Executive Management Roles Summary

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Contents
Chief Executive Officer .............................................................................................................3
Chief Delivery Officer................................................................................................................5
Chief Financial Officer ..............................................................................................................6
Chief Technology Officer..........................................................................................................7
Chief Information Officer ..........................................................................................................9
Chief Corporate Development Officer ...................................................................................11
Chief Strategy Officer .............................................................................................................12
Chief Marketing Officer ...........................................................................................................13
Deputy General Counsel.........................................................................................................14
Chief Planning Officer ............................................................................................................15
Chief People Officer ................................................................................................................16
Chief Administrative Officer ...................................................................................................17

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Chief Executive Officer
Minimum 20+ years of experience in delivery management / IT, managing large programs,
Requirement customer relationship management, operational excellence, and possessing the
drive to execute growth strategies for Delivery Units. MBA preferred.
20+ years of experience with a strong Sales background & thought leadership,
B.E., MBA (should also possess business acumen along with some domain know-
how)

Role Summary To lead the business at Persistent by effective strategic planning, investment,
business compositions, partnerships, enabling business growth, enabling sales
alongside the sales head with clients, and developing leaders in order to deliver
world class services/technology solutions to customers within the guidelines,
processes and norms at the PSL level and cascaded to BU level, as well as P&L
management.
To strategize, plan & implement overall Sales for the LoB at global level, streamline
the sales function, build right team & sales capability to achieve Revenue/Top line,
margin & customer satisfaction based on the Sales Target planned.

Summary of Create Business Strategy and Mission: Build Vision, Mission & overall
Roles & Organization strategy. Align internal stakeholders around strategic vision. Oversee
Responsibilities farming of critical accounts, focus on large deals, foster executive relationships and
collaboration within business units for cross-selling. Contribute to knowledge
development in practices. Develop and sell high-margin solutions, open new logos
and collaborate with other units for cross selling (platforms), build relationships with
platforms, build relationships with platform partners, create thought leadership,
manage central functions effectively and efficiently, generate IP and AMC revenue,
support the strategy of other units.
Financial Responsibilities: Ensure maintenance of existing business and
profitability (improve profit margins). Support Sales in achieving the top line and be
directly responsible for gross & net margin as well as manage revenue margins and
customer satisfaction.
Customer Responsibilities: Collaborate with Sales & Delivery team to provide
inputs to formulate strategy and Sales/ Delivery plans for the units at large.
Establish and execute a governance plan to pro-actively understand client
expectations and get periodic feedback from relevant stakeholders.
Global level Sales Strategy: Develop overall Group level plans and strategies for
developing business and achieving the company’s sales goals & unit’s revenue
goals (focusing on Farming & Mining and Hunting). Strategize to identify the right
prospective customers to align with business. Develop overall Sales strategies and
action plans for hunting & farming purpose (Geo wise & Customer Wise), getting it
from Sales Heads
Sales Excellence: Defining & institutionalizing sales excellence process, analytics
and review mechanisms. Ensure the opportunity assessment, qualification,
developing response strategy, proposal development, review and feedback

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 process, competitive positioning, pricing / commercial decisions. Take appropriate
decisions based on the weekly reports analysis of sales and delivery organizations
to provide visibility on pipeline, probable deals etc. for planning and tracking
business growth. Ensure smooth functioning with support functions (like IT / Quality
/ marketing etc.) for creating a compelling solution / proposal. Mentor or guide on
technical specifications and the ways in which customer's needs could be met.
Manage the sales teams, operations and resources to deliver profitable growth.
Manage the use of budgets. Define optimal sales force structure. Define sales
processes that drive desired sales outcomes and identify improvements where and
when required. Ensure correct implementation of infrastructure and systems to
support the success of the sales function. Ensure and Provide detailed and
accurate sales forecasting. Work closely with the marketing function to establish
successful support, channel and partner programs.
People Responsibilities: Create a culture of success and ongoing business and
goal achievement. Hire and develop sales staff. Participate along with Corporate
HR (C&B CoE) in defining & oversee sales staff compensation and incentive
programs that motivate the sales team to achieve their sales targets. Define and
coordinate sales training programs that enable staff to achieve their potential and
support company sales objectives. Mentor and guide reporting team and to
implement action plan. To share insights with team to initiate changes within
organization/ team. Build and cultivate relationships and opportunities, typically
within existing accounts.

