Professional Documents
Culture Documents
Bharatpur 7, Chitwan
BY
Aakriti Sapkota
Ashad, 2079
Chitwan
i
CERTIFICATION
We, the undersigned certify that we have read and hereby recommend for the
acceptance by the Faculty of Management, Purbanchal University, a seminar report
submitted by Ms. Aakriti Sapkota entitled Business Plan on Regal Restaurant, in a
partial fulfilment of the requirements for the award of Master of Business
Administration of Purbanchal University.
___________________________
Internal Supervisor
Signature
__________________________
External Examiner
Signature
_________________________
Research Committee
Signature
_________________________
Principal
Signature
Date: _____________________
ii
DECLARATION OF AUTHENTICITY
I, Aakriti Sapkota, declare that this Project is my own original work and that it had
fully and specifically acknowledged wherever adapted from other sources. I also
understand that if at any time it is shown that I have significantly misinterpreted
material presented to Faculty of Management, Purbanchal University, any credits
awarded to me on the basis of that material may be revoked.
Signature: ____________________
Date: 2079-03-15
iii
ACKNOWLEDGMENT
In the accomplishment of this report successfully, many people have best owned upon
me their blessing and the heart pledged support, this time I am utilizing to thank all
the who have been concerned with this project.
Nobody has been more important to me in the pursuit of this project than the members
of my family. Then I would like to thank my parents and friends who have helped me
with their valuable suggestions and guidance has been very helpful in various phases
of the completion of the report.
Last but not the least I would like also to thank for my classmates for providing me
their support throughout the process.
iv
EXECUTIVE SUMMARY
The Company
Nari Sringar’s goal is offering best service, fine quality and modern design style. If
customers think we win. Our responsibility is to provide customers with the best
service. Perfect quality is our everlasting goal.
It provides many fashionable items. The first year only provide four main products
rings, necklace, earring and bracelet. These items price is determine by its features,
design and quality. And, it also focus the people who have no much money, this type
of customers can rent the items
Our marketing strategy will focus heavily on sales promotion in the market and
customer service with loyalty and retention in sales. Promotions will always stay tune
with our company objectives and mission statement. We will offer a 14 day
return/exchange policy to build trust with our customers and maintain retention and
loyalty.
The Competition
Due to size of the Chitwan, there are relatively few stores that will be in direct
competition with Nari Sringar. Some of these competitors include the following:
Gahana online, Shine glore, Nidhi craft and Suchitra emporium. All of these stores are
local accessories store that cater to a similar demographic as Nari Sringar.
v
Target Market
Management
The owners of Nari Sringar are two sisters Aakriti Sapkota and Bhumika Sapkota.
Currently Aakriti is studying Master in Business Administration. She has much more
knowledge about business. She learned everything there is to know about running a
business establishment. This knowledge is particularly relevant to opening her own
business. She has an understanding of the following areas: loss prevention,
management, shipment and most importantly- customer service.
Most of the necessary skills that Aakriti did not learn from her college, she gained
from her friends and relatives. Aakriti fully understands that the “consumer is a boss”,
and she hopes to drive her business with that mantra.
Operations
Aakriti and Bhumika will primarily manage and operate the store themselves. They
realize the commitment it will take to ramp up and stabilize their business and are
willing to work the 7 days a week the accessories shop will open. 2 part-time and 1
full-time hourly employees to assist with stocking, inventory, deliver and customer
service.
Stage of Development
The stage of business is start-up. The start-up stage of the business lifecycle is widely
recognized as the most difficult stage of business development. The start-up phase
occurs when a new business lunches, when a business idea is brought to life.
vi
Financials
Start-up expenses for Nari Sringar have been estimated at Rs.195, 000. Based on the
assumption that Nari Sringar will achieve the forecasted sales of Rs. 300,000, and net
income will reach Rs.97, 750 at that time.
