HAYLEE COLEMAN

417-437-2211

HECOLEMAN90@GMAIL.COM

EXPERIENCE

EDUCATION

COMMUNICATIONS AND TECHNOLOGY ASSOCIATE

UNIVERSITY OF MISSOURI
MAY 2013
BACHELORS DEGREE
CUM LAUDE

MAY 2015 - PRESENT | JUNIOR LEAGUE OF DALLAS

Design digital and written communication material including: invitations,

e-blasts, signs, info graphics, newsletters, presentations and greeting cards.
Drives approval channels for all communication material.
Measure communication analytics to determine strengths and weaknesses
Create social media campaigns to engage members and general public, which
led to a record increase in Facebook and Instagram followers.
Review communication material to determine the best publication channel
Manage database of over 5,000 members to ensure current information
Write and edit web content to public and member websites
Provide IT troubleshooting support for members and staff
Create new and improve upon existing business procedures and processes
Adhere to brand style guidelines when creating communication material
Sit on communications, public relations, technology, and advisory committees

SALES AND MARKETING ASSISTANT

JAN. 2014 - MAY 2015 | HYATT REGENCY ST. LOUIS AT THE ARCH

Analyze yearly sales data to determine where promotions should be directed

in order to meet sales goals
Wrote mass emails to hotel on sales data and consumer activity for the week
Created monthly reports that showed sales progress and improvement areas
Analyzed reach of corporate account portfolio
Used customer survey data to create and promote appreciation events
Reported digital promotion effectiveness of global Hyatt promotions
Created digital and print sales and promotional materials
Oversaw hotel website and social media content
Learned the importance of multi-tasking numerous projects
Directed and edited year end party promotional and awards video
GLOBAUXSOURCE

SUMMER 2012 | EXECUTIVE ASSISTANT - INTERN

Developed an accounting system for office

Created then compiled hotel proposals and compiled data for client use
Cultivated client relations and trust by creating client engagement events
Set-up social media accounts for the company
Streamlined training manual for new hires to optimize employee productivity

SKILLS
MICROSOFT OFFICE
ADOBE CREATIVE SUITE
MAC OSX
WORDPRESS
HOOTSUITE
AP STYLE
SOCIAL MEDIA
MARKETING
PUBLIC RELATIONS
VIDEO EDITING
DIGITAL PUBLICATION

STRENGTHS
ACHIEVER
ARRANGER
RESPONSIBILITY
INDIVIDUALIZATION
RELATOR