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Chief Delivery Officer
Minimum 20+ years of experience in delivery management / IT, managing large programs,
Requirement customer relationship management, operational excellence, and possessing the
drive to execute growth strategies for Verticals/ Horizontals business. MBA
preferred.

Role Summary To head overall delivery of the respective line of business (Verticals/ Horizontals),
managing various business units at the group level. To lead the business at PSL
by effective strategic planning, investment, business compositions, partnerships,
enabling business growth, enabling sales alongside the sales head with clients,
and developing leaders to deliver world class services/technology solutions to
customers within the guidelines, processes and norms at the PSL level and
cascaded to BU level, as well as P&L management.

Areas of Create Business Strategy and Mission: Build Vision, Mission & overall business
Responsibilities strategy. Align internal stakeholders around strategic vision. Farm account, focus
on large deals, build executive relationships, collaborate with other units for cross-
selling, contribute to knowledge development in practices. Develop and sell high-
margin solutions, open new logos and collaborate with other units for cross selling
(platforms), build relationships with platforms, build relationships with platform
partners, create thought leadership, manage central functions effectively and
efficiently, generate IP and AMC revenue, support the strategy of other units.
Financial Responsibilities: Ensure maintenance of existing business and
profitability (improve profit margins). Support Sales in achieving the top line and be
directly responsible for gross & net margin as well as manage revenue margins
and customer satisfaction.
Customer Responsibilities: Collaborate with Sales & provide inputs to formulate
strategy and Sales plans for business as a whole. Establish and execute a
governance plan to pro-actively understand client expectations and get periodic
feedback from relevant stakeholders.
Operation Excellence, Process & Quality - Services/Product: Approve / Sign
off or seek approval as per CODA/PEEF guidelines (Adherence to PEEF). Ensure
the business leaders continuously work on improvement in Customer Management
and project management skills of the Engineering Managers (project managers) in
the Account/Delivery Unit (BU).
People Responsibilities: Help the organization to identify key talent and retain
them. Identify High Risk Employees and mitigate the risks by action planning,
before time closures, to retain them. Manage the team effectively and do
succession planning for the critical roles.

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Chief Financial Officer
Minimum 20+ years of experience in Finance, Accounting and Business field. Postgraduate
Requirements in any discipline

Role Summary To oversee and focus on producing financial reports, direct investment activities as
well as developing strategies and plans for long term financial goals of the
Organization which aims at achieving optimal financial health within the legal and
statutory framework laid down at an organization level.

Areas of Financial business partnering: Should support the leadership at division,

Responsibilities regions, functions to drive performance improvement. Align to organization's goals
and objectives, provide instructional leadership to department managers and
develop & implement the organization's strategic plan. Build Vision, Mission &
overall Financial strategy. Provide the necessary thought leadership to the
Leadership in terms of financial, corporate governance and business strategy.
Financial Consultation: Should use expertise in the area of Tax, Treasury,
Internal Audit and M&A for financial management to help the Organization achieve
its goals. Should network with peer groups to resolve industry specific financial
challenges.
Policy making and Process Definitions: Should provide strategic insights and
inputs in the design of key policies, guidelines and approving processes for
internal governance. Should oversee process automation and ensure compliance.
Should participate in various committees and provide key inputs from finance point
of view.
Stakeholder Management: Should interact and communicate with various
stakeholders, both internal and external. These include Board members, investors
and internal functions. Should ensure that any queries arising from senior
stakeholders are addressed at the earliest and strive to maintain cordial relations
with them. Should play an advisory role in case of any Finance related query
arising from senior stakeholders.
People Management: Should groom and mentor members of the team. Should
keep a check on attrition and act as a single point of contact for any team
members having queries, complaints or doubts. Should develop team skills and
financial acumen, assign department goals and monitor the achievement of same.
Branding & Thought Leadership: Should liaison with internal teams for their
inputs. Should obtain membership to reputed professional groups and forums in
the vicinity and make the Persistent brand visible to them. Should seek
opportunities for knowledge sharing outside the organization. Should present
papers and address conferences in the Finance domain, effectively acting as a
brand ambassador for Persistent in the industry.

