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Acknowledgement

Our group gratefully acknowledges all the people who contributed and gave their

support in creating this marketing plan.. The success of this project will not be

possible without their help. We are thankful for their guidance and advice. Also, we

are grateful for their ideas and information that they have shared with us.

First, we would like to thank and praise our Almighty God for giving us

knowledge and wisdom in making this project. We are also thankful for His guidance

and for the strength he provided throughout the whole process.

We also want to extend our gratitude to Sir Jaypee Miclat, the owner of Paris Ci

Tea, for letting us use his business venture as a reference for the marketing plan and

for sharing some information about his business that fulfilled some of the needed

information. Next, to the Head Teacher of Dapdap Senior High School, Sir Nicolas

Yuzon and to the Principal, Ma`am Amalia Lisin; thank you for allowing us to

conduct this Marketing Plan.

To our teacher, Ma`am Carla Jamina Ibe; we would like to extent our gratitude

for for teaching us the principles of marketing. With her presence and through the

lessons and ideas that she imparted to us we were able to successfully finished this

business plan. Also, we would like to express our appreciation to our family and

friends who always there to support us in every journey. Lastly, to the members of

the group who gave their efforts in contributing ideas in order to create this project is

also highly appreciated. Without all of these people we may have faced many

difficulties in making the project.

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Dedication

This Marketing Plan is a masterpiece made by collaborative effort of the

group. It is dedicated to the parents of each member.We dedicate it for them to show

our gratitude for all their sacrifices. Most of the things that we are doing is for them,

including this piece wherein we exerted our efforts to make it and to make them

proud. They are the source of our strength and an inspiration to strive harder.

Without them we can not be in where we are right now.

This work is also dedicated to our school. We did our best to make it good

because it also reflects our Alma Matter . We were able to developed this with the

knowledge we learned from our classroom taught by our excellent teachers. Aside

from that it is also dedicated to those people who gave us support and allowed us to

create this Marketing plan.

Most important, it is dedicated to our Almighty God. Without Him and his

guidance, none of this is possible. Thank you Lord for the strength, guidance, and for

the ability to make these things. All of these are for you.
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Executive Summary

Entering the world of business is easy, but staying on it and making a fruitful

one is not. Doing a business introduced you to a new place which is the “market”, a

market that is full of competitors that competes with each other`s business.

Consumers have variety of choices where to buy or what to buy. As a marketer and a

business man you have to make these consumers to choose your product or services.

To make this happen, you have to make a strong marketing plan which is the content

of this paper.

This marketing plan is made for Paris Ci`Tea which is a milk tea shop located in

Dapdap, Bamban, Tarlac. Today, there are a lot of milk tea shop located in Dapdap.

The market competition in line with this type of business is tight. As an entrepreneur

you need to have excellent marketing ideas in order to survive in the market for a

long run.

As part of this marketing plan different marketing analysis, objectives, strategies,

and tactics are made. All of these aims to improve the state of the business. Macro

and Micro-environmental analysis are done in order to know the different factors that

affects the business. Moreover, An evaluation on the strengths, weaknesses, threats,

and opportunities are made to know what are the things to improve in the products,

services and on the business itself.

For the marketing objectives, these are the goals that the company would like to

attain. Some of the marketing objectives formulated are the following: Increase the

sales by 25%; Increase the awareness of the people about Paris Ci`Tea by 60%, not
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just in Dapdap but the entire Bamban; next is to Create advertisements through social

media, posters,fliers, signage, and by creating a web page. To add more, Develop

promos and loyalty coupon or card with discounts to encourage people to buy often.

Moreover, make quality of products in affordable price, but still profitable. To

increase the number of consumers and market share. Lastly, make milk tea

products and service faster but with quality.

Different strategies in creating effective Product/ Service, Price, Distribution,

and advertising is also created. These will help the improvement of the business and

to go ahead on competitions.Also, Tactics and Tactical Implementations are made to

carry out the strategies. Aside from that, more detailed Action plans about the

tactics are made. This is to make sure that the tactics are being implemented well and

follows certain process.

Positive outcomes are assumed if this plan will be conduct properly. One of the

possible outcome is the 25% increased in profit. Also, the number of customers

will increase. These will bring more profit to the business and if that will happen

Paris Ci`Tea will be one of the successful milk tea shops in Bamban.
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Study Background

A. Brief History of the Company

Paris Ci’Tea was established on June 8, 2019 by Japee Lugtu Miclat who was

just only 26 years old back then. He was a graduate of Business Administration

Major in Business Management and currently employed in the Department of

Education (DepEd) as a Secondary School Teacher at San Roque National High

School.

