EXPLORING THE PRACTICES OF SALES DEPARTMENT OF

SUBHAM AND PRABIN TRADERS

Imadol, Lalitpur

An Internship Report

Submitted by
Anish Ghimire
Kanitpur Valley College BBA 7th Semester
Exam Roll no: 270965

PU Registration no: 065-2-2-01247-2017

Submitted to:
Faculty of Management
Kantipur Valley College
Purbanchal University
Biratnagar, Nepal

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Business Administration (BBA)

Kumaripati, Lalitpur
January, 2023
 i

DECLARATION

I, Anish Ghimire, hereby declare that internship report entitled “Exploring the
Practices of Sales Department of Subham and Prabin Traders Pvt. Ltd.” submitted to
Kantipur Valley College, is my original work, done under the supervision of Dr.
Chetnath Panta, a facilitator of KVC, for the partial fulfillment of the requirement for
Bachelor of Business Administration (BBA) degree of Purbanchal University.

Anish Ghimire
BBA 7th Semester
PU Reg. No: 065-2-2-01247-2017
Date: December 2022
 ii

ACKNOWLEDGEMENTS

To begin, I would like to show my heartfelt thanks Mr. Saroj Poudel,

department head of Imadol's sales department, for giving me the chance to complete
my internship program there. Also, I would like to express my gratitude to Subham
and Prabin Traders' entire staff for their ongoing support and direction. For the
completion of my report, they helped and gave me the relevant data. I'd also like to
take this chance to thank our respected Supervisor, Dr. Chetnath Panta, for his helpful
advice, support, and monitoring. By providing the necessary materials for the report,
the Kantipur Valley College library staff also greatly helped me. I am thankful to
Purbanchal University for giving me the chance to have this experience.
 EXECUTIVE SUMMARY

This internship report is based on the two-month program I successfully

completed as part of my undergraduate BBA study at the Purbanchal University
School of Management at Subham and Prabin Traders Pvt. Ltd. in the Sale
Department from July 3, 2021, to September 9, 2021. Being completely new to the
corporate world, every time I worked in the marketing department, I got experience
that cannot be properly put into words. But they were all helpful for my career in
some way. This report is based on the observations that I made throughout the period
of the two-month time. This report is a short overview and summary of the work I did
as an intern at S&P Pvt. Ltd.
 iv

ABBREVIATION

BBA Bachelor of Business Administrations

KVC Kantipur Valley College

PU Purbanchal University

VAT Value Added Tax

S&P Subham & Prabin Traders

PVT Private

LTD. Limited
 TABLE OF CONTENTS

DECLARATION............................................................................................................i

ACKNOWLEDGEMENTS...........................................................................................ii

EXECUTIVE SUMMARY..........................................................................................iii

ABBREVIATION........................................................................................................iv

LIST OF FIGURES.....................................................................................................vii

CHAPTER I...................................................................................................................1

INTRODUCTION......................................................................................................1
Overview of the Organization....................................................................................1
Brief History...............................................................................................................1
Business Volume........................................................................................................2
Nature of Organization..................................................................................................2

Vision.........................................................................................................................2
Mission.......................................................................................................................2
The Organization has framed the following objectives:............................................2
Number of employees................................................................................................2
Products and Services.................................................................................................3
Objectives of the Study..............................................................................................3
Methodology..............................................................................................................4
Observation................................................................................................................4
Functions of Concerned Department..........................................................................5
Sales Department........................................................................................................5
Details of Assigned Work Responsibilities................................................................5
CHAPTER II..................................................................................................................7

ANALYSIS AND REVIEW/INTERPRETATIONS.................................................7

Critical Analysis on the Theoretical Concepts Relating to Practical Experiences in
the Department...........................................................................................................7
SWOT Analysis..........................................................................................................8
Quantitative Analysis of Collected Data....................................................................9
CHAPTER III..............................................................................................................12
 vi

CONCLUSION AND RECOMMENDATION.......................................................12

General Comments and Recommendations..........................................................12
REFERENCES............................................................................................................13

APPENDIX I...............................................................................................................14

APPENDIX II..............................................................................................................15

JOURNAL...................................................................................................................16
 LIST OF FIGURES

Figure 1: Services provided to the Customers.............................................................10

Figure 2 : Product of S&P Traders...............................................................................10
Figure 3: Working Relationship between Management and Staff...............................11
 CHAPTER I

INTRODUCTION

Overview of the Organization

This organization is a wholesaler of all type of liquors available in Nepal.
Subham & Prabin Traders was established on August 16, 2019, A.D. The focus of
this organization is to supply the most demanded alcohol in the Kathmandu valley.
This organization mainly supplies two companies’ alcohol, CG Breweries and
Gurkha Breweries.