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Chief Technology Officer
Minimum 20+ years of experience with a strong technology background, hands-on with
Requirements technology, possessing thought leadership. B.E, M-tech - Preferred education
should be from Computer Science

Role Summary Lead Persistent through technology and business transitions with innovative digital
transformation solutions and value-based engagement models. Establish the
overarching enterprise/solution/application etc. architecture; Develop robust
technology / frameworks; Drive competency development across technologies and
represent PSL in industry forums (thought leadership), mentor a team of architects
IN ORDER TO deliver world class technology solutions to customers WITHIN the
limits of PSL guidelines.

Areas of Strategy Development: Study external technology trends and their impact on the
Responsibilities business. Identify areas for growth for the coming years and initiatives to be
undertaken to incubate identified technologies.
Implementation: Influence and drive technology changes at an enterprise-level
based on strategy. Design robust solutions/technology/frameworks based on
experience and display an understanding of best practices.
Support in Ongoing Projects: Provide consulting advice to teams facing complex
technical issues throughout the development life cycle. Understand the nature of
solution required and allocate/direct it to the appropriate resource, based on
capability.
Contribution in PoC: Guide Architects in studying trends in the market, related to
relevant technology areas. Identify potential new
technology/application/framework, where the organization capability should be
built based on customer/competitor insights.
Solution Design: Understand business processes, cases and functions.
Understand business problems and their impact. Analyze existing enterprise
architecture and evaluate other technologies/frameworks.
Thought Leadership - Research and Publication: Evaluate new technologies in
the market; Keep abreast of technologies and be prepared to meet future
customer needs.
Collaboration (Internal and External): Share new technology/framework
developed, with business heads. Share Architecture point of view on technology
and build and maintain key relationships with identified industry, academic and
technology forums. Participate in industry-level forums, and build visibility for PSL.
People Management: Sign-off senior-level talent selection in the Architecture
team. Identify priorities and deploy action items for competency development.
Pre-Sales: Display capability to participate in Architect/CTO-level conversations
with the client as well as that to participate in pre-sales efforts and building.
Display client credibility and participate in large RFP responses.

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 Consulting: Lead Consulting engagements which can result in medium/large
sized projects.
Relationship Management: Manage customer relationships from initiation (pre-
sales), to hand over to, execution team. Establish & maintain client relationship
with various stakeholders in the client organization.

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Chief Information Officer
Minimum 20+ years of experience with a strong IT Management background. B.E, M-
Requirements tech preferably from Computer Science or information systems.

Role Summary Oversee the information technology department’s resources and staff.
Become true strategic partners, working alongside their C-suite peers to
drive innovation and revenue-generating ideas throughout the business.

Areas of EIS Strategy and Mission: Support in building overall Corporate Services
Responsibilities strategy. Build Persistent's Enterprise Information Systems (EIS) Strategy
and obtain alignment with all internal stakeholders. Ensure that the strategy
is renewed annually in line with technology and Persistent's and the
Corporate Services unit's overall business strategy.
Stakeholder Management: Communicate effectively with Executive
Management, business units and other Functions on the current status and
future directions of the department. Be able to represent Persistent's
internal systems capabilities to external agencies (regulators, customers,
vendors) as and when needed. Collaborate effectively with all stakeholders
within Persistent and outside.
Operations: Ensure continuous operations lifecycle management of all
enterprise information systems to meet the objectives of Effectiveness,
Economy and Business Continuity. Provide systems and assistance to
business units and Functions to optimize consumption of IT resources.
Provide systems and assistance to business units and Functions to obtain
Insights into their respective business functions.
People Management: Drive the Skills vision of the department and build a
continuous skills transformation plan in line with strategy and operational
needs. Help organization to identify key talent for the organization and
retain them. Identify High Risk Employees and mitigate the risks by action
planning & before time closures to retain employees. Manage leadership
team of Function Leads and conduct succession planning for key
positions/roles.
Budgeting & Finance: Own, develop and implement the budget for the
EIS department and oversee resource allocation as per budget. In
collaboration with the Planning department, plan, coordinate and monitor
the IT support budget for the organization.
Governance, Risk & Compliance: Design and manage the Information
Security Operations, Compliance and Governance framework for the
Organization. In collaboration with the enterprise Compliance function, plan
and strategize various initiatives in order to maintain high levels of InfoSec
Compliance. In collaboration with the enterprise Risk function, ensure
proper assessment, modelling, building of remediation plan and allocation
of resources for minimizing enterprise risk in the Information Security
domain. In consultation with Legal and business units, ensure that

