DR.

DEV NARAYAN SARKAR

S/O: Bhabes Kumar Sarkar (Father); B. Sarkar (Mother)

Regions Experienced in: East & West (in Senior Roles); North (as ASM for Coke)
Revenue in present role: Rs 1920 crore annual
Working: Associate Director of PepsiCo (P&L Head) in charge of the following states: West Bengal, Seven
sister states of North East, Bihar, Jharkhand, Odisha, Chattisgarh, and the SAARC countries of Nepal and
Bhutan
Reporting to: Jagrut Kotecha, COO & CMO of PepsiCo (he reports into Ahmed ElSheikh, President,
PepsiCo)
Qualification: B.E. (Computer Engineering) from Birla Institute of Technology, Mesra, Ranchi; MBA (Full
Time) from Faculty of Management Studies (FMS), University of Delhi; Ph.D. (Business Management),
University of Calcutta

Worked in Past: Idea Cellular (Zonal Business Manager); Nokia (Sales Manager); Coca Cola (Marketing
Manager; Area Sales Manager)
Post-MBA Experience: 16 years (+ 1 yr pre-MBA in Wipro Technologies)

Morning Routine
A Day in Life: Exercise & treadmill
Driving
Sleep Market visits &
Customer meet -
ings

Office work
Socializing & Fam-
ily

Reading Meals

Page 1 of 7
 Dr. Dev Narayan Sarkar
Associate Director of PepsiCo (P&L Head) in charge of the following states: West Bengal, Seven sister states of
North East, Bihar, Jharkhand, Odisha, Chattisgarh, and the SAARC countries of Nepal and Bhutan
Mobile: +919051825566, E-Mail: devnarayan.sarkar@gmail.com ; devnarayan.sarkar@pepsico.com

Associate Director with 16 years of experience in benchmark organizations like Coca Cola, Nokia, Idea Cellular
and PepsiCo
 Ph.D. (Business Management), University of Calcutta
 MBA (Full Time) from Faculty of Management Studies (FMS), University of Delhi
 B.E. (Computer Engineering) from Birla Institute of Technology, Mesra, Ranchi

CORPORATE PROFILE
 Head of Eastern India for PepsiCo with following states: West Bengal, Seven sister states of North East,
Bihar, Jharkhand, Odisha, Chattisgarh, and the SAARC countries of Nepal and Bhutan.
 Career Path:

June 2010 – April 2014 – June 2016 –

March 2014 May 2016 Till Date
May 2009 –
May 2010 Kolkata Gurgaon Kolkata
Aug 2006 –
2005-2006 April 2009 Kolkata
Gurgaon & Kolkata
2003-2005 Siliguri

Page 2 of 7
 Duties, responsibilities, and authority (reverse chronological order):

Associate Director
General Management; Sales & Distribution; Regional Marketing; Business Strategy;
Modern Trade Management; B2B Business Management (including Government

Marketing Manager + Area Sales Manager

Business Management)
P&L head; Power of attorney for PepsiCo; handling Rs. 1,850 crores

Strategic Brand Management; Advertising Management; Trade Marketing Management

Zonal Business Manager
Sales & Distribution; Channel Management; Trade Marketing
P&L Head with approval authority up to Rs. 10 crores

Sales and Distribution; Channel Management; Negotiation

ApprSalesoval Manager
authority up to Rs 25 lakhs
Sales & Distribution; Channel Management; Company Showroom Management;
Franchise Showroom Management;
Approval authority up to Rs. 1 crore

Awards and Honors

 In the Marketing Steering Committee of CII
 Head of the Rural Marketing Sub-committee of CII (Confederation of Indian Industries) for 2018.
 Region Head of the year award in 2017 for delivering highest value growth (above plan) with highest
profitability, along with the best sales KPIs (17% revenue growth with 4% NOPBT).
 Best Unit (Strategic Business Unit) award in 2017 for delivering the highest share increase along with
the highest growth in bottomline for the East bottling unit (in beverages).
 The PepsiCo President’s Ring of Honor member: highest Global award at (travelled to New York to
receive this from Ms. Indira Nooyi).
 Best People Manager Award in PepsiCo: Based upon 360 degree surveys within PepsiCo in 2012

