Dev Narayan Sarkar

Region Head (Associate Director) of PepsiCo (P&L Head) in charge of East India (WB, North Eastern
States, Bihar, Jharkhand, Orissa, Sikkim), part of Central India (Chattisgarh), and two foreign coutries
(Nepal & Bhutan)
Annual Revenue: Rs 18,500 million (Rs 1850 crores), MBA-FMS, Delhi (Full Time)
Mobile: +919051825566, E-Mail: devnarayan.sarkar@gmail.com ; devnarayan.sarkar@pepsico.com

Associate Director with 16 years of experience in benchmark organizations like Wipro Technologies,
Coca Cola, Nokia, Idea Cellular and PepsiCo
 MBA (Full Time) from Faculty of Management Studies (FMS), University of Delhi
 Computer Engineering (Full Time) from Birla Institute of Technology, Mesra, Ranchi

PROFILE Summary
 Presently heading East India (WB, North East, Bihar, Jharkhand, Orissa, Sikkim, Chattisgarh), Nepal & Bhutan for
FritoLay (Foods) Division of PepsiCo India Holdings Pvt. Ltd.
 8 years career in PepsiCo (Chronological order):
o 4 years in the Foods Division of PepsiCo as Zonal Manager of West Bengal, Sikkim & Bhutan (promoted
twice).
o 2 years in Beverage Division of PepsiCo as Franchise Head of West & East Regions, based in Gurgaon
(promoted once).
o 2.5 year in Foods Division as Region Head (Associate Director) of East India (WB, North East, Bihar,
Jharkhand, Orissa, Sikkim, Chattisgarh), Nepal & Bhutan. P&L head.
 Expert in Rural Sales and Marketing (PhD in Rural Marketing, University of Calcutta)
 Experience in Sales & Marketing Management, Modern Trade management, Operator Account Management, Retail
Management, Service Management & Business Development while performing in a cost-efficient manner along with
unwavering quality standards.
 Possess keen business acumen in analyzing and understanding business requirements, customer-value maximization
and developing new business processes and revenue streams.
 Thorough knowledge in Customer Relationship Management with the competence to create win-win relations through
excellent negotiation & coordination skills with the Clients & identify opportunities for accelerated growth.
 Proficient in driving Brand Portfolio Imagery as per plan through various brand creatives & media planning (both Print &
Radio) & having a proven regional marketing experience at Coca Cola India Pvt. Ltd.

Awards, Honors and Achievements

 Joined Marketing Committee of CII (Confederation of Indian Industries) in 2018 (by invitation).
 Won the Region Head of the year award in 2017 for delivering highest value growth (above plan) with highest
profitability, along with the best sales KPIs (17% revenue growth with 4% NOPBT).
 Won the Best Unit (Strategic Business Unit) award in 2016 for delivering the highest share increase along with the
highest growth in bottomline for the East bottling unit (in beverages).
 Won the highest Global award at PepsiCo owing to all round performance: The President’s Ring of Honor (travelled to
New York to receive this from Ms. Indira Nooyi).
 Received above 90% ratings consistently for all 8 years in 360 degree surveys within PepsiCo
 Judged the best faculty in a confidential survey of Students at Bengal Institute of Business Studies and received an
Appreciation letter for this from the Chairman, Mr Vidur Kapoor
 Set up Health & Wellness distribution channel for Pepsico in 2011 (NourishCo Division)
 Expanded the rural network of PepsiCo from 115 rural spokes to 1950 rural spokes in West Bengal as a General
Manager
 Received Frito Idol award for saving Rs 1.5 crores through rationalization of retailer margins as a General Manager
 Set Up the Distribution & Sales Delivery system for Idea in West Bengal Circle from scratch & received Far Exceeds
Expectation Rating
 Received a National Champions award from Managing Director of Nokia
 Bagged 3 Nokia SPOT Recognitions for work done beyond expectations of Job profile and consistently achieved Exceeds
Expectations in performance Evaluations
 Expanded Nokia Distribution from 6 RDS’s & 30 subdistributors to 22 RDSs + 90 Subdistributors
 Initiated the Reverse-Bundling relationship of Nokia with all Operators in Eastern India as Project Champion for the
region
 Made the first Local Thums Up Bengali TV Advertisement in Kolkata using a local movie star, Jeet

