HARIS KAPPOORU

Mob: 0532003925 Email Id: hariskapoor123@gmail.com

I am seeking for a challenging & rewarding career as an Area Sales Manager in a

reputable organization where I can utilize my skills and ideas to improve operations, increase
profitability, and enhance business growth.

EXECUTIVE SUMMARY:-

Highly dedicated and resourceful Professional with a proven track record of more than 12
year’s excellence in Sales & Distribution, and Retail Operations specializing in fast-moving
consumer goods. Has extensive knowledge in Business Development, Execution of Income
Generation & Sales Plan, Training & Development of Sales Team, Inventory Management,
Customer Relationship Management, and Aftersales Support.

Area Sales Manager (Central Region-KSA):-

Shan Foods LLC (Foods division) January 2014- at present

 Managing an Area with 17 sales outlets generating 45% sales revenue in a Regional Portfolio
 Set distribution goals and plan and manage distribution operations to achieve the set
goals.
 Managing an Area with 17 sales outlets generating 45% sales revenue in a Regional Portfolio.
 Develop the market strategy for each market, down trade, retail outlets (B class) and
modern market in Central Region.
 Evaluate the sales strategies and coach sales team members in achieving KPI’s.
 Giving the product knowledge and training to the team members.
 Develop distribution budgets and manage the expense within the budgets.
 Stock management and forecasting.
 Conducting the various listing process in modern trade, in order to ensure the
availability and visibility. And to ensure that all the products are present on the
shelves.
 Handling all channels of sales, such as: Modern trades, Hypermarkets, Mini-markets, Wholesale, and
Retails, and ensure that all trade offers/ promotions are communicated and implemented with
customers
 Fund allocation to the each market and to develop the various scheme to the key
account, wholesale and retail outlet.
 Developed new marketing strategies to capture market channels with new clients.
 Utilized sales and marketing tools to create brand awareness in the market.
 Introduced improvements in business strategies based on customer
Key Account Sales Manager ( Eastern Region):-
Universal Cold Store Co KSA (Frozen and Chilled items).
Jan 2013 – Nov 2013
 Here the Company developed a new product and it introduced in the market, especially through our
outlet and created a new brand name “Al zook”in order to increase the market share.
 Conducting the market survey based on competitors activities in order to fix the price and various
promotional activities,
 Prepare the journey plan of merchandisers, and supervise their daily schedule Continuous planning
and review of Merchandiser’s route plans to ensure optimal outlet coverage.
 Ensure merchandising levels in the store are met as per the brand guidelines.
 Ensure in store stock replenishment in the appropriate shelves/counters, at appropriate times
 Developed a separate sales wing for the product of alzook.
 Look after the sales and Merchandises of Eastern Province branches.
 Ensure the stock availability and to ensure a particular standard of merchandise in each branches.
 To conduct a various promotional activities in each branches, like Gandola display, price off etc.,,
 Develop sales and market plan monthly, quarterly and yearly. Day to day functions is directly
reporting to the GM.

Sales Manager
Universal Cold Store Co.
(Nov-2010 – Jan 2013. ) Dammam
Supervising and co-ordination of the Sales Supervisors (Van Sales-FMCG Products), it includes giving the
motivation and direction to the Sales Supervisors and also sales representatives, in order to achieve assigned
target. Giving the training to the Salesmen regarding the Products (Product knowledge) Price and market
condition. Preparing the market plan and also prepare the daily and weekly statement.

Job Profile:-
 Managing an area with 2 supervisors and 12 sales representatives (6 van salesmen, 2 Catering Sales
men and 4 Wholesales salesman).
 Managing all the training and development functions of the sales team and evaluating their
performance through field visits, ascertaining bottlenecks to achievement and recommending
solution for the same.
 Executing the sales strategies plans set by the Head of Sales and Marketing Manager, give the feed
back to revise and maintain the sales strategies plans.
 Generating sales opportunities by identifying appropriate business targets.
 Providing a professional and excellent level of customer service.
 To make sales plan not only on the basis of existing stock and outlet requirements but also the
demand of the market.

Sales Supervisor (Al Qassim)

Cigalah Group (Al Naghi) July-2009 to Sep- 2010.
Managing sales and Distribution network of assigned territory, functioning as Sales Supervisor in charge
with the help of a team of 12 van salesmen.
Job profile:-
  Managing all the retail business operation dairy and dry commodities including long life milk,
powder, catering milk, juice etc,.
 Look after 12 van salesmen. And their daily loading, van stock , expires etc.,
 Prepare the route plans for individual Sales personnel and monitor daily Sales Reports.
 Planning, organizing, taking periodic inventories and credit controlling of the assigned sales
personnel
 Daily route ride with salesmen in order to monitor their implementation company’s policies and
standards pertaining to sales and merchandising and also to ensure excellent service to the
supermarkets and retail partners.
 Frequency plan cost effectively to achieve 100% coverage of all outlets.
 To issue the point of sales (POS) materials to the salesmen and ensure that they are well placed and
maintained.
 Pushing the product in to the market on the basis of stock.
 Drive 100% Market coverage by Salesmen for the assigned area.
Check and control market outstanding regularly

 Formulate the sales strategies to meet the business plan by daily, weekly, monthly and quarterly.
 Managing the each salesman accounts such as collection, overdue, credit limit etc., in order to
achieve the target.
One year experience from CHM Food Products Pvt Ltd as Sales Officer
(June 2008 - June-2009).
Job profile:-
 Develop daily, weekly and monthly sale plan according to the Company vision and mission.
 Conducting the market research regarding the price, competition and innovation of the new products.
Education:-

 MBA (Master of Business Administration)

Specialization: Finance& Marketing
T John College, Bangalore University. Karnataka, India.
 B.Com(Bachelor of Commerce)
Co-operative college, Calicut University, Kerala, India
Personal Summary
Father’s name - Abdu Haji
Date of Birth - 16/02/84
Nationality - Indian
Marital Status - Married
Religion - Islam
Languages known - English, Arabic, Hindi and Malayalam.
Iqama status - Permanent (Transferable)

Declaration:-
I hereby state that the above details are true to the best of my belief

Date: Signature