--- CGPA: 3.

63/4
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EDUCATION
Indian School of Business April 2017 - Present
Post-Graduate Program in Management (GMAT – 710/800)
• Selected among top 3% of class to receive 50% tuition fee waiver as merit-based scholarship from ISB
• Winner (1st/550+ teams), IIM-A PM Challenge: Built a detailed product for tokenised real estate exchange based on Blockchain
o Analysed Amazon’s Lightning Deals in depth & proposed an auto size recommendation tool for Amazon in the screening round
• Top 15/3000+ teams, Amazon Ace Challenge: Developed strategies for SMBs to expand business via Amazon Global Selling
• Winner (1st/150+ teams), Technovision, ISB & Telangana Govt.’s competition to solve public policy challenges using technology
o Designed a tech solution based on India Stack & human centric design to automate and optimize state’s health diagnostics facilities
• Campus finalist (3rd/230 teams), P&G CEO Challenge: Devised growth strategy for Tide Naturals, Tide & Ariel brands (ongoing)
• Envisioned & executed E-Guerra, a 5 day e-commerce event engaging 112 students as operations and category managers & as sellers
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o Sourced merchandise from 17 vendors on SOR basis; received & fulfilled 320 orders worth ₹2.25L from 245 unique customers
Symbiosis Centre for Management Studies (UG) - Pune August 2005 - April 2008
Bachelors of Business Administration (80% aggregate, XAT - 99.4 Percentile)
• 2nd, ‘Best Entrepreneur’, Esprit - Christ College, Bangalore’s inter-school competition; 2nd, ‘Best CEO’, St. Agnes College, Mangalore
• Marketing head, college newsletter – conducted events like Brand Day, Debates & Graffiti Boards engaging ~200 students
EXPERIENCE
Serial entrepreneur with 3 major ventures over 8 years. Experience in building and scaling businesses from scratch. Expertise in Product
Development, e-commerce, BTL Marketing, International Trade & General Management.
Clipwiser Technologies Private Limited - New Delhi June 2016 - Present
Co-Founder & Director – spearheading product & marketing
Clipwiser is an e-commerce product discovery & social commerce platform based on community curated data & social interaction
• Conceptualised an MVP for the product, built a prototype and conducted user trials
• Designed the product flow & launched a fully functional beta version of the Android app in 5 months with a team of 4 engineers
• Created a go-to-market strategy & put in place a PR & marketing strategy for the launch of the application
• Developed a detailed financial projection of expenses, revenue & user base for internal planning & investor pitching
Northern Lights Solutions LLP / Aqua Mobiles - New Delhi June 2008 - April 2017
Co-Founder & CEO
Founded a mobile handsets business & launched the Aqua brand. Distribution network in 8+ states & bestseller on major e-commerce portals
General Management
• Built & led a cross-functional team of 40 individuals achieving yearly turnover of over ₹15 Crores
• Transitioned business from a distributor to designer & marketer of handsets under own brand to adapt to market changes
• Aqua mobiles was selected as one of India’s 100 most admired brands by VAR India in 2016
• Secured brand ‘Aqua’ from Intex Technologies through intervention from the Delhi High Court
• Formulated HR policies for hiring & payroll. Hired & guided the sales team across states
E-Commerce
• Awarded ‘Star Seller’ award from Amazon in 2016. Grew sales of high margin products online by over 100% to ~60000 units/year
• Achieved the 3rd rank in ‘Bestsellers’ on amazon.in for Aqua Mobiles with optimized listings & dynamic pricing strategies
• Invested & managed ₹60L+ online advertisements on amazon.in ensuring an Avg. Cost of Sales (ACoS) below 7%
• Achieved yearly e-commerce sales of 98K units (60% of total sales) within 2 years by launching Aqua on 5 major Internet portals
Product Development
• Designed 20+ mobile handsets from scratch; planned the overall product roadmap for the brand
• Led product team in developing & managing 50+ vendors in China & India. Oversaw import, R&D, QC & regulatory requirements
Operations
• Conceptualised & streamlined order handling process for e-commerce orders increasing capacity from 40 to 400+ orders per day
• Designed an inventory management system for product planning, daily reconciliation & order mgt.; reduced stock discrepancy to 0
• Established a 5 member centralized after sales team that onboarded 80+ Service Centres and handled 30+ customer grievances per day
• Migrated the after sales department to a central CRM enabling better ASC coordination and spare parts management
Marketing, PR & Sales
• Developed standard brand language ensuring consistency across communications like packaging, PoS materials & digital content
• Launched an in-store branding drive, successfully branding 1100+ mobile phone retailers with average cost of < ₹1000 per retailer
• Spokesperson for the company ensuring media interactions, thought leadership on industry developments & strategising press releases
o Covered by NDTV Gadgets, TOI, Economic Times, Hindu & Dainik Jagran among other media publications
Finance & Accounting
• Devised systems for e-commerce transactions accounting. Supervised accounts team & ensured compliances with VAT, IT, RoC & BIS
• Negotiated L/c & credit terms with vendors for POs ranging from USD 20K to 200K and finance terms with the banks
April Global Solution Private Limited/ Platinum Tech – New Delhi
Director October 2010 - Present
• Started business for import & distribution of mobile phone accessories; achieved profitability in the first month of operation
• Provided initial customer base for a jump-start saving approximately ₹10L in cost & 3 months in time
OTHER ACHIEVEMENTS AND PERSONAL INTERESTS
• Raised ₹10L in Delhi for relief in Nepal Earthquake, 2015; procured & sent over 3500 tents to Nepal & ensured distribution
• Interests: Technology, Photography, Graphics Designing, Music & Movies