Page 3 of 7
 DETAIL OF CORPORATE EXPERIENCE
I. PEPSICO INDIA HOLDINGS PVT LTD

June 2016 – Till

Date
April 2014 –
May 2016
June 2010 – March
2014
Stint III in PepsiCo 1st June, ‘16 till date
Associate Director, Region Manager - East (WB, NE, Bihar, Jharkhand, Orissa, Sikkim,
Chattisgarh), Nepal & Bhutan for FritoLay (Foods) Division
 P&L head with all functions reporting into me
 Handling PepsiCo Foods (Lays, Uncle Chipps, Cheetos, Kurkure, Aliva) & Nourishco (Tropicana,
Gatorade & Quaker)
 Team of 2 General Managers for Sales (who have ASMs reporting into them), 1 BDM for Modern Trade
& Emerging Channels, 1 Sales Manager for Nourishco, 2 Sales Development Managers, 1 Marketing
Manager, 1 Training Manager, 1 Sales-IT Manager, 1 Commercial Manager, 1 Human Resources
Manager, 1 Logistics Manager, 1 Administration Assistant and 2 MIS executives + 152 indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.

Stint II in PepsiCo 1st April, 14 till 30th May ’16 (Till Promoted)
Franchise Operations Head– West Region and East Region (based in Gurgaon)
 P&L head for Franchise Operations (Beverage Division)
 Handling PepsiCo Beverages (Pepsi, 7-up, Mountain Dew, Mirinda, Slice, Aquafina, Nimbooz, Nimbooz
Masala Soda, Tropicana, Tropz, Revive etc)
 Team of 2 Associate Franchise Managers (of GM rank for West & East regions), 1 MDM and 1 BDM +
403 indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.
 Handling Trade Marketing & local media.
 Responsible for S&D costs, Discount management, Topline & Bottomline.
 Responsible for developing communication, enhancing trade, service level adherence & expansion.

Stint I in PepsiCo 31st May ‘10 till 31st March 2014 (Till Promoted)
Zonal Manager –West Bengal, Sikkim & Bhutan for Fritolay (Foods) Division
 Handling Pepsico Foods (Lays, Uncle Chipps, Cheetos, Kurkure, Aliva) & Nourishco (Tropicana,
Gatorade & Quaker) which has a separate distribution structure
 Team of 5 Area Managers for Traditional Trade, 1 Area Manager for Modern Trade, 1 Area Manager for
Emerging Channels, 1 Area Manager for Nourishco, 1 Go-To-Market (GTM) Manager, 1 Commercial
Manager and 1 Logistics Manager + 43 more indirect reportees.
 Handling Traditional Trade, Modern Trade, Emerging Channel, CSD, and IRCTC.
 Responsible for S&D costs, Discount management.

Page 4 of 7
 II. IDEA CELLULAR LTD

May 2009 – May 2010

Zonal Business Manager (Launched West Bengal Circle for Idea from scratch)
 Handling Prepaid, Postpaid, PCO, Idea Branded-retail, Enterprise Business, Modern Trade & Alternative
channel businesses for my Zone (Greater Kolkata)
 Used the contacts & knowledge gained as RSM of Nokia to help set up distribution for entire state of West
Bengal including Kolkata
 Setting up distribution & Sales Delivery systems, Idea Branded Retail Chain, Tower Network.
 Team of 2 Sales Managers, 6 Asst. Sales Managers, 1 postpaid Sales Manager, 1 Sales Delivery & Quality
Manager, 1 Networks Manager
 34 indirect reportees
 Complete P&L responsibility for the zone

