Rohit Chadda MBA (Majors: Marketing Minors: Operations) E-mail id: rohitchadda28@gmail.

com
Male, DOB - 28 Jun ’85 B. Tech. Chemical & Bio Engineering Contact: +91 97650 00945
SYNOPSIS

 A competent sales, marketing and supply chain professional with 9 years of experience with fast-growth
performance in Sales & Marketing, Business Development, Team Building, Supply Chain Management and Customer
Relationship Management
 Significant experience in managing and leading an e-commerce platform - Lykos, sales function, marketing and supply chain
in current and previous roles devising Buying, Pricing, Entry level strategies for new markets and products
 Trade execution through to trade completion including deal conclusion, contract negotiation and risk mitigation
 Handling diverse customer segments through Corporate sales, B2B sales, Channel sales across varied industries like Steel,
Construction, Projects, Electrical, Power Transmission, Automotive
PROFESSIONAL EXPERIENCE

Head Trader - East Region Trafigura India Private Limited – Kolkata 1st June 2019 – till date

ROLE: Regional Manager heading the sales in Eastern Region and responsible for P&L for the largest region for Lykos
➢ Driving sales of Refined metals in East Region contributing 35% to the total revenue of more than USD 700 million
➢ Designing sales and marketing strategies through constant discussion with senior management to meet targets
➢ Creating new avenues for revenue through Channel partners, Increasing reach in secondary and unorganized sector
➢ Driving growth in business by identifying opportunities in the market through consistent and thorough knowledge
of market trends, venturing in new territories and analysing competitor strategies

Head Sales Operations - Lykos Trafigura Global Services Pvt Ltd – Mumbai 28 July 2015 – 31st May 2019
(Group Company of Trafigura PTE)
ROLE: Spearheading the development and implementation of Lykos - first online refined metals sales platform in the world,
developing the features to enable a user friendly digital experience and successfully reducing cost associated with the
transaction. Additionally, key performance objective was to identify opportunities for growth of Lykos through its channel
partner and key accounts handling team of 5 members directly and 13 members indirectly through vendor
TRADING AND OPERATIONS STRATEGY
➢ Design, monitor and improve performance against the KPIs to drive decision making and efficiencies in sales platform
➢ Mentoring team members to develop organisational competencies in team and inspire to achieve desired results
➢ Capture untapped sales potential through key account management and new product offerings
➢ Improvements in logistics of supply and distribution network, thereby reducing costs by 40% and improving the
profitability by USD 8 per metric tonne
➢ Management reporting keeping the senior management and global leadership abreast of the progress of Lykos
➢ Working with cross functional teams to design and implement SOPs for distribution management and warehousing
to enable future ready operationally capable systems and processes
➢ Managing price risk, credit exposure risk and compliance with ‘A’ rating from internal control team
Associate Business Manager Hindustan Zinc Limited-Mumbai 3rd March 2013–20th July 2015
- Marketing (Group Company of Vedanta Resources Plc)
ROLE: Key Accounts Manager handling Western India to achieve target volumes and Net Sales Realisation
BUSINESS DEVELOPMENT AND MARKETING STRATEGY
➢ Led sales & delivery of Zinc worth more than USD 650 million in Western India
➢ Development of distribution network to capture untapped territories in Western India adding USD 7.5 million to the topline
➢ Negotiated annual contracts of Zinc comprising 40% of company sales ensuring premium over international
benchmark and achieving business plan targets of sales quantity and Net Sales Realization
➢ Ensuring key customers’ retention, devising new strategies to de-risk business through development of new
customer relationships and enhancing market share
➢ Played key role in developing new products, segments and executed market mapping and development strategies
➢ Maintained business hygiene, compliance, risk management (hedging) for overall benefits in line with the
organizational policy
SALES AND OPERATIONS PLANNING AND CUSTOMER SATISFACTION
➢ Generated an n u al savings of USD 0.5 million through logistics optimization using cost-effective modes of transport
without compromising on service

H.No. 91B, Ward No. 20, Moh. Chaddian, Hadiabad, Phagwara, Punjab - 144401
Associate Manager – Marketing Sesa Goa Limited – Panjim, Goa 2nd May 2011 – 2nd March 2013
ROLE: Exports Manager handling international sales in Far East Asia and South East Asia to achieve predefined KPIs
INTERNATIONAL SALES AND CONTRACT NEGOTIATION
➢ Managed international sales of iron ore worth USD 250 million to Far East Asia and in India
➢ Negotiated long term contracts ensuring premium over market index and generated USD 1.2 Million through
innovative pricing model
➢ Delivered savings of USD 100,000 by shortening the decision-making process of demurrage negotiation
➢ Planned and undertook entry strategies for new markets in South East Asia
PROCESS ORIENTATION AND VALUE GENERATION THROUGH TEAM EFFORTS
➢ Undertook TQM project for product quality improvement and delivering annual savings of USD 20,000
➢ Reduced demurrage cost by more than 30% through optimum usage of assets & effective loading program
➢ Improved delivery experience by maintaining excellent Turn Around Time (TAT)
➢ Spearheaded knowledge building/mentoring initiatives and creating effective MIS reporting structure
➢ Identifying customer issues and address their complaints through appropriate and effective solutions
MIS AND ANALYTICS
➢ Prepare MIS reports on regular basis capturing commodity price movements in domestic & international
markets, quality monitoring and status on market share
Programmer Analyst – Dept.: Banking & Financial Services 17 Dec, 2007–22 May,
Cognizant Technology Solutions Limited 2009 (17 months)

Client: JPMC; Responsibility: Authorization process of Chase credit cards.

Initiatives:
Involved in optimization of the run time for an application of JPMC which improved its response time

SUMMER INTERNSHIP
Bharti Airtel Ltd Department: Value Added Services April 2010- June 2010
Project: Choose Your Number (CYN): Channel and Customer survey
Analyzed the searches and activations done by all the retailers under CYN and studied the ways in which customers buying
behavior is influenced by retailers. Recommended on touch points and methods to increase adoption of product Channel
development for increasing the product uptake and generating higher revenue

EDUCATION
Qualification College/ University Year CGPA/ %

MBA (Marketing & Operations) Institute of Management Technology (IMT), Ghaziabad 2011 6.55/10
B. Tech (Chem. & Bio-Engg.) National Institute of Technology (NIT), Jalandhar 2007 6.82/10
XII CBSE/ Apeejay School, Jalandhar 2003 72.0%
X ICSE/ St. Joseph’s Convent School, Phagwara 2001 87.4%

ADDITIONAL INFORMATION

➢ Successfully conducted customer meet across all four regions in India and organized exhibition in ‘Elecrama’18 & ‘20
➢ Formed India Sheet Steel Building Group (ISSBG) with all major steel producers and users in association with
International Zinc Association
➢ Organized International Galvanizing Conference in New Delhi in association with International Zinc Association
driving record participation of more than 200 delegates from across the globe
➢ Appreciated and received GM kitty award amongst 25 team members for successful completion of cross
functional TQM project for product quality improvement and leading core team for the Ramakrishna Bajaj National
Quality Award (RBNQA)
➢ Led 20 member Globiz club in IMT in capacity of co-coordinator and was responsible for organizing
international business events throughout the year
➢ Spearheaded our team to first place amongst 9 teams in “econcepto.exe”, an event organized by E- cell, IMT
Ghaziabad

H.No. 91B, Ward No. 20, Moh. Chaddian, Hadiabad, Phagwara, Punjab - 144401