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 Information Security issues are given due consideration in all contractual/
legal agreements and Delivery operations and provide assistance to
business units in adhering with all Information Security obligations. In
collaboration with the enterprise Quality Certification function, ensure that
the Organization is certified through external certifying agencies against the
chosen standards.
Quality and Operations Excellence: Ensure that Quality Management is
employed effectively in the EIS Department. Should define department-
level initiatives, and track metrics related to Operations Excellence. Should
collaborate with other leaders and generate information insights for
enhancing enterprise operations excellence.
Procurement, Vendor and Asset Management: In collaboration with the
enterprise Procurement function, build and manage the enterprise systems
for procurement of enterprise information system assets and services for
Corporate and Delivery functions. Provide a framework and systems for
evaluation and management of vendors. Ensure that all IT assets are
managed effectively through their lifecycle, consistent with financial norms.
Collaborate with the enterprise Finance function to ensure that Asset
Management records are properly maintained and audited.
Organizational Contributions: Should lead/ participate in flagship
programs across Persistent. Should participate in Employee Community/
CSR activities to encourage wider participation. Should attend/represent
Persistent at technical/business forums and be a brand ambassador for
Persistent at such events. Should encourage the department to produce
technical/domain papers and market own unit's capability inside the
organization.

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Chief Corporate Development Officer
Minimum
Requirements

Role Summary

Areas of
Responsibilities

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Chief Strategy Officer
Minimum
Requirements

Role Summary

Areas of
Responsibilities

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Chief Marketing Officer
Minimum Adequate experience to execute the role and a graduate in any discipline
Requirements

Role Summary To drive marketing leadership for the organization with innovative marketing
strategies that work towards building the Persistent brand. To build a
marketing team and mentor them and to drive change across the
organisation with regard to elements such as social media or digitization for
building brand awareness.

Areas of Marketing Leadership: Should work closely with the leadership team and
Responsibilities become their marketing consult to help them achieve their top line goals.
Should define the roadmap and marketing strategy for account & offering
specific demand Gen (Inbound & Outbound). Should design message
architecture to drive brand association, manage aspects around digital,
social, thought leadership, analyst recognition with a focus on customer and
talent audiences to broaden the brand reach. Should drive direction for
high-level corporate messaging and brand storyboard and track, monitor
and capture performance of the marketing function and team. Should
consult and guide towards mitigating PR escalations and crisis
management.
Building a robust marketing organization: Should drive direction to build
higher level marketing skills within the group and drive direction on training
and developing team members. Should build a vendor ecosystem,
technology and marketing process framework for marketing within the
organization. Should oversee and guide team leads to ensure timely
performance appraisal planning. Should guide and participate in one-to-one
counselling, handle grievances and feedback and maintain overall team
discipline. Should drive and guide in bringing in senior team leads and next
level marketing leadership.
Operations Management: Should build horizontal functions such as
budget management, lead management, design management,
communication management, Digital presence management, PR & AR
management. Should modernize marketing management and tech ops and
leverage technology driven marketing practices to drive efficiency and
growth. Should build shared services teams especially around event
management, design management, AR & PR Management.
Marketing Advocacy: Should guide and ideate with Makreting leads on
infusing marketing thinking and value across the organization. Should
support and drive proactive initiatives for the organization and for the
function.

