Diane G.

Barbado
Accounting 8

Five (5) logos/ trademark

1. Netflix
Netflix Inc.’s mission
statement and vision
statement target the
entertainment market.
The online company’s
strategic management
uses the corporate
vision statement to
inform organizational
development
direction, and the
corporate mission statement to guide higher performance achievement.
2. Dove

In a world in which girls are too often

held back by low self-esteem and anxiety
about their looks, Dove's Social Mission
is to help encourage girls to develop a
positive relationship with beauty, helping
to raise their self-esteem and thereby
enabling them to realize their full potential.

3. Samsung
Samsung is a technology conglomerate whose corporate mission and vision statements
focus on innovation for
global societal
improvement through
technological
products. In order to
follow Samsung’s
corporate mission and
corporate vision, the
business organization must
ensure competitive advantages against major technology companies,
including Apple, Sony, Intel, Microsoft, and LG. (http://panmore.com/samsung-corporate-
vision-statement-corporate-mission-statement-analysis)
4. Walmart
Walmart Inc.'s corporate mission is “to save people money so they can live better.” This
statement reflects the ideals of the
company's
founder, Sam
Walton. Strategic
decisions in the
business are a direct
manifestation of this mission statement, which is
synonymous to the company's slogan, “Save money.( http://panmore.com/walmart-vision-
mission-statement-intensive-generic-strategies)
5. Coca Cola
To refresh the world in mind, body
and spirit. To inspire moments of
optimism and happiness through our
brands and actions. To create value
and make a difference.
(https://www.coca-cola.co.uk/about-
us/mission-vision-and-values)

INTANGIBLE ASSETS
1. Franchise Agreement
- Franchise agreements are another type of intangible asset that grants the legal
rights to a business to operate using the name of another company or sell a
product or service developed by another company.
(https://www.franchisedirect.com/jollibee-franchise-costs-fees/ufoc/
2. Mechanical Royalties
- Mechanical Royalties are paid to songwriter of publishers. Songs can be licensed
for audio products, inclusding CDs, digital recording, vinyl or even cassettes.
Theses products genertae royalties when they are sold.
- So, royalties can expand upto an entire lifetime or even limited to some months or
years depending upon the performance of the music in the industry.
https://www.rsgmedia.com/rsg-rights-resources/royalty-and-licensing-basics/)