Flat No.

34, Building 705, Road No

3917, Manama / Umm Al Hassam

Umair Ahmed
Bahrain
+973-33216824
Umair.k.ahmed@gmail.com

Khan Umair-ahmed-khan-75838040

Dynamic Modern Trade Sales Manager with strong organizational and customer development skills to
maximize key account profits. Strong utilization of company resources to maximize profits, develop low
account management costs and strengthen account relationships. Values customer services and
relationship building as much as revenue and profit generation.

Skills
• Key account/Retail Development • Ability to work under pressure
• Leadership • Strategic Planning
• Business process improvement • Adaptability & teamwork

Experience
DATES FROM NOV. 2020 – PRESENT

KEY ACCOUNT MANAGER/NADA DAIRY, BAHRAIN

RESPONSIBILITIES

• Generate Strategic sales for a monthly basis Target with each account and reach the company’s
sales target.
• Identify new sales opportunities within existing accounts
• Interact and coordination with the sales team and other staff members in other departments
working on the same account
• Establish budgets with the customer and the Key account markets.
• National Account: Manage numerous accounts region wise – LIKE PROMOTION DISTRIBUTION,
SPACE IMPLEMENTATION AS PER LTA, BUILDING RELATION STORE BY STORE, ORGIZING AND
FOCUSING ACTIVITIES SALES OCCASSIONALY - WEEKLY MEETING WITH THE KEY ACCOUNT
BAHRAIN.
• MAIN NATIONAL CLIENT: Carrefour, Osra, Lulu, Megamart, Ramez, Helli, Jazeera & Ansar
Gallery
• Manage account level P&L to deliver targeted as per company requirements.
• Seasonal forecast by accounts by accounts

ACHIEVEMENTS

• LAST THREE-QUARTER ACHIEVEMENT BAHRAIN KEY ACCOUNT – Highest Nos. of flyers &
Presence & Strength arranging more space (Floor display in category & promotional area)
 • ACCOUNT BY ACCOUNT TRACKING – STRONGLY SECOND COMPETITIORS AFTER THE MARKET
LEADER (ALMRAI)
• STRONGLY OPENING TRACK RECORD – MARKET BY MARKET WITH THE GOOD SPACE
• RAMADAN PROJECT BTS PROJECT SUCCESSFULLY RUN WITH THE GOOD GROWTH
• LTA NEGOTITATION –MAINTAIN THE PROFITIBILITY WITHOUT INCREASE ANY COST AND SPACE
RENTAL AFTER 2020.

DATES FROM JAN. 2020 – OCT. 2020

AREA SALES MANAGER/NADA, BAHRAIN

RESPONSIBILITIES

• Manage the sales force and sales activities in the branch, Including Merchandising, accounts
and stocks control to meet or exceed the sales targets set of the sales branch.
• Interact and coordination with the sales team and other staff members in other departments
working on the same account
• Establish budgets with the routes and sales teams according to the area / markets.
• National Account: Manage numerous accounts area wise – LIKE PROMOTION DISTRIBUTION,
SPACE IMPLEMENTATION AS PER LTA, BUILDING RELATION STORE BY STORE, ORGIZING AND
FOCUSING ACTIVITIES SALES OCCASSIONALY - WEEKLY MEETING WITH THE SUPERMARKETS
(Retail Customers).
• Manage account level P&L to deliver targeted as per company requirements.
• Seasonal forecast by accounts by accounts

ACHIEVEMENTS

• LAST THREE-QUARTER ACHIEVEMENT RETAIL GROWTH 6% from -12%

• ACCOUNT BY ACCOUNT TRACKING – STRONGLY SECOND COMPETITIORS AFTER THE MARKET
LEADER (ALMRAI)
• STRONGLY OPENING TRACK RECORD – MARKET BY MARKET WITH THE GOOD SPACE
• RAMADAN PROJECT SUCCESSFULLY RUN WITH THE GOOD GROWTH

DATES FROM NOV. 2015 – SEPT. 2019

KEY ACCOUNT MANAGER/NADEC, ABHA -SOUTH KSA

RESPONSIBILITIES

• Generate sales for a monthly basis Target with each account and reach the company’s sales
target.
• Identify new sales opportunities within existing accounts to retain a market relationship by up-
selling and cross-selling
• Interact and coordination with the sales team and other staff members in other departments
working on the same account
• Establish budgets with the customer and the Key account markets.
• National Account: Manage numerous accounts region wise – LIKE PROMOTION DISTRIBUTION,
SPACE IMPLEMENTATION AS PER LTA, BUILDING RELATION STORE BY STORE, ORGIZING AND

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 FOCUSING ACTIVITIES SALES OCCASSIONALY - WEEKLY MEETING WITH THE KEY ACCOUNT
TEAM SOUTH ABHA & JAZAN.
• MAIN NATIONAL CLIENT: PANDA, OTHAIM, FARM, UNIVERSAL COLD STORE, RAYA, DANUBE
AND BIN DAWOOD
• Manage account level P&L to deliver targeted as per company requirements.
• Seasonal forecast by accounts by accounts

ACHIEVEMENTS

• LAST THREE YEARS ACHIEVEMENT SOUTH KEY ACCOUNT 20% GROWTH

• ACCOUNT BY ACCOUNT TRACKING – STRONGLY SECOND COMPETITIORS AFTER THE MARKET
LEADER (ALMRAI)
• STRONGLY OPENING TRACK RECORD – MARKET BY MARKET WITH THE GOOD SPACE
• RAMADAN PROJECT BTS PROJECT SUCCESSFULLY RUN WITH THE GOOD GROWTH
• LTA NEGOTITATION – No LOCAL CUSTOMERS INCREASE ANY COST AND SPACE RENTAL AFTER
2015.

