​ ACCO

A​NNABELLA ​BR
21 Weldon Road • Matawan, NJ • 732.841.4548 • annabellabracco@gmail.com
OBJECTIVE
Seeking to leverage my Business Analyst, Marketing, and Sales experience into a full-time role and deliver value that
drives business-building impact.

E​XPERIENCE
The Boston Beer Company/Samuel Adams ​(Boston, MA)​: ​July 2020 - January 2021
Business Operations Data Analyst Co-op
● Managed the National Account On/Off Premise call point database. Ensuring call points were up to
date allowing the sales team to show accurate business results to their customers
● Established online configuration knowledge base to support functionality when developing quarterly draft
survey reports
● Developed simple database and ETL processes to convert data into actionable insight
● Uncovered missing volume for stores/bars for our product line such as Truly and Twisted Tea
● Managed for the stewardship of Wholesaler Draft Surveys and directly communicated with Sales for
clarification

Cindy Riccio Communications ​(New York, NY)​: ​January 2020 - June 2020
Marketing & Public Relations Intern:
● Conducted media relations, social media content, event coordination for press previews, client status meeting
reports and recaps as well as product maintenance for consumer lifestyle accounts
● Assisted in researching prospects and developing new business proposals for Hanes, DKNY and KISS
● Assisted in creating press releases and pitch letters for our clientele’s upcoming lines
● Communicated with new businesses to negotiate future collaborations

Hand & Stone ​(Aberdeen, NJ)​: ​March 2019 - January 2020

Sales Associate:
● Prospected and acquired potential clients while maintaining strong relations with existing clients
● Consistently exceeded monthly sales and client acquisition quotas by a minimum of 115%
● Designed and implemented social media campaigns centered around specific products or promotions

EDUCATION
Rutgers University, New Brunswick, New Jersey ​Expected Graduation Date: May 2021
● Bachelors of Arts in Strategic Communication
● Minor in Digital Communication, Information, and Media

RELEVANT COURSES
● Communication Research ● Digital Tech & Disruptive ● Communication Technology
● Information Tech & Informatics Change ● Public Speaking
● Persuasive Communication

EXTRACURRICULAR ACTIVITIES
PR Committee for Rutgers Student Assembly ​September 2017 - January 2020
● Event coordinating - Plan and budget fundraising events
● Utilize social media platforms to create awareness for upcoming events

S​KILLS & INTERESTS

● Microsoft Excel ● Google + ● Analysis
● Google Sheets ● Karma Database ● Problem Solving
● PowerBi ● VIP SRS ● Web-based Reporting tools
● SalesForce ● Powerpoint ● Cold & Warm Calling