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EDUCATION
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Indian School of Business | PGP in Management - Marketing and Strategy Apr’16– Apr’17
 National Finalists (Finished 3 out of 655 teams) at IIM Ahmedabad’s Digital Marketing competition – ClickBuzz
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o Recommended a Digital Marketing strategy for a home solar power solutions provider (budget of INR 10 Lacs)
 National Finalist at Colgate Transcend – Built an Integrated Marketing Campaign for the kids toothpaste segment in India
 Digital Coordinator – ISB Marketing and Communications Council
o Founder, Digital ISB: Led a team of 6 mandated to improve ISB student experience through digital interventions
o Implemented on-page and off-page SEO strategies to boost blog traffic and student engagement (In progress)
o Initiated the Know Your Professor video series that improved elective bidding efficiency by 20% over 2 terms
P E S Institute of Technology, Bangalore | BE -Telecommunications Engineering Jun’08 – May’12
 IISc, Bangalore: Generated cost benefit of INR 18 Lacs by designing a wearable sensor for Bowling Action Analysis
 Winner of the University Gold Medal (2012) and Silver Medal (2011) (Out of 1800 participants)
 South Zone Champion - Sweden India Nobel Memorial Quiz, 2011 (Out of 1500 participants)
PROFESSIONAL EXPERIENCE
Associate Product Manager - iQuanti Inc. (SmallBiz Express Solutions India Pvt. Ltd.), Bangalore Jun’15 – Mar’16
iFuturist is a content marketing tool which predicts future searches on the web. iQuanti is a data-driven digital marketing startup.
 Created the iFuturist Product Requirements Document, owned feature roadmaps and global go-to-market strategy
 Responsible for scaling, driving customer adoption and soliciting feedback to set vision and prioritization of new features
o Led the Analytics and Feature Insights Team – A/B Testing, Pricing, Promotions, Web traffic and Usage statistics
 Achieved a 100-day beta release of iFuturist with a view to launch at the SMX West 2016 Conference in Seattle
 Responsible for creating webpage copy, pitch decks and delivering product pitches to potential investors and customers
 Led a cross-functional team of 12 to plan and execute the 30-day iFuturist beta Program for 8 customers in USA and Spain
o Scored 8/10 in the post-beta Customer Delight survey and achieved 100% adherence to defined beta SLA’s
o Converted 6/8 beta customers to long-term contracts, generating additional annual revenues of USD 300,000
 Managed PR / Inbound Marketing campaigns to improve performance on organic search by 50% in 6 months
o Wrote 8 search insight articles that predicted the results of the US Primary Elections with 75% accuracy
o Featured on the Boston Globe, CMO, Search Engine Watch, MediaPost, etc. aggregating 5 million monthly views
o Authored 3 whitepapers: Predictive Search, RankBrain & Machine Learning, and Omnichannel Marketing
Senior Executive (Program Office) - HCL TalentCare Pvt. Ltd., Chennai Aug’14 – Jun’15
Employee #3 and part of the CXO Think Tank that laid out the vision for TalentCare, HCL’s initiative in the skill development sector.
 Created the 5-year Business Plan and GTM Roadmap (budget of INR 75 Cr) that received board approval
 Conceptualized, designed and oversaw the operational roll-out of the Jobability Quotient Assessment (JQ )
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o Conducted industry benchmarking pilots to standardize assessment, evaluation and reporting methodologies
o India’s first fully integrated assessment engine (Aptitude + Voice) capable of delivering 150,000 concurrent tests
 Planned and executed the HCL TalentCare brand launch and related ATL/BTL campaigns with a budget of INR 60 Lacs
o Responsible for media planning and buying for Print, Radio, TV, Cinema and Digital in 8 metro cities
 Created the positioning for HCL TalentCare’s Life Badlo Boss campaign and conceptualized the HCL Campus Caravan
o Conducted focus group studies involving 3000 Engineering students in 20 Tier 2 and Tier 3 cities in India
o HCL Campus Caravan reduced sales costs by INR 10,000 per day and improved measured brand salience by 20%
 Restructured the Student Sales team to improve sales turnaround time by 150% and expanded operations into 12 states
o 400% increase in sales completion through the creation of a new hub-and-spoke Assessment Operations team
 Responsible for successfully steering TalentCare’s NSDC Accreditation bid – Partner Status given to 1% of applications
o Received service tax breaks (up to INR 3.9 Cr annually) by virtue of the NSDC Partner status
Business Technology Analyst - Deloitte Consulting US-India Pvt. Ltd., Bangalore Jun’ 12 to Jul’ 14
SAP BASIS Administration for complex SAP implementations in USA, serving Manufacturing and Public Utility Services sectors.
 Improved incident resolution TAT by 20% using a bespoke System Health Monitoring Strategy – Adopted across projects
 Reduced monthly consulting costs by USD 30,000 by automating regular housekeeping and system health tasks
o Created a resource center to help the client achieve self-sufficiency in regular System Administration activities
 Received the Deloitte Spot Award in Dec 2012 and Mar 2014 - Awarded to the Top 5% of the employees each quarter
 Leveraged Yammer as the internal knowledge sharing platform to improve project onboarding time by 50%
ENTREPRENEURAL EXPERIENCE: Quizzing Solutions and Pro-Bono Quiz Mentorship (Weekend Project)
Co-Founder - QPursuits Knowledge Project (QP), Bangalore Aug’ 11 to Present
QP is the manifestation of my dream of a technology-revolution in live quizzing. I mentor school students to be successful quizzers.
 Designed the Flipped Blooms Learning Philosophy and mentored 440 school students on the art of deductive quizzing
o Successfully mentored the 2013 and 2014 South Zone Regional Champions of the Bournvita Quiz Contest
 Conceptualized the QPursuits Tablet that will allow live stage quizzes to be compiled, administered and scored wirelessly
 Quiz Master for over 15 prestigious national-level quiz competitions for 2000+ participants from across the country
OTHER ACHIEVEMENTS & PERSONAL INTERESTS
 Adjudicated as the Best Speaker in the Brexit Debate, organized by the ISB Public Policy Club
 Recipient of the National Talent Search Examination Scholarship – Awarded to Top 1% of candidates
 Indian National Biology Olympiad (NSEB) – Top 1% Performance at the State Level
 Foreign Languages Known: Spanish (A1.2)