Brief History
Traders is an organization which buys and sells products. A trader’s main
objective is to make profit from that organization. Traders can be contrasted with
investors, who seek long-term capital gains rather than short-term profits. The main
reason to open this trader to supply the product and make profit from this business. In
the side of alcohol market, the Kathmandu valley is the largest marketplace for this,
and it is important for the organization. Trading goods and services refers to the
exchange of one type of product or service for another. This can occur between
individuals, businesses, or between individuals and businesses.
The practice of trading goods and services is an important part of the
economy, as it allows for the efficient allocation of resources and the exchange of
products and services between different entities. It is also a key factor in the growth
and development of economies, as it allows businesses to specialize in specific areas
and to take advantage of economies of scale.
Goods and services can be traded in a variety of ways, including through
bartering, trading in markets, or through commercial transactions. The methods of
trading and the specific goods and services traded will depend on the needs and
resources of the entities involved and the local and global economic conditions.
In the beginning of the organization, we should go to the liquor shop and
retailers to sell the products. And then the organization should get orders from
different retailers.
 2

Business Volume
Particulars Percentage %

Saroj Poudel 51.00

Prabin Mahat 29.00

Durga Karki 20.00

Source: Annual Report of Subham And Prabin Traders

Nature of Organization
Subham & Prabin Traders is a profit-oriented wholesale business
organization. It’s vision, mission and objectives are given below:
Vision
To be a big organization and profit orientated business.
Mission
To import and supply quality products with convenient prices to maintain our
customers satisfactions and sustain our profitability.
The Organization has framed the following objectives:
1. To improve the customer service quality.
2. Getting and staying profitable
3. Reaching the right customers
4. To maintain the cash flow
Number of employees
Managing Director – 1
Accountant – 1
Marketing Officer – 2
Salesperson – 3
Carrier – 4
AGM -1
Thus, there are total of 12 members in this organization.
 Products and Services
1. Wine
A beverage made of the fermented juice of any of various kinds of grapes, usu
ally containing from 10 to 15 percent alcohol by volume. Wine is an alcoholic drink
which is made from grapes. You can also refer to alcoholic drinks made from other
fruits or vegetables as wine. Wine is used for parties and different ceremonies. There
are different wines are available in Nepal such as canvas, big master, etc.
2. Beer
Beer is an alcoholic beverage generally made from malted grain, flavored with
hops or a carbonated soft drink made with flavor from roots or other parts of a plant.
Beer contains 4 to 5 percent alcohol by volume. Gurkha, Nepal ice, Tuborg, etc are the
demanded beer of Nepal.
3. Whisky
Whisky is a type of distilled spirit made from fermented grain mash and aged
in oak barrels. The type of grain used (such as barley, corn, rye, or wheat), the
production method, and the length of aging all influence the final flavor and
character of the whisky. Whiskies are typically enjoyed as a spirit on their own, with
ice (known as "on the rocks"), or as an ingredient in cocktails. Some of the most
well-known types of whisky include Scotch, bourbon, Irish, and Japanese whiskies.
The whisky products in Nepal are Golden oak, Red Label, Old Durbars etc.
4. Vodka
Vodka is an alcoholic spirit made from wheat and potatoes. There are some
vodkas made in Nepal like Ruslan, 8848, excellence vodka etc.
5. Delivery
This should provide delivery of goods and services to the location. It needs a
vehicle to carry the product and it delivers services fee.
Objectives of the Study
The internship was carried out by framing the following:
1. To analyze various situations that an organization can face at some stage in its
survival phase.
2. To enhance entrepreneurship abilities.
3. To offer suggestions to the company.
 4

Methodology
Irny (2005) describes research methodology as a systematic, theoretical
analysis of the method applied to a field of study. It comprises the theoretical analysis
of the body of method and principles associated with a branch of knowledge. It
includes the concepts such as theoretical model, phase and quantitative or qualitative
techniques.
The study was conducted using the participatory method as I was working as
an intern in this company. To know the in-depth information, the topic was discussed
with the expert professionals related to the company for several times and other
related secondary information.
Sources of Primary Data
The primary responsibilities of the job include interaction and communication
with staff and the owner, keeping a journal, working in the sales department, and
managing selection procedures. Effective communication skills are necessary to
maintain good relationships with staff and the owner and to keep track of daily
activities through journal writing. The sales department requires hard work and
determination to meet targets and generate revenue. The selection procedure involves
carefully assessing and choosing the best candidates for various positions, so the
ability to handle such procedures with efficiency and fairness is important.

