Business Plan

Imang’s Chocoron

Purok-4

Aiko Cates BEED-3B

Table of Contents
I.Executive Summary

i. Business Review
ii. Mission and Vision
iii. Goals and Objectives
iv. Keys to Success

III. Market Analysis

i. Target Market
ii. Promotions
iii. Strategy

IV. Competitors

i. Strengths
ii. Weakness

V. SWOT Analysis

i. Strengths
ii. Weaknessess
iii. Opportunity
iv. Threats

VII. Location Analysis

i. Advantage of the location

ii. Disadvantage of the location

VI. Financial Plan

Executive summary
This marketing plan illustratesthe marketing segmentationn/ strategies that we used
to obtaincustomers, generate profits.

Polvoron is not new to us as Filipino because everybody loves to eat it. The
main point of my business is formulating new flavors and looks for Polvoron. I never
loathe the original flavor of Polvoron but we cannot deny that we want something
new. Something that would be amaze our taste buds, perhaps new look and flavor.

Imang’s Chocoron (Polvoron) are reasonably price homemade products that

can be sold around area of Valencia City. It is usually packed in small size and
individually wrapped. People of all ages will enjoy imang’s chocoron.

Business Review

Polvoron (also known as pulburon/ polboron in Tagalog) is a type of shortbread and

holiday delicacy that originated from the Iberian Peninsula. It is produce mostly in
spain and Latin America and it is popular dessert in the philippines.

“Polvo” which mean powder in Spanish literally translate to “powder” or

cookie; hence “powder cookie”.

When we talk about Polvoron we always tend to depict a picture of a milk

powdered candy in our minds with nostalgic feeling, a candy that brings us back to
our younger days.

Imang’s chocoron (Polvoron) aspire to produce delicious and satisfaction in

value customer, where they can taste a new introducing flavors.

Mission and Vision

Imang’s chocoron is to provide unique variety of Polvorons for a reasonable price
and give enjoyment of customer satisfaction.Imang’s chocoron (Polvoron) envision
customer greatness provided by Imang’s product.

Goals and Objectives

The main goal and objectives of Imang’s chocoron (Polvoron) is to start business
and to gain good feedback of customer. Also to encourage teenager to build their
own business too even they young. Also to expand our knowledge and capability on
handling the business.

Keys to success

 Understand the the needs,wants and desires of our target market. We will the
voice of the customer for our product.
 Producing goods, tasty and more inspiring polvoron
 Minimize expenses

Market Analysis

Target Market

 Our focus is on small business

 The target market for imang’s chocoron product is active customers.
 These active consumers represent a demographic group.

Promotions

 Social Media (Facebook Page)

Many people nowadays are using different social media accounts.Teenagers

and adults use social media to post updates, learn stories, discover things and do
other activities that suit for their purpose. Imang’s Chocoron (Polvoron) business
mainly utilizes Facebook, an example of a social media platform, to market the
products. We will create an online page where people can get information about our
product.
Strategy

 Public Relations

This is one of the most commonly use in marketing strategy of small business. This
help to gain relationship with customers. Customer who love the products will spend
more on the products also they will encourage their friends to buy products.

 Personal selling

This can help to the business to sell more products through personal selling face to
face. This type of selling will make the salesperson convince costumers to buy the
product.

Competitors

Branch Name Strenght Weaknesses

 Product distribution nationwide.  Low customer

 Employees are cross- trained.. relationship.
 Wide variety of cakes,  Limited benefits
pastries,western meals with some given to some
filipino meals . employees
 Strong brand name  Inability to
understand
customers’s needs
and expectation.
 SWOT Analysis

Strengths

 Imang’s Chocoron (Polvoron) has a uniques product, different and tasty. It is

made from finest ingrediest that available in any store or market. This product
can compete other local delicacies and sweets available in the market.

Weakness

 One of the major problems that might occur for the products to be sold is
proper handling during delivery and transporting of the products.

Opportunity

 There are many other candies, sweets and local products available in the
market, but what make Imang’s chocoron differ from them are its unique
flavorings, irrestible taste and it is affordability to consumers.

Threats

 Though Imangs chocoron (Polvoron) is different from any other local polvoron
in the market, still there are competitors that might be copy and imitate the
products.

Location Analysis

Advantage of the location

Imang’s chocoron (Polvoron) will be located Valencia City. The advantage of the

location is, near to the potential buyers and less competitors. The proposed location

is also accessible of vehicles.

Disadvantage of the location

The disdadvantage of the location is, it does not have stable accessable internet

connection. However, it can be reached via cellphone.

 Financial Plan

In capital the owner will allotted a capital of 500 pesos worth of cash in making

polvoron. In our capital it is include ingredients and electricity for making polvoron.

The residual money for our capital we will use it as savings for other expenses.

Operation Expenses Computation

 ½ Flour Php. 40.00

 ¼ Butter 30.00

 ½ White sugar 50.00

 Chocolate (cocoa powder) 30.00

 Milk 150 grams 50.00

 Japanese Cellophane 12.00

 Sticker Paper 50.00

 Firewoods 30.00

Total Operation Expenses Php 292.00