Pravin Kumar Arora

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#201- Wing B Devratan 2 Opp. Krishna Bungalows Behind Sangath Mall Motera Ahmadabad Guj.
Email: pravin_kr_arora@yahoo.com  Contact No.: 07043592199, 09099092199

Seeking assignments in Sales & Marketing for Brand Management / Business Development / Retail
Operations & Sourcing with an organisation of high reputed in AGRI/FMCG Sector

Professional Abridgement

Possess expertise in working in multicultural environments with the distinction of understanding & exploring
new markets for businesses growth and set up / streamline operations in multiple Business Formats: Staple bulk,
F&B, FMCG, Frozen & Tobacco
I enjoy challenges both at start up level and Business turnaround especially operating in an entrepreneurial
framework in the context of a growing Company.

Specialities

Start Up Business, Business Strategies, Developing Distribution Channels, Purchasing, Code Compliance are
the areas of specializations.
New Brand Identity Creation, Strategic Planning, Business Development - Sourcing & Art of negotiation
Specialties, Sales & Distribution, Brand Development and Activation, Sales Schemes & promotions, Market
Research, Vision, Strategy & Execution, Strategic & Operational Business Planning, Building and Leading
Solution Selling Sales Teams, Strong P&L and Operational Management

 High-performing professional with experience in optimizing business operations, staple sourcing, business
development, expansion of marketing network while managing and understanding competition, con -
sequently achieving and providing high productivity standards.
 Worked with leading brands of the Fmcg.& Agro industry with an established record of achieving business
milestones.
 Demonstrated success in effective strategizing, seamless operations as well as efficient and time bound im -
plementation of plans and initiatives and achieving sales targets.
 Strong strategist with ability to establish and operate a business venture as a profit-centre head successfully.

Core Competencies

Business Development
 Overseeing the sales and marketing operations, thereby achieving increased sales growth.
 Identifying new markets and developing network and positioning the brand in premium position
 Managing business development activities and accountable for profitability and increased market share.
 Tracking market/ competitor trends to keep abreast the changing channel’s requirement/ expectations.

Planning & Budgeting

 Developing periodic business plans & strategies, in coordination with macro plans of organization.
 Planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality &
cost parameters. Formulating long term/short term strategic plans to enhance operations.
 Streamlining existing processes/ procedures to enhance efficiencies, minimizing operational time & costs.
 Responsible for manpower planning and redeployment for front line sales operations

Channel Sales Management

 Developing and appointing new business partners to expand product reach in the market.
  Close interaction with the dealers and distributors to assist them to promote the product.
 Monitoring, mentoring & motivating the sales team (in house & dealer) for effective functioning & accom -
plishment of individual & team goals.

Product Launches/ Supply Chain Management

 Devising & implementing pre & post marketing activities for successful launching of new products.
 Handling logistic functions for effective and timely solutions.
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Key Account Management
 Interfacing with the customers to understand their requirements & recommend viable solutions.
 Collecting & collating feedback from channel partners to identify areas of improvement in the service
level.

Career Highlights

Zen Trade link Pvt ltd

(DGM) HQ. Ahmadabad Feb. 2017 to continue …..
(Overall sales and marketing ( [Wah Mazaa] Pulses Bulk & consumer pack West & Central India)

JOB PROFILE: -
 Handling 189 Distributors through ASM.
 Handling team of 8 ASM & 3 Sr. A.S.E.
 Generating Primary & Monitoring Secondary Sales through Field Force.
 Coordinating with Production & Marketing department as necessary.
 Area Handling Entire Gujarat, Rajasthan & Maharashtra.
 Data Analysis of Secondary and Primary and Productivity.
 Timely Submission Data to company every month.
 Taking care of Claim Management & timely submission of Expenses of Entire Team.
 Monitoring Stocks Of Distributors and maintain stocks level.
 Carried out AOP Planning & ensured achievements against Fixed KAR’S
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 Providing guidelines, reviewing activities for effective and inspirational leadership to DSE team; ex -
tending regular training (Product knowledge/ selling skills etc.), personal counselling, motivation and
suitable incentives to achieve set targets.
 Conducting meeting with team every month at Dated 25th.
 Motivating Team and giving them proper guideline for his goal achievement.
 Responsible for P & L accountability for the business.