His dream to put up his own business drived him to do this risk-taking venture.

The ambition he has engraved what he really wants to attain in life. His goal to go to

places made him see the beauty of upholding success within a business.

Moreover, many might ask why the company name was Paris Ci’Tea. Here is the

reason why.

Paris was Mr. Miclat’s dream travel place and the word Ci and Tea were just

added to complement the name of the current business. The entirior design which

could be seen in the shop was almost covered with pastel colors, mostly pink, which

he considered as a symbol of peace and wealth.

The trend for the taste of Milktea has led to the growing number of its

competitors. But the amazing fact was that, the company still managed to do the

specific tactics and strategies it could do to continuosly and sustainably collect its

expected gains, income, and recepits.

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Upon the struggle, he still believed that his enumerated 4P’s of marketing,

namely product, price, place, promotion, were to the best of his knowlegde that made

the business stand strong and firm.

Over the months, the company has greatly undertaken many challenging

problems and accumulated skills, know-how experiences and works that have proven

the overall process and success of the enterprise.

B. Mission and Vision

Mission

Together with our staff, Paris Ci’tea aims:

To ensure and serve the best milktea with the best customer care;

To create a high quality product in town;

And to sustain the demand of the trend.

Vision

Paris Ci’Tea envisions to serve a good-tasting milktea product for all the

Filipinos and make them access to an equal to the highest standard quality service.

C. Product or Sevice Offerings

Here are the following products to which the company offers:

Original Milk Tea M L

Chocolate ₱65 ₱70

Taro ₱65 ₱70

Strawberry ₱65 ₱70

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Salted Caramel ₱65 ₱70

Coffee Caramel ₱65 ₱70

Best Seller M L

Choco Oreo ₱65 ₱70

Red Velvet ₱65 ₱70

Dark Chocolate ₱65 ₱70

Cookies & Cream ₱65 ₱70

Wintermelon ₱65 ₱70

Okinawa ₱65 ₱70

Matcha ₱65 ₱70

Hazelnut ₱65 ₱70

Cheese Cake ₱65 ₱70

Caramel Butter Cake 65 ₱70

Coho-Matcha ₱65 ₱70

Choco Matcha ₱65 ₱70

Choco-Okinawa ₱65 ₱70

Iced Coffee Matcha ₱65 ₱70

Dark Choco-Strawberry ₱65 ₱70

Fruit Tea M L

Blueberry ₱65 ₱70

Green Apple ₱65 ₱70

Lychee ₱65 ₱70

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Monster Frappe ₱65 ₱70

Dark Chocolate Mousse ₱65 ₱70

Red Velvet ₱65 ₱70

Strawberry ₱65 ₱70

Vanilla ₱65 ₱70

Coffee Caramel ₱65 ₱70

Sinkers

Pearl ₱10

Nata ₱15

Creampuff ₱20

Oreo ₱10

Snacks

Hamburger ₱40

Nachos ₱60

Fries ₱40

Street foods ₱5
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Macro-environmental Analysis

Economic

The Inflation rate in the Philippines increased by 2.4 percent in year 2018 and

currently it is 1.7 percent.The high inflation rate happened due to TRAIN LAW. The

sin tax increased and also the tax for sweet products. Milk-teas uses sweets and it is

affected by the increased of price for sweet products. Therefore, the value of the

Milk-tea went a bit higher, but still there are many people who avails this product.

Dollar exchange 50.96

Politico legal

The milk industry is regulated by the Bureau of Food and Drug (BFAD) same

for all food and beverage related industries. They monitor,license, and regulate the

flow of food, drugs, cosmetics, medical devices, and household hazardous waste in

the Philippines. Aside from that, BIR also checks if the company is paying the

needed tax. The business follows the regulations and requirements issued by the

government. In terms of other political factors, there are no political issue that

directly affects the stability of the enterprise.

Socio cultural

Consumers are diverse, they have different qualities and preference. As an entity

that also wants to provide a quality of service, Paris Ci`Tea accepts all these

difference and makes sure that the are no values and cultural beliefs will be affected.
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Instead the diversity of the customers will help the company to improve its product

and services. For instance, Many consumers are health and weight conscious.

