DINESH KUMAR R

Product Marketer (Enterprise Software/IT Service & Consulting)

+91 8778656325 ucdineshb4u@gmail.com linkedin.com/in/ucdineshb4u/ Chennai, India

SUMMARY
Experienced Product Marketing professional with 6+ years of branding and marketing expertise, including specialization in
OEM product distribution. Skilled in strategic planning, executing go-to-market strategies, and fostering cross-functional
collaboration. Proficient in understanding product roadmaps and crafting audience-centric launches. Aiming to leverage
skills and experience to drive innovation and success in Product Marketing.

CORE COMPETENCIES

Product Marketing ABM GTM Market Research Data Analysis Product Management Product Roadmapping

Lead generation SEM SMM UI & UX Branding Blog

Branding
Writing Product Video Scripting People Management

TOOLS

Google Data Studio Google Analytics Google Optimize Google Adwords Leadfeeder Hubspot

Microsoft Clarity Mail Chimp Uber Suggest Buzz Sumo MOZ Vyond Adobe suite

EXPERIENCE

ZNet Technologies Pvt Ltd (RackNap & ZNetLive)

Associate Product Manager (Apr 2023 – Present)
I've driven the distribution of OEM products, delivering tangible results for DigiCert SSL, Zoho Workplace & Leadsquared
Created and executed GTM strategies, accelerating Zoho Workplace market penetration within 3 months
Successfully onboarded Reseller partners for Zoho Workplace, expanding the partner channel to 12 active Hosting
partners in the North region by the end of the first quarter
Conducted effective partner training sessions and customer demos, resulting in increased sales and acquisitions
Managed relationships with OEMs for MDF and co-marketing activities, driving collaborative initiatives
Aligned technical training for ZNet Presales team with OEMs to enhance product technical knowledge and sales
effectiveness.
Implemented pricing strategy and targeted campaigns to increase SSL certificate sales
Collaborated with Sales & Marketing teams to achieve monthly targets and drive revenue growth
Enhanced product landing page with high-converting CTAs based on user behavior data analysis
Managed Leadsquared CRM distribution, executed GTM strategy, onboarded 3 Resellers and 2 Implementation partners
Achieved closure on 3 direct customer acquisitions within the inaugural quarter

Sr. Product Marketer (Feb 2022 – Mar 2023)

RackNap (Subscription management platform for CSPs, MSPs, ISPs, Telcos, Datacenters)

Revamped product vetting standards and created consistent positioning statements, messaging, and proof points
Led across 3 go-to-market product strategy's with team of 2 which contributed to 10M INR annual revenue
Executed targeted account-based marketing initiatives, elevating engagement with key strategic accounts and
achieving a noteworthy 30% conversion rate increase, driving substantial revenue growth
 Handled entire RackNap branding including website, collaterals, elevator pitch (script and designing product videos)
Collaborated cross-functionally with the pre sales team to create and implement sales enablement materials
Led the creation of thought leadership content, including whitepapers and webinars, resulting in a 50% growth in
website traffic
Played a pivotal role in fostering collaboration between product, sales, and engineering teams, resulting in the timely
delivery of feature enhancements and customer-centric solutions
Actively participated in high-profile industry events, such as Microsoft Inspire, leveraging networking opportunities and
strategic interactions to generate a substantial pipeline of qualified leads
Fostering deep connections with existing clients, leading to a remarkable 25% increase in customer satisfaction and
loyalty, while also driving a 15% growth in upsell opportunities

Achievements
Maintaining RackNap & ZNet Tech LinkedIn handle resulting in 5000+ new followers over 9 months. (Apr 22-Dec22)
Devised and executed a highly successful marketing campaign for Microsoft license distribution, achieving an
extraordinary 38 Lakh return on a modest 1 Lakh budget within a span of just 25 days, showcasing exceptional
resource utilization and impactful ROI
Recognized as "Rising Star" from ZNet in recognition of exceptional performance
Recognized as a two-time top team performer and one-time individual performer in soft skills training

