Identifying Informations:

Company name: JC Shop (Jelly Coffee

Shop)
Name of the project: Coffee Jelly
Committee head: Justine Jeremiah T.
Samonte
Numbers of committee:12 members
Partner organization:Ejie’s Bakery
Duration:
1. Start: February 17, 2020 (Monday)
2. End: February 19, 2020 (Tuesday)
3. Number of days: 2 days
4. Year: 2020
 EXECUTIVE SUMMARY

Coffee Jelly is a Japanese delicacy, which is a cold drink that made of Jelly
powder, fresh Coffee Jelly with sweetened evaporated and condensed milk.

The initial target customers are students, teachers, school staffs and some
applicants in offices and schools or other establishments in Koronadal City.

The ingredients will be source from the expective suppliers who offers the
ingredients involved and we assure and we will restrictly monitor their materials to
assure a clean in providing the ingredients

BACKGROUND AND RATIONALE

In early 20th century coffee jelly was promoted as a healthier alternative to hot
coffee, as it was thought the gelatin would absorb excess acid in the stomach.
Japanese coffee jelly was developed during the Taisho period (1912-1926) in imitation
of European molded jellies. It appealed to modern young men with tastes for Western
fashion and rose in popularity along with café culture. Coffee jelly has remained popular
in Japan and is still widely available. Starbucks launched a coffee jelly Frappuccino in
Japan in 2016.

Mission Statement:

 Our mission is to give peacefulness and sweetness to our target customers

Vision Statement:

 Our vision is to provide efficient delicious, tasty, and our different variety of
coffee jelly to achieve the satisfaction of our customers. And help to relieve in
stress, to give a peace in their mind when they drink our coffee jelly. And our
vision is our shop will be known for our delicious and budget friendly coffee jelly.

Key to success:

 Our key to success is to deal our customers their satisfaction with excellent
services than other competitors and promote good value of entrepreneurship
culture and business philosophy. And our product Coffee Jelly will be repeat
 business with the right price. This business plan describes a profitable business
and competitive team with good growth prospects.

Product Ingredients:

 In order to make the coffee jelly. The following ingredients for the sauce and jelly
itself will be needed:

For the jelly:

2 packs of unflavored gulaman (assorted)

3 packs of Kopiko brown coffee

6 cups of water

4 cups of brown sugar

For the sauce:

1 pack of Nestle All Purpose Cream

1 can of condensed milk

Market Analysis

 About the price of our product we are going to sell our product for 20 pesos
each.
 Coffee Jelly also provides some serious health benefits. Coffee is good for the
liver as a caffeine metabolizes it and it moderate coffee consumption reduces
the risk of developing any liver diseases. It also helps fight the most common
form of skin cancer, and also acts as a brain stimulant.
 Our product will be distributed near at schools and offices in Koronadal City. We
want our products to be the students and office worker friendly.

Marketing and sale strategies

 We are going to use our social media sites such as Facebook and Instagram by
posting our product which is coffee jelly.
 We focus on our new customer entertaining our old customer because
establishing loyal customers can help because they can provide the higher sale
of our business and also they provide beneficial referrals so that we can have the
new customers
  We will follow the rules and regulations of Bureau of Food and Drugs to ensure
the sanitation of the product to avoid in cases of food poisoning

Aims and objectives

 Our shop aims to satisfy the needs of our customers for delicious desserts like
coffee jelly and provide them a good service. Our team will serve a friendly and
pleasant atmosphere in every customer we will interact and productive
environment in which our team can work happily. We will sincerely value each of
our customers.

 Our objectives is to provide our customers with the best delicious coffee jelly and
create a loyal customers supporting our business.

Budget Requirement:
Jelly powder 2 packs ₱ 20.00
Kopiko brown coffee 2 packs ₱ 20.00
Evaporated Milk 1 cans ₱ 20.00
Condense Milk 1 cans ₱ 20.00

Total: ₱ 80.00

APPROVAL:
The shop, the President and the team we’ll use our reasonable best efforts to cause
each quarterly or annual budget, business plan or operating plan (including any capital
expenditure budget, operating budget and financing plan to be approved before the
beginning of each quarter or year, as the plan may be.

Noted by:
Justine Jeremiah Te Samonte
Committee head:
Present by:
Maurine Marquez Testa
President
Leslie Semillano Olivo
Secretary
Riza Mae Caramihan Pomperada
Treasurer