CORPORATE EXPERIENCE

PEPSICO INDIA HOLDINGS PVT LTD (reverse chronological order of stints) 31st May ’10 till Date (7 years+)
Stint III in PepsiCo
PEPSICO INDIA HOLDINGS PVT LTD (FRITOLAY) 1st June, ‘16 till date
Associate Director, Region Manager - East (WB, NE, Bihar, Jharkhand, Orissa, Sikkim, Chattisgarh), Nepal & Bhutan
for FritoLay (Foods) Division
(Received promotions from L10 to L11 in July 2016)
 P&L head with all functions reporting into me
 Handling entire portfolio of Pepsico Foods (Lays, Uncle Chipps, Cheetos, Kurkure, Aliva)
 Handling entire portfolio of Nourishco (Tropicana, Gatorade & Quaker) which has a separate distribution structure
 Direct reportees: Team of 2 General Managers for Sales (who have ASMs reporting into them), 1 BDM for Modern Trade
& Emerging Channels, 1 Sales Manager for Nourishco, 2 Sales Development Managers, 1 Marketing Manager, 1
Training Manager, 1 Sales-IT Manager, 1 Commercial Manager, 1 Human Resources Manager, 1 Logistics Manager, 1
Administration Assistant and 2 MIS executives.
 152 indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.

Stint II in PepsiCo
PEPSICO INDIA HOLDINGS PVT LTD (Beverage Division) 1st April, 14 till 30th May ’16 (Till Promoted)
Franchise Operations Head– West Region and East Region (based in Gurgaon)
(Received promotions from L09 to L10 in March 2014 – Sr. GM to Associate Director)
 P&L head for Franchise Operations
 Handling entire portfolio of PepsiCo Beverages (Pepsi, 7-up, Mountain Dew, Mirinda, Slice, Aquafina, Nimbooz, Nimbooz
Masala Soda, Tropicana, Tropz, Revive etc)
 Team of 2 Associate Franchise Managers (of GM rank for West & East regions), 1 MDM and 1 BDM
 403 indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.
 Handling Trade Marketing & local media.
 Responsible for S&D costs, Discount management, Topline & Bottomline.
 Ensured target achievement with requisite investments & scheme settlement across the two regions. Responsible for
developing communication, enhancing trade, service level adherence & expansion.

Stint I in PepsiCo
PEPSICO INDIA HOLDINGS PVT LTD (FRITOLAY + NourishCo) 31st May ‘10 till 31st March (Till Promoted)
Zonal Manager –West Bengal, Sikkim & Bhutan for Fritolay (Foods) Division
(Received promotions from L08 to L09 in March 2012 – GM to Sr. GM)
 Handling entire portfolio of Pepsico Foods (Lays, Uncle Chipps, Cheetos, Kurkure, Aliva)
 Handling entire portfolio of Nourishco (Tropicana, Gatorade & Quaker) which has a separate distribution structure
 Team of 5 Area Managers for Traditional Trade, 1 Area Manager for Modern Trade, 1 Area Manager for Emerging
Channels, 1 Area Manager for Nourishco, 1 Go-To-Market (GTM) Manager, 1 Commercial Manager and 1 Logistics
Manager.
 43 more indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.
 Handling Trade Marketing & local media.
 Responsible for S&D costs, Discount management, Topline & Bottomline.
 Ensured target achievement with requisite investments & scheme settlement across the region. Responsible for
developing communication, enhancing trade, service level adherence & expansion.
 Logistics & CFA management
 Commercial Management
IDEA CELLULAR LTD 11th May ’09 till 31st May ’10 (1+ year)
Zonal Business Manager
(Also Handled Pre-Paid Sales-Head Role for West Bengal for entire tenure)
Launched West Bengal Circle for Idea from scratch
 Handling Prepaid, Postpaid, PCO, Idea Branded-retail, Enterprise Business, Modern Trade & Alternative channel
businesses for my Zone (Greater Kolkata)
 Used the contacts & knowledge gained as RSM of Nokia to help set up distribution for entire state of West Bengal
including Kolkata
 Setting up distribution & Sales Delivery systems, Idea Branded Retail Chain, Tower Network.
 Team of 2 Sales Managers, 6 Asst. Sales Managers, 1 postpaid Sales Manager, 1 Sales Delivery & Quality Manager, 1
Networks Manager
 34 indirect reportees
 Complete P&L responsibility for the zone