Infiniti Software Solutions Pvt Ltd

Sr. Product Marketer (Jul 2019 – Dec 2021)

Handled Airlines, Travel agencies & Corporate SaaS model products

Generated annual revenue of 5cr INR for Airline & Corporate product during crisis
(AtYourPrice, ExpenseOut, AgencyAuto, GroupRM, VoyagerAid, AgencyDirect)

Developed and evolved market segmentation for different product offerings

Created most effective marketing messages, value proposition, collaterals, channels, and calls to action for different
personas and key accounts in the regions
Implemented best practices and generated high quality Inbound leads for Airlines, Travel agency & Corporate products
Explained the customer-led benefits of the products in form of visuals
Created product websites and landing pages for (AYPGST, VoyagerAid, ExpenseOut)
Created various marketing collaterals like (Product Presentation, Elevator Pitch, Product Videos, Blogs, PR, Infographics)
Conceptualizing and creating social media post for products to increase brand awarness and followers
Planning and monitoring the ongoing company presence on the social channels
Optimized websites based on user behaviour using Microsoft clarity
Analyzing the website traffic flow and provide reports for products
Worked with product team and brainstormed new and innovative ideas for new products during crisis
Handled internal events and programs with the organizer's team for employee engagement

Verticals handled: Social media, Email outreach, Product video creation, Blogs using tools, Website & page development
using CMS, Lead generation, LinkedIn campaigns, PR, Forums and groups

Kallos Solutions Pvt Ltd

Digital Marketing Executive (Nov 2017 – Apr 2019)

Handled HRMS & Staffing product for India & Singapore market. As a digital marketer, I was responsible to create
awareness on both products in different markets & handle website SEO, social media and email campaign.

Marketing for 2 SaaS products (HRMS software & Staffing software)

Creating marketing strategies and use of different tactics for the products to bring more inquiries
Designing corporate presentation templates, brochures and banner ads
Develop and optimize AdWords campaigns
Creating an Email marketing campaign
FB lead generation marketing and brand awareness campaigns for the product
LinkedIn Lead generation, text ads, and sponsored in-mail campaign management
Search engine optimization for the websites & Local business listing optimization
Link building for the value-added articles, generating XML sitemap and RSS feed for submission
Analyze the website traffic flow, consumer behaviour and provide reports
Indinetwork Solutions
Graphic Designer (Feb 2017 – Aug 2017)

As a graphic, I had worked for multiple clients for there company branding. I had created logos, brochure, corporate
presentations, mockups for kiosk and interior branding for stores

Worked as a Graphic designer & handling Digital marketing

Logo Designing, Brochure Design for products and service of educational institutes and hospitals, Corporate Identities
designing (Letterheads, ID cards)
Inshop Branding (Interior typography designs on walls)
Search engine marketing campaign for consumer products
Social Media Marketing and lead generation campaign did for B2C products

Go Brand 360
Jr. Graphic Designer (Sep 2016 - Jan 2017)

Worked as a trainee graphic designer where I gained knowledge in graphic designing guidelines and tools. Ideate and
brainstorm with the team on ideas and concepts for marketing layouts

Started working with Adobe tools like Photoshop, Illustrator, and InDesign
Image cutouts, layer-masking, business card, flyers, pamphlets and magazine designing

PROJECT EXPERIENCE

Interned at Ad Bureau, Chennai (28th June 2014)

Interned at Aroha Technologies, Bangalore (17th June 2015)
Product Video for VSM Solar Pvt Ltd, Bangalore (2015)

EDUCATION

Executive MBA in Marketing Management

Loyola Institute of Business Administration (In the year 2019)

B.Sc Visual Communication

PSG College of Arts & Science (In the year 2016)

H.S.C
S.R.D.F.Vivekananda Vidyalaya (In the year 2013)

S.S.L.C
S.R.D.F.Vivekananda Vidyalaya CBSE (In the year 2011)