YASEEN M BIJAPUR

Mobile No: +966543575137

E-Mail: yaseenbijapur@yahoo.com
Olaya Riyadh Saudi Arabia

An astute and result oriented Sales & Marketing Professional with over 15 years of experience in
MT/GT/HORECA Sales, Distribution, Channel management and Business Development in FMCG- (Frozen, Fresh,
Chilled, Dry food & Nonfood Products) industry, worked in different capacities and various role. Highly
successful in building relations with upper-level decision makers; seizing control of critical problem areas and
delivering on client commitments. Excellent interpersonal, communication and organizational skill with proven
abilities

OBJECTIVE:

To seek challenging assignments and responsibilities with an opportunity for growth and career advancement,
to work in pragmatic way in an organization where I can show my talent and enhance my skills to meet
Organization goals and objectives with full integrity and zest.

Organizational Experience:

HORIZON FOODS COMPNAY LIMITED: -

(A SUBSIDIARY OF MUWARID GROUPS)
Designation: Regional Sales Manager –
Area: - Central Region (Riyadh) and Eastern Provision of Saudi Arabia KSA
Periods: - August 2020 to Till Date
Handling Saudi Arabia’s Modern Trade /Horeca /Wholesale /General Trade
Accounts and Export & Import, sales, and distribution of MT/GT/Wholesale
HORECA accounts, leading a team of Asst Sales Manager /Sales
Supervisors/Sales Executives/Cash Van Salesmen and Merchandising team to
excel sales and execute the standardized Perfect Market System Plan in the

Ker Result Area as Regional Sales Manager: -

 Managing a group of 3 Assistant Sales Manager, 10 Field Sales Supervisors, and 8 Sales Executive and
4 Cash Van Salesmen in Central, Eastern and Western Region of Saudi Arabia
 Developing business of FROZEN, FRESH, CHILLED MEAT & BEEF and LIVESTOCK in KSA Market by
implementing strategies to penetrate the existing customer base and expanding the coverage of
Retail and Horeca Distribution Channel
 Develop sales plans, strategies, objectives, measurements, policies, and work procedures in
alignment with company objectives related to expanding the sales volumes, visibility, customer, and
profitability.
 Develop and execute plans and strategies for business development by, growing the customer base
and with the existing customers and execute plans for distribution expansion
 Develop the annual sales budget and establish individual sales goals of sales staff for their respective
region.
 Developed and implemented an integrated range of brand marketing concepts, and sales strategies
consistent with projected growth rates
  Manage operating & sales budgets, and regularly monitored performance to budget parameters
allocated targets and territories to sales force. Spearheaded marketing initiatives and promotions to
create sales openings
 Defined and developed sales objectives and goals based on research and competitor assessment,
compiled annual budget for sales and implemented pricing and margin management control
 Plan and execute training and development plans for new and existing staff.
 Participate in planning and execution of Company’s marketing and promotional strategy.
Develop and communicate the annual business plan which includes volume, new market penetration,
asset distribution, and manpower, spend, trade activity implementation

Channel Sales Management:

 Regular monitoring of Bills Receivable from Key and Modern Trade Account & clearing Claims in Time.
 Restructuring Routes or Beats to maximize sales & coverage with low cost.
 Monitoring the day-to-day operations of the assigned territory or profit center. Planning and allocating
POPs to distributors.
 Segregated the entire Saudi Arabia market in to Four Channels. Modern Trade, Organized Trade OR
Traditional Trade, (I-e Down Market), Catering Accounts and HORECA to have micro level focus and
coverage in terms of market penetration.
 Maintaining the daily MIS and accordingly preparing the schemes to enhance the sales of our company
based on the market and competitors offers, recommending the company to appoint new distributors
based on the volume per outlet.

Job Achievement:

 Listed the Products in Carrefour, Lulu, Nesto, Danube, Farm & Panda Hypermarkets etc.
 Developed Eastern & Northern region by Distribution drive and gave a growth over 60% over last year.
This showed a rise in numeric and weighted distribution in Saudi Arabia region.

2) FIRST INTERNATIONAL FOOD COMPANY: -

(A SUBSIDIARY OF AL OHALI GROUPS)
Designation: Regional Sales Manager –
Area: - Central Region (Riyadh) and Eastern
Provision of Saudi Arabia KSA
Periods: - Dec 2018 to May 2020
Handling Saudi Arabia’s Modern Trade /Horeca /Wholesale /General Trade
Accounts and Export & Import, sales and distribution of MT/GT/Wholesale
HORECA accounts, leading a team of Asst Sales Manager /Sales
Supervisors/Sales Executives/Cash Van Salesmen and Merchandising team to
excel sales and execute the standardized Perfect Market System Plan in the
marketplace.

