Contact
alihasan265@yahoo.com
Ali Rizvi
Regional Sales Manager - Faisalabad
www.linkedin.com/in/alihasanrizvi Lahore District, Punjab, Pakistan
(LinkedIn)

Summary
Top Skills
FMCG I have led sales of key brands of big multinational and national
Supply Chain companies like Nestle Pakistan, FrieslandCampina Engro Pakistan,
Sales Management and P&G (IBL) over the last 22 years.
An expert in the FMCG world with experience in delivering results
Languages in Lahore, Faisalabad, Multan, Gujranwala, Islamabad, and
English surrounding outskirts. I have experience in building solutions for all
kinds of trade:
Certifications 1. General Trade
• Field Sales Management Workshop 2. Key Accounts
(By International Nestle Training 3. Large Grocery
Program
4. Wholesale
5. OOH (HoReCa, HELT, B&I and Armed Forces)
With exceptional expertise in developing Go to market strategies,
especially in emerging markets, I have extensive experience in
delivering profitable TOP line growth, route-to-market expansion,
planning, and trade asset and trade spend management and
distribution. An intensely results-driven individual with a track record
of thinking out of the box and bringing major changes that have
helped Companies increase revenue, improve processes and gain
overall efficiency.

Experience
FrieslandCampina
5 years 3 months

Regional Sales Manager General Trade - Faisalabad

June 2022 - Present (5 months)
Faisalabad, Punjab, Pakistan

Sales Manager Central Zone- Out of Homes & Bulk

January 2022 - Present (10 months)
Lahore, Punjab, Pakistan

Food Service Manager - Central

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April 2020 - February 2022 (1 year 11 months)

Lahore, Punjab, Pakistan

• Manage Primary & Secondary Sale of Central Region 11 Distributions based

in Lahore, Multan, Faisalabad, Sargodha, Bahawalpur, Gujranwala, Sialkot &
other. Its total value is approx. Rs. 87 Million
• Managing 5 TSMs and 19 business development Officers in Central region of
Food Services department
• Implement Sales Flow System in FSD department for managing it effectively
• Manage Sales of HoReCa (Hotel, Restaurant & Caterers), HELT (Hospitals,
Education, Liesure & Travel), B&I (Business & Industries) & ARM forces
• Manage Punjab Prisons Business of 8000 LPD approx. 23 Million Rupees
• Managing remaining portfolio which included Olpers Full Cream Milk Powder,
Flavor Milk & Tarang Tea whitener

Senior Area Sales Manager

August 2017 - March 2020 (2 years 8 months)
Lahore, Pakistan

Ensure invoicing and Retailing target achievement in assigned areas.

Currently responsible for Lahore
Maintain optimum stock levels at warehouse.
Maintain sales history through the distribution management system of
assigned areas.
Control total trade spending in effective way in trade. Actual vs. budgeted
Ensure efficient utilization of Fixed Market Return and control of market
hygiene.
Day to day monitoring of sales team activities.
Increase direct shop coverage through proper routing and infrastructure at
distribution.
Strengthen the relationship with new and existing customers by providing
better service.
Implement good warehouse practices as per company guidelines and
procedures

Nestlé
15 years 6 months

Area Sales Manager

February 2017 - August 2017 (7 months)
Faisalabad

Ensure Invoicing and Retailing target achievement in assigned areas.

Currently responsible for Faisalabad west

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Maintain optimum stock levels at warehouse.

Maintain sales history through the distribution management system of
assigned areas.
Control total trade spending in effective way in trade. Actual vs. budgeted
Ensure efficient utilization of Fixed Market Return and control of market
hygiene.
Day to day monitoring of sales team activities.
Increase direct shop coverage through proper routing and infrastructure at
distribution.
Strengthen the relationship with new and existing customers by providing
better service.
Implement good warehouse practices as per company guidelines and
procedures

Area Sales Executive (Large Grocery-Channel)

July 2015 - January 2017 (1 year 7 months)
Lahore

I was promoted as Area Sales Executive (LG) for Lahore city in June 2015.
LG channel is the second largest retail channel after Key Accounts in
Nestle Pakistan. Currently I am looking the business of around 230 million
with 7 direct distribution setups across Lahore. The key responsibilities
include delivering OG/value targets as well as execution of all kinds of brand
activation.

Territory Sales Executive (Chilled Dairy)

December 2014 - June 2015 (7 months)
Lahore

I am very keen to my duty and i have devoted my self for Nestle job.
I have by describe following duties of my self related to Neslte requirements.
1. Sales Operations.
2.Sales Admin (Chilled Dairy) for center Zone.
3.Well coordination with Nestle Supply Chain.
4.Special focus on getting maximum sales by minimum expires.

Territory Sales Incharge (Chilled Dairy)

May 2007 - November 2014 (7 years 7 months)
Lahore

I am very keen to my duty and i have devoted my self for Nestle job.
I have by describe following duties of my self related to Neslte requirements.
1. Sales Operations.
2.Sales Admin (Chilled Dairy) for center Zone.

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3.Well coordination with Nestle Supply Chain.

4.Special focus on getting maximum sales by minimum expires.

Territory Sales Incharge (F&B)

March 2002 - April 2007 (5 years 2 months)
Lahore, Pakistan

• Ensure Invoicing and Retailing target achievement in assigned areas.

• Currently responsible for Lahore West
• Maintain optimum stock levels at warehouse through weekly order
generation.
• Maintain sales history through the distribution management system of
assigned areas.
• Focus on the development of assigned outstations/ Lahore through cost
effective expansion plans.
• Control total trade spending in effective way in trade. Actual vs. budgeted
• Ensure efficient utilization of Fixed Market Return and control of market
hygiene.
• Ensure effective management of company assets (Chillers & POP Material)
at retail outlets.
• Day to day monitoring of sales team activities.
• Increase direct shop coverage through proper routing and infrastructure at
distribution.
• Strengthen the relationship with new and existing customers by providing
better service.
• Implement good warehouse practices as per company guidelines and
procedures.

Procter & Gamble

Territory Sales Officer
2000 - 2002 (2 years)
• Ensure Retailing target achievement in assigned areas.
• In-charge of scattered wholesale in Lahore

Education
Superior College
Master of Business Administration (MBA), Marketing · (2012 - 2015)

University of the Punjab, Lahore

Bachelor's degree, Art/Art Studies, General · (1996 - 1998)

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