SHARATH KUMAR

Contact No.: +971-556714255 ~ E-Mail: sharathkumar2410@gmail.com

LinkedIn: www.linkedin.com/in/sharath-kumar-65b6474a
Location: Dubai, United Arab Emirates

EXPERIENCED SALES & MARKETING PROFESSIONAL

Seeking leadership assignments with an organization of high repute based in UAE to accomplish both personal as well as
professional goals and objectives

PROFILE SUMMARY
 Astute, diligent, and result-driven professional with 15+ years of prolific expertise in handling a wide range of marketing and
business development activities
 Possessing an inquisitive mind able to seek out and connect possible areas of synergy in any FMCG business setting, with an
understanding of the evolving nature of competitive market, implementing business processes to attain set business goals
within agreed budgetary timelines
 Seasoned professional with an exceptional career in handling comprehensive Marketing & Business Development activities,
driving businesses, delivering holistic solutions to carve a niche in highly competitive markets, and repeatedly producing
sustained growth
 Proven track record of establishing business units from scratch and driving them to accomplish top-line and bottom-line
profitability, while consistently achieving the projected/set targets
 Dexterous in driving new businesses through key accounts, establishing strategic partnerships to increase revenue,
strengthening high-end sales drive to lead in competitive markets, and ideating marketing concepts and strategies
 Expertise in handling sales, marketing, and business development activities, analyzing market trends, and establishing
healthy and prolonged business relations with clients, thereby ensuring higher market share
 Leveraged skills in deploying strategies involving business planning, operations, and assessment of revenue potential within
business
 A thorough, goal-driven, and proactive professional and an out-of-the-box thinker, capable of generating new ideas, with
superior people management skills, guiding next-level executives efficiently, and effective interactive prowess, while being
ready to adapt with evolving business and technology challenges

PROFESSIONAL FORTE
Sales & Marketing Product Promotion Distribution Management
Modern Trade Management Relationship Building Customer Relationship Management
Decision Making Team Management Inventory Management
Key Accounts Management Strategic Planning Market Research & Analysis
 Developing and ensuring implementation of business plan and strategy through working with channel, marketing,
professional services, product, and cross-functional teams
 Concentrating on training and development of internal teams and the supply base for supporting business growth plans
 Evaluating support services, identifying needs, anticipating problems, and developing corrective action plans
 Augmenting the company services, defining the scope of work and operation, devising all support plans for the portfolio,
and ensuring adequate initiatives for attainment of channel targets
 Engaging people, utilizing logical and creative approach to work, and presenting specialist information to non-experts in an
understandable form
ORGANIZATIONAL EXPERIENCE
Jan 2019 – Present Al Mufid Trading Co. LLC, Dubai, UAE Key Accounts Manager – UAE (Consumer Division)
 Steering key account customers across UAE and devising plans to negotiate range, pricing, shelf space, merchandising, and
promotions
 Attaining targeted sales turnover, market share, and customer service levels as agreed in the annual
business plan
 Negotiated on BDA’s including visibility, product positioning, product listings, credit/delivery terms, etc. for leading among
the various categories
 Launched new products in the modern trade industry and e-commerce platform
 Developing monthly sales forecast, plans, and budgets, implementing account-specific activities, and evaluating results
 Analyzing sales trends across various categories and brands and devising appropriate strategies to maximize sales
 Overseeing debtor management and interactions with key accounts
 Mentoring and motivating a team of key accounts executives, salesmen, and merchandisers within a team of 39
Highlights:
 Succeeded in launching products on e-commerce platforms for the first time in the history of the company
 Relisted and re-launched several delisted and inactive products with major customers
 Managed the major accounts across UAE single-handedly with an adequate team support as a major contributor
Oct 2015 – Dec 2018 Al Mufid Trading Co. LLC, Dubai, UAE Key Accounts Manager (Consumer Division)
 Controlled the key account customers and developed ideas to negotiate range, pricing, shelf space,
merchandising, and promotions
 Accomplished targeted sales turnover, market share, and customer service levels as agreed in the annual
business plan
 Negotiated on BDA’s covering visibility, product positioning, product listings, credit/delivery terms, etc. with the Sales and
Marketing Manager
 Analyzed the sales trends across various categories and brands to develop appropriate strategies and maximize sales
 Monitored debtor management and liaisons with key accounts
 Directed and motivated a team of key accounts executives, salesmen, and merchandisers within a team of 30

Aug 2010 – Sept 2015 National Food Products Co., Dubai, UAE Section Manager – Key Accounts (Modern Trade)
 Sold renowned food and fresh products like Lacnor Juices, Oasis Water, Safa Dairy Products, etc. to
major customers in Dubai such as Carrefour, Lulu, Union Coop, etc.
 Attained and exceeded the budgeted sales and margins, and managed the development of new and
existing customers within Dubai
 Identified latest market trends via regular market visits and trained the team of salesmen and merchandisers in line with
the management-approved policies
Highlights:
 Succeeded in launching and listing Lacnor Ben 10 and Healthy Living SKUs
 Played a key role in the merging of GULF and SAFA (Sterilac Diaries)

INITIAL CAREER GLIMPSE

Feb 2007 – Jul 2010 | Mashreq Bank, Dubai, UAE | Business Support Executive – Card Acquiring Business
Aug 2004 – Jan 2006 | Airtel – Bharti Infotel Limited, Bangalore, India | Associate Customer Officer

EDUCATION
2013 Bachelor of Business Administration from Shobhit University, India
Technical Purview:
 Well versed with Microsoft Office (Word, Excel, and PowerPoint) & Internet Explorer

PERSONAL DETAILS
Date of Birth: 24th October 1981
Languages Known: English, Hindi, Kannada, Malayalam, Tamil, and Tulu
Marital Status: Married
Passport: S5819250 (Valid till 27-05-2028)
Visa Status: Employment Visa
Driving License: UAE (Since 2008)
Interests: Event Management, Playing Cricket & Badminton, and Listening to Music