Key Result Area as Regional Sales Manager:

 Administrated sales (local & export) as well as distribution & marketing of KDD (Juices, tomato paste,
thick cream & Ice Cream), Taj Al Mazzaq (Rice/Meat & Beef) Brand Peeled Tomato & Tomato Paste
Brands.
 Managed sales and distribution for the brand across Modern trade, General trade, Wholesale, &
HORECA Channels as well as export sales.
  Performed Annual Sales budget and monthly sales forecasting and competitive analysis to determine
accurate performance levels & need for growth into current and additional vertical markets and
products category.
 Managed accounts and exceeded targets relating to revenue growth, profit margin, mix of products and
services sales customers retention and acquisition to ensure maximum satisfaction levels.
 Planning and execution of theme based periodic promotional activities, negotiation on prices, costs.
Delivery specifications with buyers and category managers.
 Provide in depth analysis of markets, industry trends, competitors, and clients to improve strategic
planning and decision making.
 Proven competency in implementing promotion events and strategies including ATL & BTL promotional
activates and event management.
 Facilitated route planning /route for general trade and modern trade while ensuring maximum
utilization of manpower and resources towards maximizing sales opportunity.
 Maintained terms and Trades /Business agreement with modern trade chain like Lulu Hypermarkets,
Panda, Danube Carrefour, Al Othaim , Farm Stores ,Universal cold storage and Nesto etc.
 Played a pivotal role in developing distributor networks; negotiated with catering and institutional
Customers like Nesma Catering, Tamimi Catering, NCMS Catering, Amwaz catering, Teyseer catering,
Casta Pasta, Saudi Airlines Mowsath Hospital, Military Camps and Biscuits and al Bark etc.
 Facilitating long term Business negotiation with MNC, B2B Clients and tenders; developing Products as
well formulating ling term business strategies to maximize profit.
 Regular monitoring of Bills Receivable from All Channels & clearing Claims in Time.
 Monitored the performance of the team by establishing a system of reports and communication
including sales reports, cyclical sales meeting to achieve Sales target and organizational goals.
 Establishing recruiting requirements by studying organization plans and objective; interfaced with
assistance sales supervisors and Managers to discuss needs.

Significant Accomplishments:

 Extended supports in managing all potential sales opportunity including distribution strategies, reseller
agreement and products segment.
 Developed business unit products strategy for high end products which resulted in increased
profitability
 Managed sales and marketing strategy development products planning., profit and revenue targets

3) Ramoz Al Tamauiz Company Ltd.

Designation: Sr Sales Manager. (Modern Trade /General Trade
Wholesales, Catering, and Institutional Business)
Period: May 2015 to Nov 2018
Area Handled: Eastern province & Central Region of Saudi Arabia & Bahrain

Focus Area: -

 Full accountability for delivering topline sales revenue and the sales profitability of the business
region assigned.
 Set Strategic direction for all Channel Customers with General Manager across the central and
eastern region of KSA.
 Managed a 30 + members strong team which compromises of Branch Manager, Sales Executive, Sales
Supervisor, cash van salesman and merchandiser etc.….
  Developing business of Food & Non-Products, like Detergents, Flour, Frozen & Ice Cream in KSA
Market by implementing strategies to penetrate the existing customer base and expanding the
coverage of Retail and Modern Distribution Channel.
 Prepared annual Promotional plan, business development budget. Ensured target achievement by
brand and developed, implemented & monitored sales target by customers
 Develop sales plans, strategies, objectives, measurements, policies, and work procedures in
alignment with company objectives related to expanding the sales volumes, visibility, customer, and
profitability.
 Prepare pre- and post-P& L for new Launches and promotion.
 Review outcomes of action plans for sales & distribution
 Regular monitoring of Bills Receivable from Key and Modern Trade Account & clearing Claims in Time.
 Restructuring Routes or Beats to maximize sales & coverage with low cost.
 Segregated the entire Saudi Arabia market in to Four Channels. Modern Trade, Organized Trade OR
Traditional Trade, (I-e Down Market), Catering Accounts and HORECA to have micro level focus and
coverage in terms of market penetration.
 Manage overall profitability per region and ensure maximum ROI on trend Spend
 Managing the deals and orders processing with finance & Procurements Team
 Establish and maintain strong relationship with buyers /section manager an all major channels.
 Monitor and manage daily activities of sales supervisor, sales Executive, cash van salesman and
merchandiser
 Carrying out implementation of local sales promotion and advertising activities as part of brand building
as well as market development effort
 Prepare weekly/monthly sales performance reports for the top management

Job Achievement:

 Best Performance award for Sales Manager in the year 2017.