Therefore, they are looking towards healthier food and drink options. Milktea are

accommodating this trend by listing sugar levels on their menus and offering

low-sugar options and healthier products.

Demographic

The milk-tea shop industry is designed to accommodate and attract multiple

groups of consumers. Commonly teens and young adults are the one who are hooked

in terms of Milktea trend. Therefore, Paris Ci`Tea’s main consumers include

students, working class individuals, and people on the go aged 14 and above. There

were no gender preference in serving the consumers.

Technological

Consistent technological advancement and rapid innovation causes

improvement for the products. Due to the equipment and machines the flow of

production and service of the shop is easier. Also, advertising through social

media pages such as Facebook has allowed the Milktea shop to market their

products more efficiently and effectively.

Natural

Philippines is a tropical country that has two season, wet and dry. The country is

also known to have a hot climate or weather. Due to this, a milk-tea shop is good
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business to help give refreshment to the consumers especially during summer. Aside

from that, we can not stop a natural disaster from happening. These natural hazards

that may affect the state of the business. In the location of Paris Ci`tea there are only

few natural hazards that can cause damage to the facilities. These are strong typhoons

and earth quakes.

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Opportunities and Threats

This section will show the Opportunities and Threats based on the

macro-environmental analysis.

Economic

Opportunity: If the competitors will increase their price due to inflation and tax rate.

It will be an opportunity to customized the product`s price of Paris Ci`tea in a more

convenient way. Wherein the price is lesser than the other competitors but still

profitable enough. This will also lead to attracting more customers.

Threat: The inflation rate and high tax for sweets affects the price of the milk-teas.

If the price of these things are continuously increasing. The product may also

increase its price and it is a threat because maybe some people will purchase this

product less than their usual purchased. Therefore, it will affect the profit of the

business.

Politico-legal

Opportunity: With the laws and requirements implemented today for business

entities. It will be an opportunity to show that Paris Ci`Tea follows the rules, and by

following these we can give a better service for our customers.

Threat: Today there are no Political or legal threats that affects the business, but in

the future if political crisis may happened it might affect the stability of the business.
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Socio-Cultural

Opportunity: The diversity of customers may serve as an opportunity to help the

business in innovating products that will be more appealing on their preference.

Threat: If a customer with different culture or nationality will visit the shop, there is

a little possibility of having communication difficulties.

Demographic

Opportunity: Population increase, the increase in population may become an

opportunity because there is a chance to acquire more potential customers.

Threat: Aging population, an aging population may become a threat because while

other people are getting older their preference in choosing products may changed.

Technological

Opportunity: Through the use of technology the business have the opportunity to

innovate their products and make their service faster.

Threat: Technological gaps brought by rapid innovations. This is a threat because

the technology is continuously advancing, on other countries there are already robots

serving on their shop, while larger company`s here in the Philippines are already

using high tech. equipment. This can be a threat because smaller business like Paris

Ci`Tea may be left behind on these technological advancement.

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Natural

Opportunity: The hot weather of our country opens an opportunity for milk-tea

shops to acquire more customers because milk-tea also provides refreshment

especially during hot weather.

Threat: Natural disasters like typhoons and earthquake may occur and this is a threat

for the business because it may cause damage to the business facility.
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Micro Environmental Analysis

The company

Paris Ci` Tea is running for a less than a year, it was established on June 8, 2019.

For being in the market for 9 months it is considered as Profitable and there are no

loss happened yet. This milk-tea shop is in the from of sole proprietorship. All

marketing and business decisions are only approved and executed by the owner.

With the current state of the business, there are no major problems yet. If there are

problem they are only simple, like delayed or shortage of supplies. Also, there are no

problems with the employees, but sometimes when there are a lot of customers the

service slows down a bit. The business also has the ability to implement the

marketing strategies, because the marketing strategies formulated are in line with the

state of Paris Ci`Tea and it does not require too much budget.

Suppliers

The Supplies of Paris Ci`Tea is coming from Central Bay Trading which is

located at Balibago, Angeles City, Pampanga. It is far from the location of the

business, and it is not easy to get there anytime. Due to this sometimes the business is

having a problem on supply shortage, and delayed supplies. As a solution for the

problem regarding the distance, The owner of Paris Ci `Tea purchases supplies that

is good enough for one or more than a week.

