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BUSINESS PLAN REPORT OF NARI SRINGAR

Bharatpur 7, Chitwan

BY

Aakriti Sapkota

PU Registration No: 070-2-3-00061-2020

Presidency College of Management Sciences

A seminar report submitted to the

Purbanchal University, Faculty of Management

in partial fulfilment for the Degree of

Master of Business Administration (MBA)

Ashad, 2079

Chitwan

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CERTIFICATION

We, the undersigned certify that we have read and hereby recommend for the
acceptance by the Faculty of Management, Purbanchal University, a seminar report
submitted by Ms. Aakriti Sapkota entitled Business Plan on Regal Restaurant, in a
partial fulfilment of the requirements for the award of Master of Business
Administration of Purbanchal University.

___________________________

Internal Supervisor

Signature

__________________________

External Examiner

Signature

_________________________

Research Committee

Signature

_________________________

Principal

Signature

Date: _____________________

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DECLARATION OF AUTHENTICITY

I, Aakriti Sapkota, declare that this Project is my own original work and that it had
fully and specifically acknowledged wherever adapted from other sources. I also
understand that if at any time it is shown that I have significantly misinterpreted
material presented to Faculty of Management, Purbanchal University, any credits
awarded to me on the basis of that material may be revoked.

Signature: ____________________

Name: Aakriti Sapkota

Date: 2079-03-15

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ACKNOWLEDGMENT

In the accomplishment of this report successfully, many people have best owned upon
me their blessing and the heart pledged support, this time I am utilizing to thank all
the who have been concerned with this project.

It is a genuine pleasure to express my deep sense and gratitude to Mrs. Narayani


Gaha Madam for this opportunity by providing us platform and guidance regarding
the report writing and motivating to write the best research report on Business Plan
Development. I would like to thank my Principal Mr. C.B Chettry Sir, Academic
Director Mr. Rajesh Sharma Sir and Entrepreneurship teacher Mr. Anil Parajuli Sir
whose valuable guidance has been the ones that helped me patch this project and
make it full proof success. His suggestion and his instructions have served as the
major contributor towards the completion of the report.

Nobody has been more important to me in the pursuit of this project than the members
of my family. Then I would like to thank my parents and friends who have helped me
with their valuable suggestions and guidance has been very helpful in various phases
of the completion of the report.

Last but not the least I would like also to thank for my classmates for providing me
their support throughout the process.

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EXECUTIVE SUMMARY

The Company

Nari Sringar is an online accessories business store which is located in Chitwan,


Bhatratpur. It is organized by two sisters Aakriti Sapkota and Bhumika Sapkota. It
strives to provide conscious women with fashion modern accessories.

The Company’s Mission

Nari Sringar’s goal is offering best service, fine quality and modern design style. If
customers think we win. Our responsibility is to provide customers with the best
service. Perfect quality is our everlasting goal.

Product and Services

It provides many fashionable items. The first year only provide four main products
rings, necklace, earring and bracelet. These items price is determine by its features,
design and quality. And, it also focus the people who have no much money, this type
of customers can rent the items

Marketing and Sales Strategy

Our marketing strategy will focus heavily on sales promotion in the market and
customer service with loyalty and retention in sales. Promotions will always stay tune
with our company objectives and mission statement. We will offer a 14 day
return/exchange policy to build trust with our customers and maintain retention and
loyalty.

The Competition

Due to size of the Chitwan, there are relatively few stores that will be in direct
competition with Nari Sringar. Some of these competitors include the following:
Gahana online, Shine glore, Nidhi craft and Suchitra emporium. All of these stores are
local accessories store that cater to a similar demographic as Nari Sringar.

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Target Market

The geographic, demographics, psychographics, and behavioural aspects of the Nari


Sringar customers are as follows: Especially for young women, Age between 15-40
yrs. and mostly middle and low class consumer. Our target customers are who finds
excitement in trying new things and who continuously following accessories items
and who is conscious about quality of the product.

Management

The owners of Nari Sringar are two sisters Aakriti Sapkota and Bhumika Sapkota.
Currently Aakriti is studying Master in Business Administration. She has much more
knowledge about business. She learned everything there is to know about running a
business establishment. This knowledge is particularly relevant to opening her own
business. She has an understanding of the following areas: loss prevention,
management, shipment and most importantly- customer service.

