DEEPANSHU RAJ – TEAM LEAD

Driven Team Lead & Brand Building Executive for 2+ Years. Outstanding performer
in Sales, Strategy, Branding, Trade Marketing. Proven success in leadership,
operational excellence and organizational development. Expertise in various
sales tactics and negotiations, identifying and capitalizing on emerging market
trends and revenue opportunities.

Contact Work History

Address Sales & Marketing – Team Lead (Premium)
Thane, MH
Hindustan Coca-Cola Beverages Pvt. Ltd, Mumbai, Maharashtra
11-2019 – Present
Phone
• Managing 4 distributors in ASM territory (Central Bombay from Mulund to Mazgaon)
8439706661
• Handling Premium Portfolio in company with 4.5 Cr Monthly Revenue with 14%
E-mail growth YOY.
deepanshu.raj07@ • Handling overall 30 MGRs, 8 Premium MGRs & 22 Non-Premium MGRs.
gmail.com • Tracking Primary Sale & Secondary Sale, Planning, Budgeting, Motivating Sales

LinkedIn team, Tracking Performance.

https://www.linkedi • Strategized, identified & launched 4 new Premium routes.
n.com/in/deepans • Competitor mapping - Area mapping, strategic placement of POS Item -OOH
hu-raj-1501 Branding at strategic area.
• Formulated Customer Centric Strategies to increase customer acceptance for
Premium and increase Numeric Distribution.
• Planned roadmaps with Finance, Capability, and Distribution Teams to run
various QPDS for Customers, Retailers to boost the sale.
• Launched & Managed brands like Monster, RANI. Strategized Retail Branding &
Skills
Counter Branding in 3000+ outlets.
Team Lead • Presenting, communicating ideas to senior leaders and internal stakeholders
about Sales & Marketing activities, Strategies & Budgets.
Sales
Sales & Marketing – Team Lead (General Trade)
Hindustan Coca-Cola Beverages Pvt. Ltd, Mumbai, Maharashtra
Customer 05-2018 - 10-2019
Relations • During Probation, Brainstormed with TLs, Strategized, Planned, Restructured
Routes, Executed 2 new Routes with additional volume of 15L per month.
Sales strategics • Managed 2 Distributors with 1.5 Cr Monthly Revenue, 19% growth YOY.
• Led a team of 8, Motivated MGRs, Salesmen.
Brand Building • Data Analysis, Tracked Performance using DMS, Excel tools i.e PIVOT, VLOOKUP.
• Visited Market with MGRs regularly, Analyzed Market Trends, Converted
Excel Competitor Brands outlets to Coke Monopoly outlets.
• Trained and developed new sales team associates in products, selling
Consumer techniques and company procedures.
Insights • Planned, Merchandised, Executed Tungareshwar fest-Retail Branding, Strategic
Placement of POS Item with sale of 10L in a day.

Internships
• Sales, Kara Wipes Future Consumer Limited, 2 Months
Extra-Curricular
POS Achieved Sales Target of 2 Lakhs in 2 months. Increased sales and brand

Management visibility of Kara wipes. Mapped Potential areas, Boosted Kara Wipes sale.
Maintained records related to sales, returns and inventory availability.

Marketing • Camp K 12, 15 days Internship, Digital Marketing Project: Creating awareness

Expertise about App Development through social media and meet-up.

• Trent - Star Bazaar, 12 days Live Project: Interviewed respondents i.e. Kirana
Category owners, residents and people working in Churchgate. Gaining an
Growth understanding of how the upcoming ‘Star Bazaar' store will be accepted in
Churchgate.

Education
Languages • Masters in Management Studies (MMS, AICTE Approved): Marketing
English Welingkar Institute Of Management (WeSchool) – Mumbai - 7 CGPA

• B.TECH: Computer Science Engineering

Hindi College Of Engineering Roorkee – Roorkee - 72%

• Intermediate: ROSE PUBLIC SCHOOL (Maths & Science) 74%

Spanish
• 10th: ST. XAVIER'S JR/SR SCHOOL (Maths & Science) 83%

Accomplishments
• In HCCB, Winner for Being Curious, Exploring New Avenues for business.
Leveraging new channels such as Pharma, App based Micro delivery
Platforms.
• In HCCB, Winner of Highest Numerical Distribution of New Product
Launch (Rani, Powerade, Mango Loco) with Gross Revenue.
• In Q3 2020, Won SFI-ACE Fortnight 4 times and Hai-Dum Contest after
completing given Weekly targets.

Certifications
• Certification in "Marketing” from Wharton School of The University of
Pennsylvania on Coursera.
• Certification in "Marketing Essentials" from Harvard Business School

Extra-Curricular & Achievements

• In College, Member of Placement team and being awarded with
best Placement Coordinator.
• 99.87 Percentile (AIR- 73) in CMAT 2016
• 98.6 Percentile in SNAP 2015
• 95.58 Percentile in LRDI section of CAT 2015
• Among the top 15 in COER Talent Search Examination (CTSE-2014)
• Scholarship for achieving 92.5% in Mathematics & Science in SSC from
Brilliant Tutorials