RESUME

Sunny Tiwari
112/356 A SWAROOP NAGAR
KANPUR (U.P.)
208002
Mob -9889377942
Email-sunnyamity@gmail.com

SYNOPSIS
More than 12 years of experience of Channel Sales in Uttar Pradesh & Uttrakhand.
02years experience inas a Retail outlet manager in Delhi.

 Associated as Area Sales Manager in Veekesy Plastomers India Pvt.Ltd (VKC).

 Previously worked in Relaxo Footwear, APL Footwear & Samar Lifestyle.
 A keen planner and strategist with proven abilities in achieving sales target on yearly basis,
quarterly basis, monthly basis and as well outstanding clearance & credit controls.
 Trained and handling sales team of appx 8 person with profile of TSM &TSE.
 Managed distributors and focus on prospective distributors in territory for business development.
 Having Comprehensive and insightful knowledge of market competitorsand his marketing
activities.
 An effective communicator, good promoter with excellent management abilities.

PREVIOUS EMPLOYER - VeekesyPlastomers India Pvt. Ltd(Nov 2021 – Apr 2023)

 VeekesyPlastomers India Pvt. Ltd is known as VKC Footwear with the brands name of
VkcPride, De bongo, Ezee& Stile.

 Currently Managing territory of East UP with more than 55dealers from Kanpur Based Depo

Profile Description

1. Perform Sales (AOP & PRODUCT):

 Translates the annual sales plan into quarterly and monthly, weekly operational plans and
develop, on a areal scale, sales targets and volume goals for each product/brand, in
conference with the Zonal Manager. Given secondary targets to team and monitoring on daily
basis.
 Plans, organizes, implements sales programs for the area handled and is responsible for
achieving overall sales objectives.
 Positions new product line/focus articles in the assigned sales zone/markets by direct
interaction with key dealers and through sales team. Keeping track of the process
 Actively tracks sales movement of competitor’s products and marketing activities through
sales team & dealers and marketing intelligence and communicate exception scenarios to
concern.
 Monitors and evaluates pricing with customer and competitors in the area handled.

2. Distributor Management (New & Exiting):

 Identification and appointment/replacement of dealers in vacant towns or additional dealers

in potential town.
 Communicates information about scheme, targets and making business plan.
 Negotiations with dealers.
  Manages Distributor’s complaints and ensures issue resolution.

3. Team Management:

 Prepare PJP& Beat Plans for TSM and TSE for proper market coverage.
 Prepares regularly daily / weekly and monthly activity reports and suggests appropriate
improvements to team.
 Provides leadership, motivation and control so that team work as result-oriented and well-
motivated team.
 Retail market with team visit to get feedback of the product movement, sales force and
marketing and positioning activities effectiveness.

4. Internal Business process:

 Focus on stock movement at Depot end.

 Stock planning and given forecast to the Production Team 45 days before.
 Analyzing stock aging and seasonal stock planning.
 Analyzes sales and competitor product range.

5. Credit control & outstanding management.

 Dealer’s credit controls not exceed to credit limit given by management.
 Outstanding follow ups between Depot& company.
 Credit notes & issues settlement of Dealers from Depot.
 Managing Depot& Company ends for smooth business process.

Alpine Poly Rub Pvt. Ltd (Jan 2020 -Oct 2021) – New Delhi

 Alpine Poly Rub Pvt. Ltd is known as APL.It basically deals in Eva products& imported articles
located in Delhi.

 Managing territory Uttar Pradesh & Uttarakhand with more then 40 distributors.

 Profile Description
 Distributor wise sales planning as per annual budget of management.
 Setting of Qtr., Month wise sales plan for better focus.
 Implementation of sales plans and regularly follows ups for best result.
 Distributor’s appointment & replacement as per market requirement.
 Focus on competitor’s product & marketing activity.
 Stock planning for assign market area.
 Distributors outstanding control & payment follow ups.
 Team management for better market working.

Samar Lifestyle Pvt. Ltd (Oct 2018-Dec 2019) - Bangalore

Samar Lifestyle Pvt. Ltd. is a part of Sara Futura group and sister concerned companies are
Barbeque Nation, Onesta, Callidus,Iconiumleathers works.

 Samar Lifestyle style ishavinglicensefor manufacturing & marketing for premium

international leather footwearsbrandsRuosh, Florsheim and Attilio.
 Successfully launched the brand in Uttar Pradesh&Uttarakhand.
 Recruited, trained and mentored a highly versatile team of three distributors &Fifty premium
dealers in the territory.
 Devised and facilitated multiple training programs to increase brand knowledge and sales
skills of team members.
 Managed & streamlined the Dealer wise stock planning, Shop Branding and Sales promotion
activities.
 Dealers wise EOSS implementation and focused on off takes.
 Distributors & Dealers outstanding follow ups & maintained a healthy ratio of cash flow.
 Targeted new potential dealer in the territory.
 Managing top MBO’s in SIS (Shop in Shop) concept.
 Managing owned EBO’s &Large format store.

RelaxoFootwears Ltd.(June2010-June 2017) - New Delhi

 Associated as Area Sales Manager andmanaged area of Uttar Pradesh and

Uttarakhand inRelaxoFootwears Ltd.
 Relaxo isone of the fastest growing Footwear Company in India.Relaxo is a household name
with its brands likeHawaii, Flite, FlitePU,Sparx and School Mate.
 Key Areas- Work on Annual operating plan
- Distribution Management (Stkposition,Credit,Retailnetwork,BusinessHygein)
- Business development (New & Exiting distributors)
- Team Management (PJP, Evaluation, Training)
- Follow Business process for healthy business
- Credit control & Outstanding follow ups

Subhiksha Trading Services Ltd, (May 2007-Jan 2010) – New Delhi

Over 03 years of Retail sales experience in FMCG (Management and Marketing)

 Associated as a Retail Outlet Manager – in Subhiksha Trading Services Ltd, New

Delhi.
 It was a South India Based Retail Stores chain having more than 1200 stores in all over
country.
 Subhiksha having 4 Departments- Supermarket, Telecom, Fruits& Vegetables and Pharmacy.
Since May’ 2007 to Jan ’2010 working with Subhiksha Trading Services Ltd as a
Retail Outlet Manager.

ACHIEVEMENTS

 Awarded for maximum activation of Samar App in Retailers as well his store staff also.

 Awarded as a CHAMPOIN OF QUARTER in Relaxo Footwear for highest sales growth over last
year in Jan 2015.

 Awarded as a BEST PARTICIPATANTS in training of Global Act in March 2017.

PROFESSIONAL QUALIFICATION

 Master of Business Administration in Marketing & CRM having 6.2 CGPA in 2007 from Amity
Business School, Amity University, Noida campus.

ACADEMIA

 Bachelor of Commercewith 55% from C.S.J.MUniversity, Kanpur in 2005.

 Intermediate with 59.6% from U.P. Board in 2002.

 High School with 63.6% from CBSE Board in 2000.

 PERSONAL DETAILS

Father’s Name ShriHari Prasad Tiwari

Date of birth: 05/07/1985

Permanent Address: 112/356 ‘A’ Swaroop Nagar

Kanpur, U.P., India.Pin code- 208002

Language known: ENGLISH, HINDI

Marital Status: Married

Curricular Activities: Travelling, Table Tennis