Kohinoor Foods Ltd.

(RSM) HQ. Ahmadabad Nov. 2015 – Jan. 2017
(Over all sales and marketing (Rice Bulk & consumer pack & all FMCG Products West & Central India)

Kohinoor Foods Ltd. is famous with the fine taste of India in its authentic form. Since its inception, the
company’s sole objective has been to make the world experience the true Indian flavour. Just the reason why it
offers an extensive range that caters to all kinds of consumers in different parts of the world - from Basmati
Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, Seasonings and Frozen Food.
 Appointment of Distributors in the region of, Mah. Guj. MP, Chhattisgarh.
  Responsible for West & Central India sales & marketing, (wholesale & retail distribution, FSD, MFS.)
Bulk & CP. wholesale (Threw Brokers) & retail distribution) and Implementation of Company’s core
strategies.
 Planning and budgeting to achieve the distributors wise business targets
 Specially directly Handle HNV (High net volume individual) generate average throw 75% business
these clients.
 Responsible for Annual Channel wise (Brokers, Distributor, premier products, Retail chain) sales target
achievement. (Volume, value & Bottom-line target).
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 Responsible for P & L accountability for the business.
 Participate in regular management meetings (Monthly & Quarterly), reviewing company performance

 Proper processes and communications with ASM’S Sr. Sales Executive by Skype every 3 rd day
 Work closely with marketing team in respect of Packaging, promotions, pricing etc.
 SALES TEAM MANAGEMENT-Manage the 6 ASO, sales team by communicating clear job expectations,
monitoring and evaluating performance. 
 Retail penetration based working style.
 Monitor the sales trend, competitor activities and provide necessary support to the team for successful
achievement of the Business plan.
 Analyze and report competitors strategies upward on pricing, Placing, promos, schemes, Product Features.

ADANI WILMAR LIMITED (Fortune Pulses, Besan & Rice) Jan. 2012 – Oct.2015

(RSM) HQ. Indore Jan 2012 to may 201

(Over all sales and marketing Line 9 Central India

Associate Manager (HO. Ahmedabad)

(Over all sales and marketing Line 9 (Bulk Pack West & Central & Consumer All India) Jun. 2012 –
April.2013

Associate Manager (HO. Ahmedabad)

(Over all sales and marketing Line 9,11,11A &12 (Rice Bulk West & Central & Consumer All India, Besan &
Pulses Bulk Central & West India) May. 2013 – Oct 2015

Joined Adani Willmar Ltd as Regional Sales Manager In Jan. 2012 and looking After FSD, Modern and
Traditional Trade Business. & Promote within 5 month As a Associate Manager (Product Head)

Adani Willmar Ltd.' flagship brand Fortune (Oil & Foods) has been repositioned with a new mantra of
'Growing healthy India'. The objective of this exercise is to craft a unique value proposition for the brand.

