Date: 21st January, 2011 Subject: Application for the post of Associate Consultant Dear HR, I am writing to you

to express my interest and enthusiasm in applying for the role of Associate Consultant at Analysys Mason India Pvt. Ltd. I had the pleasure to meet the Analysys Mason team during the pre-placement talk at ISB campus. Because of my prior experience of working in small and cohesive teams I could immediately relate to the firms collaborative and collegial culture with strong emphasis on team-work. I am particularly excited about the entrepreneurial culture of the company, the range of responsibilities that are allocated to the Associate Consultants early on in their professional career and the opportunity to work with senior leaders across industries. I strongly feel that my consistent academic record, the analytical and people skills developed during four years in the Consulting industry and a passion for delivering results makes me a strong asset with your firm. I started my professional career as a Business Analyst at Inductis, a boutique consulting firm. Working in an entrepreneurial set up with one of the best minds across India, I had the fortune to understand diverse industries and advise clients across Banking, Insurance, Online Retail and Healthcare sectors. Within one year with the company I was asked to lead a retainer engagement single handedly and mentor two new associates. A year and 3 months later I joined the Business Intelligence & Insights division at Bank of America. Working as a Consultant for the internal teams at BOA, I not only honed my analytical and quantitative skills but also understood the nuances of handling a young and dynamic team. Being the second employee in the team I was given the opportunity to hire, grow and manage a multi-cultural team of 6 Analysts coming from different regions of US and India. I was also an active contributor in growing the Analytics practice from 2 employees in 2007 ($0.1M in revenue) to 47 employees in 2010 (+$2M in revenue) across Gurgaon, Mumbai and Charlotte offices. In recognition of my excellent interpersonal skills, ability to constructively engage clients and drive to bring new business for the company I was promoted in a record 16 months against a norm of 30 months to become the youngest Team Leader in the Gurgaon office. I am confident of continuing to deliver superior performance in the future and meeting the challenges involved in this opportunity with Analysys Mason with passion and commitment. Looking forward to meet the hiring team for an interview. Please find my CV appended below.

Thanks & Regards,

EDUCATION Indian School of Business (ISB), Post-Graduate Program in Management Hyderabad, India (Apr 2010 Apr 2011) CGPA: 3.65/4.00 (Top 13%,Term 5); GMAT Score: 770/800; Major: Finance & Strategy Identified targets for inorganic growth in KPO sector for Corporate Development division of a Fortune 10 company Conducted due diligence of business model, financials and management to analyze fit with the acquirer Evaluated an investment opportunity for a top 5 Real Estate PE fund in India by doing a sensitivity analysis of the project IRR Placed 2nd (2/35 teams) in Equity Research Competition at ISB; valued PTC India Ltd using sum of the parts and DCF methods Finalists (top 5/66 teams) Deloitte Strategy Challenge; segment-wise recommendations to re-capture market share of Nokia India Developing a case study on the issues faced by the Food Corporation of India; case will be published in Ivey Publishing Focus is on understanding & improving the transportation, storage, distribution and price regulation mechanism adopted by FCI CFA Institute: Candidate Chartered Financial Analyst Level 2 Thapar University, B.E.- Computer Science Patiala, India ( Jul 2002 Jun 2006) CGPA: 8.7/10 (Top 5 out of 73 students), Recipient of Merit Scholarship for 2 years awarded each year to 3 students per branch Won Summer Training Project Award (top 5/160 apps); developed a pdf to doc convertor with $200K+ sales at Sebiz Infotech PROFESSIONAL EXPERIENCE BANK OF AMERICA (BA CONTINUUM SOLUTIONS) Gurgaon, India (Sep 2007 Mar 2010) Team Lead Business Intelligence and Insights Group Set up the analytical consulting practice in India and grew the team to 22 associates. Led a team of 6 analysts engaged with 4 client groups. Promoted in record 16 months (norm 30 months) to become the youngest Team Leader in Gurgaon office (5,000 employees) Created a new revenue stream of $3.6M by successfully delivering a pilot project for a new engagement with Merrill Lynch Conceptualized and developed an econometric model to forecast demand for revolving consumer credit in US Led end-to-end design & implementation of marketing campaigns for the four Deposit products of BOA; grew top line by $9M+ Devised innovative incentives, segmented customers and created regression models to target high value customers Increased customer life time value and reduced service and maintenance cost by ~$2.5M for the eCommerce division Created P&L statement of six online banking products to build up sell and cross sell strategies based on product profitability Optimized resource allocation and analyzed impact of downturn on eServices activations for eCommerce division Employed time series analysis to forecast next 6 months online banking & bill pay activations Key Achievements Only candidate from India (17,000 employees) to be selected for global Quantitative Management program in NY/Charlotte Won the best performer award for delivering projects with most client impact and IP creation Prepared analytical tool-kits to aid faster and accurate analysis in future projects Patent Applied: Econometric model to forecast product sales using macroeconomic variables & advanced statistical techniques Co-led off campus recruitment drive, headed training of analytics practice and started mentorship program for new associates INDUCTIS LLC Business Analyst Gurgaon, India (Jun 2006 Aug 2007) Assessed feasibility and designed product launch strategy for a top 5 US credit card issuer resulting in $7M+ revenues Built a two stage regression model to target high value customers; customized APR offerings for each customer segment Redesigned the Interactive Voice Response (IVR) system of a top 5 US credit card issuer by analyzing past customer data Created customer specific options schema which improved utilization by 1.5% and had projected cost savings of $10M Improved viewership of a leading movie-rental portal resulting in increased revenues of $1.2M+ per year Designed an algorithm to dynamically customize customers selection cart based on preferences and past purchasing behavior Won companywide case competition Verve; identified and addressed root-causes of customer attrition at an Indian Bank LEADERSHIP & EXTRACURRICULARS Venture Capital Head (Entrepreneurship & VC club) Driven placements by soliciting VC firms for recruitment; organized learning & development activities through speaker sessions Negotiated with University of North Carolina for rights to host first ever India Round of VCIC (global b-school competition) Raised sponsorship (`1M) for Asia and India Region finals of VCIC held at ISB by pitching to founders of top VC firms Received the prestigious ISB Torchbearer awarded to 10% of the batch for leadership and contribution to ISB community Captain, Tennis Team Thapar University (2004 2006): Won 1st and 2nd positions in the singles and doubles category at the North India Inter College tennis tournament held at NIT Kurukshetra in 2005 Team Selection Lead and Sponsorship Coordinator, Hyderabad Nizams - one of the 4 franchises in ISB Super League Conceptualized player bidding strategy & responsible for squad selection for all 9 sports; generated sponsorship `0.25M