SAJITH V.P.

E-Mail: sajithvp@gmail.com | Tel. (Res.) 0478 – 2868927; Mobile: 09539000100

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Regional Manager / National Accounts Manager / State Head

14+ years of excellence in Sales & Business Development and Marketing: Consumer Durables Industry
Core strengths - Key Account Management/Product Management/P&L Management/Customer Relationship Management

NOTEWORTHY ACCOMPLISHMENTS
 Transformational and results-driven business leader with a proven track record in delivering record-breaking targets by
heading the functions of Sales & Business Development, Sales Planning & Strategy Execution and Channel/Distribution
Management.
 Extensively experienced in handling end-to-end sales functions in strategic positions and delivering profits consistently by
establishing a robust sales infrastructure, driving Channel Engagement strategies and Customer Acquisition.
 Specialist in managing a strong distribution network, conducting market research & analysis to identify new opportunities,
developing & executing promotional campaigns to dive sales, and managing service operations to ensure customer satisfaction.
 Strong leadership and people management skills with proven abilities in motivating and managing a sales team to achieve the
desired sales goals.
 An effective communicator with good presentation skills and abilities in forging business partnerships and establishing
beneficial relationships with channel partners. Driven by achiever’s mindset with outstanding achievements in delivering mission-critical
targets, establishing organizations as profit centers and strengthening the sales pipeline.

CORE COMPETENCIES
Business Development & Sales Key Accounts Management Channel Management
P&L Accountability Product Management Marketing Strategies
Team Leadership Competitive Analysis Strategic Planning & Execution
Customer Relationship Management Sales Promotion New Market Development

CAREER DOSSIER
Voltas Limited | Area Manager | Aug 2016 - Present
 Met the assigned targets consistently by efficiently handling the functions of Business Development & Sales, appointed new
channel partners in the assigned territory and strengthened relationship with the channel partners.
 Holds the distinction for setting up a robust and efficient team of dealers/distributors, placed orders to channel partners,
maintained regular follow-ups for payments, and interacted with the channel partners on lucrative schemes and other benefits.
 Achieved the primary and secondary sales targets by implementing competitive strategies for market share expansion and
establishing a state-of-the-art quality sales eco-system for delivering targets within stringent deadlines.
 Expanded the customer base in the assigned territories by implementing competitive sales models for market leadership and
achieving the sales targets consistently.
 Grew business opportunities exponentially by identifying prospects and evaluating their position in the industry; researching and
analyzing sales option.
 Built a strong market intelligence by maintaining and updating MIS, market research reports for analyzing and summarizing
information for market share projections and forecasts.
 Developed and implemented marketing and advertising campaigns; efficiently looked after tracking of sales data; maintained
promotional materials inventory; planned meetings and prepared reports.
 Played a key role in setting up an efficient and highly responsive team of distributors, dealers and retailers. Responsible for
assigning targets, monitoring their business performance, motivation through schemes and offers.
 Improved customer experience by maintaining regular follow-ups after delivery of products and providing state of the art quality
after sales service support.
 Spearheaded sales & business function by leading a team of 10 business executives and profitably handled Corporate Accounts,
Distribution, and Direct Dealers of South Kerala.
 Credited with the best rating in the Kerala Circle. Identified and tapped new accounts through market research to identify target
clients.
 Performed dealer visits on a regular basis to strengthen relationship and updated them on new products and product transitions.
Provided product training as necessary.

Samsung India Electronics Pvt. Ltd. | Area Manager | Jun 2013 – Nov 2015
 Built a robust distribution framework and exceeded the assigned targets by providing strategic direction & leadership to a team of
10.
 Demonstrated a sharp business acumen for handling the business operations profitably by conceptualizing and utilizing trade
schemes and promotion budget.
 Improved cash flows for the company through efficient debtors’ management.
 Analyzed the market trends to track competitor activities and formulate winning strategies to combat competition.

Sistema Shyam Teleservices Ltd. | Lead | Sep 2010 – Jun 2013

 Managed the distribution and the retail network across Alappuzha.
 Led a team of 7 Business Executives.
 Recognized as The Best Second Senior Specialist in Kerala Circle.

Virgin Mobile India Pvt. Ltd. | Area Sales Manager | Sep 2009 – Sep 2010
 Built a robust distribution & retail eco-system across Alappuzha and Kollam.
 Managed a team of 10 personnel.
 Launched the CDMA and GSM in prominent markets, which was a big success.
 Increased the market share in selected markets by conducting exchange mela for the CDMA handset.
 Generated business volume worth INR 5 Lacs per month.
 Felicitated with the STAR Power Award for best performance in Kerala circle.
 Received EXCELLENCE Award.

Vodafone Essar Cellular Ltd. | Channel Sales Manager (Prepaid) | Aug 2008 – Sep 2009
 Led a team of 13 Business Executives.
 Expanded business opportunities through market development initiatives and effective strategic planning. Initiated the Outlet
Campaign activity in the assigned areas.
 Generated business worth INR 1.3 Crores per month.

H&H Pharmaceutical Pvt. Ltd. | District Sales Manager | Jul 2003 – Aug 2008
 Managed a team of four Business Executives.
 Developed Trivandrum, Kollam, Pathanamthitta, and Idukki markets.
 Expanded business opportunities by building relationships with a new category of doctors such as Pediatrics, Gynae, etc.
 Generated business worth Rs. 2.64 Crores per annum.
 Recipient of 4 promotions within a span of 5.1 years.

EDUCATION
 Master of Business Administration (Marketing & Finance) from Coimbatore Institute of Management and Technology – CIMAT
(Bharathiar University), 2003.
 B.Sc. (Computer Science) from S.N. College Cherthala (Kerala University), 2000.

PERSONAL DETAILS
 Linguistic Skills: English and Malayalam
 Date of Birth: 18th Feb, 1979