JOB DESCRIPTION & KPI’s

TITLE: Head of Sales and Marketing

DEPARTMENT: Sales and Marketing Department

JOB PURPOSE
The Head of Sales and Marketing will be responsible for planning, development
and implementation of all of the Organization’s sales and marketing strategies,
communications, and public relations activities, both external and internal.

The incumbent will also act as a brand ambassador and will be responsible for
domestic sales of Metropol Corporation products to both new and existing
Subscribers and Data Providers.

REPORTS TO
Group Managing Director

KEY RELATIONSHIPS
Internal – Management Board, Sales and marketing team, IT department team,
all staff in DQM/CRM and CIS department

External – Corporate Customers, SMEs, Individual customers and Agencies,

CIPs, Regulatory agencies, Business associations, Government departments.

ROLES AND RESPONSIBILITIES

SALES

 Define and pursue achievement of monthly, quarterly and yearly sales targets
and objectives.
 Develop, drive, integrate and support the sales strategy and its execution.
 Define and pursue achievement of monthly, quarterly and yearly sales targets
and objectives.
 Manage the planning, budgeting and forecasting process of the department’s
spend, providing regular reporting to the senior management.
 Continually monitor the effectiveness of the sales strategy and planned
activities, providing and seeking feedback on the quality of delivery and
suggesting/implementing corrective action where appropriate.
  Develop, actively manage and drive the sales pipeline for new and existing
business.
 Develop strategies and identify opportunities to cross-sell / up-sell to existing
clients.
 Prepare regular reports and analysis of key account activities, with detailed
analysis across segments and categories.
 Monitor competitor activity enabling greater competition awareness and analysis
and advising the business.
 Initiate research to provide insights into target markets with an aim of product
development and enhancement to address changing and emerging market
trends and identify growth opportunities.
 Maintain aggressive and sustained pursuit of business prospects in order to
achieve new and renewal business targets.

MARKETING

 Responsible for marketing campaigns and for defining sales and promotion
strategies.
 Analyzing Consumer markets
 Developing and targeting market segments
 Setting product and pricing strategy
 Designing and managing marketing services
 Developing marketing channels and networks
 Introducing new market offerings
 Manage retail networks
 Designing and managing marketing services
 Develop service components for each product.
 Determine break even points for each product
 Create a mechanism to track market prices from competition
 Manage the New Product Development process.
 Coordinate and participate in promotional activities, trade shows, seminars,
forums and other events, 
 Work closely with the Revenue teams in supporting their efforts through
advertising, promotional activities and other marketing initiatives.
 Manage the Marketing Department budget and deliver all marketing activity
within set budget.
 Oversee all events, both internal and external.
 Develop and implement a digital strategy,
 Drive lead generation to support brand and revenue generation.
 Develop Marketing Dashboard and track performance against defined marketing
metrics

Academic Qualifications and Competencies

 Master’s degree in Business Administration with specialization in Sales and
Marketing.
 Diploma in Sales and marketing is an added advantage
 CIM will be an added advantage
Knowledge and Experience
 Requires working knowledge of credit reporting and credit markets.
 At least 5 years’ relevant work experience i.e. sales and marketing either in
Banking, FinTech or IT.
 At least 3 years in a senior management role. Good experience in ATL & BTL
marketing
 Proficiency in Microsoft Office programs.
 Demonstrated experience in product development.

Required Skills and Competences 

 Business Development 
 Service Management 
 Interpersonal Relationship 
 Results orientation 
 Analytical Skills
 Strategy and planning 
 Sales and Marketing
 Business strategy
 Business Acumen

Desired Behaviors
 Change Orientation
 Organizational Insight
 Drive for Results
 Holding People Accountable
 Building Capability
 Compelling Communication
 Strategic Influencing
 Courage and Conviction
 Ability to multi-task, prioritize, and manage time effectively
 Highly-motivated, self-starting, and independent
HOW YOU WILL BE MEASURED IN YOUR ROLE

BSC Objective Weighting (%) Key Performance Indicators

Financial 50

Customer 30

Internal Business 10
Processes

Learning & Growth 10

Employee Sign :

Supervisor :

Head of Human Capital :