Wade Buehler

Marketing • Communications • Creative

Contact ______________ Profile_____________________________________________________

PH: 403-923-1397 I am a consummate story-teller, and use strong writing, graphic design, and marketing skills to
create content that connects brands with people and builds community.
Email: me@wadebuehler.com
LinkedIn: https://www.linke-
din.com/in/wade-buehler Experience ___________________________________________
Website: wadebuehler.com 2004 – 2020 ELRUS Aggregate Systems, Calgary, AB
Heavy Industrial Equipment Manufacturer. (100+ Employees - Canada & US)
Skills ________________ Marketing Specialist, Inside Sales, In-House Graphic Designer
Certified Google Analytics and In collaboration with various stakeholders I implemented integrated marketing strategies and
Ads Professional produced content that aligned with corporate objectives.
Inbound Marketing
Marketing Manager 2015 - 2020
Email Marketing & Automation
I worked with stakeholders to develop and execute sales and marketing strategies that supported
Content Planning, Strategy company initiatives.
Optimize Content for SEO & • Developed integrated content marketing campaigns across traditional and digital channels
Conversion
• Worked with sales to develop value-based selling strategies and create content to drive
Keyword Research sales.
Writing & Editing • Enhanced the online user experience by updating website design and optimizing content.
Graphic Design • Established KPI metrics to monitor, measure, evaluate and improve campaigns.
Custom Graphics • Improved email open rates from >10% to 21%, CTR from .8% to 2.18% by improving
Photo Editing email and landing page conversion strategies.
• Partnered with industry publications to leverage subscribers and readership to drive digital
Software______________ marketing efforts.
InDesign
Photoshop Marketing Coordinator 2014 - 2005
Illustrator ELRUS U.S. Expansion (2014)
MS Word Executed print advertising and digital campaigns to build awareness, introduce the ELRUS
PowerPoint completive advantage, and drive website traffic.
• Increased US web traffic 74% (6,300) in the first year
Platforms ____________ • Increased daily organic search traffic from 25 to 125 searches (400%) in nine months by
applying topic, content, and SEO strategies.
Hubspot
• Used market analysis and audience segmentation to target email and social media
WordPress campaigns to increase audience share in key U.S. markets by 28% [4,200]
Microsoft Dynamics
Maximizer New Corporate Website on the Hubspot CRM platform. (2013)
Sales Force • Collaborated a marketing partner on developing, implementing, and launching the website.
Google Docs • Introduced inbound marketing, blogging, social media, automated email marketing and
more in-depth insight into analytics.
Zoom
• Received extensive training on Inbound Marketing, strategy, method and execution
Drop Box
• Created SEO compliant written and graphical website content.
• Increased customer base by 638% (2,486) in the first two years.
 Wade Buehler
Marketing • Communications • Creative

Successfully Introduced the MS612 Screen Plant and New Technology to the North American Market. (2012)
• 2012 - Targeted “Innovators” - Two machines sold in the 2nd and 3rd quarters of the year. $770K (3.5% ) total sales.
• 2013 - “Early Adopters” - Began incorporating production results in marketing. Seven machines sold. $2,695,000 (18.5%)
of total sales.
• 2014 - 2020 Implemented marketing strategy based on pinch points from three persona perspectives to run across all
marketing channels. Fifty units sold. $19,250,000.00 in sales.
• Successfully integrated and gained industry-wide acceptance.

Designed And Produced ELRUS’ First Data Powered CMS Website On The Joomla Platform. (2008)
• Enabled faster updates and on line forms for on line data capture.
• Allowed multiple user access to back end functions.
Identified a New Market and Leveraged the Favourable Exchange Rate (1.30) to Drive US Sales (2005 - 2006 )
• Used tactical print advertising and targeted email campaigns to raise awareness.
• I sold 32 control towers @ $28,000 each. ($896,000.00)
Sales and Marketing Coordinator (2004)
Sales support
• Sales assistant to the president.
• Completed quotes and presentations.
• Responded and followed up on customer inquiries and inbound leads.
• Assisted with equipment quoting and presentations.
• Respond to customer inquiries.
• Updated CRM.
• Prepared sales documentation. Digitized the sales documentation process and significantly reduced human error, completion
time and improved accuracy.

Education/ Personal Development ________________________________________________

2021 - Google Ads Display Certification__2020 - Google Analytics Re-Certification.
2013 - Completed Hubspot Inbound and Automated Marketing program
2000 - SAIT - Calgary, AB Diploma: Digital Arts and New Media,

Volunteering ________________________________________________________________
Legal Advocacy Program MS Society of Canada • Calgary, Alberta 
Assist individuals and families experiencing multiple sclerosis (MS) with advocacy concerns and the completion of complex
forms and applications related to federal, provincial and territorial income support programs, such as Canada Pension Plan-
Disability (CPP-D) benefits, Assured Income for the Severely Handicapped (AISH) and the Income Assistance Program,
respectively.

Volunteer MS Society of Canada 1:1 Care Giver - Peer Support Program

Provide empathetic support, encouragement and program assistance to people who support others living with MS.