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EDUCATION
Indian
A-PDF School
TextofReplace
Business DEMO:
(ISB) (GMAT: 720) from www.A-PDF.com to remove the watermark
Purchase Apr 18 – Apr 19
Post-Graduate Program in Management, Intended Majors: Marketing, Strategy & Leadership
Corporate Relations Co-Ordinator, Career Advancement Council
• Managed the NCR region for the C.R. team of the student placement body to ensure maximum engagement with employers for Co’2019
• Implemented the CAC peer-to-peer buddy program covering 280+ students providing PPT management and query resolution platforms
• Conducted 50+ one-to-one resume review sessions for batchmates leveraging on 3+ years of Recruitment Consulting experience
Campus Finalist, Samsung E.D.G.E case competition (ongoing)
• Selected from 70+ teams for ongoing national case competition for formulating a winning ‘brand strategy’ targeting millennials
Team Owner, Sultans, ISB Super League
• Led the marketing strategy to attract potential sponsors worth INR 1.5 lakhs to cover 85% of the operating expenses of the team

Singapore Management University (SMU) Singapore

Bachelor of Science in Economics (Double major in Finance) Jul 08 – Jun 12
Marketing Trainee, RITES
• Worked with the internal PR team to develop innovative “Go-to-market” strategies for >7 Tier 2 cities to raise investment in RITES
Business Development Intern, HDFC Bank
• Initiated contact with 6 PSUs and assisted the sales teams to increase PSU investment by over INR 20 crores in HDFC across India
WORK EXPERIENCE
Osteria Marketing LLP New Delhi, India
Account Manager Feb 17 – Mar 18
Key Client Management responsibilities for a branding start-up agency to manage various hospitality, F&B, real-estate and retail accounts
Key achievements and Stakeholder Management
• Designed the marketing strategy to launch a 37-storey sustainable residential project, the ‘Vision Tower’, for the VB3C group in Noida
• Generated revenue of INR 35 Lakhs by developing marketing strategies for key accounts such as ‘VB3C’ over the course of 2 projects
• Led the marketing project resulting in a 60% increase in traffic for an online retail client by revamping the digital marketing strategy
Marketing Strategy and Business Development
• Conceptualized repositioning strategies for new F&B clients such as ‘Bandstand’ and ‘Get Grubs’ through ATL and BTL activities
• Developed strategic branding partnerships with new boutique Hospitality groups such as ‘Leisure Group’ and ‘Amritara Group’
• Explored Image building, P.R, ORM and alternate traffic boosting channels such as cross promotions, industry events and roadshows
• Created roadmaps and coordinated between SEO/SEM, Web Development, Design and Content specialists to meet project deadlines

PepsiCo India Punjab, India

Research Associate, Agro-Supply and Operations Aug 16 – Jan 17
6-month industrial training program to optimize the supply-chain cycle of PepsiCo’s ‘Lays’ at their partner cold-storage plant, RSG Group
Supply-Chain Optimization
• Mapped PepsiCo’s annual savings worth INR 82 crore originating from a strategic partnership with RSG group’s cold-storage plant
• Tracked lowest 15-year injury rates of <2% for 3 crisp-grade potatoes during storage, mapping a saving of 20% on average COGS
• Prepared a detailed report presented in the AGM 2017 providing recommendations to capture long-term benefits of bulk cold storage

Morgan McKinley Pte Ltd Singapore

Recruitment Consultant, Banking and Finance team, Risk Nov 13 – Mar 16
~3 years of International Business Development, Market Research and Consulting experience for MMK’s Risk recruitment desk across APAC
Key achievements and Project Management
• Awarded ‘Top Biller’ with record billings of over SGD 120,000 for Morgan McKinley APAC across 5 regional offices for May 2015
• Promoted in 6 months to a Consultant role after successfully placing 11 candidates as an Associate Consultant for Barclays, Stan-Chart
• Qualified for the Morgan McKinley “Above and Beyond” quarterly incentive for high performers 3 times in a period of 12 months
• Led a ‘Go-to-Market’ project for an American Tech Start-up, ‘N3’, in Singapore successfully placing a record 17 hires in 8 weeks
Business Development & Market Research
• Generated revenue worth SGD 40,000 by closing 2 deals with globally renowned banks within first 45 days as a 360 Consultant
• Established long-term partnerships generating company-wide revenue of over SGD 350,000 with 7 new clients as part of B.D strategy
• Led a market mapping exercise creating a detailed Market dossier covering 90% of the candidates in the Risk recruitment market
• Created a database of 4500 Risk & Compliance professionals across banks in APAC as an A.C supporting team of 3 senior consultants

Caerus Global Pte Ltd Singapore

Recruitment Researcher, APAC Jan 13 – Jul 13
Researched the APAC market to create an extensive database of high potential candidates within Banking, Finance and Commerce for Caerus
Business Development & Market Research
• Won a Retainer Project (3 months) worth SGD 150,000 from a client in New Zealand supporting a team of 4 consultants and the MD
• Successfully closed a deal worth SGD 70K for a ‘Buyer’ position in Singapore for ‘Volvo International’ in the automotive industry
• Established contact with 6 new clients in 3 months for the company as part of Business Development strategy and Market research
EXTRA CURRICULAR ACTIVITIES
• Marketing Director, SMU Cricket Club – Negotiated with sponsors to raise funds of >5000 SGD for annual Indoor Cricket Tournament
• International Ambassador, SMU – Raised awareness about SMU by educating children across >20 public schools in New Delhi
• Captain, Sanskriti School Football Team – Captained the team to a Gold medal win at the ’06 Inter-School Zonal Football Tournament
• Vice president, Sanskriti School Theatre Society – Runner-up at the ’05 Inter-School Arts Festival held with a “Musical satire” theme
• Volunteer, Umang Organization – Taught underprivileged children (ages 7-11) elementary-level English and Math after school hours