Most of the necessary skills that Aakriti did not learn from her college, she gained
from her friends and relatives. Aakriti fully understands that the “consumer is a boss”,
and she hopes to drive her business with that mantra.

Operations

Aakriti and Bhumika will primarily manage and operate the store themselves. They
realize the commitment it will take to ramp up and stabilize their business and are
willing to work the 7 days a week the accessories shop will open. 2 part-time and 1
full-time hourly employees to assist with stocking, inventory, deliver and customer
service.

Stage of Development

The stage of business is start-up. The start-up stage of the business lifecycle is widely
recognized as the most difficult stage of business development. The start-up phase
occurs when a new business lunches, when a business idea is brought to life.

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Financials

Start-up expenses for Nari Sringar have been estimated at Rs.195, 000. Based on the
assumption that Nari Sringar will achieve the forecasted sales of Rs. 300,000, and net
income will reach Rs.97, 750 at that time.

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TABLE OF CONTENTS

COVER PAGE…………………………………………………………………………………………………………………..i

CERTIFICATION ..................................................................................................... ii

DECLARATION OF AUTHENTICITY .................................................................. iii

ACKNOWLEDGMENT .......................................................................................... iv

EXECUTIVE SUMMARY........................................................................................ v

LIST OF TABLE ....................................................................................................... x

LIST OF FIGURE ..................................................................................................... x

CHAPTER ONE : BUSINESS DESCRIPTION ........................................................ 1


1.1 Company Information ...................................................................................... 1
1.2 Mission and Vision .......................................................................................... 1
1.2.1 Mission ......................................................................................................... 1
1.2.2 Vision ........................................................................................................... 1
1.3 Form of business .............................................................................................. 2
1.4 Product and Service ......................................................................................... 2
1.5 Location and Geographical Information ........................................................... 2

CHAPTER TWO : INDUSTRY ANALYSIS AND TRENDS ................................... 3


2.1 Size and Growth Rate of Industry..................................................................... 3
2.2 PESTEL Analysis ............................................................................................ 3
2.3 SWOT Analysis ............................................................................................... 5

CHAPTER THREE : COMPETITOR ANALYSIS.................................................... 6


3.1 Competitive Position ........................................................................................ 6
3.2 Competitor Metrix ........................................................................................... 6
3.3 Competitor Analysis Graph .............................................................................. 8

CHAPTER FOUR : MARKETING PLAN AND SALES STATEGY........................ 9


4.1 Company’s Message ........................................................................................ 9
4.2 Marketing Strategy........................................................................................... 9

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4.3 Strategic Partnership ........................................................................................ 9
4.4 Online Marketing Tactics ............................................................................... 10
4.5 Marketing Channel......................................................................................... 10

CHAPTER FIVE : OPERATIONAL PLAN ............................................................ 10


5.1 Operational Flow Chart .................................................................................. 11
5.2 Labour Requirement ...................................................................................... 12
5.3 Capacity Utilization ....................................................................................... 12

CHAPTER SIX : MANAGEMETN PLAN AND ORGANIZATION STRUCTURE


................................................................................................................................ 13
6.1 Organization Structure ................................................................................... 13
6.2 Key Employees and Responsibilities .............................................................. 13

CHAPTER SEVEN : FINANCIAL PLAN .............................................................. 15


7.1 Income Statement .......................................................................................... 15
7.2 Cash Flow Projections ................................................................................... 16
7.3 Balance Sheet ................................................................................................ 17

CHAPTER EIGHT : IMPLEMENTATION PLAN AND DEVELOPMENT ........... 18


8.1 Growth Strategy ............................................................................................. 18
8.4 Gantt Chart .................................................................................................... 18

Annexure 1 .............................................................................................................. 19

Annexure 2 .............................................................................................................. 19

Annexure 3 .............................................................................................................. 20

REFERENCE .......................................................................................................... 21

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LIST OF TABLE

S.N Name of Table Page No

3.1. Competitor Matrix 7

5.1. Labour Pay Structure 12

7.1. Income Statement 15

7.2. Cash Flow Statement 16

7.3. Balance Sheet 17

1. Sales Revenue 19

2 Cost of Goods Sold 19

3 Operating and Non-Operating Expenses 20

LIST OF FIGURE
S.N Name of Figure Page No

3.1 Competitor Graph 8

4.1 Marketing Channels 10

5.1 Operational Flow Chart 11

6.1 Organizational Structure 13

8.1 Gantt Chart 18

x
CHAPTER ONE

BUSINESS DESCRIPTION

1.1 Company Information

The accessories shop that we are promoting is Nari Sringar which is a unique online
accessories store. We know for sure now a day’s people are very conscious about
what they wear and how they appear. So from our passion and love for the wonderful
world of fashion we have come up with our unique online accessories store which we
believe will is pleasing our customers. Our store focuses on the women wear.