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Deputy General Counsel
Minimum 15+ Years of experience with a LLB degree
Requirements

Role Summary To lead the legal team and run the function in a cost effective, timely, and
responsive manner as per the organizational requirement in close coordination
with General Counsel to handle various legal matters within the compliance
requirement as per the applicable laws, organizational policies and standards.

Areas of Resource Management: Should lead the Legal team, manage and deploy the
Responsibilities legal resources in the legal department in the best interest of Persistent including
allocation of Legal Team members and their work. Should work with the General
Counsel in identifying present and emerging legal needs within the organization.
Should determine appropriate staffing and/ or use of outside counsel to manage
these legal needs. This includes all the resources such as in-house and external,
including cost factors.
Escalation Management: Should manage and handle escalations raised to the
Legal Team from any of the stakeholders in the Company, should provide
guidance/ decision/ approval on escalation management.
Legal Matters management: Should mantle the roles of Corporate Legal/
Transaction Attorneys, Litigation Advisory, Regulatory Advisory, and Employment
and other Internal Support Advisory on a need basis on those matters where
issues escalated/ or issues need intervention.
Legal Advisory: Should provide advice on all legal matters, employment matters,
compliance, risk management and mitigation, etc. Should also work with various
departments and divisions of Persistent Systems Ltd. on various legal issues and
resolve the same in the best interest of the organization.

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Chief Planning Officer
Minimum 20+ years of experience in the Planning and budgeting field. Postgraduate in any
Requirements discipline

Role Summary To take responsibility for Budgeting, revenue tracking and monitoring of
operational parameters. To design and execute policies for streamlined
operational processes with the right set of checks and balances to provide
necessary support for top management in defining suitable strategy for the future
within the guidelines of Corporate strategy.

Areas of Strategic Contribution: Align to organization's goals and objectives, provide

Responsibilities instructional leadership to department managers and develop & implement the
organization's strategic plan. Build Vision, Mission & overall planning strategy.
Create thought leadership and ensure goals for departments and individual
managers are set.
Corporate Budgeting: Should understand CEO and Board of Directors vision and
growth expectations. Should build budget parameters and templates based on top-
down view of Senior Management. Should work with various Organization Units
(Revenue and Non-revenue earning) and build bottom-up budget numbers. Should
ensure roll out and finalize annual budget. Should periodically review and revise
budget based on actual performance of the Company.
Revenue Tracking: Monitor the revenue pipeline and leads, adjusting as
necessary to create sustainable growth. Monitor the strategies and processes
across the revenue cycle from customer acquisition to engagement to success
Policy making and Process Definitions: Should oversee publishing of key
policies, guidelines and approving processes for internal governance. Should
oversee process automation and ensure compliance. Should participate in various
committees and provide key inputs from planning and management point of view.
Stakeholder Management: Should interact and communicate with various
stakeholders, both internal and external. These include Board members, investors
and internal functions. Should ensure that any queries arising from senior
stakeholders are addressed at the earliest and strive to maintain cordial relations
with them. Should play an advisory role in case of any planning related query
arising from senior stakeholders.
People Management: Should groom and mentor members of the team. Should
keep a check on attrition and act as a single point of contact for any team
members having queries, complaints or doubts.
Branding & Thought Leadership: Should liaison with internal teams for their
inputs. Should obtain membership to reputed professional groups and forums in
the vicinity and make the Persistent brand visible to them. Should seek
opportunities for knowledge sharing outside the organization. Should present
papers and address conferences in the planning & strategy domain, effectively
acting as a brand ambassador for Persistent in the industry.

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Chief People Officer
Minimum 20+ years of experience in HR with at least 10 years in a strategic leadership role.
Requirements Post-graduation preferably in Human Resources.

Role Summary To provide strategic leadership by articulating HR needs and plans to

management and the board of directors. To be responsible for developing and
executing the Human Resources strategy in areas like succession planning,
talent management, change management, organizational design and
performance management and compensation that supports the overall business
plan and strategic direction of the organization
Establish and implement HR efforts that effectively communicate and support the
firm's mission and strategic vision. Develop HR plans and strategies to support
the achievement of the overall business operations objectives.

