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MISKEEN SAHIB FAIZAL

faizalfp@yahoo.co.in / Mob - +919884360220
Experience Summary
- Around 3.8 years of experience in Channel Sales & Marketing Domain.
- Areas of Expertise: Trade Marketing and Distribution, New Brand Launches, Brand
Promotions, In-shop Merchandising, Personnel Management, Vendor Management, Channel
Management, Sales Mangement, BTL Event Planning and Implementation, Customer
Relation-ship Management, Sales Forcasting & Inventory Control, Team Management,
Training and Development, Research & Analysis.

EDUCATIONAL DETAILS
Qualifications Dates
MASTER OF BUSINESS ADMINISTRATION (full – time)
JULY’06 – JUNE’08
From New College Institute of Management, University of Madras
BACHELOR OF COMMERCE
JUNE’03 – MAY’06
From ‘The New College’, Chennai.

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EMPLOYMENT DETAILS

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Dates OCT’10 – To Date Job Location CHENNAI

Employer ITC LIMITED Position held AREA EXECUTIVE

Currently In charge of Modern Trade Outlets, Premium Grocer and the Wholesale
in the assigned territory of Chennai City.
- Develop & Implement TM& D Plans in part Chennai markets with respect to ITC
FMCG Brands.
- Continuously adapt & Improvise TM & D Process and Practise.
- Building Relationship with Key decision makers of Modren Trade Outlets/
Owners,Purchase Managers etc.
- Derive & Drive initiatives and motivate team to adapt best practices to ensure
effective distribution.
Responsibilities - Continuously acquire knowledge / understanding of competition practices,
adapt best practises to improve competitiveness.
- Develop and implement visibility solutions at point of sale with respect to all
our FMCG brands.
- Responsible for implementation of Market level Competition Strategy, Brand
Launches, Distribution Planning and control costs involved.
- Business Health Ananlysis on various metrics like distribution health, visibility,
through Retail audits, Photographic audits of retail outlets etc.
- Stock Control : Accurate Forecasting and remittance planning & Follow-up,
Mid-course correction and timely intervention.

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- New Varient / Brand launches : Successfully lead and launched new varients
and brands in the channel
- Brand Building / Execution of BTL events in the assigned territory & Channel.
- New Business Development: Identify and Understand new business
opportunities in a competitive market environment, as per organizational
objectives and presenting the detailed learning’s to the head of the branch.
- Inventory control: Accurate Forecasting and ensuring OTIF; Establishing and
Responsibilities maintaining appropriate reserve levels by SKUs; Warehousing efficiency for
different product categories
- Execution of promotional Events: Co-ordinating for various major Categories
launches in all the Outlets such as Ashirvad Atta, Spices,Biscuits,Bingo,
Candyman Confectionary, Ready to Eat, Noodles, Toilets Soap,
Shampoos,Fairness Cream, Face Wash, Talcum Powder, Agarbatties and
Matches etc.
- WD Operations : Educate customer groups (WD Sales Supervisor / SalesMan)
by personal demonstration of selling techniques and merchandising
implementation, work on receivables and have a tab on Credit control.

 Have launched key brands like Aashirvaad Atta, Candyman

Confectionary, Mint-O fresh, Mangaldeep Agarbathi, Sunfeast Biscuits,
Bingo Chips, Noodles and Personal care products like Vivel, Fiama di
wills, Superia Shampoo,Vivel Fairness Cream and Fiama Body & face
Significant Talc in quick successions.
Achievements
 Have planned and succesfully executed yearly marketing plans.
 Have Successfully implemented Retail Architecture Solutions thereby
gaining superior visibility across Key Primimum Grocer outlets in
Chennai City Markets.
 Top Scorer in all parameters in Loyalty Channel.
 Special recognition in Premium Personal care Products Sales.
 District Award winner in Bingo Distribution Contest.
 Have Successfully planned and executed various input plans for Foods
& Personal Care Products.

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OTHER INFORMATION
Date of birth 01/03/1983
Gender Male Age 29 years
Marital Status Married
ENGLISH - to read, speak & write
TAMIL - to read,speak & write
Languages Known
Arabic - to read & wrire

Reading Books,
Interests Playing Games,
Travelling.

Reference:
1) Mr.Abdul Tahir Ur Rahman
Area Manager, ITC Limited,
India Tobacco Division, 4th Floor,
ITC Center, no.760 Anna Salai, Chennai.
Mob – 9500069091 / Email – abdultahirur.rahman@itc.in, atritc@gmail.com

CV of MISKEEN SAHIB FAIZAL