JULIA LUCEY Boston, Massachusetts | (978) 382 -3923 | julialucey2@gmail.

com

Marketing specialist focused on building brands through applied data analysis, targeted public outreach, and
effective media communication to increase visibility, supporters, and campaign impact

SKILLS
Microsoft (Word, PowerPoint, Excel [Pivot Tables, V-Look Ups], Access, Outlook, Power BI) | Media Math | Tableau
| Google Cloud Platform | Google Analytics | SQL | Hootsuite | HubSpot | New Business Acquisition | Kantar |
Pathmatics | ComScore | Brandwatch | Netbase Quid | Claritas 360 | SimilarWeb | Nielsen (N*Power, T*Views,
Media Impact, Clear Decisions) | MRI/Simmons | Ipsos | eMarketer | Mintel | WARC | Euromonitor | IbisWorld

WORK EXPE RIENCE

Havas Media - Boston, Massachusetts

Analyst, Measurement and Analytics | January 2021 – Present

• Support the Fidelity Investments planning and analytics teams with pre-campaign research requests involving
target personas, competitive insights, and media strategy
• Improve media efficacy reporting by streamlining data updates in a client-facing Tableau dashboard
• Create and present campaign performance analytics decks to Fidelity clients for the Youth Account and
Women’s and Life Events lines of business
• Accumulate Stop & Shop competitor’s creative assets and media spend into a weekly client deliverable

Insights Analyst, Insights and Data Strategy | June 2019 – December 2020
• Support new business research requests and presentations involving strategy, consumer, or competitive insights
• Aggregate competitive spend data from multiple sources into a client dashboard complete with relevant trends
• Contribute to the development and publication of thought leadership pieces that provide internal and external
clients with a POV on the media landscape
• Train fellow employees on various tools and inform on best-practices from a research-perspective
• Monitor trends across multiple industries including but not limited to apparel, CPG, financial services, and furniture

The Unstoppable Entrepreneur – Westchester, PA (Remote)

Public Relations Practitioner | December 2017 – May 2018

• Created digital marketing content for newsletters, emails, sales pitches, promotional offers
• Internal liaison with brand team for all social media handles to grow the brand’s network
• Developed multi-channel communication outreach for brand partnerships and public relation connections
• Worked directly with CEO assisting weekly Public Relations coaching calls with clients and partners

E DUCATION
Bachelor of Business Administration | James Madison University - Harrisonburg, VA
Major: Marketing Minor: Communication Studies
Activities: Work-study at JMU Libraries, Sigma Sigma Sigma Sorority Executive Board, ENACTUS
Honors: 2016 General Education Student Conference Speaker, Gold Excellence Award for
Fundraising and Service as Philanthropy Chair of Sigma Sigma Sigma Sorority