SORIANO COSMETICS

Executive Summary

Soriano cosmetics is a corporation that cares about your skin care. The purpose of Soriano cosmetics is
so that young ladies and women can enjoy of good quality make up. We want to make sure that the
make up best suits you! Our mission is to create one of the best quality cosmetics products. Every girl
has make up that is just right for them. Our mission is to make makeup cosmetics products that will
make you look incredibly good. There variety of makeup here at Soriano Cosmetics. Including Many of
our fragrances. The one you like, You Choose it and it will be shipped to you. We have a catalog that is
sent out to you if you. Once you have become a customer with us and you like the product we will send
a catalog with the order that you have made. Our catalog will be up to date with new and improved
products that we will be.

It is our mission to develop and sell makeup that has not been tested on animals during any stage of
development, from the packaging, to the materials used, to the finished product. We want to make our
customer feel beautiful and unique, like the Soriano cosmetics, and our product line will reflect this. The
name was a good way to incorporate our commitment to animals and understanding of beauty from the
inside out.

Our market is anyone who wears makeup, especially women. We will further segment our market to 25-
40 year old range. We will target this market first because we feel it is a sustainable base to launch from.
We realize this market is large, but intend to stratify our marketing plan to target the younger segment
(25-30) and also separate advertisements to attract our 30-40 year old segment. We will have different
lines to attract various personalities, generations, and purposes. We will achieve this objective through
understanding of women’s needs, and using color, packaging, and high-quality materials. We will use
animal rights activists to put on shows in public places, showing animal cruelty and drawing attention to
the horrific tests. We will work closely with animal rights groups, from colleges to independent groups.
We will have makeup demos at these places, too, to show how beautiful you can look while having
compassion. We will use email to contact previous customers and keep them in the loop. We will make
seasonal newsletters featuring our products, news from animal-rights activists, and other things that
would appeal to women. For a start-up business with limited resources, we will not have a lot of money
to spend on advertising, but these are inexpensive avenues that will allow us to grow further. We will
also work with local high-end salons that have established trusting relationships with their clients. The
plan is to occasionally send a makeup expert over to demonstrate the product and application
techniques. Women can also request this service and we will send over small samples for the salon
employees and customers, so women can see before buying and spread the word. We are focusing on
the region at first in our early stages, as this also gives a more personal feel to the brand and women will
like feeling like they are supporting a “hidden gem,” a product that is personal. Through segmenting
and focusing on these specific women, we will be able to meet their needs and catch their attention.

Industry Analysis

A Soriano Cosmetics is a retail outlet where different cosmetics and personal grooming products et al
are sold. Businesses in this line of business include beauty supply stores, specialty cosmetics stores.
Starting a cosmetic, beauty is a very easy business to start and it is not so capital intensive- especially if
you choose to start on a small scale in a small community. Getting the right brands that people want to
buy and good stock keeping records are the secrets of running a retail business such as Soriano
Cosmetics.

Management Plan

Management is an important part of natural skin care business plan, it basically comprises of the scheme
you will follow to run your business. To ensure that you are using natural and organic materials to help
others in restoring their beauty you must have an excellent management system, in which you will be
taking care of every detail. To regulate all the operations from buying the ingredients, to operate the
machinery and selling the products, Angela will be hiring a team, of course, with an efficient manager to
help her in supervising the operations. This sample cosmetics business plan contains the analysis and
management on a wider scale and can be used accordingly if you are starting your business at a smaller
scale.

Marketing Plan

Soriano Cosmetics intends to maintain an extensive marketing campaign that will ensuremaximum
visibility for the business in its targeted market. This will be achieved through marketresearch on our
customers, competitors, competitor suppliers, their products and their pricing.

Financial Plan

A financial plan is a very important part of a business plan for cosmetic, as it covers all the expenses
needed for your startup. In your beauty product business plan, you have to craft a map of the cost of
equipment and machinery you will be buying for your business and the amount you will be spending on
advertisement strategy. As financial plan envisage that how you will be able to balance the startup costs
by profits earned thus it must be written carefully in your cosmetics business plan. An effective business
plan for hair care products and skin care products include the strategy to provide high quality at low
prices in the early stages of business. Now, when you know the importance of getting introduced to
people in the high competition, you will surely understand how important it is to keep prices low. So in
your financial plan, you must also include the analysis of the gap between your investment and the
money earned in the beginning. It is advised to get this task done by a financial expert, but a rough idea
can be got by reading sample plans on the web like this one.

Products and/or Services

The Soriano Cosmetics will be a makeup manufacturing brand, consisting of the manufacturing
laboratories as well as a large store to sell its products. So, the business plan for cosmetics company,
which we are providing here can be used as a guide for cosmetic store business plan as well as to write
your handmade cosmetics business plan. Our company will manufacture and sell the following products:

Cleansing Products: This will include the products to remove dirt, oil, and makeup from the skin and will
include cleansing oils, cleansing milk, toners, moisturizers, facial masks, shampoo, and face wash.