Sources of Secondary Data

One of the key responsibilities in this job is to create an annual report that
accurately reflects the company's performance and progress over the past year.
Additionally, the job requires the creation and maintenance of company catalogues,
brochures, and leaflets to promote products and services to potential customers.
Furthermore, it is important to keep track of and manage old files and records,
making sure they are organized and readily accessible as needed. These tasks require
attention to detail and the ability to present information in a clear and professional
manner.
Observation
This internship period has made a difference me to obtain hypothetical and
viable information of commercial business. I got a chance to pick up viable
information and adapt with the working environment. I got a chance to meet with all
the staff, members to have their information and bargain with numerous more clients
and their buying behavior. It made me able to pick up in-depth information with
respect to the functioning of different deals and promoting techniques that made a
difference a part in preparing the interpersonal aptitudes with full certainty.

Functions of Concerned Department

There are different sectors or departments in Subham and Prabin Traders. The
departments of S&P Traders are the accounts department, sales department, and
customers department. Some of the functions of sales department are as follows:
Sales Department
1. Market Research
2. Advertising for Sales
3. Improve efficiency.
4. Sales And Distribution
5. Handling telephone calls
6. Ensuring customers about the quality of the goods
7. Arrangement of goods for delivery
8. Arrangement of goods in shop
Details of Assigned Work Responsibilities
In my internship period I learned and did different kinds of activities in the
sales department. The organization helped me build my confidence in the sales of the
product and it gave me a lifetime experience in this department. This internship time
period will boost my confidence in the future.

Following are the activities performed during my internship period:

1. Helping the dealer to sale the goods
2. Developing the strong relationship to the customers
3. Maintaining records of delivery goods
4. Arranging the good save place
5. Maintain the records of product supply.
6. Fulfilling the customer’s products demand
7. Handing phone calls
8. Maintaining the files and documents
Problems Encountered during Fulfillment of Work Responsibilities
During the fulfillment of work responsibilities, the problems should arise in
different ways. As I interned there is a lot of problem should encounter and big
 6

challenged for work in this organization. Some of the problems that I had
encountered during my internship period are mentioned below:
1. At first it was difficult to deal with customers to about variety of products.
2. Miscommunication between staff and owners.
3. Faces difficulties of bargaining product price to customers.
4. A lot of customers want goods in credit, but the company doesn’t have a
credit policy.
5. Sometimes external factors such as weather, social behavior of the customers
etc. also creates problem while doing assigned task and responsibility.
6. There was also a day where we could not deliver the products due to different
reasons and one day, I forgot one of the orders made by a customer and the
delivery was made of incomplete products. The customer was angry and
complaint about it to the manager.
 CHAPTER II

ANALYSIS AND REVIEW/INTERPRETATIONS

Critical Analysis on the Theoretical Concepts Relating to Practical Experiences in the

Department
This report summarizes my activities at S&P Traders throughout my three-
month internship. The research I did for this report provided me with a wealth of data
that allowed me to understand better theoretical concepts through practical
experiences that helped in the investigation of real-world business problems.
Human Relations Theory
According to Mayo (1933), who conducted experiments designed to improve
productivity, laid the foundation for the human relations movement. His focus was
on changing working conditions like lighting, break times and the length of the
workday. Every change he tested was met with an improvement in performance.
Ultimately, he concluded the improvements were not due to the changes but the
result of the researcher’s paying attention to the employees and making them feel
valued. These experiments gave rise to the theory that employees are more motivated
by personal attention and being part of a group than they are by money or even
working conditions.
S&P Traders analyze employee sentiment and identify their needs in order to
satisfy them. It takes more than money to satisfy individuals in a business;
relationships with clients and sentiments are equally important. This organization
needs to consider every factor that will help it keep its internal relationships strong.

