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EDUCATION
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Indian School of Business
Post-Graduate Program in Management (Intended Major – Marketing & Strategy) April 2018 – Present
• Experiential Learning Program – Devising market expansion strategy for DELL Computers, targeted at Tier II & III cities
o Conducted extensive primary and secondary research to develop Go to Market strategy for Small and Medium Enterprises & students
• Won (1/600 teams) IIM-B case competition on designing environmentally sustainable and economically viable solution for smart cities
• National Finalist (Top 8/1200+ teams) - Kotler Case Competition - IIM A- created launch & operation strategy for a footwear brand
• Events Co-Ordinator for Women in Business Club - conceptualized events to increase gender sensitization and women empowerment
R.A. Podar Institute of Management Jaipur, Rajasthan
Master of Business Administration (Finance & Marketing) July 2007 – July 2009
• Awarded 50% tuition fee waiver (Merit Scholarship) by Government of Rajasthan for securing 2nd position out of 60,000 in RMAT
Sophia Girls College Ajmer, Rajasthan
Bachelor of Science (Biology) July 2004 – May 2007
PROFESSIONAL EXPERIENCE
Eight years of experience across product marketing, strategy & analytics. Handled product portfolio and P&L of Rajasthan circle. Key
expertise in enhancing product sales, ensuring channel engagement and retention by ideating and executing open market and segmented offers.
Sistema Shyam Teleservices Limited (MTS) Nov 2011 – Oct 2017
Lead (2015-17), Sr. Specialist (2011-14) - Marketing (Usage & Retention) Rajasthan
Leadership and Stakeholder Management
• Led voice usage & retention division, liased with cross functional and corporate teams to earn monthly revenue of Rs.166Mn+
• Managed a base of 2.2Mn+ customers and more than 60 recharges to maximize revenue generation and customer satisfaction
• Ensured sales force, retailer and vendor performance & engagement by ideating and executing regular promotional schemes & contests
• Trained three cross functional teams to use Statistical Analysis Software for campaign management
Product and Business Development
• Achieved 104% revenue growth over and above the Annual Plan’15 by launching new customer offers
o Conducted competitor benchmarking to identify the gaps in the product portfolio & designed offers to satisfy untapped customer needs
• Designed and implemented a framework to evaluate individual product profitability versus its past and current portfolio performance
o Identified and revamped 30+ low profitability products to create a lean portfolio, increased monthly revenue by Rs.2 Mn
• Assured 7% conversion of low usage customer segment by targeted offers & communication, increased monthly revenue by Rs.1.68 Mn
• Increased Unique Recharging Outlets by 3%. Designed monthly targets and ran schemes along with push strategies to increase recharges
• Ensured ~5% month on month revival of Non-Active Users by designing and implementing a Zero Usage Revival framework
o Introduced new communication tools for inactive users, increased communication delivery success rate from 7% to 30%
• Conducted migration of 7 lac customers (highest in the company), increased circle rate by 2p/min & monthly revenue by Rs.2.3 Mn
o Identified revenue leakage by analyzing variability in call rates of different segments and presented to senior management
o Led initiative to collaborate with different teams to successfully migrate customers and close loop complaints
Strategy and Innovation
• Developed customer-retailer-operator integrated Recharge Upgrade Model – “My Offer”, to ensure uniform customer targeting
o Facilitated incremental revenue and stickiness of customer through product upgrade; achieved 8% customer conversion vs avg. 5%
o Increased retailer loyalty through additional margins, achieved 17% retailer conversion with 4% margin increment
o Designed and implemented Predictive Churn Diagnostic Model, reduced churn below 5% vs 7% avg. & grew revenue per sub by 2.7%
• Conceptualized and assisted to nationally implement new Data Consumer Retention model. Reduced monthly churn by 2%
o Created a diagnostic model for data team and linked it with existing automated campaign tool. Awarded Certificate of Appreciation
Tata Teleservices Limited, India Nov 2009 –Nov 2011
Sr. Executive (Prepaid U&R, 2010-11), Executive Trainee (Marcom, 2009-10) - Marketing Rajasthan
Branding and Business Management
• Handled branding of 35K+ retailers and distributors during TATA DOCOMO brand launch, pan Rajasthan
o Liaised with stakeholders - Circle Head, Functional heads, Sales team, Vendors, distributors for branding and invoice settlement
• Handheld ninety days old customers by designing and executing product initiatives like Half Rate Campaign, limited duration Full Talk
Time Offers to increase engagement and revenue. Achieved nationally lowest churn rate of 3%
AWARDS AND CERTIFICATIONS
• Completed Six Sigma Yellow Belt project of timely attaining new number series by achieving requisite number of customers on network
• MTS – Promoted within 3 years to marketing lead for constantly exceeding revenue achievement over targets
• MTS – Awarded 1 Golden Award (6/350) and 7 Champ Awards for over achievement of revenue and product innovations
• TATA – Awarded 1 Superstar Award (6/400+) and 2 Spotlight Awards for timely product interventions & channel engagement
• Statistical Thinking for Data Science & Analytics certified from Columbia University. Certified Data Scientist in R from DataCamp
• Google Ad-words Certified & Digital Branding and Engagement Certification from Curtin University, Australia.
• DELF A1 certified in French language
EXTRA CURRICULAR
• Volunteered to teach 20 underprivileged children daily under National Social Service Scheme for 2 years
• Co-ordinated with local missionaries and initiated campaigns on HIV & alcohol sensitization in 8 villages under Women Support Group