Our focus is to provide accessories items and position ourselves as the top online store
servicing this particular market. We are consciously focused on traditional accessories
to ethnic or professional accessories. The core of our business centres on providing
services that people around the world love and appreciate. Through the ever growing
spread of the internet, our goal is we can provide services to people all over the
country.

1.2 Mission and Vision

1.2.1 Mission

Our mission is to deliver a quality product with exceptional price and superior
services, and profitably grow our business by understanding our customer’s needs.

1.2.2 Vision

Nari Sringar provides all the necessary products and services to the female in style
that makes her feel confident and unique. And we want to enable more people to
adopt online shopping and get access to products not usually available in the markets
around their corner.

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1.3 Form of business

The form of Nari Sringar is a partnership. It is managed and owned by two people.
Both owners invest their money. They share responsibilities and profit and both 100%
liable for business debts.

1.4 Product and Service

Nari Sringar will carry traditional, trendy, and causal accessories to create their
unique brand image where you can find everything that you need. It provides four
accessories products. They are

 Ring,
 Necklace,
 Bracelet and
 Earning

The feature of the products includes different designs and colours. Upon delivering of
the products, there is a corresponding charge that depends on the place of the
customer. Thus, if the customer is near from the seller, there is no charge. Cash on
delivery will be practiced upon delivery of the ordered items. We will not allow
credit.

1.5 Location and Geographical Information

It is not very importation that store location be convenient to transportation or to


suppliers because Nari Sringar do not keep stocks. Nari Sringar will rent one room
that is enough space for few staffs to work in and set up a small store to display
accessories items. The rent of the store is Rs.5, 000 per month. The shop which will
be located in Bharatpur, Chitwan.

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CHAPTER TWO

INDUSTRY ANALYSIS AND TRENDS

2.1 Size and Growth Rate of Industry


Especially the business focuses to the women, who live in Chitwan. In 2021, Chitwan
district had a 722,168 population (354,071 Males and 368,097 Females). And the
growth strategy of our shop will add other products to the existing product line and
we open the physical store in the centre part of the city. Sources: (citypopulation.de,
2021)

2.2 PESTEL Analysis


A PESTEL analysis is a framework or tool used by marketers to analyze and monitor
the macro-environmental (external marketing environment) factors that have an
impact on an organization, company, or industry. It examines the Political, Economic,
Social, Technological, Environmental, and Legal factors in the external environment.

Political:

The Nepal government combines free enterprise with a progressive income tax, and at
a times, steps in to support and protect Nepalese industry from competition from
overseas. Business activity tends to grow and thrive when a nation is politically
stable. Although multinational firms can still conduct business profitably, political
instability within countries negatively affects marketing strategies.

In Nepal, the sales tax rate is a tax charged to consumers based on the purchase price
of certain goods and services. The benchmark we use for the sales tax rate refers to
the highest rate. The sales tax rate in Nepal stands at 15%. Sources:
(tradingeconomics.com, 2021)

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Economic:

The most common economic factor which affects the consumer purchase is his per
capita consumption power. As it grows the customers will purchase more products
which can be seen in previous years in Nepal. Economic instability may have an
impact on sales and earnings. The accessories business has s positive impact on the
economy, since it create employment.

Social:

The store needs to address social factors such as consumer’s tastes and preferences,
attitude to the service, and of aging population. Taking these factors into considerate
will equip the brand and experiencing. Luxury is often a way for consumers to signal
that they have “made it”, and there’s a myriad of ways for different segments to
express that. For example, some consumers express status subtly through the scarcity
and heritage of the products they purchase. Others express it by purchasing eye-
catching products that they want to showcase to friends, family and admiring
audiences.