Behavioral Management Theory

Behavioral management theory places the person rather than the process at
the heart of business operations. It examines business as a social system as well as a
formal organization. Therefore, productivity depends on proper motivation, group
dynamics, personal psychology, and efficient processes. Skinner's book "Science and
Human Behavior" (1953), in which he presents his theories on operant conditioning
and reinforcement. Behavioral management theory is a field of management that
focuses on understanding and shaping behavior in organizations.
 8

S&P Traders must maintain organizational behavior and identify how each employee
interacts with the business's customer. Business is becoming more personal with
behavioral management. Employees are more likely to go above and above for a boss
they respect and who respects them in this trade. This company's staff members have
a feeling of togetherness, receive social recognition, and are motivated to work more.
SWOT Analysis
SWOT stands for strength, weakness, opportunity, and threats. SWOT
analyses can be applied to an entire company or organization, or individual projects
within a single department. SWOT analyses are used at the organizational level to
establish how well a company's growth plans and success benchmarks are connected,
but they may also be used to determine how well a specific project is matched.
Strengths
The manager said that the experience of the management team is strong, and
it is dedicated to employee motivation. It provides many facilities for its staff and a
friendly environment which helps to run the organization smoothly.
In my observation, the organization has sufficient capital assets and fixed
assets, a strong brand image at the local level, and good relations with the local
customers and employees. It also has a good and experienced management team.
Weakness
When asked about the weakness of organization the Department head Mr.
Saroj Poudel replied that every company has its weakness in some cases is the same
way S&P Traders may have also some weakness. Time consuming in delivering
products to the customers, similar products and services to other similar trading
companies in locality, less diversity in products and materials are the common
weakness of trading organizations.
In my experience, like the sales head said, the company lacks the service of fast
delivery, has a rigid supply chain management, and high competitiveness of similar
products in the market and not focusing in diversifying the products with international
products value are the weakness of the organization.

External environment (opportunity and threats)

A business unit must monitor key macro environmental forces and micro
environmental factors that affect its ability to earn profit and goodwill. The business
unit should set up a marketing intelligence system to track trends and important
developments and any related opportunity and threats.
Opportunities
The managing director said that today’s company sector is highly competitive
in the companying and trading company. Every company needs to understand the
opportunities around and need to grab that.
In my observation, the company’s opportunities are utilizing existing
company resources, invest in new product and services, use of modern means of
advertisement and publicity and collaboration with the delivering company to reduce
the delivery time and track of product sales.
Threats
An environmental threat is challenges posed by an unfavorable trend or
development that would lead in absence of defensive marketing action to lower the
profit. The manager said that there are different trends for S&P Traders to face with
that sort of trends which decrease the profit and goodwill of the company. To
compete with other companies, achieving the goal is one of the threats of S&P
Company. To face this threat the cost of the company is increased.
In my experience, the threats of organization are changing in the varieties of
customer’s demand, changes in the preferences of customers, constant and quick
innovation of changes in the supply channel and presence of large number of trading
company with similar supplies in the locality.

Quantitative Analysis of Collected Data

 Services provided to the Customers.
After being a part of organization for more than 2 months at Subham and Prabin trade
concern, I got the chance to analyze the customers and their activities in the company.
 10

Figure 1: Services provided to the Customers.

5%

15%

10% 50%

20%

Agree Strongly Agree Neutral Disagree Strongly disagree

According to Figure 1, I found that 50% of the customers agree because

they want to have more and more reliable services from the company. Likewise,
20% are strongly to join in company and 15% are Disagree to join in company.
However, 5% strongly disagree and 10% are neutral because they are not
interested on services provided by company.
 Product of S&P Traders
Every customer in the company wants new products and services with long
time stable. This is done by updating day to day activities in the company products. It
is very important for every organization to serve customers efficiently and effectively.
Figure 2 : Product of S&P Traders

10%

10%
Agree
Strongly agree
neutral
15% 55% Disagree
Strongly disagree

10%
 The above pie chart illustrates that 10% of the customers strongly agree that
they are highly satisfied with the service of Subham and Prabin Traders. Almost 55%
of the customers agreed with the statement. Only 10% of them expressed their
disagreement and about 10% of the customers strongly disagreed with the statement.
However, 15% are neutral.
 The Working Relationship between Management and Staff.
The working relation between management and staff are very harmonious. They
work together to achieve common goal of sustainability and profit maximization.

Figure 3: Working Relationship between Management and Staff.