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Marketing Intermediaries

As shown in the cycle below, First at the flow of the distribution was from the

Supplier to the transportation company going to the warehouse and finally into

production. The first step at the production was getting the measurement of the

ingredients which are the evaporated milk, condensed milk, UHT milk, water, and

tea. Then the second step was mixing evaporated milk, condensed milk, and UHT

milk. The third step was brewing the tea and then filtering the brewed tea. Then the

last step at the production was mixing all the processed ingredients with the water

then finally it is ready to serve.

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Customers

Most of the Customers are the people living in Dapdap, Bamban, Tarlac and

commonly they are students aged 14 years old and above. The Milk Tea shop is

located at Brgy. San Nicolas Dapdap Bamban, Tarlac, same baranggay as where

Dapdap High School is located. That`s why people frequently buys milk-tea after

school. The customers varies in personalities, preference and buying behavior, but

commonly they just have a simple buying behavior.

Competition

The milk-tea trends captured the eyes of those business man and those who

wanted to start a business. That`s also the reason for the development of Paris Ci`Tea.

Before there were only few milk-tea shops in Dapdap, Bamban Tarlac, and Paris

Ci`Tea is one of them, but later on the number of the competitors increased. There

were more milk-tea shops who opened, some of these are Milktealicious, Arteas tea,

Dracarys, Thristy Bastard, and SociaTea.

Public

Local people are some of the well-known examples of what we call public. The

people at Dapdap, Bamban, Tarlac are the people that the entity needs to satisfy

along with the competitors and consumers. As to how the company wants to satisfy

the people at the company, the company provides a good service and creating a

goodwill among public.The public have the power to help you reach your goals in
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terms of the increase or decrease of your sales and your popularity within the

community and just as they can also prevent you from achieving them.
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Strengths and Weaknesses

This table below shows the strengths and weaknesses of the company based

on the Micro-environmental analysis

Micro-environmental Strengths Weaknesses

Analysis

 The taste of milk-tea is  The place inside still

different from other milk tea needs to be repaired
shops  The air-conditioner is
 The interior design is not always open
A. The Company based on the company name  The place has no music
itself to listen to unlike other milk
 The owner is very tea shops, the atmosphere is
approachable, soothing because of the
accommodating and music
hands-on.  It only has one branch

 All the products

provides high quality and you
B. Suppliers can taste that the product has  The suppliers is too far
a unique flavor away from the company
 Very understanding
suppliers

 The production of
product is fast  Product mistaken
C. Marketing  The drink is well brewed  Product’s cover at the
Intermediaries according to the chosen top is sometimes broken
flavor of the customer  Sometimes they run out
 Once they call your of supplies/ products because
name, your product is already they have many costumers
done and they need to serve them.
 They always make sure
that their product is clean and
well made and they always
deliver it on time.
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 There are many

customers ranging from
office workers, students from
different schools, to the
parents of these students
D. Customers  The use the product to
relieved their selves from
being stressed
 The product is very
affordable and delicious milk
tea
 There are some
customers that is not that
satisfied with the service or
the drink itself
 There are complaints
coming from the customers
 Impatient customers

 Milk tea is sold at 65-70  There are lots of milk tea

pesos, cheaper than other
E. Competition competitors
 They have variety of
menu
 Sometimes they are
increasing their menu offers
shop near its area
 Some of its ingredients
are too sweet just like its
pearl and the whip cream is
not that much

 It is along the highway  The place is quite

 They always give an secluded unlike Thirsty
F. Publics update in social media bastard and Arteast
networks  The logo outside the
 They show the best care company is not that
to the public recognizable

Based on the data presented above, Paris Ci`Tea’s strengths helps the company to

grow or gain new customers. The best strength that they have is how they handle

well their customers and it is called the Customer Service. They have a good and

well-oriented employees. The place has a resemblance to the company name.

As for the company's weaknesses, they can always be improved. The number one

weakness of the company is the other milktea shops around the area especially

Paris Ci'tea is far away from big establishments unlike Thirsty Bastard and

Arteast.
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The Market

Market Size

Paris Ci’tea market size has been started from unsure customers because it is the

first branch and the first business of the owner, there are also many competitors

who started their business earlier than them.

The Gross income of the milk tea shop per month is 35,000 to 40,000 and if the

expenses will be lessen, their net income is 20,000 to 25,000.The income varies

every month depending on the number of customers. Commonly their potential

buyers are the students studying near to their place.

Market Needs

A good business knows who to satisfy the needs of its market. Paris Ci`Tea

makes sure that they provide a satisfying service and they fulfilled the needs and

cravings of their customers through their product.

