Anuj Nigam +91-9920 081 461 | anujnigam12@gmail.

com | Mumbai, India

EDUCATION
Indian School of Business (ISB), Hyderabad
Post-Graduate Programme in Management (Majors: Marketing & Strategy) Apr’12-Mar’13
• Director, Operations & Sustainability Council
• Awarded ISB scholarship of INR 5 lakhs (among 5%)
Indian Institute of Technology (IIT), Kharagpur
5 Years Integrated Masters- Exploration Geophysics (JEE Rank: 3154) Jul’03-May’08
• Winner of the Merit scholarship (among the top 2 percent performers) for 3 consecutive years.
CORE COMPETENCIES
• A/B Testing || Social Media Marketing || Conversion Rate Optimization || Customer Analytics || Lifecycle Marketing
• SQL || PowerBI || Mixpanel || Google Analytics ||
WORK EXPERIENCE
Around 12 years of Marketing, Product Marketing, Revenue, Analytics & Operations, Strategy Implementation, Sales,and Investment Raise
experience across e-commerce startups and Consulting Enterprise.
JLL Business Consulting Mumbai, India
Job Role: Director - Sales and Category Owner Reporting to CEO Feb’17-Present
• Regional Sales – Leading sales for JLL in West India and key global accounts
✓ Own P&L of USD 5Mn for bringing business from key global accounts based out of West India.
✓ Successfully used customer problems and designed solutioning to convert competitor clients (Google) with ARR 2 Cr.
✓ Achieved an overall retention rate of 75% (industry average – 60%) for the 12 existing accounts under my oversight.
✓ New Leads Flow – established lead gen methodologies by promoting lead sharing between cross departments, able to
tap 10 new clients alone in last fiscal year
✓ Market Penetration – Increased stickiness by further selling new JLL products (technology and consulting) in 5 existing
accounts and increasing customer spend by INR 70 Lakhs.
• Category Head – Established and managed the ioT category as a profit center for JLL India
✓ Vendor Onboarding & Development – Built supply side (PAN India) by shortlisting products, finalizing pricing, writing
contracts, strategizing the marketing plan/roadshows, and reviewing vendor progress reports every quarter.
✓ Clocked a staggering ioT Category annualized revenue of 8 Cr for the year 2019 with a YoY sales growth of 35%.
✓ Achieved 80% + marketing awareness target for JLL’s top 200 accounts, Conversion optimized at 12%.
✓ Efficiently managing stakeholders (JLL Global, India CEO, Partners & Clients) and cross functional programs by integrating
Product, Marketing and Operations Teams. Co-ordination at PAN India with 120 employees.
Ziffi.com Mumbai, India
Job Role: Head, Revenue and Growth Hacking Reporting to CEO Oct’14-Jun’16
Core team member. Established Analytics team, spearheaded the strategy and product management/marketing team.
• Revenue Management – Coordination with Sales, Analytics, Product and Marketing teams to grow revenue numbers M-O-M.
✓ Social Media Marketing - Designed effective channel strategy across Online and Offline channels to increase conversions
and revenues. Exhaustive experience on SEO/SEM, Facebook optimization, Email campaigns and display advertising.
✓ Product Marketing - Successfully launched and marketed mobile application. Effective use of loyalty channels achieved
100K installations in just 4 weeks. Achieved the record high monthly GMV of 3 Cr in just the second month.
✓ A/B Testing – successfully tested different campaigns and landing pages to optimize conversion rate
✓ Sales Tracking - Achieved turnaround in sales by establishing dashboards and designing bottoms up decision tree
approach. Crossed 1Cr in revenues in 3 months. Previously declared dead accounts accounted for 0.2Cr in revenue.
✓ Achieved repeat appointments of 30% by successfully deploying RFM model for email retargeting.
✓ Increased retention rate from 60% to 85% by segmenting customer base with RFM modeling and targeting each
segment differently with the use of promotions, interviews, product refinement etc.
✓ City heat maps helped us refine revenue model and introduce competitive bidding for top slots in pin codes.
• Conceptualized and organized the 1 st Ziffi Campus Case Challenge across top Schools in India including IIMs, ISB and IITs.
Bharat Matrimony Chennai, India
Job Role: Entrepreneur in Residence May’13-Jul’14
• Started vertical “Photography”. Responsible for ideation, pricing, vendor onboarding, team set up and scale up of the business.
CGG Veritas Oil Services Ltd. Mumbai, India
Job Role: Geophysicist Jul’08-Apr’12
• CEO’s Strategy Team: Devised & implemented the long term marketing strategy to win ONGC’s contracts. Won 2 projects worth $7mn.
ENTREPRENEURIAL EXPERIENCE AND PERSONAL INTERESTS
• Winner of the B-Plan competition at NSRCEL (IIM Bangalore) in 2011.
• Member of the Gold Winning Inter I.I.T Hockey Team 06 played at I.I.T Guwahati.
• Successfully completed Standard Chartered Mumbai Half Marathon (21kms) in 2012 and Wipro Chennai Half Marathon in 2013.