Contact
0321-8804911 (Home)
Atif Akram
atifakram1@gmail.com Regional Sales Manager / Sales Coach / Faisalabad Region /Reckitt
Benckiser
www.linkedin.com/in/atif-akram-
Lahore District, Punjab, Pakistan
a279b64b (LinkedIn)
gmail.com (Personal)
Summary
Top Skills Sales & Disributions, Customer Services, Order Management,
Solid computer skills Planning & Organizing, Forecasting & Demand Planning, Budgeting.
People Management.
Fluent in English & Urdu.
Specialties: Sales & Distributions,Trade Distributions
Specialist.Order Management,Customer Service.
Honors-Awards
Winner of Sales Ka Don
Mortein Cup 2015
Experience
Veet Ka Heera Competition
Winner of Malaysia Trip - Gillette Idol Reckitt
Winner of Veet Ka Tarka 7 years 6 months

Regional Sales Manager

July 2021 - April 2022 (10 months)
Faisalabad, Punjab, Pakistan

Regional Sales Manager – Faisalabad (July’21 – April'22): Net Revenue

Delivery, Expansion in Retail Footprint, Distributor Consolidation, GTM Design
Evolution, ROI Cost Reduction, Career Management.

Regional Sales Manager Central Punjab (Hygiene Home)

April 2019 - June 2021 (2 years 3 months)
Lahore, Pakistan

Responsible for Primary and Secondary sales of 30 distributors town and 20

sub-distributors of Central Region based out of Lahore – including a team of 4
Area Sales Manager and 8 Territory Managers

Regional Sales Manager Multan

July 2017 - March 2019 (1 year 9 months)
Southern Punjab Multan, Pakistan

Looking after Primary and Secondary sales of 70 distributors towns of Multan

region (30 direct and 40 indirect)

Business Development Manager

July 2016 - June 2017 (1 year)
Lahore, Pakistan

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Super Stockist (Sub-D) and Rural Development Force (RDF) channels

nationally.
Responsible for Ensuring 50% of National Coverage Expansion target from
Super Stockist (Sub-D) and Rural Development Force (RDF) in 2017.
Improving RB business in Sub-D towns by developing and implementing
modified business structure within RB and business partners including
inventory levels, transport system, discount slabs, ROI, reporting system
and sales hierarchy etc. for making them prepared for the eligibility of direct
distributor by 2017.
Developing business structure (RDF) in the surroundings of main towns by
introducing spot sales model with confirmed 1.5% ROI for distributor partners.

Area Sales Manager

November 2014 - June 2016 (1 year 8 months)
Lahore

Responsible for main WS business of RB in Shah Alam and Akbari Market

GT, WS and LMT of North Lahore and Shahdarah Town

AbuDawood Trading Company.

Section Manager
July 2012 - October 2014 (2 years 4 months)
Lahore

Managing WS (compact and scattered) in Lahore city focusing on building

mutually beneficial relationships with customer, increasing market share of
P&G, TSBC and Millac Groups products
Responsible for driving secondary sales, KPI delivery and business expansion
Managing a team of 3 direct reports and responsible for their training and
development
SPOC for multiple business segments that contributed heavily to overall
business

Abudawood Trading Company (P&G & Millac Groups)

Section Supervisor
July 2008 - June 2012 (4 years)
Lahore and Kasur District

• Managing all channels in Kasur district; territory stretching from Kasur to

Kanganpur
• Responsible for driving P&G WS (compact and scattered) in Lahore city
• Managing trade across channels

IBL Group (P&G)

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Field Manager
2006 - 2008 (2 years)
Lahore & Kasur

• Driving sales and ensuring KPI delivery in Lahore city and Kasur district
• Responsible for training and development of sales representatives

International Brands Limited (P&G)

7 years

Area Sale Officer

2004 - 2006 (2 years)
Lahore,Kasur,Shiekhupra & Gujranwala Towns

• Promoted as Area Sales Officer in 2004, in this capacity I was responsible to

handle the Sub Di• Responsible for managing 14 sub-distributors of IBL across
a territory from Hafizabad. Sheikhupura, Kasur and Gujranwala
• Driving primary and secondary sales and ensuring KPI delivery

Territory Sales Officer

1999 - 2004 (5 years)
Lahore

• Ensuring monthly sales target delivery

• Managing customer relations with the company in GT before being promoted
to WS
• Ensuring delivery of fundamentals and brand availability across my territory

Education
National College of Business Administration & Economic.
E MBA, Sales & Marketing · (2014 - 2016)

PR High School Lahore

Matriculation, Matriculation

Forman Christian College.

Bachelor's degree, Stats, Maths & Econimics · (1996 - 1999)

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