More often, consumers seek for a satisfying and budget friendly product, that`s

why Paris Ci`Tea offers a budget friendly but high quality of milktea. Also, many

consumers are looking for snacks aside from milk-tea, that`s why they added snacks

and fruit tea on the menu.

In order to satisfy the target market and other consumers here are some of the needs

of Paris Ci’tea milk tea shop:

 Nice and well ventilated facility

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 Nice and accommodating staff

 Good quality of milk

 non-dairy creamers

 Good and clean powdered mixes

 sugar flavored syrups

 well cooked tapioca pearls

 Natural Tea leaves

 Fresh ingredients for other menu

Paris Ci’tea also have non toxic materials such as milk tea plastic cups, cup lids

or films for sealing and boba straws.

Market Trends

In the Philippines, the latest market trend in food industry according to ( JJ

Yulo,2019) includes the following: Unli-Sanngyup, Cookies, Italian Food, Food

Halls, Bread, Tasting Menus, Chinese hot pot, Steak, Vegetables, and Milk tea. Milk

tea is included on the market trend. Before Milk tea is not that in demand but now it

is one of the trend in the food industry. That is also the reason why the number of

milk tea business gradually increased.Paris Ci`Tea, as a milk tea shop; ensures that

they can get along with this trend and changes that may happen.
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Marketing Objectives

This section shows the marketing objectives of Paris Ci`Tea. Marketing

objectives are the goals set in promoting the product. The following are the

marketing objectives:

 Increase the sales by 25%

 Increase the awareness of the people about Paris Ci`Tea by 60%, not just in

Dapdap but the entire Bamban

 Create advertisements through social media, posters,fliers, signage, and by

creating a web page.

 Develop promos and loyalty coupon or card with discounts to encourage people

to buy often.

 Make quality of products in affordable price, but still profitable. To increase the

number of consumers and market share.

 Make milktea products and service faster but with quality.

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Marketing Strategies

A. Product Strategy

Strategies on selling the product, the target market, and the value proposition

will be described in this part.

1. Target Market

The target market of Paris Ci’tea is the people as follows:

 Ages 14 years old and above

 Any gender

 The people living and/or currently inside the parameter of Bamban,

Tarlac, and

 Anyone who enjoys and loves to drink milk teas and fruit teas

Anyone who is looking for a place where customers can bond, relax, and

enjoy affordable yet high quality snacks that can be proudly post in any social media

platforms.

2. Brand positioning

The current position of the Paris Ci’Tea involves a disposable cup and a

plastic straw as a tool to drink the product. This brand positioning should be altered

to improve the product of the business.

A recyclable cup would be good to change the disposable cup. Having this

cup, the business can come up varieties of promo that can attract more customers.

Promos such as having discount for bringing a recyclable cup, a free milk tea for
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recycling more than 10 cups, and etc. With this, customers will be encouraged to buy

and try out different kinds of flavor in the business.

This could be beneficial for the both consumers and the owner/seller of the

shop and could increase their credibility as they grow the business.

B. Pricing Strategy

Based on the marketing objectives formulated, a pricing strategy for the brand

has been made. A brand will involve reducing of price points to a little as possible in

extreme cases to only one price point. New promos every occasional holiday will

also be implemented to acquire more customers.

C. Distribution Strategy

The distribution strategy of this brand uses direct distribution wherein the

business/store will acquire raw products from the suppliers. After that, businesses are

the ones who will make the product and they will then sell it to the consumers. The

distribution strategy is can be seen below:

Supplier Store Consumers

D. Advertising and Promotional Strategy

Since Paris Ci’Tea is located in Dapdap, Bamban, Tarlac, customers are not

that many compared to cities like in Manila. The business uses social media sites as
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their advertising and promotional strategy. Other strategies that they can use are

making an online website that features their entire product in the business and

printing fliers to post around Bamban, Tarlac. With these, the awareness of people

with the product of the business will greatly increase. In implementing these

strategies, the business might need about P5,000-P12,000.

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Tactical Implementation

This section shows the tactics and the Operating details for tactical

implementation based on the strategies.

A. Product strategy

Tactics Operating details Timetable

Serve affordable and This is to take advantage April 2020

delicious milk tea to competitors and to
attract more customers
Changed the packaging or To make the packaging May 2020
milk tea cups look more attractive. The
shop should also have
recyclable cups, and give
promos for those who are
using it to encourage more
consumers.