Decorative Cosmetics: This will include the decorative beauty products that are used to change the
appearance by applying some color and will include lipsticks, lip gloss, foundation, face powder, blusher,
eyeliner, eyeshades, mascara, eyelashes, nail polishes, and nail enamel remover.

Care Cosmetics: These are the products which are made to cure acne or fairness problems. We’ll
manufacture sunscreens, acne wash, and acne creams by using organic compounds and vitamins.

Makeup Brushes: This will comprise of different makeup brushes used for applying foundation,
eyeshade, bronzer, blush, and special lip brush. Although we'll not be manufacturing brushes in the
initial stages of our startup, however, it should be included in the cosmetics business plan products shop
for completeness.

All our products will be made under highly supervised conditions, we'll ensure the best quality and
natural effects by using organic compounds, minerals, and vitamins in our products. None of our
product will contain any type of chemical or ingredient that may harm the skin.

SWOT Analysis

the Soriano Cosmetics is one of the growing industry in the country with a number of industriesUnisex
beauty cosmetics with many branches, and other small businesses which have joined theindustry.
Despite the increase in the Cosmetics industries, customer’s demands are not fully metdue to the
increasingly growing population and poor delivery of the cosmetics to the customers, Soriano cosmetics
Enterprise is therefore aiming at filling this gap. The industry has shown a greatinterest for investment.
The industry has earned great reputation due to the increased differencesin customer requirements like
skin colors, hair styles by different hair cosmetics and customer general beauty.

Here is a of what we got from the critically conducted SWOT Analysis Soriano Cosmetics
Strength:

Our location, the Business model we will be operating on (selling franchise and opening chains of stores
in various locations), varieties of payment options, wide range of hair care and shower products,
cosmetics, skin care products, fragrances, nail care products, deodorant and shaving products, sun care,
baby care and other related products et al from different manufacturers from other countries and our
excellent customer service culture will definitely count as a strong strength for Soriano Cosmetics.

Opportunities:

The fact that we are going to operate our cosmetics, beauty store provides us with unlimited
opportunities to sell our cosmetic products to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our
potential clients will be looking for when they visit our cosmetics, beauty and fragrance store; we are
well positioned to take on the opportunities that will come our way.

Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that
may likely confront us is the arrival of a new cosmetics, beauty and fragrance store or even a
supermarket that retails cosmetics in same location where ours is located.

Detail

The cosmetic business plan must include the business idea in detail, such as how will the business be
conducted, the structure of the business, whether selling only selected brands or selling cosmetics of all
brands, the business entity such as either a proprietorship or a partnership or a one person company or
a limited liability partnership, the location of the shop and also the goal and vision of the business, such
as projected sales while starting the business and expected growth in the future and other objectives of
the business that need to be fulfilled in the long run. In short the entire description of the business must
be included in the cosmetic shop business plan.

Professionalism

Like it or not, people judge us by what we look like. Then they’ll judge us by how we act and sound. They
have to make that judgement call because all they can see is the way we look and act and sound. So it
makes sense that your professional image is based on outward appearances. so I may be biased because
I admit, I’m a makeup hound. I love all things hair, makeup, and accessories. I was loving life in the 80’s
with the big hair, bright makeup, bracelets, and bows (even though I do look back at pictures and cringe
sometimes). However, not all women want to fuss with makeup in the morning– and I get that.

Women working in the corporate world have many more options on dress and appearance than men do.
You’d think that makes it easier, but it actually is more challenging because it’s so easy to choose the
wrong option. It’s a good idea to study the workplace you are operating in carefully, dress for the
position you hope to be promoted to, and look healthy & reasonably attractive in both real life and
profile pics. Sad, but true. How you look professionally counts.

This study shows that you can increase a positive perception of your image with a little bit of makeup, so
there’s proof that makeup is a good success strategy for professional women.

Effectiveness

Many cosmetics products have a coarse molecular structure and only act upon the surface of the skin
itself. Beauty on the other hand is a fine-molecular solution that penetrates deeper into the skin. The
active ingredients reach the skin deep down, where they can actively participate in the processes at
work within the skin and promote better skin structure from the inside out.

The beauty care system is based on the synergistic system. This sounds impressive, but what exactly
does it mean? As is often the case with enhanced skincare, more can be achieved by the application of
multiple agents than a single product. The great thing about our approach is that there are several
products at each stage and thus a variety of product are available at each stage, allowing you to decide
on the best combination possible. As a future beautician, you will be given the opportunity to provide
your customers with an individual consulting and product package. As an end-user, you benefit from
unique care which has been specially compiled for you.