RATIKA GULATI

Dynamic professional with around 6 years of experience. Expertise in identifying critical initiatives/opportunities to
improve efficiency & drive excellence in business processes resulting in improved revenue & bottomline. Consistent track
record of being a top performer across organisations and awarded the top rating (top 10 percentilers) for 2 consecutive
years. Looking out for relevant roles in Kuwait. Available in Kuwait from June 2022.

ratika.gulati436899@gmail.com 09930885283 Kuwait linkedin.com/in/ratikagulati

WORK EXPERIENCE SKILLS & COMPETENCES

SaaS Solutions Manager (Merchandising) Revenue Growth
Increff
01/2022 - Present, Bangalore, India Business Efficiency Improvement
Achievements/Tasks
Process Excellence Data Analysis
Consulting Brands & Retailers on solving Merchandising problems around buying,
demand planning,distribution & regional utilization, thus helping them increase their Business Strategy
revenue by about 25% & inventory turnover by 1.5X.
Helped increase in-season full price sell through by 13% for one of the largest celebrity Customer Experience (CX)
brand & about 28% improvement in ROS (Rate of Sale) through inter store transfers for
a leading men's wear brand. Relationship Building
Liaise with internal product team & enable tech integrations, data structuring, business
intelligence dashboards & customized features for the brands. Proficient in Microsoft Office & Excel

Manager - Process Excellence (1 year 4 months)

WhiteHat Jr (Backed by BYJU'S)
05/2020 - 08/2021, Bangalore, India ACHIEVEMENTS
Achievements/Tasks Rewarded for achievement of 108% business
Monitored performance of 1000+ SMs by conducting regular quality checks & audits targets in 3 quarters (Sep'16, Jan'17 & July'17)
compiling, daily / weekly performance of CQS (Call Quality Scores), security incidents, through cross-sell initiatives across
breaches and investigations. Saving/Current Account & Insurance products at
Ramped up client satisfaction score by resolving cases as per SLA (Service Level IDFC bank.
Agreement)
Designed recommendations, SOP (Standard Operating Procedures) & published
Top revenue generator for June' 20 & July' 20
scorecards for improvements in Sales training material/processes of Coding & Maths
(1st quarter of my joining) - Earned performance
vertical (India & ANZ Market).
bonus equal to 90% of monthly fixed
compensation.
Outperformed in high value product (300 class Program with a price tag of INR 1.5 Lacs)
that showcased value proposition selling & improved it's growth by 57%. Awarded for being among top 5% of 960
Revamped product pitch that improved conversion ratio & overall CQS (Call Quality International Business candidates in SKEMA
Score) by 40% at domestic level. Track I, Paris campus.

2nd runner up in "LIME", a case study

Digital Strategy - Marketing Project (6 months) competition testing marketing approach for
White Rose Marketing Solutions,LLC (New York/Paris) problem floated by Hindustan Unilever Limited.
04/2019 - 10/2019, Paris,France
Rebranding of White Rose (a traditional consulting firm) to Klickrr (a software based marketing firm) Won 2 silver medals in Table Tennis in state and
Achievements/Tasks district level championships.
Report into Founder & Chief Strategist Officer for executing account planning and
business pitch strategy for launch of Klickrr.
Created assets (banners,landing pages,e books, webinars) to move prospects in
customer journey from awareness & education to conversion for Klickrr.
LANGUAGES
SEM:Rebuilding Google Adwords paid search program (Keywords,Ads); English
SEO:Implementing content, link building with tech team on optimizing Klickrr website. Full Professional Proficiency
Published 40+ White Rose Marketing Articles on Klickrr platform along with visual Hindi
content creation/editing. Native or Bilingual Proficiency

INTERESTS
Social Work: Currently teaching (part-time)
about 100 blind students

Page 1 of 2
WORK EXPERIENCE INTERESTS
Manager - Retail Asset Products Table tennis (11 years, 2 years competition)
IDFC First Bank (2 years 5 months)
01/2016 - 05/2018, Mumbai, India
Achievements/Tasks
Onboarded & managed 25+ distribution partners across online & offline channels to
deliver INR 30 Crores of mortgage business/Quarter with a team of 12 business
executives.
Maintained product metrics; business volumes (90%) & Cost of Acquisition (60%).
Generated 30% of Mumbai business volumes by leading an organic campaign "IDFC
Next".
Designed client engagement schemes for retail housing loans to keep in pace with
changing market requirements; boosted response rate by 30%.

Senior Associate - Mortgage Division

HSBC Bank (1 year)
01/2015 - 12/2015, Mumbai,India
Achievements/Tasks
Sourced 500+ High Net Worth clients by cold calls, follow up leads and active
participation in marketing activities involving corporate work site events, residential
housing activities, mall sourcing etc.
Developed client winning strategies; during pre-sales and inception phase by educating
& convincing customers on competitive advantages of HSBC Mortgage products.
Performed risk analysis in business decision, "Know Your Customer on customers
adhering to HSBC selling process and sales quality requirements.

EDUCATION
Masters of Science in International Business
SKEMA Business School, Paris Campus (CGPA - 3.7/4)
01/2019 - 12/2020, Paris,France
Courses
Focus : Global Product Development, International Finance, Strategy Management,
Importing & Exporting, Geopolitics, Internationalization of the Firms, Open
Innovation,Design Thinking, Consumer Insights, Entrepreneurship.
Case Studies: Danone, Lime, Uber, WeWork, Tesla, Marionnaud, Airbnb, Les Mills and
project planning of introducing Water Transportation in Paris with the real-time
simulation
ACCOR competition : Proposed Marketing plan to French Hotel Chain for the creation
and implementation of boutique hotels in main European capitals. - Cities' evaluation
and choice of the most promising ones - Customer target and value proposition - Entry
strategy - Branding strategy - Pricing strategy - Marketing Mix (Local / international
coordination)
Activities & Societies : SKEMA United Campus Ambassador;2019.
Thesis: "Luxury, digital and paradoxes: from Brand Content to Brand Culture".

Post Graduate Diploma in Marketing Management

University of Mumbai
05/2013 - 04/2015, Mumbai,India

Bachelor of Science (Hons.) Mathematics

University of Delhi
04/2009 - 06/2012, New Delhi, India

Page 2 of 2