vii
TABLE OF CONTENTS
COVER PAGE…………………………………………………………………………………………………………………..i
CERTIFICATION ..................................................................................................... ii
ACKNOWLEDGMENT .......................................................................................... iv
EXECUTIVE SUMMARY........................................................................................ v
viii
4.3 Strategic Partnership ........................................................................................ 9
4.4 Online Marketing Tactics ............................................................................... 10
4.5 Marketing Channel......................................................................................... 10
Annexure 1 .............................................................................................................. 19
Annexure 2 .............................................................................................................. 19
Annexure 3 .............................................................................................................. 20
REFERENCE .......................................................................................................... 21
ix
LIST OF TABLE
1. Sales Revenue 19
LIST OF FIGURE
S.N Name of Figure Page No
x
CHAPTER ONE
BUSINESS DESCRIPTION
The accessories shop that we are promoting is Nari Sringar which is a unique online
accessories store. We know for sure now a day’s people are very conscious about
what they wear and how they appear. So from our passion and love for the wonderful
world of fashion we have come up with our unique online accessories store which we
believe will is pleasing our customers. Our store focuses on the women wear.
Our focus is to provide accessories items and position ourselves as the top online store
servicing this particular market. We are consciously focused on traditional accessories
to ethnic or professional accessories. The core of our business centres on providing
services that people around the world love and appreciate. Through the ever growing
spread of the internet, our goal is we can provide services to people all over the
country.
1.2.1 Mission
Our mission is to deliver a quality product with exceptional price and superior
services, and profitably grow our business by understanding our customer’s needs.
1.2.2 Vision
Nari Sringar provides all the necessary products and services to the female in style
that makes her feel confident and unique. And we want to enable more people to
adopt online shopping and get access to products not usually available in the markets
around their corner.
1
1.3 Form of business
The form of Nari Sringar is a partnership. It is managed and owned by two people.
Both owners invest their money. They share responsibilities and profit and both 100%
liable for business debts.
Nari Sringar will carry traditional, trendy, and causal accessories to create their
unique brand image where you can find everything that you need. It provides four
accessories products. They are
Ring,
Necklace,
Bracelet and
Earning
The feature of the products includes different designs and colours. Upon delivering of
the products, there is a corresponding charge that depends on the place of the
customer. Thus, if the customer is near from the seller, there is no charge. Cash on
delivery will be practiced upon delivery of the ordered items. We will not allow
credit.
2
CHAPTER TWO
Political:
The Nepal government combines free enterprise with a progressive income tax, and at
a times, steps in to support and protect Nepalese industry from competition from
overseas. Business activity tends to grow and thrive when a nation is politically
stable. Although multinational firms can still conduct business profitably, political
instability within countries negatively affects marketing strategies.
In Nepal, the sales tax rate is a tax charged to consumers based on the purchase price
of certain goods and services. The benchmark we use for the sales tax rate refers to
the highest rate. The sales tax rate in Nepal stands at 15%. Sources:
(tradingeconomics.com, 2021)
3
Economic:
The most common economic factor which affects the consumer purchase is his per
capita consumption power. As it grows the customers will purchase more products
which can be seen in previous years in Nepal. Economic instability may have an
impact on sales and earnings. The accessories business has s positive impact on the
economy, since it create employment.
Social:
The store needs to address social factors such as consumer’s tastes and preferences,
attitude to the service, and of aging population. Taking these factors into considerate
will equip the brand and experiencing. Luxury is often a way for consumers to signal
that they have “made it”, and there’s a myriad of ways for different segments to
express that. For example, some consumers express status subtly through the scarcity
and heritage of the products they purchase. Others express it by purchasing eye-
catching products that they want to showcase to friends, family and admiring
audiences.
Technology:
Environment:
The accessories industry is addressing its social and ethical responsibilities to the
people and countries regarding the selling of product. The industry has tackled
significant issues include health, safety, and environmental issues. The environmental
factors vary according to the location of the industry. The processing activities and the
production methods used for cutting and polishing gem stone will surely leave an
impact on gemstone.
4
Legal:
The business must follow similar legal rules and regulations like any other business.
To stay legal, they follow tax restrictions, export restrictions, and inflation costs. They
must also maintain workers rights.