B. Pricing strategy

Tactics Operating details Timetable

Make the price at least To attract more customers April 2020

10%, lower than other and to go ahead of other
competitors competitors
Develop coupons and To encourage consumers May 2020
promos during special to come and avail the
occasions like 10% products offered
discount or free 1 milk tea
For every 3 purchase
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C. Distribution strategy

Tactics Operating details Timetable

Purchase supplies only To avoid problems April 2020

from the company`s
regarding the quality of
regular supplier
ingredients and supplies

delivery.

Purchase supplies that is This is to avoid shortage April 2020

enough for a week or more
on supplies

D. Advertising and Promotional strategy

Tactics Operating details Timetable

Promotes more To boost the number of April 2020

advertisements through
social media, web page,
posters/fliers,and signage.
Post some pictures of the
satisfied consumers while
having a milk tea in the
shop
customers and sales
To show and inform April 2020
others that Paris Ci`Tea
can provide a satisfying
service and can make
consumers happy.
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Marketing Budget

This section shows the total cost involved in the implementation of the

marketing plan.

Marketing Budget, 2020

Advertising and promotional expenses:

Social Media (Facebook)

0
Fliers
1,500
Posters/Signage
6,000
Web Page
3,000
Coupons
500
Total:
P 11,000

The table above shows the estimated marketing budget. Since you can post on

Facebook for free, there is no allotted budget for it.Next is for the fliers we have a

budget of 1,500. The fliers are like printed handouts that shows information about

Paris Ci`Tea and it encourage the people to come to the shop. The posters or signage

will be hang on places with many people to make them more aware about the milk

tea shop, the budget for this is 6,000. For the web page the owner and the other staff
 30

of Paris Ci`Tea can make their own Web Page, but if they are having difficulties in

making it and they want it to be more presentable and attractive, they can hire

someone to create their Web Page. The estimated fund for this is 3,000. Lastly for the

coupons, the coupons are just small papers that contains discounts. So in making and

printing these coupons, 500 pesos is the budget. All in all, the total estimated budget

is 11,500 pesos.
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Feedback and Control

The purpose of this section is to ensure that the tactics are carried out as planned.

This discuss the individual tactics and the implementation according to plan.

Action Plan: Serve affordable and delicious milk tea Timetable: April 2020

Before the month of March will end, think of and formulate new ideas on how

will the taste of the milk tea will be on a higher level. After formulating ideas

compute for the possible price. Keep the price affordable as much as possible but

make sure that you will still gain profit. On the first week of April do some product

testing and do some adjustments based on the result. If everything is finished,

implement the product and make evaluations, ask for some feed backs from

consumers, based on their response if their is a need for improvement do so.

Action Plan: Changed the packaging or milk tea cups Timetable: May

2020

Packaging is also important in attracting customers. The current cups of Paris

Ci`Tea still need improvements to be more appealing. On the first week of May the

company will choose and design the new cup of Paris Ci`Tea. Instead of disposable

cups, we will replaced it with recyclable cups.When the cups are finished, the

company will ask its suppliers to provide the needed cups. In the middle of May it is

expected that they new milk tea cups are ready. The owner will tell the staff of Paris
 32

Ci`Tea to encourage the customers to recycle and reuse their cups. They can get a

discount is they bring their cup on their next purchase.

Action Plan: Make the price at least 10%, Timetable: April 2020

lower than other competitors

Evaluate the prices of the products offered, make an adjustments and if it is

possible to keep the product profitable while it is has a cost of 10% lower than its

competitors’ price do so and adjust the price.This plan should be done on the Month

of April.

Action Plan: Develop coupons and promos Timetable: May 2020

during special occasions like 10%
discount or free 1 milk tea for every 3 purchase
On the Month of May start creating the coupons and promos. On the first week

of May think of good promos that the customers will like. After formulating the

promos and discounts make the coupon designs and print them.. After making them

on the next week of May, you can now implement and give coupons to your

regular customers.

Action Plan: Purchase supplies only from the Timetable: April 2020

company`s regular supplier

Starting on April, 2020 avoid getting supplies from different suppliers because it

may affect the quality of the products. Choose one permanent supplier, choose the

one who has the best quality of supplies and the price of their supplies should be

affordable.
 33

Action plan: Purchase supplies that is Timetable:April 2020

enough for a week or more

Make supply schedule starting on April. Every time you will order the needed

supplies, order in large quantities that can last for a week or more. This is to avoid

shortage and because the suppliers are far from the business entity it is not

convenient to get your supplies everyday.