Technology:

E-commerce brought multiple opportunities for people. Online shopping encourages


people to buy and sell products. Instead of physically visiting the busy shops and
looking for accessories, it is easy to surf websites, pick the items and deliver options.
The internet has also opened the ability to own shops and can sell fashion related
accessories.

Environment:

The accessories industry is addressing its social and ethical responsibilities to the
people and countries regarding the selling of product. The industry has tackled
significant issues include health, safety, and environmental issues. The environmental
factors vary according to the location of the industry. The processing activities and the
production methods used for cutting and polishing gem stone will surely leave an
impact on gemstone.

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Legal:

The business must follow similar legal rules and regulations like any other business.
To stay legal, they follow tax restrictions, export restrictions, and inflation costs. They
must also maintain workers rights.

2.3 SWOT Analysis


SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework
used to evaluate a company’s competitive position and to develop strategic planning.
SWOT analysis assesses internal and external factors, as well as current and future
potential.

Strengths:

 Protect the customer personal data.


 New and high-quality products are considered.
 Provide feasible mode of payment

Weakness:

 Limited area coverage due to lack of network coverage.


 Some item cannot be changed

Opportunities:

 Flexible delivery hours.


 Rapid growth in mobile and internet user
 Digital payment method rather than cash in delivery

Threats:

 Lots of online shops are open these days


 International competitors.
 Unstable government and low coverage area of internet in developing cities

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CHAPTER THREE

COMPETITOR ANALYSIS

3.1 Competitive Position


In the Bharatpur city near Nari Sringar, Suchitra Emporium and Gahana Online’s are
considered key competitors within the market. They share common advantage of
having a well established brand position, reputation and recognition. Nari Sringar
faces a significant threat from Suchitra Emporium. They provide many different kinds
of products including clothes, cosmetic, accessories and so on. Nari Sringar have
limited types of products but this problem will be solved gradually after a years.

3.2 Competitor Matrix

Considering the information from competitor matrix, there are no currently existing
shops that are exactly like Nari Sringar. Nari Sringar will offer a large accessories
selection than Shine Glore, more affordable prices than Gahana Online, more unique
pieces than Nidhi Craft, and better friendlier associates than Suchitra Emporium.

Nari Sringar will also compete with other some online stores. Many of these stores
will offer some of the same product brands as Nari Sringar, and they may even offer
them at lower prices.For the competitor analysis graph, we choose two pain points’
quality/service and price.

The following table lists a few of these competitors, citing their strengths and
weakness relative to Nari Sringar:

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Table 3.1

Competitor Matrix

S.N Competitor Strengths/Known for Weakness/ Limitations

1. Gahana  Trendy accessories that  Higher price


Online is otherwise hard to find
in Chitwan
 Personal service
2. Shine Glore  Reasonable price  Delay in delivery
 Unique accessories and  Selection is limited
gifts
3. Nidhi Craft  Active in new trend  Low customer service
product  Inconsistent quality
 Inventory changes
updated frequently and
very affordable
4. Suchitra  Physical store is located  Online service is not
Emporium in centre part of city available
 Up-to date clothing,  Styles can be seen as
shoes and accessories too trendy and lacking
that strongly reflect uniqueness
celebrity fashions

Sources: (instagram.com)

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3.3 Competitor Analysis Graph

Figure 3.1

Competitor graph

 Gahana Online
High

 Nari Sringar
Customer Pain Point #1
Quality/Services

 Shine Glore
 Nidhi Craft
 Suchitra Emporium
Low

Low Customer Pain Point #2 High


Price

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CHAPTER FOUR

MARKETING PLAN AND SALES STATEGY

4.1 Company’s Message


An accessories store is the need of every person in the age of fashion. Everybody
wants to look more attractive than others. An accessory gives you the feel of being
complete in yourself. In fashion, an accessory is an items used to contribute, in a
secondary manner, to an individual’s outfit. Accessories are often chosen to complete
an outfit and complement the wearer’s look. They have the capacity to further express
an individual’s identity brand personality. Accessories come in different shapes, sizes
etc.

4.2 Marketing Strategy


Nari Sringar will let customers chose their taste based on their fashion style. If they
want a set of paired jewelleries, we will pack it for them including earnings, necklace,
bracelet and ring with its box depending on the design they will chose. The rings have
unique and fashionable designs with different colours, size and styles. We also give
discounts to our customers especially when they buy two or more products. Our
products are affordable by anyone. Most of our products are for girls only.