Areas of Thought Leadership: Should keep abreast with HR trends in the industry and
Responsibilities ensure implementation of prevalent best practices across the HR function. Should
contribute in various conferences and knowledge sharing events and act as the
HR ambassador for the organization in the industry.
Strategic Contribution: Should function as a strategic business advisor to the
executive/senior management of each business unit regarding key organizational
and management issues. Should work with the executive management to
establish a sound plan of management succession that corresponds to the
strategy and objectives of the firm. Should develop comprehensive strategic
recruiting and retention plans to meet the human capital needs of strategic goals.
Stakeholder Management: Should facilitate free-flowing communication
between the HR team and the delivery unit leadership. Should be a single point of
contact for any escalations in the team as well as act as the medium between
leadership and the HR leaders.
People Management: Should provide overall leadership and guidance to the HR
function by overseeing talent acquisition, career development, succession
planning, retention, leadership development globally. Should be a single point of
contact for any and all queries stemming from direct or indirect reportees and
provide appropriate and timely guidance where necessary. Should help the
organization identify key talent and retain them. Should identify High Risk
Employees and mitigate the risk by action planning, before time closures, to
retain them.
Organizational Contribution: Should lead/ participate in flagship programs
across Persistent (contributions outside of the unit). Should participate in
Employee Community/CSR activities to encourage wider participation. Be a brand
ambassador for Persistent at such events.

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Chief Administrative Officer
Minimum 20+ years of experience in the administration field. Postgraduate in any
Requirements discipline

Role Summary To oversee the administrative operations of an organization. To ensure that all
IRS laws, SEC rules and other government regulations are followed and to take
charge of contract procurements and negotiations. To develop and implement an
administrative strategy for the organization to ensure smooth running of
business within the established policies and vision and statutory and internal
framework.

Areas of Strategic Direction: Should align to organization's goals and objectives. Should
Responsibilities provide instructional leadership to department managers and develop &
implement the organization's strategic plan. Should build Vision, Mission &
overall administrative strategy. Should create thought leadership, manage
central functions effectively and efficiently. Should ensure goals for departments
and individual managers are set.
Policies & Processes: Should oversee overall policy-making for the entire
administrative department. Should review administrative policy periodically and
ensure amendments to policies with changing scenarios / market trends. Should
oversee incorporation & implementation of changes at various locations. Should
collaborate with other leaders to implement policies and develop improvements.
Stakeholder Management: Should communicate effectively to business
audiences and make presentations to other management on the current status
and future directions of the department. Should align internal stakeholders
around strategic vision and collaborate with other units.
People Management & Succession Planning: Should help organization to
identify key talent for the organization and retain them. Should identify High Risk
Employees and mitigate the risks by action planning & before time closures to
retain employees. Should manage leadership team effectively and do
succession planning for critical roles. Should be seen as a strategic thinker and
coach and mentor the administrative department. Should provide support and
solutions to any problems faced by team.
Budget Planning & Management: Developing and implementing budgets.
Should oversee preparation of various budgets. Oversee resource allocation and
budgeting.
Organizational Contributions: Should lead/participate in flagship programs
across Persistent. Should participate in Employee Community/CSR activities to
encourage wider participation. Should attend/represent Persistent at business
forums and be a brand ambassador for Persistent at such events. Should market
own unit's capability inside the organization.

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Persistent Systems (BSE & NSE: PERSISTENT) builds software that drives our customers’ business; enterprises and
software product companies with software at the core of their digital transformation.
www.persistent.com

India USA
Persistent Systems Limited Persistent Systems, Inc.
Bhageerath, 402, 2055 Laurelwood Road, Suite 210
Senapati Bapat Road Santa Clara, CA 95054
Pune 411016. Tel: +1 (408) 216 7010
Tel: +91 (20) 6703 0000 Fax: +1 (408) 451 9177
Fax: +91 (20) 6703 0008 Email: info@persistent.com

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