AMAN GHAURI

Write to: amanghauri@gmail.com

Speak at :( +968) 97874675

An astute professional with over 13+ years of experience in administering sales & marketing operations with focus on achieving
predefined sales target and growth . Hands-on experience of business side with thorough on ground experience in sales
development and distribution management. Covered a wide spectrum of management functions such as Brand Management, New
Product Launch/ Development, Business Strategy, Channel Management, Customer Relationship Management, Business
development & Sales Promotion.

Good at Relationship building, Persuasion & Negotiation skills. People management, Resource management and Eye for detail are
my strengths.

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Field Sales Manager with Reckitt Benckiser – Muscat, Oman

July 2018 – Till Date

 Handling Key Accounts of the country Carrefour, Lulu, Nesto, Mars, Ramez, AL Fair, etc.
 Responsible for supervising the working of sales reps and merchandisers assigned.
 Responsible for delivering sales, visibility, collection and merchandising objectives set by the management for all staff
reporting in to me.
 Ensure that the sales force are properly equipped, trained and motivated to achieve their objectives.
 To assist Sales Personnel in managing customer issues, improving performance and providing training objectives.
 Report market and competitive activities to the management with recommendations on actions and objectives that
should be adhered to.
 Ensure that all van sales reps carry adequate stock, make regular calls, collect dues from customers and fill in reports on
a timely and regular basis.
 Customer Development Agreements (CDA) to be negotiated with respective customers annually.
 Ensure that all Sales Representatives and Merchandisers receive feedback of market visits with agreed follow up
objectives within 2 working days of the fieldwork.
 Evaluate and implement changes to journey plan for Sales Reps and merchandisers reporting to you.
 Carry out shop score card audit on key customers on a monthly basis. Ensure corrective action is taken to rectify errors
instantly.
 Follow up on execution objectives, new product listing & display objectives set for the month.
 Ensure that volume and value targets allocated by the management are achieved in each customer sector.
 Ensure a judicial and optimal use of the sales budget provided to meet the sales/brand objectives
 Ensure that the sales team follow all the given procedures and the corresponding SDA (Claims) and FCN (Financial
credit note) are raised within the stipulated time with all relevant supporting
 Recommend changes on credit limits and assist Sales Rep achieve sales and collection targets.
 Clean up of ageing to be carried out on a monthly basis

Sales Executive with Nestlé India Ltd – New Delhi / Haryana

September 2015 – June 2018

 Reporting to Area Sales Manager – Delhi & efficiently handling the sales force of 17 sales personnel.
 Handling the entire Nestlé Sales Operations & instrumental in taking the net sales to new heights, with optimum
Customer Relations, attaining high revenues & surpassing expected targets while managing more than 150 SKU’s in the
kitty.
 Steer the region to achieve Distribution, Visibility & Volume targets with visionary approach, accurate forecasting with
innovative distribution expansion initiatives.
 Manage the entire strategic operations in the region, devising novel plans to increase the sales volumes of Nestle
products & ensuring that utmost efficiency is maintained while aiming at optimum client satisfaction & retention.
 Analyze market gaps & explore opportunities by initiating & implementing area specific projects.
 Manage & control the entire distribution network of the region by conducting regular performance reviews & monitoring
ROI of distributors & feedback to management.
 Design, develop & implement coverage plans with the objective of ensuring optimum service to market & analyzed them
regularly.
 Mentor & supervise the secondary sales force, guiding/ boosting them to achieve the set targets within the specified time,
managing and reviewing performances, timely appraisals, managing incentives and addressing concerns.
Specialty Imports Executive with Nestlé India Ltd – Nestlé Corporate Office, Gurgaon

September 2014 – September 2015

 Reporting to Country Manager– Specialty Imports.

 Responsible for managing the entire Imports Portfolio for Importing Nestlé products from other Nestlé markets.

 Worked for launching Pet Food (Nestlé Purina) / Breakfast Cereals / Frozen Food in India.

 Getting the Management/ Legal/ Regulatory clearance for importing any product from other countries.

 Handling the Sales team and Importers of India, Nepal & Bhutan for getting the sales of the Imported products.

 Monthly/ Yearly business planning and demand forecasting.

Brand Executive with Nestlé India Ltd – Nestlé Corporate Office, Gurgaon

September 2013 – August 2014

 Reporting to Marketing Manager – Chocolates & Confectionery.

 Responsible for managing the entire sugar confectionery portfolio -Indulgence Business (Éclairs), Refreshment (POLO
mint), Jellies (MUAH)

 Idea generation / Concept development & testing.

 Creating Annual Brand Plans, Managing Consumer and Trade Marketing activities and budgets.

 Managing Innovation & Renovation projects for the brands.

 Monthly/ Yearly business planning and demand forecasting.

 Operational Planning and commercialization of new SKUs.

 Integrated Commercial Execution - Involved in rolling out monitoring and measurement mechanisms for various on
ground commercial activities including consumer & trade promotions, distribution linked activities, new product
launches.

 Worked with the consumer insights team, communication team & creative agency partners to develop unique marketing
campaigns.

 SAP initiation / regulatory compliance/ organizing for management approvals and launching NPD with excellence.

 Supporting & nurturing the brands to maintain market leadership positions.

 Championed & rolled out launches. Successful launch of Muah Jellies.

Various Positions (Sales Officer, Sales Executive) with Nestlé India Ltd – Various Locations (Rishikesh, Dehradun, Hisar)

December 2007 - August 2013 : October 2015 – February 2017

 Reporting to Area Sales Manager – Uttarakhand & efficiently handled the sales force of 15 sales personnel
 Running sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve business
goals. Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor
moves to achieve market share.
  Identifying prospective clients, generating business from the existing clientele, thereby achieving the business targets.
Strategizing the long term business directions of the region to ensure maximum profitability in line with organizational
objectives.

 Recognizing & establishing financially strong and reliable channel partners for deeper market penetration; providing
training & direction for ensuring quality performance.
 Hold the credit of conceptualizing & developing alternative distribution model for Chilled Dairy business in Dehradun.
 Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
Attending to clients’ complaints and undertaking steps for effectively resolving them. Interacting with the customers to
gather their feedback regarding the product satisfaction.
 Recruiting, mentoring, training and development of the field functionaries to ensure the sales and operational efficiency.
Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high
performance amongst the team members.

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Summer Internship at J K Tyres Ltd. Delhi

1st June to 31st July 2006

Project: - To find Marketing Opportunities for Fleet Management Clientage Development in Delhi & NCR.

 To find the overall perception of J K Tyres in the market & among the users.
 To find any opportunity among the fleet owners.

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Professional Achievements
 Awarded for Outstanding performance in the year 2011.
 Bagged several awards throughout my stint with the organization
 Got recognition in various forums of the organization for successfully driving Sales Contest in Indian market.
 Promoted to the Marketing team – Brand Management in Head office.
 Have accompanied Senior Management of the company on the trip to Malaysia after winning the National Sales Contest
of Maggi Noodles in 2014.

Education
MBA with dual specialization in (Marketing & IB) from Jamia Hamdard University, Delhi. (2005-2007)
B. Com (Hons.) from Aligarh Muslim University, Aligarh (2001-2004).

Personal Details
DOB: 2nd October 1982
Marital Status: Married
Passport No. : J 8774974
Valid From: 29th June 2021 to 28th June 2031