4.3 Strategic Partnership


Nari Sringar organized by two people Aakriti Sapkota and Bhumika Sapkota. It will
be organized as s partnership due to ease of organization. A partnership is the best
way to begin business. Choosing general partnership is because that all of the partners
are equally responsible for the business’s debts and liabilities. In addition, all partners
are allowed to be involved in the management of the business. Each partner has equal
rights to control and manage the business. Therefore, the store is fairly easy to
manage, and decisions can be made quickly.

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4.4 Online Marketing Tactics
Nari Sringar is an online accessories shop. In 2020, much of the world went into
lockdown. When traditional shopping becomes difficult, or may even be scary, people
are increasingly inclined to shop online. Even when the quarantines end, people will
be cautious, and many will still prefer shopping online from the safety of their home.

And, we all know that now a day’s majority of people are using internet. Online
businesses are open 24 hours a day, seven days a week. This means that people can
buy and sell products and services at any time of the day or night. So, I think online
businesses are best way to satisfy a customer.

4.5 Marketing Channel


A marketing channel is the people, organization and activities that make goods and
services available for use by consumers. It transfers the ownership of good from the
point of production to point of consumption. Nari Sringar is an online accessories
store and small business. So, there are no any intermediaries. It sell product direct to
the consumer. The figure shows the marketing channels of our business.

Figure 4.1

Marketing Channels

Business Sells Products or Services To Consumers

Via the Social Media

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CHAPTER FIVE

OPERATIONAL PLAN

5.1 Operational Flow Chart


A process of flowchart is a graphical representation of a business process through a
flowchart. It’s used as a means of getting a top-down understanding of how a process
works, what steps it consists of, what events change outcomes, and so on. Here, our
business operational flow chart is as follows;

Figure 5.1

Flow Chart

Receive order Distribution

through online center

Goods are
Are the Print
arrive in No Yes
goods in invoice
stock
stock?

Informed
customer Shipping

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5.2 Labour Requirement
There will be one full time employee and two part time employees in our business.
They are receptionist, packaging person and delivery person. All employees will
benefit from a one day paid holiday on their respective birthdays and one week of
paid vacation after twelve months of employment. At this time medical benefits will
not be offered to employees. As profit increase in the future medical benefits will be
offered to all employees.

The paying structure is included in following table below.

Table 5.1

Labour pay structure

Particular Amount

Full-time staff Rs.20,000

Part-time staff Rs.20,000

Total people 3

Total payroll Rs.40,000

5.3 Capacity Utilization


Capacity utilization refers to the manufacturing and production capabilities that are
being utilized by a business at any given time. Nari Sringar forecasted sales revenue is
Rs.300,000, cost of goods sold is Rs.100,000 and operating and non-operating
expenses is Rs.80,000. The business expected to earn Rs.97, 750 net incomes.

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CHAPTER SIX

MANAGEMETN PLAN AND ORGANIZATION STRUCTURE

6.1 Organization Structure


The store is a small business and therefore requires a simple organizational structure.
All decisions are made in line with the company objectives. Employee tasks are
delegated based on their level of expertise, creativity, strengths and weaknesses.

Figure 6.1

Organization Structure

Owner/Manager

Receptionist Packaging Delivery


person person

6.2 Key Employees and Responsibilities


There are two owner and three staff of the Nari Sringar. They are receptionist,
packaging person and delivery person. The responsibility of different key employee’s
explained below.

Owner/Manager:

The role of a business manager is to supervise and lead a company’s operations and
employees. They perform a range of tasks to ensure company productivity and

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efficiency including implementing business strategies, evaluating company
performances, and supervising employees.

Receptionist:

Here is a list of the most common responsibilities of the receptionist;

 Greeting visitors
 Managing security and telecommunications systems
 Handling queries and complaints via social networks
 Transferring calls as necessary
 Receiving, sorting, distributing and dispatching daily message
 Recording and maintaining office expenses
 Maintaining safety and hygiene standards of the store

Packaging person:

Packagers are responsible for cleaning packaging materials, loading items into
containers, and weighing and labelling the items appropriately. They also perform
final checks for defective items, ensure all working items make it to the loading area
or inventory, and keep detailed records of materials and shipments.