NOKIA INDIA PVT LTD Aug ’06 to April ’09 (3 years)

Sales Manager – Kolkata, West Bengal, Sikkim & Andaman-Nicobar

 Accountable for entire portfolio of Nokia businesses (GSM handsets, CDMA handsets, Accessories, Software & Services,
Nokia Branded Retail Chain, Nokia Care Centers) in Kolkata, West Bengal, Sikkim & Andamans totaling a Revenue of
Rs. 1500 crores annually.
 Team of 6 ASM’s, 1 Repairs Manager, 1 Area Marketing Manager, 1 Field Force ASM
 Developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying
dynamic and flexible solutions and managing account activity.
 Expertise in operator account management. Operators (Airtel, Vodafone, Reliance, and Indicom) are major clients of
Nokia because we procure SIMs from them & pre-bundle them with our handsets.
 Proficient in Modern Trade Account management through management of the Modern trade in Telecom business eg
The Mobile Store, RPG cellucom, Subiksha, Pantaloons, M-Bazaar etc
 Ensured target achievement with requisite investments & scheme settlement across the region. Responsible for
developing communication, enhancing trade, service level adherence & expansion.
 Expert knowledge of After-Sales-Service processes and working knowledge of the actual After-Sales-Service techniques
 Setting up & Managing Nokia Branded Retail Stores (Nokia Priority Dealers)
 Establish healthy business relations with clients & external associates for securing repeat business & long-term
customer loyalty and work towards solving their queries and complaints efficiently.

COCA COLA INDIA PVT LTD (3.5 Years)

Area Sales Manager, North Bengal & Sikkim (2005-2006) - 1 year

 Handled sales and distribution for the area of North Bengal & Sikkim based out of Siliguri; Rs 100 Crore annually
 Team of 8 Sales Executives and 1 Marketing Operations Executive
 Designed & implemented Channel sales management and distribution plan plans for augmenting the business
volumes.
 Achieved volume and revenue goals in a short span through successful planning and gained channel profitability
through Constant review of ROI.
 Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the
marketing strategies and escalate business volumes
 Area Marketing Manager (2003- 2005) - 2 years
Brand & Retail Marketing for East Region
 Accountable for driving Brand Portfolio Imagery as per plan through various brand creative (TV, Print, Radio) along with
Ad agency management (Bates India Pvt Ltd)
 Team of 5 Marketing Operations Executives
 Undertook Retail Survey Audit & Brand Health Reports and analyzed data & executed course corrections through
relevant advertising, consumer promos & trade marketing programs

Area Sales Manager (MT Stint), Delhi, Gurgaon, Faridabad (2003) – 0.5 years
 Handled sales and distribution for the area of Delhi, Gurgaon and Faridabad for the powdered drink named Sunfill by
Coke (now discontinued).

WIPRO TECHNOLOGIES (Pre-MBA Experience) 2000-2001 (pre-MBA experience)

Systems Engineer-Module leader (Telecom & Internetworking division)

 Programming for MPLS in Asynchronous Mode Transfer Switches (intercontinental traffic) for client Ericsson AB, Sweden
 Team of 6 System Engineers

Educational Qualifications
Sl. No. Qualification Board/ University Startin Ending Percentage Specialization
g Year Year
1 Master of Faculty of Management 2001 2003 68.77% Marketing
Business Studies, University of
Administration Delhi
(Full-Time)
2 Bachelor of Birla Institute of 1996 2000 87.1% Computer
Engineering Technology, Mesra, Engineering
Ranchi
3 STD XII St. Xaviers School, 1996 88.4% Science,
ICSE Mathematics
4 STD X St. Xaviers School, 1994 93.67%
ICSE
Additional Ph.D. (Business Department of Business 2014 2017 Not Business
Management) Management, Applicable Management
University of Calcutta (Rural
Marketing)
PERSONAL DETAILS:

Date of Birth: 10th February, 1978

Address: Flat 1A, Surya Garden, 114A Kankulia Road, Near Golpark, Kolkata-700029.