15%

10%

50%

25%

Agree Strongly agree Neutral Disagree Strongly disagree

The above pie chart shows that 25% of the employees strongly agree with the
statement that there is a harmonious relationship between the management and staff.
Again, 50% of them agreed with the statement whereas 15% of them disagreed with
the statement and 10 % of them were neutral to provide their opinion. None of them
strongly disagreed to the statement.
 12

CHAPTER III

CONCLUSION AND RECOMMENDATION

Contribution of Internship in Knowledge Gain

For the purpose, I performed my 2-month internship program at Subahm and
Prabin Trade, and activities were focused especially to business and Sales department.

 Handling and Making Phone Calls

 Inquiry
 Photocopying, Scanning
 Clearing Cheques from banks
 Verify sales bill.
 Showcase of materials
 Providing General Information
 To be socialized with professionals
 Learned to deal with different peoples.
 Learned about the behavior of the customers.
 Build of confidence
General Comments and Recommendations
At the end of the study the following measures can be recommended for improving
the performance of the company.
 Customers are not fully satisfied by the time taken to render the service. So,
Subham and Prabin Trade Concern must focus on customer satisfaction by
hiring skilled people technical improvement.
 Have their Social media pages and promote the products available in the
company.
 Since the jobs in all the departments seemed to be quite repetitive and
monotonous, job rotation would be a better option to add more enthusiasm and
keep motivation going through staff.
 It would be great if the company invested in modern equipment and
technology.
 REFERENCES

Irny, S.I. (2005). Designing a strategic information system planning methodology.

Malaysian Institutes of Higher Learning Volume VI.
Mayo, E. (1933). The human problems of an industrial civilization. The Macmillan
Company.
Skinner, B.F. (1953) Science and human behavior. Free Press.
Subham and Prabin Traders (2020). Annual report. Author.
 14

APPENDIX I

Dear Respondent,
My name is Anish Ghimire, and I'm a BBA student. I'm doing this study on
Subham and Prabin Traders in order to prepare a report called 'An Internship Report
on Subham and Prabin Traders' as part of my Bachelor of Business Administration
degree requirements (BBA). I'd appreciate it if you could spare a few minutes from
your busy schedule to complete the questionnaire's questions. It would be really
appreciated if you could assist us.
For Customers
1. Are you satisfied with the service of Subham and Prabin Traders’?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
2. Subham and Prabin Traders’ provide high quality product.

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
For Employees
4. The working environment is harmonious between management and staff.
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
 APPENDIX II

Questionnaire for SWOT Analysis

Strengths:
• What is competitive advantage?
• What are your unique strategies?
• What do you do well?
Weaknesses:
• In what areas do you need to improve?
• What parts of your business are you losing money?
• Are there new target audiences you have the potential to reach?
Opportunities:
• What are your current goals that you are working towards?
• Are there related products and services that provide an opportunity for your
business?
Threats:
• What obstacles have you faced so far?
• Are your competitors ahead of you?
• What is going on in the economy?
 16

JOURNAL

Day 1:
It was my first internship day in Subham and Prabin Traders. It was very
exciting and delightful for me to do an internship in that company. First, they teach
me how all work should be done. As everything and everyone was new to me, I was
finding it difficult to acclimatize to the environment. I was having morning classes at
my college and therefore had to go to the internship after my classes were over. On
the first day of my internship in Subham and Prabin Traders, I met Mr. Saroj Poudel
who works in a sales department as well as the owner of this organization. Firstly, he
introduced me to all the staff members. And he should show the kind of product
detail that they should trade. And then he was told by the other staff to take over from
me and teach about selling products. I was very excited to work in this organization.

Day 15:
The fifteenth day was my learning and understanding about the market about
consumer behavior as well as demand of the product in the market. The head of the
sales department should give a target me to sell the product in market, so I was ready
as well as nervous about how to do it. I feel like I am making good progress and I am
excited to see what the rest of the week will bring. I am confident that if I continue to
work hard and be proactive, I will be able to reach my sales goals. Staff should also
help me to sell the product in the market.

Day 30:
Before this day I was making strong connections with customers about
dealing with the product. In this day there is a lot of order was coming and there is a
lot of pressure to deliver the product to customers. In this organization we can give
delivery the product as well as retail the product by vehicles. I was very enjoyed the
work in this organization. In this organization everybody was helpful. And I
understand that making good relation organization helps the organization grow. I was
very busy day delivering the product and retailing the product in the market.