DATES FROM DEC. 2013 –TO OCT. 2015

SR. SALES SUPERVISOR (KEY ACCOUNT)/NADEC,
RIYADH – CENTRAL KSA
• Planning and controlling the daily sales activities of subordinates engaged in the sales and
merchandising through retail establishments and follows the wastage criteria.
• Daily visits with the Key account customers like Othaim, LULU, Nesto and Sadhan Head offices in
Riyadh region about daily promotion activity, new items registration, review market share on
quartile basis and space negotiation during the activities.
• Planning and organizing to achieving the budget and sales margin targets of Fresh, food and
long-life good products to delivering the company growth.
• Conducting meeting to review performance weekly bases.
• Responsible for wastage control, distribution, sales availability and maintaining the space as per
LTA.
ACHIEVEMENTS

• MAIN ACCOUNTS HEAD OFFICE GROWTH – OTHAIM LULU SADHAN NESTO (CONTINUSLY
GROWING BY DOUBLE DIGITS)
• ACCOUNT BY ACCOUNT TRACKING – STRONGLY SECOND COMPETITIORS AFTER THE MARKET
LEADER (ALMRAI)
• BIGGEST DISPLAY AWARD 2013 – AWARDED BY CEO.

DATES FROM DEC. 2007 –TO NOV. 2013

SALES SUPERVISOR (KEY ACCOUNT) /NADEC, RIYADH –
CENTRAL KSA

RESPONSIBILITIES

• OPERATIONAL DUTIES: SALES FOLLOWUP (INVOICES TRACKING THROUGH HHT, DAILY SALES
REPORTS, SALES ROUTES PLAN, ENSURE ALL THE SKU is merchandized in the coolers or shelves.)
• On the daily basis responding to sales inquiries from new and existing customers.
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 • Maintaining the company’s contact database management with up-to-date contact, accurate
and activity details.
• Ensuring effective internal communication within the marketing team and merchandising team.
• Ensuring availability of the complete product line in the assigned customers.
• Maintain and report details of stock movement in each location assigned.
• Keeping a tight control with salesman team (5 salesmen under reporting) on the outstanding
level.
• Providing maximum personal attention with the salesman to avoid wastage of products.

ACHIEVEMENTS

• LAST THREE YEARS ACHIEVEMENT SOUTH KEY ACCOUNT 20% GROWTH

• ACCOUNT BY ACCOUNT TRACKING – STRONGLY SECOND COMPETITIORS AFTER THE MARKET
LEADER (ALMRAI)
• STRONGLY OPENING TRACK RECORD – MARKET BY MARKET WITH THE GOOD SPACE
• RAMADAN PROJECT BTS PROJECT SUCCESSFULLY RUN WITH THE GOOD GROWTH
• LTA NEGOTITATION – No LOCAL CUSTOMERS INCREASE ANY COST AND SPACE RENTAL AFTER
2015

DATES FROM SEPT. 2004 –TO JULY. 2007

SR. SALES CONSULTANT /SOUTHCITY FORD, DELHI –
INDIA

RESPONSIBILITIES

• Formulation & implementation of marketing strategies for NCR and handling the sales team.
• Organizing the activities and field promotion to achieve the monthly target
• Handling the direct customers.
o presenting a full demo of the products to confirm the order
o prompt delivery of products to the customer
o Follow-up for the payments and keeping records for further orders.

ACHIEVEMENTS

• Best Sales appreciation award 2018 (NADEC KSA)

• BEST SALES ACHIEVMENT AWARD IN 2007(FORD INDIA)
• EMBESSY & CO OPERATE SALES ACHIEVER. (IDEA MOBILE INDIA)

DATES FROM JUNE. 2003 –TO MAY 2004

CHANNEL CO-ORDINATOR /ESCOTEL MOBILE
COMMUNICATION, MEERUT UP – INDIA
RESPONSIBILITIES

• Responsible for maintaining the relation with Clients and ensuring the problem solving
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 • Manage the distribution network of the entire Meerut market & responsible for timely caring
for corporate clients.
• And activation, billing payments and customer problem solution.

Education
2001 -2003
MBA/IIMS, U.P. TECH. UNIVERSITY, LUCKNOW-INDIA
ESPECIALIZATION – MARKETING / H.R.

1998 - 2001
BBA/AIIMSR, C.C.S. UNIVERSITY MEERUT - INDIA
ESPECIALIZATION – MARKETING / H.R.

PROFESSIONAL RECOGNITION
• Training participated PLANNING & MANAGING CHANGES 2016 (LEORON SAUDI EXPERTS CO.)
• Participated in Civil Defense Programmed Organized by Civil Defense.
• Participated in Member of Organized Committee as a Volunteer at Techno. Fiesta-2002.
• Participated in ECSTASY 2003 Organized by I.I.M.S and R.G.E.C. Meerut.

PERSONAL DETAILS
Father’s name: LATE - Naseer Ahmed Khan

DOB: 9th Oct. `1978

Marital Status: Married

Passport Numbers: U - 0205148

Nationality: Indian

CPR NO.: 781068355

Driving License: Light Motor Vehicle (Bahrain /Saudi Arab / India)

Language Known (W/R): English, Hindi, Arabic and Urdu