ROOPESH KUMAR SHETTY

: 91- 9900938415/+91-8202561972
: roopeshshettybvr@gmail.com

A dedicated management professional, proficient in running successful method-oriented operations & taking
initiatives for business excellence through process improvement.

CORE COMPETENCIES  PROFILE SUMMARY

Market Share Growth
Relationship Building
Analytical/ Decision Making
Planning and Priority setting
On time effective executions
People Management
Customer focus and Negotiation
Channel/Distributor Handling.  
 MBA (Marketing) with nearly 12 years of experience in Modern & General
Trade Sales.
 Strong acumen in managing modern & general trade (emerging markets)
across a wide spectrum of industry verticals
 A proactive leader and planner with expertise in strategic planning and
market planning with skills in targeted marketing
 Proficient in building and maintaining healthy business relations with major
corporate & institutional clients and ensuring maximum customer satisfaction
 Experience in successfully resolving critical problem areas and delivering as
per client commitments
 Proficient in Super Stockiest dismantling and bringing entire business under
direct coverage along with achieving targets consistently
 Competent in appointing distributors in upcountry market, augmenting span
of control and profitability by making direct supplies for Key customers
Honored with awards for Route List Addition in Both Colgate and Britannia
helped in coverage expansion
 Mitigated attrition drastically in 3P employees by addressing there concern.
 Proficient in preparation of business plans, competitors’ profile & monitoring
operations with focus on profitability

ORGANIZATIONAL EXPERIENCE

Patanjali Ayurved Limited., Bangalore Since Jun’17

Area Sales Manager (GT-Bangalore and Bangalore Rural)

 Establishing short / long term budgets in tune with corporate strategies
 Formulating business plans, forecasting & analysis of revenue potential in business opportunities.
 Identifying streams for generating revenues & developing marketing plans to build consumer preference.
 Networking with dealers / distributors for deeper market penetration & improved market share.
 Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process operations
and meeting of individual & group targets.
 Accountable for maintaining commercial hygiene in all the level.
 Planning and forecasting the stocks in CFA and Super Stockist.

Colgate Palmolive India Ltd., Bangalore Aug’11 to May 2017

Customer Development Officer (GT- from Aug’11 to Jan’13 with Davengare as HQ, MT -Feb’13 to May’17 with
Bangalore as HQ)

Key Result Areas

 Contributing towards Direct trade, managing customer management including business, stock availability, linking
articles, MBQ, assortments in chains along with directing overall business of Karnataka (3.7 Crore)
 Collaborating & conducting several promotional activities for business growth
 Recognizing dangers, opportunities & key issues, planning accordingly and interacting with other departments like
Marketing, commercial, Logistics and so on
 Spearheading in-store management, managing merchandising, visibility in the outlets along with steering recruitment
& training of Merchandisers & Promoters
 Leading entire chains in Karnataka including C&C, managing a team of 38 merchandisers, 46 promoters and 5 supervisors
 Interacting & conducting various promotional activities for business growth
Highlights
 Spearheaded General Trade for Davangere, Chitradurga, Haveri, Tumkur districts, managed a total business of 1.6
Crore/month
 Coordinated Super Stockist with 28 Sub Stockist, 11 Direct Stockists along with managing primary & secondary sales
and effective coverage, availability and visibilities
 Imparted training and mentored Salesman & Merchandisers on daily basis
 Executed Super Stockist dismantling and brought entire business under direct coverage along with accomplished
targets consistently

Britannia Industries Ltd., Bangalore Feb’08 – Jul’11

Territory Sales Executive ( GT from Feb’08 to Aug’09 with Udupi as HQ and MT from Aug’09 to July ’11 with
Bangalore as HQ)

Key Result Areas

 Steered Modern Trade for all category of Britannia products including Biscuits, wafers, Cakes, Rusk, Dairy and Dahi
 Managed business of 1.1 crores per month, chains like Trienetra, Big Bazaar, Heritage, Safal , Namdaries, Vishal, Food
Express, Spar and standalones throughout Karnataka
 Ascertained stock availability, merchandising & visibility in the outlets along with led a team of 30 merchandisers, 14
promoters, 4 supervisors and 5 distributors
 Executed MBQ monitoring, interacted & conducted various promotional activities for business growth, recognized
dangers, opportunities, key issues and planned accordingly along with coordinated with other departments like
Marketing, commercial, Logistics

Highlights
 Successfully appointed distributors in upcountry market Mangalore, Udupi and Mysore
 Augmented profitability by making direct supplies for Trienetra (Hubli) and Safal along with consistently achieved
Sales Target
 Proficiently managed General Trade for Shigoma, Udupi and Dakshin Kannada districts
 Accomplished targets consistently and successfully launched all new products in short span of time

Rich Kwality Products (P.) Ltd., Bangalore Sep’07 – Feb’08

Business Development Executive
Led secondary sales, increased customer base and launched new products along with consistently achieved sales targets

Raptakoss Breet and Co., Bangalore Jan’05 – Aug‘05

Business Executive
Executed detailing the products, managed distributors, coordinated with retailers along with successfully launched new
products, achieved sales targets consistently

ACADEMIC DETAILS

 MBA (Marketing) from RNSIT, Bangalore, Visvesvaraya Technological University in 2007

 B. Sc. from Mangalore University in 2004
 PUC from Karnataka PU Board in 2000
 SSC from Little Rock Indian School, Brahmavar in 1998

IT SKILLS

 MS Office
 Windows XP/7/8
 Internet Applications
 SAP end user

PERSONAL DETAILS

Date of Birth: 9th September 1981

Address: No. 251, Krishna Krupa, 5th Main, 10th Cross, CBI Road, Ganganagar, Bangalore-560032, Karantaka
Permanent Address: Near Kingdom Hall, Hebri Road, Brahmavar, Udupi Taluk-576213
Languages Known: English, Hindi and Kannada