Action Plan: Promotes more advertisements Timetable: April 2020

through social media, web page, posters/fliers,

and signage.

On the last week of March plan on how you will conduct the advertisements and

how you will promote the shop and its products. Once you already have the ideas

start promoting the business. Post encouraging pictures on Facebook. Then find

someone who will create the company`s web page. Create thee design for the poster

and fliers, and find someone to reproduced them. On the second week of April it is

expected that the posters and signage are done. Once they are done it is also the time

when you will distribute the fliers and place the posters or signage on the desirable

place.

Action Plan: Post some pictures of the satisfied Timetable: April

consumers while having a milk tea in the shop

On the first day of April start taking pictures of customers while they are

enjoying their drink, but first ask for their permission. After taking photos, post the
 34

pictures on the Facebook page of Paris Ci`Tea. By doing this, people especially those

who never been to the place may see how is it look like being in Paris Ci`Tea. This

also may encourage the customers to visit the shop.Posting pictures will continue

until the following months.

 35

Financial Projection

This part present the financial viability of the proposed marketing plan.

Expected Revenues to be generated by the marketing plan:

Average monthly earnings of the company (Gross Profit): 40,000

Expected percentage increase in monthly profit due to the marketing plan: 25%

40,000(.25)= 10,000

Total generated sales expected after the implementation of the Marketing plan

40,000 + 10,000 = 50,000

Paris Ci`Tea’s Average Gross Profit per month is 40,000 pesos. If the marketing

plan will be implemented and succeed it is expected that the sales will increased for

about 25%. The 25% percent is equivalent to 10,000, therefore after the company

will conduct the plan, the gross profit per month is estimated to be 50,000 pesos.

Marketing Expenses, 2020

Advertising and promotional expenses:

Social Media (Facebook)

Fliers

1,500
 36

Posters/Signage

6,000

Web Page

3,000

Coupons

500

Total:

P 11,000

Marketing Expenses

 The table above shows the marketing expenses of the company

Before the marketing plan

Gross Profit : 40,000

Expenses: 15,000
Net income: 25,000
1 Month after the implementation of the Marketing plan

Gross Profit: 50,000

Expenses: 15,000
Marketing Expense: 11,000
Net Income: 24,000
The following month after the implementation of the marketing plan
Gross Profit: 50,000
Expenses: 15,000
Net Income: 35,000
 37

The table above shows the net income of the business before having the

marketing plan and the net income assumptions after the marketing plan was

implemented. The regular average net income of Paris Ci`Tea wherein the expenses

are already deducted is 25,000. On the moth after the marketing plan was

implemented the gross profit increased but the marketing expenses are also added to

the expenses of the business, that is why it only acquired 24,000 pesos. On the

following month the Marketing expense is no longer included because it is already

paid in the previous month. Due to this the Net income of the company after the

implementation of the marketing plan will be: 35,000 pesos.

 38

APPENDICES
 39

Letter for the Principal

 40

Letter for the Owner

41
 42

Paris Ci’Tea

Photo credits to: Sir Jayepee Miclat and Paris Ci’Tea (Fb Page)
 43

References:

https://www.esquiremag.ph/food-and-drink/food/food-trends-2019-a1597-20191211-

lfrm?fbclid=IwAR2DC1qziPU2gyqaFdV0rw5RDw3ovfIw1IscgfYKN7rKATXR60

Xuzrd0I00

https://www.tutor2u.net/business/reference/marketing-objectives?fbclid=IwAR3XuZ

w6WRkwYQn7sGQuhjhMXVzmAEIL4xtNQ7h81PGB8M9w44a6kJU4J2Y

https://www.doh.gov.ph/faqs/BFAD?fbclid=IwAR3XuZw6WRkwYQn7sGQuhjhM

XVzmAEIL4xtNQ7h81PGB8M9w44a6kJU4J2Y

https://psa.gov.ph/statistics/survey/price/summary-inflation-report-consumer-price-in

dex-2012100-august-2019?fbclid=IwAR3pIoZ6ppiNZ6CjkZZWTLmqawgR6zpN0C

V-OWL62uduJPhPTz45q3LyFEY

Acknowledgement for:

Paris Ci`Tea and Sir. Jaypee Miclat