III. NOKIA INDIA PVT LTD

Aug 2006 – April 2009

Sales Manager – Kolkata, West Bengal, Sikkim & Andaman-Nicobar

 Accountable for entire portfolio of Nokia businesses (GSM handsets, CDMA handsets, Accessories,
Software & Services, Nokia Branded Retail Chain, Nokia Care Centers) in Kolkata, West Bengal,
Sikkim & Andamans totaling a Revenue of Rs. 1500 crores annually.
 Team of 6 ASM’s, 1 Repairs Manager, 1 Area Marketing Manager, 1 Field Force ASM
 Developing a competitive business development and sales strategy, uncovering/ creating new
opportunities, identifying dynamic and flexible solutions and managing account activity.
 Expertise in operator account management. Operators (Airtel, Vodafone, Reliance, and Indicom) are
major clients of Nokia because we procure SIMs from them & pre-bundle them with our handsets.
 Proficient in Modern Trade Account management through management of the Modern trade in Telecom
business eg The Mobile Store, RPG cellucom, Subiksha, Pantaloons, M-Bazaar etc
 Ensured target achievement with requisite investments & scheme settlement across the region.
Responsible for developing communication, enhancing trade, service level adherence & expansion.
 Expert knowledge of After-Sales-Service processes and working knowledge of the actual After-Sales-
Service techniques
 Setting up & Managing Nokia Branded Retail Stores (Nokia Priority Dealers)
 Establish healthy business relations with clients & external associates for securing repeat business & long-
term customer loyalty and work towards solving their queries and complaints efficiently.
Page 5 of 7
 IV. COCA COLA INDIA PVT LTD

2005-2006

2003-2005

Area Sales Manager, North Bengal & Sikkim (2005-2006) - 1 year

 Handled sales and distribution for the area of North Bengal & Sikkim based out of Siliguri; Rs 100
Crore annually
 Team of 8 Sales Executives and 1 Marketing Operations Executive
 Designed & implemented Channel sales management and distribution plan plans for augmenting the
business volumes.
 Achieved volume and revenue goals in a short span through successful planning and gained channel
profitability through Constant review of ROI.
 Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the
marketing strategies and escalate business volumes

Area Marketing Manager (2003- 2005) - 2 years

Brand & Retail Marketing for East Region
 Accountable for driving Brand Portfolio Imagery as per plan through various brand creative (TV, Print,
Radio) along with Ad agency management (Bates India Pvt Ltd)
 Team of 5 Marketing Operations Executives
 Undertook Retail Survey Audit & Brand Health Reports and analyzed data & executed course
corrections through relevant advertising, consumer promos & trade marketing programs

Area Sales Manager (MT Stint), Delhi, Gurgaon, Faridabad (2003) – 0.5 years
 Handled sales and distribution for the area of Delhi, Gurgaon and Faridabad for the powdered drink
named Sunfill by Coke (now discontinued).

Pre-MBA Experience
WIPRO TECHNOLOGIES (Pre-MBA Experience) 2000-2001 (pre-MBA experience)

Systems Engineer-Module leader (Telecom & Internetworking division)

 Programming for MPLS in Asynchronous Mode Transfer Switches (intercontinental traffic) for client Ericsson AB, Sweden
 Team of 6 System Engineers

Page 6 of 7
 Educational Qualifications
Sl. Qualification Board/ University Startin Ending Percentage Specialization
No g Year Year
.
1 Ph.D. (Business University of Calcutta 2014 2017 Not Business
Management) Applicable Management

2 Master of Business Faculty of Management 2001 2003 68.77% Marketing &

Administration Studies, University of Delhi Finance (Dual
(Full-Time) Specialization)
3 Bachelor of Birla Institute of 1996 2000 87.1% Computer
Engineering Technology, Mesra, Ranchi Engineering
4 STD XII St. Xaviers School, ICSE 1996 88.4% Science,
Mathematics
5 STD X St. Xaviers School, ICSE 1994 93.67%

PERSONAL DETAILS:
Date of Birth: 10th February, 1978
Address: Flat 1A, Surya Garden, 114A Kankulia Road, Near Golpark, Kolkata-700029.

Names and Addresses of Referees:

Name of the Designation and Contact Details
Referee Affiliation
1. Dr. Kaushik Associate Professor & Department of Management and Business
Kundu HOD, Department of Administration,
Management and Business Aliah University, 11-A/27, Action Area II,
Administration, Newtown, Kolkata, West Bengal 700156.
University of Calcutta E-mail: kau_kun@rediffmail.com
Phone: +917278770769
2. D. Shivakumar Group Strategy Head, Aditya Vikram Birla Group
Aditya Vikram Birla E-mail: shiv.shivakumar@adityabirla.com
Group Phone: 9899977927
Former President & CEO
of PepsiCo; Former MD
of Nokia India

3. Sujoy Region Head, East Tata Sky, Akash Tower, 781 Anandapur,
Chakraborti Region, Tata Sky Kolkata – 700107.
E-mail: sujoy.chakrabarti@tatasky.com
Phone: 9830033056

Page 7 of 7