketing and Communications Intern City Hall, Los Angeles
LA’s Best is a city funded non-profit after-school enrichment program serving over 25,000 students.
▪ Authored press releases, school newsletters, and fundraiser email messaging to 10,000+ subscribers with a 24%
average click-through-rate.
▪ Increased Meta engagement by 19% during a key advocacy period while leading design and messaging efforts.

PROJECTS

Brain Booch Kombucha Nov. 2020 – Jun. 2022

Marketing Specialist
Brain Booch was a kombucha brand founded to cultivate my brand marketing, copywriting, and creative skills.
▪ Achieved a 32% Instagram engagement rate while crafting original content, sparking curiosity, targeting niche
hashtags, and designing graphics within the Adobe Creative Cloud.
▪ Authored website content, designed bottle labels, and utilized Google Sheets to track customer data.

SOFTWARE & CERTIFICATIONS

▪ Software: Iterable, Hubspot, Notion, Monday, Excel, Pendo, Figma, Adobe Illustrator, Google G Suite
▪ Certifications: Product Analytics, SEO Foundations, Google Analytics, HubSpot Inbound Marketing

EDUCATION
San Diego State University December, 2020
BS, Marketing San Diego, CA
▪ Studied abroad in Oslo, Norway during the fall 2019 semester (BI Norwegian Business School).