Delivery person:

Loading, transporting, and delivering items to clients in a safe, timely manner.


Reviewing orders before and after delivery to ensure that orders are complete, the
charges are correct, and the customer is satisfied. Assisting with loading and
unloading items from vehicles.

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CHAPTER SEVEN

FINANCIAL PLAN

7.1 Income Statement


The following table and chart will indicate projected profit and loss.

Table 7.1

Income Statement

Nari Sringar
Income Statement
For the year 202X
Particular Annexure Amount

Sales Revenue 1 Rs.300,000


Less: Cost of Goods Sold 2 (Rs.100,000)
Gross Profit Rs.200,000
Less: Operating and Non-Operating 3 (Rs.80,000)
Expenses
Earnings Before Income (EBI) Rs.120,000
Operating and Non-Operating Income -
Earnings Before Interest and Tax(EBIT) Rs.120,000
Less: Interest (Rs.5,000)
Earnings Before Tax Rs.115,000
Less: Tax @ 15% (Rs.17,250)
Net Income RS.97,750

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7.2 Cash Flow Projections

Table 7.2

Cash Flow Statement

Nari Sringar
Cash Flow Statement
For the year ended 31st December,202X
Particulars Amount

A. Cash Flow from Operating Activities

a) Cash Sales and Collection from Customers Rs.300,000

b) Cash, Purchase and Payment to Suppliers (Rs.100,000)

c) Payment for Operating Expenses (Rs.80,000)

d) Payment for Tax and Interest (Rs.22,250)

Cash from Operating Activities a-b-c-d (A)

B. Cash Flow from Investing Activities -

C. Net Cash Flow from Financing Activities -

Opening Cash Balance -

Ending Balance Rs.97,750

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7.3 Balance Sheet
The following table explain the projected balance sheet

Table 7.3

Balance Sheet

Nari Sringar
Balance Sheet
As on 31st December, 202X
Particulars Amounts

Current Assets:

Cash Rs.100,000

Inventory Rs.30,000

Miscellaneous Expenses:

Preliminary Expenses Rs.50,000

Total Assets Rs.180,000

Liabilities

Current Liabilities Rs.50,000

Equity Capital Rs.110,000

Account Payable Rs.20,000

Total Liabilities Rs.180,000

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CHAPTER EIGHT

IMPLEMENTATION PLAN AND DEVELOPMENT

8.1 Growth Strategy


As we achieved and exceed our sales and profitability goals, our shop will add other
products to the existing product line and we open the physical store in the centre part
of the city. New shoes, bags, belts, clothes and shocks for men and women. And we
also deliver our product all over the country with low delivery charge. We will
expand our line of brands with those that have been repeatedly requested by our
customers.

8.4 Gantt Chart


Figure 8.1

Gantt chart

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Business
overview
Market
analysis
Marketing
strategy
Operation
plan
Organization
Management
Legal aspect
Financial
plan

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Annexure 1
Sales Revenue

S.N. Revenue Sources Incoming Total Amount Remarks


Interval
1. Earrings Annually Rs.80,000 Revenue from
sales of these
2. Bracelet Annually Rs.50,000 products

3. Ring Annually Rs.50,000

4. Necklace Annually Rs.100,000

5 Rent Annually Rs.20,000 Revenue from


goods are provide
in rent
Total Sales Revenue Rs.300,000

Annexure 2
Cost of Goods Sold

S.N Particulars Unit Amount Remarks

1. Direct Materials 4 Rs.100,000 Annually

Total Rs.100,000

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Annexure 3
Operating and Non-Operating Expenses

S.N Particulars Unit Rate Amount

1. Storage rent cost 1 Rs.10,000 Rs.10,000

2. Staff salary 3 1 staff Rs.20,000 Rs.40,000


2 staff Rs.20,000

3. Transportation cost Rs.5,000 Rs.5,000

4. Registration cost Rs. 5,000 Rs.5,000

5. Utility expenses Rs.20,000 Rs.20,000

Total Rs.80,000

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REFERENCE

(n.d.). Retrieved from instagram.com: http://www.instagram.com

(2021). Retrieved from citypopulation.de: http://www.citypopulation.de

(2021). Retrieved from tradingeconomics.com: http://tradingeconomics.com

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