Achievement
 Launched successfully Fortune Pulses Chick peace Flour (Besan)Product R&D TO Sales & Non Basmati
Rice like Sona Masuri, HMT & BPT (Steam & raw) Under Brand name Jubilee” in the region of Delhi,
Punjab, Delhi, Maharashtra, MP ,CG & Gujarat Operations.
 Delivered 106 % Achievement with 27 % Growth 2012-13.
 Successfully Launched Pilaf & Fortune Basmati rice (CP & BP) & Fortune Pulses, Besan (CP & BP) in
Gujarat, Maharashtra, Mumbai, Goa, CG. & Madhya Pradesh.
 Learning the trading & FSD Business of staple products
 Launch A new FSD division In Adani, whose responsible for Institutional & Horeca Sales
Job Responsibility: -
 Responsible for West & Central India sales & marketing, Line 9(Rice -Bulk & CP. All channels- whole-
sale & retail distribution, FSD, MFS.) Line 11 (Fortune Flour Product Bulk & CP) & 11 A (Pulses) (Bulk
Pack 10,20 & 35 Kg. Branded wholesale (Threw Brokers) & retail distribution) Especially North, west &
central India and Implementation of Company’s core strategies.
 Business Strategy / Execution Plan and Sales forecasting.
 Implementation of Sales strategies to achieve revenue generation, increase of market share and overall
business growth.
 Responsible for Annual Channel wise (Brokers, Distributor, premier products, Retail chain) sales target
achievement. (Volume, value & Bottom-line target).
 Responsible for P & L accountability for the business.
 Responsible to maintain a steady business growth rate.
 Appointment of Brokers, Distributors, Super Stockiest to improve coverage in various States.
  Giving strategic guidance to the Sr.ASE, ASMs, RSM and after sales team to establish sales targets and
help them in breaking the same geographically, monthly & weekly targets.
 Monitor the sales trend, competitor activities and provide necessary support to the team for successful
achievement of the Business plan.
 Analyse and report competitor’s strategies upward on pricing, Placing, promos, schemes, Product Features.
 Work closely with marketing team in respect of Packaging, promotions, pricing etc.
 Lead and deploy sales & Brokers team to achieve sales targets. 
Page | 4  SALES TEAM MANAGEMENT-Manage the 3 RSM, 9ASM & Sr.ASE, sales team by communicating
clear job expectations, monitoring and evaluating performance. 
 Training and motivating sales team
 Maintaining effective control of expenses in line with budget objective.
 Controlling expenses and implanting cost effective system

BUSH FOODS OVERSEAS PVT LTD.

(ASM/RSM) Indore May’09 – Dec. 2011

Bush foods is the biggest exporter & producer of basmati Rice Company has stepping in to a large Level in
domestic market & soon will capture all India level to cater the all level of market. Company Engaged in pure,
Pusa, 1121 & Sharbati rice with popular brands like Neesa, Indian Star, Himalayan Crown, and Golden
Dove & Neesa Ready to Eat
Handling Modern Trade - Modern Format, Traditional Retail Outlets and Foods Services (HORECA)
(Hotels, Restaurants, Caterers, Institutional).

 Best Performance in institution & Bulk of the year 2010-11

Responsibility of managing Distributors channel Gujarat, Rajasthan, Madhya Pradesh & Chhattisgarh.
Planning and budgeting to achieve the organization’s business

Job Responsibility: -
 Identifying & listing to modern trade.
 Appointment of Distributors in the region of , MP, Raj., Orissa & Chhattisgarh for all Variety of Rice &
ready to eat.
 Planning and budgeting to achieve the organization’s business targets
 Responsibility for proper distribution of product vies availability & visibility.
 To introduce new sales promotion scheme as per the requirement of the market to promote the Product.
Area of Operations: - Have maintained the track record of increasing revenues, streamlining work flow And
creating a team, work environment to enhance productivity & implementation of business Strategies, product
promotion to accomplish the decided targets, channel sales, handle general trade (traditional trade) & modern
trade,  

Achievements: -
 Have successfully appointed distributors in of Madhya Pradesh, Chhattisgarh, Raj & Orissa
 Launched successfully “NEESA GOLD NEW PACK & POPULAR” in the region of Operations
 27.5 Crore sales in the May 2009 to March. 2010 (Increase figure 1.8crore to 27.5 Crore)
 17.7 Crore Sales in the 2010-2011

RELIANCE FRESH LTD

(Asst Manager/Sr. Manager) MP, CG, RAJ. & VIDARBAH (Grain & Flour category, Supply Team.)
– Indore Feb’06 – April’09

