Mudasir Yousef
Sales Manager
Targeting assignments in Sales & Marketing/ Business Development/
Key Skills
Retail Sales & Product
Marketing
Retail Channel Management
Revenue Generation
New Business Development
Client Relationship
Management
Distributor Management &
Negotiation
Distribution & Retail Expansion
Product Positioning/
Availability/ Visibility
Team Building & Training
Soft Skills
mudasiry6@gmail.com
+966547031926, 0569528120
Srinagar, (J&K), India
Channel Management with an organization of repute
Location Preference: Middle East
Industry Preference: FMCG
Profile Summary
A result-oriented professional with nearly 10 years of experience in
Sales of Horeca and Traditional Trade, with track record of increasing
profitability and achieving business objectives
Assisted the Regional Supervisors in organizing Major Key account
customers in modern trade channel such as Lulu, Carrefour, Panda
and Hyper Panda, AL Raya, Bin Dawood, Danube, Abdullah Al
Othiam etc.
Administering the business in Makkah, Taif and Medina Al Munawara
region, leading a team of 47 Salesman, 03 Branch manager and 6
supervisors almost 12000 Retail Outlets, 2000 Horeca Customers,
with an annual sales turnover of 30 Million SAR
Pivotal in driving new business by conceptualizing plans, streamlining retail
channel networks, achieving monthly/ yearly targets with focus of
delivering ROI for a positive business flow
Successfully appointed 54 new special quality outlets for better placement
of products at Delta Water Factory Company Pvt. Limited, KSA
Skilled in formulating plans, translating product & business strategies into
executable channel plans, and driving its implementation; recognized for
creating 600 new retail outlets in a year
Proficient in initiating & developing relationships with key decision-makers
in target organizations for business development; building and nurturing
relations with clients to ensure their retention and continued patronage
A proactive learner with flair for adopting emerging trends and addressing
requirements to achieve organizational objectives & profitability norms with
effective communication, relationship management and analytical skills
Career Timeline
 Al Rasheed Food Pure Beverages
Company Pvt. company (Al Ajlan
Negotiator Limited (Area Group) as Channel
Sales Manager
Collaborator Sales Manager)

Motivational 2012 – 2016 2016-2020 2021 till date

Leader
Communicator

Agthia Group
(Delta Bottled
Thinker Water Factory, AL
Ain Water Brand)
as Sales Manager

MBA in Agri and Food Business (Amity University, Noida, India)

Education
B.Sc. from CCS University, Meerut, India

Other Course:
Diploma in Computer Application from PTU

Channel Sales Manager (Horeca)

Work Experience Al Ajlan Group (Pure Beverages water company)
Dec 2020 till date Key Result Areas:
A keen planner and implementer with skills in devising and implementing
strategies aimed at managing retail operations.
Formulating & implementing action plans/ strategies for maximizing sales
and setting target & goals, new business development and so on.
Pivotal in driving new business by conceptualizing plans, streamlining retail
channel networks, achieving monthly/ yearly targets with focus of
delivering ROI for a positive business flow.
Supervising the entire team of Riyadh (KSA), managing customer service,
providing first line customer support by answering queries & resolving all
the issues regarding sales.
Improving RMS, CMS, SOGA & SONA for Ival and Oska Water brand
Exploring potential business avenues, managing marketing & sales
operations for achieving the business targets; initiating market
development efforts and increasing business growth
Providing in-depth analysis of markets, industry trends, competitors, and
clients for improving strategic planning and decision making.
Managing responsibilities and cultivating excellent relationships with new
prospects & existing customers

Highlights:
Pivotal in capturing 20% of CMS in the assigned territory within 6
Months
Recognized for creating 50+ regional key outlets in Horeca.
Created 8 New Horeca Trade routes in Riyadh region
Managed Water business; planned and executed complete Ival and Oska
brand initiatives for retail partners
Accomplished 80% target of bill cut in total outlets through measures
such as pre-journey route planning
Successfully achieved the growth in creating special quality outlets by
30% within the span of 6 months
 Regional Sales Manager
Agthia Group (Delta Bottled Water Factory AL Ain water)
Key Result Areas:
June 2016 – Dec 2020 Providing in-depth analysis of markets, industry trends, competitors, and
clients for improving strategic planning and decision making.
Planning for ensuring achievement of divisional and personal target,
aligning with company sales policies and strategies
Imparted training to the company dealers & workforce to put in efforts to
follow the best distribution & merchandising practices 
Tracking competition & market movement; evolving marketing & sales
strategies in-line with current market scenarios; driving new initiatives for
the region
Leading dedicated teams for running successful business operations
Led Territory Supervisors for managing customer service operations;
rendered & achieved quality services and provided first line customer
support by answering queries & resolving issues.

Highlights:
Achieved key targets in the distribution network (sales, revenue) in the
territory and increased the retail outlet sales by 20%.
Accomplished 100% customer satisfaction by ensuring product availability
& visibility.
Created 4 New Retail Routes in Taif Region
Managed business of water; planned and executed complete Al Ain brand
shop initiatives for retail partners
Accomplished 80% target of bill cut in retail outlets through measures such
as pre-journey route planning
Worked as In-charge of a large department having an annual turnover of
46 million Saudi Riyal.
Led a team size of 10 Supervisors & 47 Salesman to deliver primary &
secondary sales target
Created sales campaign that enabled ties with 8 new corporate clients
Exceeded sales target by in a year; successfully negotiated and closed new
sales, prepared proposals, and quotations, negotiated, and won new
contracts

Rashed Al Rashed Group

Area Sales Supervisor (South region K.s.a)
Period: Sep 2012 – May 2016

Highlights:
In charge of sales of whole south region for bakery division
Annual turn over 25 Million Sar from retail as well as wholesale channel and
clients.
Developed and implemented various marketing strategies and participate in
everyday procedures for store
Administered all case failures and shortage areas and escalate issues to
manager
Suggested innovative ideas that could be applied to the target customer to
increase the sales

Extracurricular Activities Won first prize winner as captain of team in Cricket Tournament
Participated in Singing Competition & Quiz event at college level
 Bagged 3rd position in Carom at University level

Date of Birth: 10th November 1986

Personal Details Languages Known: English, Arabic, Urdu, Kashmiri
Marital Status: Married
No. of Dependents: 3
Passport No.: T9554937
Visa Status: Employment/Transferable
Nationality: Indian
Driving License: International