Strengths:
Weakness:
Opportunities:
Threats:
5
CHAPTER THREE
COMPETITOR ANALYSIS
Considering the information from competitor matrix, there are no currently existing
shops that are exactly like Nari Sringar. Nari Sringar will offer a large accessories
selection than Shine Glore, more affordable prices than Gahana Online, more unique
pieces than Nidhi Craft, and better friendlier associates than Suchitra Emporium.
Nari Sringar will also compete with other some online stores. Many of these stores
will offer some of the same product brands as Nari Sringar, and they may even offer
them at lower prices.For the competitor analysis graph, we choose two pain points’
quality/service and price.
The following table lists a few of these competitors, citing their strengths and
weakness relative to Nari Sringar:
6
Table 3.1
Competitor Matrix
Sources: (instagram.com)
7
3.3 Competitor Analysis Graph
Figure 3.1
Competitor graph
Gahana Online
High
Nari Sringar
Customer Pain Point #1
Quality/Services
Shine Glore
Nidhi Craft
Suchitra Emporium
Low
8
CHAPTER FOUR
9
4.4 Online Marketing Tactics
Nari Sringar is an online accessories shop. In 2020, much of the world went into
lockdown. When traditional shopping becomes difficult, or may even be scary, people
are increasingly inclined to shop online. Even when the quarantines end, people will
be cautious, and many will still prefer shopping online from the safety of their home.
And, we all know that now a day’s majority of people are using internet. Online
businesses are open 24 hours a day, seven days a week. This means that people can
buy and sell products and services at any time of the day or night. So, I think online
businesses are best way to satisfy a customer.
Figure 4.1
Marketing Channels
10
CHAPTER FIVE
OPERATIONAL PLAN
Figure 5.1
Flow Chart
Goods are
Are the Print
arrive in No Yes
goods in invoice
stock
stock?
Informed
customer Shipping
11
5.2 Labour Requirement
There will be one full time employee and two part time employees in our business.
They are receptionist, packaging person and delivery person. All employees will
benefit from a one day paid holiday on their respective birthdays and one week of
paid vacation after twelve months of employment. At this time medical benefits will
not be offered to employees. As profit increase in the future medical benefits will be
offered to all employees.
Table 5.1
Particular Amount
Total people 3
12
CHAPTER SIX
Figure 6.1
Organization Structure
Owner/Manager
Owner/Manager:
The role of a business manager is to supervise and lead a company’s operations and
employees. They perform a range of tasks to ensure company productivity and
13
efficiency including implementing business strategies, evaluating company
performances, and supervising employees.
Receptionist:
Greeting visitors
Managing security and telecommunications systems
Handling queries and complaints via social networks
Transferring calls as necessary
Receiving, sorting, distributing and dispatching daily message
Recording and maintaining office expenses
Maintaining safety and hygiene standards of the store
Packaging person:
Packagers are responsible for cleaning packaging materials, loading items into
containers, and weighing and labelling the items appropriately. They also perform
final checks for defective items, ensure all working items make it to the loading area
or inventory, and keep detailed records of materials and shipments.
Delivery person:
14
CHAPTER SEVEN
FINANCIAL PLAN
Table 7.1
Income Statement
Nari Sringar
Income Statement
For the year 202X
Particular Annexure Amount
15
7.2 Cash Flow Projections
Table 7.2
Nari Sringar
Cash Flow Statement
For the year ended 31st December,202X
Particulars Amount
16
7.3 Balance Sheet
The following table explain the projected balance sheet
Table 7.3
Balance Sheet
Nari Sringar
Balance Sheet
As on 31st December, 202X
Particulars Amounts
Current Assets:
Cash Rs.100,000
Inventory Rs.30,000
Miscellaneous Expenses:
Liabilities
17
CHAPTER EIGHT
Gantt chart
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Business
overview
Market
analysis
Marketing
strategy
Operation
plan
Organization
Management
Legal aspect
Financial
plan
18
Annexure 1
Sales Revenue
Annexure 2
Cost of Goods Sold
Total Rs.100,000
19
Annexure 3
Operating and Non-Operating Expenses
Total Rs.80,000
20
REFERENCE
21