 Constantly maintaining cumulative growth of 35% Year on Year
 Played major role in launching of New Products AL ARABIA and PEARL

4) NATIONAL FOOD COMPANY. W.L.L QATAR: -

(A SUBSIDIARY OF Z Z (A SUBSIDIARY OF ZAD HOLDING COMPANY S.A.Q)
Designation: Sales Manager. (Modern Trade /Organized Trade & Catering)
NOVEMBER 2012 -To APRIL 2015 Handled Qatar and Saudi Arabia Countries,
sales and distribution of MT/OT/HORECA accounts, leading a team of Sales
Supervisors/Sales Executives/Cash Van Salesman and Merchandising team to
excel sales and execute the standardized Perfect Market System Plan in the
marketplace.

Focus Areas:

 Sales and Distribution Management and Market Analyses.

 Strategic Annual Business Plan and Forecasting
 System Alignment and Budget control.
 Developmental Projects and new product development
 Team building, motivating and people management
 Competition tracking, Negotiation and Client Relationship Management
 MIS daily, weekly, and monthly
  Pricing, Product Placement, Promotion and Visibilities
 Sales Support Functionalities like Samplings, Branding, Other Promotional Activities

KEY PURPOSE:

To manage all sales and marketing activities; identify new markets, achieve sales and growth targets,
supervise, develop and effective sales force, increase product awareness and ensure customer satisfaction.
Analyze competitor activities and suggest business strategies for the growth of existing and new business with
the objective of achieving greater market share and profitability

Business Development:

Analyzing & identifying markets with low share & volumes, designing a focused sales promotion activity
to achieve increased growth & profitability. Building Brand in the marketplace by creating visibility at right
display point. Working the market along with Supervisors and Sales Executives and giving the feedback and
showing them the opportunities available in the market.

Channel Sales Management:

.
 Appointing, motivating, and ensuring stability of business partners to expand product reach in the
market & mentoring sales team for effective functioning.
 Restructuring Routes or Beats to maximize sales & coverage with low cost. Monitoring the day-to-day
operations of the assigned territory or profit center. Planning and allocating POPs to distributors
 Regular monitoring of Bills Receivable from Key and Modern Trade Account & clearing Claims in Time
 Segregated the entire Saudi Arabia market in to 4 CHANNELS. Modern Trade, Organized Trade OR
Traditional Trade, (I-e Down Market), Catering Accounts and HORECA to have micro level focus and
coverage in terms of market penetration.
 Maintaining the daily MIS and accordingly preparing the schemes to enhance the sales of our company
based on the market and competitors offers, recommending the company to appoint new distributors
based on the volume per outlet.

Team Management:

 Leading & monitoring the performance of team members to ensure efficiency & meeting of individual &
group targets.
 Identifying & implementing strategies for building team effectiveness by promoting a spirit of
cooperation between team members.
 Address people concerns, identify areas for training and development, provide opportunities for
learning and growth and create a high-performance work culture.

Job Achievement:

▪ Achieved a total territory growth of 100% over last year sales volume.
▪ Increased the territory sales by (SR 1.2 Million to SR 2.5 Million)
▪ Established a standardized sales control system based on market potentials
 4) WIPRO CONSUMER CARE & LIGHTING DIVISION INDIA: -
Designation: - SR. SALES EXECUTIVE Covering Bijapur Dist & Bagalkot Dist
Period of Employment: November 2008 TO November 2012
Job Role and Responsibility:

● Reporting directly to Area Sales Manager

● Primary and secondary sales
● Handled 26 stockiest (Distributors)
● Setting targets to zone stockiest and sales representatives
● Navigating sales team comprise 7 Sales representatives.
● Planning, Motivating & Team management.
● Budget planning, Designing, and conducting local sales promotions every quarter.
● New Distributors appointments.
● Manage commercial hygiene
● Implementing promotional strategies to achieve successful product launches and enhance brand
visibility.

Job Achievements:
 Made No 2 zone (Bijapur) from 5th position in entire Karnataka.
● Handled market issues appointed new distributors.
● New initiative Chemist stockiest activation brought in system
● Started village sales coverage by appointing a separate stockiest
● Achieved planned Targets
● Registered 46% consistent growth year after year.

5) UNIBIC BUSCUITS INDIA PVT LTD.