Job Responsibility: -
 Understanding of trends & price fluctuations
 Inventory management
 Competitors buying price and to match
 Updates on festive season
 Understanding the Customers’ needs.
 Develop & trained staff regarding quality parameters,
 Testing methods, Pricing policies, Inventory management
 Special care of Seasonal products & Festival seasons.
 Quality bulk procurement for South, Gujarat, Raj.,MP. Maharashtra of rice & pulses varieties From Gu -
jarat, Vidarbh, Chhattisgarh, Haryana, Punjab and Madhya Pradesh.
  Logistic control of bulk dispatch.
 Cost analysis and rate fixing with vendors for bulk purchasing.
 Market survey for price benchmarking and fixing up MOP for Reliance and branded rice SKUs.
 Introduction of new Branded & loose rice SKU as per market behaviour and demand.

Achievements: -
 Have handled Sales Promotions
Page | 5  Achieved Sales targets
 Minimising the customer’s complaints
 Developed Vendor Packer for Rice, Pulses, Sugar in MP. Jharkhand, Kolkata & Nagpur.
 Foster teams of Category & Operations for boosting sales and created an STAPLES DHMAKA Event at
Reliance Stores.
 Ensured 100% availability of SKU’s in Grain, Rice & Pulses Branded & Private label category.
 Conducting Weekly Market Study for Known Value Items in Staples to maintain edge in Competition.
 Set Reliance Retail Rice Products best in quality & price across MP. Raj. & Nagpur.

TILDA RICE LAND PVT.LTD. April 1998 – Jan’06

Territory Sales Manager – MP. RAJ, CG. (Indore)
An MNC HQ is based in London. Are into rice trading of different varieties. “Tilda” is very well known brand
across the globe.

Job Responsibility: -
 Handling Modern Trade, Traditional Retail Outlets and Foods Services (Caterers, Institutional
Wholesalers).
 Responsibility for proper distribution of product vies availability & visibility.
 To achieve Primary/Secondary target for individual area and zone.

Achievements: -
 Successfully augmented the total turnover by 150%, 22% &27% Growth in sales in the 2004-05 2005-
06& 2006-007
 Acknowledged for achieving the sales targets since the 1st month of joining.
 Played a vital role in launching Resham, Wandaful Super, Wandaful Classic, Tilda Brown, and Tilda
Pure Basmati Rice under the Brand name of TILDA.
 Effectively increased the Channel Partners 5 to 49.
 Was able to bring about a perceptible change in customer’s attitude towards Big Bazaar, Vishal Mega
mart, Pakiza & specially Aapoorti (Department Chains) in favour of the company.
 Successfully sales increased 1kg & 5 kg Resham & Wandaful in Ahmadabad Soorat, Baroda and Mahas-
ana

HB Industries Feb. 1993 – March’1998

Sr.ASE/ASM (Indore)
A flagship company of HB Group having presence in national and international market with Famous brand of
the company as Mahak Super & Silver Pan Masala and Mahak Jelly & Others (Food Products)

Job Responsibility: -
 Responsibility of managing MP & Gujarat.
 Responsibility for proper distribution of product vies availability and visibility.
 Leading & motivating the 8 SO sales team.

Achievements: -
 Acknowledged for achieving the sales targets.
 Played a vital role in launching Mewari Mini in south Gujarat, & MP.
 A vital role following in timely delivery & strict Collection policy.
 Effectively increased the Distributors.

Academic Credentials
 BA Rohailkhand University Bareilly UP.

IT Credentials
  Knowledge of: Word, Excel, Power point, SAP and use of intern

Personal Profile

D.O.B. : 05 October 1972

Marital Status : Married;

: Mrs. Riya Pravin Arora (wife)
Page | 6 : Son -1. Age 10 Years, Daughter -1 – Age 06 Years

CHOICE OF HEAD-QUARTER : Any where

CURRENT LOCATION : Ahmadabad (Gujarat)

CURRENT CTC :
EXPECTED CTC : Negotiable
NOTICE PERIOD : 1 Month

Pravin Kumar Arora