Designation: - SALES EXECUTIVE Based out of Hubli and Covering North Karnataka.
Period of Employment: 01st Oct-2007 to 05th -Nov-2008
Job Role and Responsibility:

 Handling the sales for north Karnataka MT/TT accounts, leading a team of 6 ISR, 25 RSA 20
Distributors and 41 Sub Distributors execute the standardized Perfect Market System Plan in the
marketplace.
 Appointing distributors & managing distribution network
 Responsible to increase and generating primary orders based on secondary plans. Responsible for
making the distributor invest on infrastructure and maintain FIFO and Expiry stocks returns at the
warehouse / distributor depots.
 Planning and achieving secondary sales based on width and depth of each product segment. To
increase the VPO & driving penetration through in store space.
 Regularly monitoring the performance of ISR’S, distributors and their salesman.
 Controlling AR (accounts receivable) of the distributors.
 Enabling business growth by identification of new dealers, distributors/ stockiest / super stockiest and
monitoring the performance for achieving overall objective.
 Motivating and handling distributors for better sales; covering marginal outlets.
Job Achievements: -

 Appointed distributors to the north Karnataka and channel wise distributor in all major
towns.
 Hubli grown by 56 % over last year sales volume. (Only in six month).
 Maintain week stock in all stockiest point and worked out best ROI for all partners.
 Added 18 routes extra to the north Karnataka.

6) PEPSICO INDIA HOLDINGS PVT LTD (FRITO-LAY DIVISION)

Area: North Karnataka (Hubli, Dharward , Haveri , Gadag & Bijapur)
PERIOD: 01 st Nov-2005 TO 31st Nov- 2007

PepsiCo is world leader in convenient foods and beverages, PepsiCo brands are available in nearly 200
countries and some brand names are more than 100 year old, PepsiCo was founded in 1965 through the merger
of Pepsi-cola and Frito-Lay, major Frito-Lay products include Lay’s potato chips, Kurkure, Cheetos and Lehar
namkeen. Where I worked as SALES EXECUTIVE Proficient in designing & implementing Sales strategies to
promote sales, expand business share & meet business and over all objectives.

Job Role and Responsibilities:

 Appointing distributors & managing distribution network

 Responsible for achieving sales – primary & secondary.
 Planning and implementing strategies to drive top line growth, hence meeting targets.
 Regularly monitoring the performance of ISR’S, distributors and their salesman.
 Controlling AR (accounts receivable) of the distributors.
 Grow core & add more additional infrastructure day to day for the growth.
 Managing logistics and stock control systems to ensure the availability of all SKU’s.
 Planning, designing & implementation of local marketing activities and control budget.
 Feedback on the response of promotion schemes and taking corrective measures.
 In-charge of local advertisement, publicity & sales promotion.

Human Resource Management:

 Recruitment of sales representatives.
 Setting targets and incentivizing sales representatives.
 Ensuring high productivity from sales representatives by means of regular monitoring
 Appropriate training and performance incentives.

Job Achievements: -

 i was appointed as Territory Development Officer-and got promoted as sales officer Within 9 months.
Constantly maintaining cumulative growth of 35% month on month.
 Achieved a total territory growth of 110% over last year sales volume.
 Achieved sales target by proper utilization of promotional budgets thus enhancing Profitability
 Stale and Discount from 8% to 1.8 %. Over last year sales volume.
 Established distribution network in upcountry markets, in every districts of north Karnataka.
7) TATA TELESERVISES INDIA LTD: -
Designation : Business Development Manager
Areas Handling : Bijapur & upcountry
Product line : WLL Services & mobile connections
 Working period : 1st Aug 2004 to 30th Oct-2005.

Job Nature and Responsibilities:

 The job responsibility was to generate business in the regions we were allotted for the product we
were handling
 Planning and achieving sales based on population of the town and their income group.
 Planning and implementing coverage growth objectives, focusing on new outlets coverage, rural
coverage through coverage consolidation, coverage drive.
 Preparing daily call plans along with sales executives and executing the same.
 Recommending the company to appoint new outlets based on the volume.
 Reporting timely and maintaining all the records properly.
 Implementation of schemes, motivating and handling of sales executive
 Responsible for maintaining discipline among sales executive regarding their attendance, timing,
their attitude, and behavior at the customer place.
 Responsible for creating new outlets and converting competition outlet
 Responsible for communication and implementation of various schemes announced to generate
sales.
 Fixing targets to the sale executives and outlets and ensuring that the same is achieved.

Job Achievements:
 I was appointed as sales Executive got promoted as Business manager within 5 months
 Achieved a total territory growth of 110% over last year sales volume for TATA TELE Services Ltd
 Got honored as outstanding performer and keeping no.1 position in entire north Karnataka for 8
months consistently

Qualification and Certification: -

Name : Yaseen. Mainuddion. Bijapur

Age /DOB : 41Yrs

Qualification : BA Anjuman Degree College Bijapur from, Karnataka University Dharwad.

Computer Skill : MS-Dos, Windows 2000 and MS-Office. APTECH

Marital Status : Married

Languages known : English, Arabic, Hindi, Urdu & Kannada,

VISA : Saudi Arabia (Transferable)

Driving License : Valid Driving License of Saudi Arabia & Qatar (Expired)

Passport Number : Z4698156

Extra-Curricular Activities: Selected for university Cricket team Won Certificate/prizes Various Quiz
Competitions.